product t raining lb3 - furniture classic/modern extension
DESCRIPTION
Product t raining Lb3 - Furniture classic/modern extension. LB Marketing & Product Management – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2. Contents. General information Product range Colours Article numbers Sales arguments Pictures. - PowerPoint PPT PresentationTRANSCRIPT
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Product training Lb3 - Furniture classic/modern extensionLB Marketing & Product Management – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2
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Contents
1. General information2. Product range3. Colours 4. Article numbers5. Sales arguments6. Pictures
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Background / Motivation / Challenge• Whilst reviewing the current market situation it became apparent that
there is a need for the classic and modern vanity units to have drawers and a new handle. The new handle is also needed for the trolley and tall cabinet
• It also became apparent that there is a need for a classic mirror as well• After discussions with Studio Palomba Serafini and Idea, we believe we
have come up with the best possible outcome• Also our special space saving siphon is automatically included with all
vanity units
1. General information
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Designer: Studio Palomba Serafini
Supplier: Idea, Italy
Launch : September 2010 (Cersaie)
Start of Sales: October 2010
1. General information
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2. Lb3 – Furniture overview
Vanity unit 600 Vanity unit 850
Vanity unit 1000 Vanity unit 1250
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2. Lb3 – Furniture overview
Tall cabinet Trolley
Mirror 750 Mirror 1200
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2. Lb3 – Vanity unitsVanity unit 600 • 600 x 475 x 370 mm• One drawer• Special space saving siphon• 4.3610.5 small collar for wb 8.1268.3• 4.3610.5 large collar for wb 8.1068.4, 8.1068.5,
8.1268.4, 8.1268.5
Vanity unit 850• 820 x 585 x 370 mm• Two drawers• Special space saving siphon• 4.3611.2 for wb 8.1068.6
Vanity unit 1000• 970 x 585 x 370 mm• Two drawers• Special space saving siphon• 4.3612.2 for wb 8.1268.6
Vanity unit 1250• 1220 x 373 x 380 mm• Two drawers• Special space saving siphon• 4.3613.2 for wb 8.1068.8
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2. Lb3 – Wall cabinet / trolleyTall cabinet• 450 x 1600 x 370 mm• 4.6600.2• New handle• Four shelves• Four feet
Trolley• 420 x 500 x 370 mm• 4.6410.2• New Handle• One drawer with interior drawer
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2. Product Range – MirrorsMirror 750• 750 x 750 x 45 mm• 4.4890.5 without illumination• 4.4890.1 with illumination
Mirror 1200• 1200 x 750 x 45 mm• 4.4990.5 without illumination• 4.4990.1 with illumination
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2. Product Range – Optional
Drawer mat• 4.9210.0.068.730.1 drawer mat for 4.3311.1/2• 4.9210.1.068.730.1 drawer mat for 4.3312.1/2• 4.9210.2.068.730.1 drawer mat for 4.3313.1/2• 4.9210.3.068.730.1 interior drawer mat for 4.3311.2• 4.9210.4.068.730.1 interior drawer mat for 4.3312.2• 4.9210.5.068.730.1 interior drawer mat for 4.3313.2• 4.9210.6.068.730.1 drawer matt for 4.6410.1/2• 4.9210.7.068.730.1 drawer mat for 4.3610.5/6• 4.9210.8.068.730.1 drawer mat for 4.3611.2• 4.9210.9.068.730.1 drawer mat for 4.6312.2• 4.9211.0.068.730.1 drawer mat for 4.3613.2
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3. Colours - Furniture
Color range:
• 560 - White (structured)
• 561 – Wenge
• 562 – Oak
• 515 – Polished Aluminium
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4. Article numbers4.3610.5.068.560.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1268.3, 1 drawer, small collar with special space saving siphon - white
4.3610.5.068.561.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1268.3, 1 drawer, small collar with special space saving siphon - wenge
4.3610.5.068.562.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1268.3, 1 drawer, small collar with special space saving siphon - oak
4.3610.6.068.560.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1068.4, 8.1068.5, 8.1268.4, 8.1268.5, 1 drawer, large collar with special space saving siphon - white
