Product training florakids by LAUFEN – Ceramics & MirrorsLB Marketing & Product Management / 22.September 2010, version 2

• Steady demand for WC’s suitable for kids

• LB has no products especially suitable for kids

• Laufen used to share with Duravit the old Bambi WHWC

• Increasing demand for free places in Kindergardens More than 1 child – motto is often being pushed by politicians and governments

• Governmental subsidies to create and renovate children day care centers in several countries (e.g. Germany)

Briefing / Motivation / Challenge

Portfolio Mapping

romantic/classic neutral design

Vienna

Moderna

Gallery

Object

ProB

Form

ProA

Living Well

Alessi One

Lb3 classicPalomba soft

MyLife

Alessi dOt

Lb3 modern

Lb3 design

Mimo

Moderna PlusPalomba pure

Palomba organic

Living City

Living Style

ProfiL

LuxusL

StudioL

Florakids

Florakids

Target groups

Sinus-Meta-Milieus Western Europe

Competitors

Bagno cucciolo Baby BanditosKind

Design: Andreas Dimitriadis

Production: CZBC, CZZN, Banyai

Launch : March 2010 (SHK Essen)

Start of Sales: August 1st, 2010(Except FSWC horizontal: SOS January 2011)

General information

• Kids love animals and they like things to be imaginative, colourful and friendly

• Managed to create a child-friendly environment to promote hygiene early on in a child-friendly environment

• Round shapes, bold colours and animal & plant influences make florakids the ideal bathroom for children

• Is not only the smaller version of an adult product: In terms of function and ergonomics the product range is customised to the needs of children and kindergardens

Story

Pictures

Contents

1.Product range

2.Colours

3.Article numbers & spare parts

4.Sales Arguments

1. Florakids – Vitreous China Overview

WB 450 WH WC washdown Seat & Cover

Ceramic Shelf 550 FS WC washout, vertical outlet FS WC washout, horizontal outlet

Ergonomic Seat

1. Florakids – Washbasin & Shelf

Washbasin

• 8.1503.1• 450 x 410 mm• With and without overflow• With and without tap hole• Available in White, White LCC, White &

green and White & red• Mounting acc. excl.: Mounting set M10 x

140 mm, order no. 8.9988.2

Ceramic Shelf

• 8.7703.1• 550 x 130 mm• Available in White, White LCC, White &

Green and White & Red• Mounting acc. incl.: Fixing set, order no.

8.9852.6

1. Florakids - WCs

Wallhung WC

• 8.2003.1• 310 x 520 mm• Washdown• Available in White and White LCC

Floorstanding WC

• 8.2203.6.xxx.027.1 horizontal outlet• 8.2203.7.xxx.027.1 vertical outlet• 295 x 385 mm• Washout• Available in White and White LCC• Mounting acc. incl.: Device for fixing, order

no. 8.9175.7

1. Florakids – Seat & Cover

Ergonomic Seat

• 8.9103.2• For WHWC and FSWC• Ergonomically shaped• Small opening• Handles to hold on• Splash guard in the front• Available in White anti-bacterial, Green and

Red• Mounting acc. included

Seat & Cover

• 8.9103.0 without soft close• 8.9103.1 with soft close• Only for WHWC• Available in White anti-bacterial, Green seat

& White cover and Red seat & White cover• Mounting acc. included

1. Florakids – Mirrors

Catapillar segment - head

• 4.6161.1• 296 x 262 x 19 mm• Only available in avocado green (472)

Catapillar segment – body w/mirror

• 4.6161.2• 375 x 300 x 19 mm• Only available in avocado green (472)

Butterfly mirror• 4.6160.1• 383 x 435 x 19 mm• Only available in china red (469)

2. Colours & colour codes

Washbasin and Shelf

• White (000) and White LCC (400)• White and Green (072)• White and Red (062)

Ergonomic Seat

• White anti-bacterial (300)• Green (071)• Red (061)

Seat & Cover

• White Cover and Seat anti-bacterial (300)• White Cover and Green Seat (072)• White Cover and Red Seat (062)

Mirror• China red (469)• Avocado green (472)

3. Article numbers & spare parts

Vitreous China

3. Article numbers

Mirrors

4.6160.1.003.469.1 FLORAKIDS Mirror Butterfly mirror (383 x 435 x 19 mm) - china red

4.6161.1.003.472.1 FLORAKIDS Mirror Catapillar segment - head (296 x 262 x 19 mm) - avocado green

4.6161.2.003.472.1 FLORAKIDS Mirror Catapillar segment - body with mirror (375 x 300 x 19mm) - avocado green

General• Design: appropriate for children, emotional, playful and appealing.• Safety: The round and harmonic forms have no sharp corners or edges.• Quality: The colours are burnt in, which means it is scratch resistant, non toxic

and non abrasive.• All assortment can be freely combined

Washbasin• Appropriate projection of 41 cm, a width of 45 cm and a depth of 10.5 cm for

children.• Several washbasins can be placed next to each other – good for

kindergardens.• Large shelf area• Washbasin available with and without overflow• Washbasin available with and without hole for faucet• Available in 3 colour variations• Matching faucet

4. Sales Arguments – Vitreous China

Shelf• Projection goes from 10 to 13 cm und the width is 55 cm – children can easily

reach everything.• Several shelves can be installed next to each other, ideal for kindergardens• Shelves are suited to be installed above or just next to the washbasins• Can also be used in non ceramic areas, for example to store books• Hidden installation• Available in three colour variations

WH WC• Ceramic height reduced to 35 cm• Washdown• Closed water ring• Traditional attachment, which means easier installation• Matching seat and cover and also Ergonomic seat

4. Sales Arguments – Vitreous China

FS WC• Ceramic height reduced to 35 cm• Washout• Open water ring• Floor attachment by Fischer, WB5N• Matching Ergonomic seat

Seat & Cover• With and without softclose• Quick release• Centering of buffer• Duroplast• Stainless steel hinges• Splash protection at front of seat• Meets the needs of children in terms of shape and size of opening• Logo lasered on cover• Cover available in three colour variations

4. Sales Arguments – Vitreous China

Ergonomic seat• Without soft close• Quick Nuts for fast installment• Centering of buffer• Duroplast• Stainless steel hinge• Splash protection at front of seat• Ergonomically shaped• Small opening• Mould at rear of seat to be used as support• Ears left and right of seat are to be used as handles• Available in three colour variations

4. Sales Arguments – Vitreous China

• Particle board is moisture resistant (V100, regular boards are V20) & ecological (best emissions class E1)

• Melamine resin coating guarantees everlasting colour without fade• Easy to clean• Strainable and shock proof surface• Multifunctional installation (not just straight but also to other degrees)• Once installed can turned to desire• Edges are painted• Caterpillar can be extended to desire• Caterpillar mirrors can be positioned at different heights to make it look ‘alive’• Safety mirror

4. Sales Arguments - Mirrors

Thank you for your attention.