product strategy and you - the target dojo · samsung mobile portfolio. it’s about knowing your...
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Product Strategy and YouWonjin KimSamsung Electronics – Digital [email protected]
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I’m not a product professional?!But…
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Wonjin’sproductDNAJourney
Developing city SeoulSmall town Texas
Analyst???
Consumer & Market Insights
Strategy & Operations
Product
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Product DNA starts with you and curiosity
WHY?
What’s my company’s strengths?
Where do I want to go in my career?
What is the new market opportunity?
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Galaxy Book2
Galaxy J3
Galaxy J7
Galaxy S8 active
Galaxy Note8
Galaxy Note9
Galaxy TabA
Galaxy TabS4
Galaxy S7 edgeGalaxy
S8
Galaxy S8+
Galaxy S9
Galaxy S9+
DeX PadDeX
StationDeX
DongleGear VR
Galaxy Watch
Galaxy A6
Galaxy S10e
Galaxy S10
Galaxy S10+
Samsung Mobile Portfolio
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It’s about knowing your customers.
How will my product delight my customers?
Who are my customers?
What are their unmet needs? Do they know
they have unmet needs?
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Public Safety Transportation Construction
Who are my customers?
Oil, Gas, Chemicals
Logistics Lone Workers
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Customer Needs
Hands freedisplay and
communications
Employee location, safety, healthLeverage sensors
Standalone & manageable
with Samsung Wearable EMM or Knox Configure
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Delighting Customers
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We made a product! And it’s not a device.
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Doesn’talways go right
Badproduct
Badmanagement
Badclients
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Identify and win
internal stakeholders
MakeFriends
Buildextended
team
BuildingA team
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All about the executionThis is where you'll need your team: Direct and Extended
TO NAME A FEW…Customer Sales Operations
Finance Marketing PR
Insights Legal Engineering
Friends YouCreatives
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Congratulations!You are the CEO of your product & experience!