4.3610.6.068.561.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1068.4, 8.1068.5, 8.1268.4, 8.1268.5, 1 drawer, large collar with special space saving siphon - wenge
4.3610.6.068.562.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1068.4, 8.1068.5, 8.1268.4, 8.1268.5, 1 drawer, large collar with special space saving siphon - oak
4.3611.2.068.560.1 LB3 vanity unit Classic/Modern 850 Vanity unit for WB 8.1068.6, 2 drawers with special space saving siphon - white
4.3611.2.068.561.1 LB3 vanity unit Classic/Modern 850 Vanity unit for WB 8.1068.6, 2 drawers with special space saving siphon - wenge
4.3611.2.068.562.1 LB3 vanity unit Classic/Modern 850 Vanity unit for WB 8.1068.6, 2 drawers with special space saving siphon - oak
4.3612.2.068.560.1 LB3 vanity unit Classic/Modern 1000 Vanity unit for WB 8.1268.6, 2 drawers with special space saving siphon - white
4.3612.2.068.561.1 LB3 vanity unit Classic/Modern 1000 Vanity unit for WB 8.1268.6, 2 drawers with special space saving siphon - wenge
4.3612.2.068.562.1 LB3 vanity unit Classic/Modern 1000 Vanity unit for WB 8.1268.6, 2 drawers with special space saving siphon - oak
4.3613.2.068.560.1 LB3 vanity unit Classic/Modern 1250 Vanity unit for WB 8.1068.8, 2 drawers with special space saving siphon - white
4.3613.2.068.561.1 LB3 vanity unit Classic/Modern 1250 Vanity unit for WB 8.1068.8, 2 drawers with special space saving siphon - wenge
4.3613.2.068.562.1 LB3 vanity unit Classic/Modern 1250 Vanity unit for WB 8.1068.8, 2 drawers with special space saving siphon - oak
4.6410.2.068.560.1 LB3 trolley Classic/Modern trolley with new handle - white
4.6410.2.068.561.1 LB3 trolley Classic/Modern trolley with new handle - wenge
4.6410.2.068.562.1 LB3 trolley Classic/Modern trolley with new handle - oak
4.6600.2.068.562.1 LB3 Tall cabinet Tall Cabinet Classic/Modern with new handle - white
4.6600.2.068.561.1 LB3 Tall cabinet Tall Cabinet Classic/Modern with new handle - wenge
4.6600.2.068.560.1 LB3 Tall cabinet Tall Cabinet Classic/Modern with new handle - oak
4.4890.5.068.515.1 LB3 mirror Mirror classic frame 750
4.4990.5.068.515.1 LB3 mirror Mirror classic frame 1200
4.4890.1.068.515.1 LB3 mirror Mirror classic frame 750 with illumination
4.4990.1.068.515.1 LB3 mirror Mirror classic frame 1200 with illumination
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5. Sales arguments
General• Particle board is moisture resistant & ecological • Real wood veneer• Edge: 2mm massive wood more impact resistant than other edges• Top surface has a special lacquer which is more „water resistant“ than the average• 50mm side thickness• 2 different styles for one set with the options door, drawer & frame• Free to combine over builds and all able to turn by 180 degrees• Interior drawer• Optional feet• High quality runners by Blum• Salice hinges w/ integrated soft close• Galvolux mirror hinges• 3D adjustable installation fitting system • IP44 lighting• Safety mirrors
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5. Sales arguments
Vanity unit• New more popular handle for Classic & Modern two drawer vanity unit• Introduction of two drawer Classic & Modern vanity units which broadens the Lb3 range
to the market• Introduction of special space saving siphon to total vanity unit range
Tall Cabinet & Trolley• New more popular handle for Classic & Modern tall cabinet and trolley
Mirror• Introduced due to public demand• Available in two sizes (750 x 750mm / 1200 x 750mm)• With and without illumination
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5. Sales arguments Space saving siphon
Space saving siphon• 8.9424.0.000.000.1• Innovation: Viega has modified a standard
siphon to fit to the Laufen needs.• We have the exclusive selling rights for this
product for one year. USP!• The set includes all pieces to complement
the whole Laufen range in all dimensions. It is automatically included with the furniture of Lb3.
The benefits:No cut-out anymore in the drawers. More space in the drawer.
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6. Pictures
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6. Pictures
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6. Pictures
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