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Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith Director, Sustaina ble Building Solutions Jennifer Atlee Technical Liason Art: Guy Billout, from GreenSource magazine

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Page 1: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Product Transparency:

the Brave New World

Health Product

Declaration Collaborative

Nadav MalinPresident

TM

Aaron SmithDirector, Sustainable Building Solutions

Jennifer AtleeTechnical Liason

Art: Guy Billout, from GreenSource magazine

Page 2: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

NESEA is a registered provider with the American Institute of

Architects Continuing Education Systems. Credit earned on

completion of this program will be reported to CES Records

for AIA members. Certificates of Completion for non-AIA

members will be mailed at the completion of the conference.

This program is registered with the AIA/CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. Questions related to specific materials, methods, and services will be addressed at the conclusion of this presentation.

Page 3: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Session Description

There is a rapidly growing movement within the building products industry to embrace transparency and avoid using toxic chemicals. Programs like the Health Product Declaration (HPD) are empowering consumers to demand transparency and creating new platforms for manufacturers to communicate. The panel will provide an overview of the initiatives driving the movement, analyze the persistent barriers to transparency from the manufacturer perspectives and outline how market leading companies are embracing programs to connect with consumers.

Page 4: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Learning Objectives

Participants will be able to:

1. Describe what transparency means in the context of building materials.

2. Explain how Environmental Product Declarations and Health Product Declarations differ.

3. List at least three programs that encourage product content transparency.

4. Describe how transparency can save us from drowning in red lists.

Page 5: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

The Age of Transparency is Here • A major focus of green building standards and codes is

transparency• Implies openness, communication, and accountability• Accessibility of information such as product chemical

content, health and environmental impacts• Balance of responsible transparency and interpretation

5

Page 6: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Why Materials Matter

0

1

2

3

4

5

6

Operating Impacts

Embodied Impacts

Relative Embodied Impacts

Page 7: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Ecology of Building Materials

The Earth

Extractionprocess

Metals, chemicals,

cement, firedclay, fibre, sawn timber,

etc.

Refiningprocess

Materials,climatic materials, surface materials,

surface treatment

Buildingprocess

Building

UseWasteDumping

Recycling Re-use

Ore, stone, clay, oil, timber,

plants, etc.

MiningDrilling

Harvesting

Ore

Oil

Timber

Bjorn Berge

Page 8: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Life Cycle Assessment

The Earth

Extractionprocess

Metals, chemicals,

cement, firedclay, fibre, sawn timber,

etc.

Refiningprocess

Materials,climatic materials, surface materials,

surface treatment

Buildingprocess

Building

UseWasteDumping

Recycling Re-use

Ore, stone, clay, oil, timber,

plants, etc.

MiningDrilling

Harvesting

Ore

Oil

Timber

Resources

Emissions

Bjorn Berge

Resources

Emissions

Resources

Emissions

Resources

Emissions

Resources

Emissions

Page 9: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 10: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 11: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

The best of intentions……

WHY HPDs?

Page 12: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Legal

“Ask about the

formaldehyde content

of pressed wood

products, including

building

materials, cabinetry, an

d furniture before you

purchase”

– US EPA

http://www.epa.gov/iaq/formalde.html

Urea Formaldehyde

Page 13: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Legal

are monitored through the EPA Toxic Release Inventory.

have been tested for threats to human health and safety.

From the Toxic Substances Control Act (TSCA)

chemicals registered in the United States.

US Chemicals Policy: By the Numbers8

2,0

00

65

0

20

0

5

were BANNED.

Page 14: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

EU’s REACH Program

• 22 substances on “authorisation list”

– Companies have to get authorization to use them.

• > 100 on “candidate list”

– Being considered for authorisation list

Page 15: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

The Problem with Red Lists

Page 16: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

The Benefits of Transparency

Page 17: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 18: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 19: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 20: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 21: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 22: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

The path to understand & communicate product hazards

Product Exposure

Assessment

Ingredient Hazard

Full Assessment

Ingredient Hazard

List Screening

Product Content

InventoryWhat is inside?

Is it a listed hazard?

What else can we learn?

Is it a positive ingredient?

Who will be exposed?

What forms are hazardous?

Page 23: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Living Building Challenge Support

• International Living Future Institute’s Declare label

• Product contents

• Red list status

Page 24: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Cradle to Cradle

• Multi-attribute certification developed by McDonough Braungart Design Chemistry (MBDC)

• Now run by Cradle to Cradle Product Innovation Institute (C2CPII)

• No public disclosure of ingredients or hazards required

Page 25: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

HARMONIZATION: HOW THE PROGRAMS WORK TOGETHER

Product Exposure

Assessment

Ingredient Hazard

Full Assessment

Ingredient Hazard

List Screening

Product Content

Inventory

DIY

Ask

A

Pro

Page 26: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

HPD Collaborative

Page 27: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

THE HPD Collaborative Guild: Education and Outreach

Page 28: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

MANUFACTURERS ADVISORY PANEL: 58 and counting!

Page 29: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

No More Black Boxes

Not long ago there was little expectation that we’d know what products are made of.

That information was for the manufacturer* alone.

And any risks were addressed by government regulations**

Not anymore. Now we can ask to see what’s inside. And we’re all safer for it.

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*Actually, they don’t often what’s inside either, since they get stuff from other manufacturers.**In the U.S., regulations don’t allow the government to test for safety of most chemicals until it’s too late.

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Page 30: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Oh, intrepid explorer

Where to now?

1. Legal issues with transparency2. Origins of the transparency

movement3. How the Health Product

Declaration works4. How LEED v4 encourages

transparency

Page 31: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

• Environmental life cycle assessment (LCA)• Disclosure and transparency• Take-back programs (extended producer responsibility)

LEED v4: A More Sophisticated Look at Materials

Where a product is made, how it’s made and what’s in it are becoming paramount.

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Page 32: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 33: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Oh, intrepid explorer

Where to now?

1. Legal issues with transparency2. Origins of the transparency

movement3. How the Health Product

Declaration works4. How LEED v4 encourages

transparency

Page 34: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

USING THE HPD

Health Product DeclarationCollaborativeTM

Page 35: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

WHY HPDs?

Page 36: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 37: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Educate

Educate yourself

• Take the time to really learn the issues

• Determine how you want to use transparency and transparency tools

– Ask experts you trust

Educate your firm• Once you feel you know enough

spread your thoughts, have in-house events

Page 38: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Collaborate

Make new friends.

• If manufacturers can use experts to help fill out HPDs then you can get help to interpret and use HPDs:

• Environmental hygienists

• Chemists

• Doctors

• Lawyers

Page 39: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

LEGAL

Page 40: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Legal

The AIA Official Guide to the AIA Contract Documents - Wiley

Professional Performance

The performance of licensed design professionals, such as architects, is measured by two factors:

1. Contract - A design professional is required to perform the services described in the agreement with the owner; this is a contractual standard, and if those services are not performed, the design professional can be held in breach of its contract.

1. Standard of Care - The manner in which those services are performed is judged by the professional standard of care, which is a standard embodied in tort (negligence) law. Under this standard, the design professional is held to use the same degree of care as is ordinarily practiced by other similarly situated design professionals in that discipline.

Page 41: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Legal

Large Firm Roundtable – Legal Committee

Page 42: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Oh, intrepid explorer

Where to now?

1. Legal issues with transparency2. Origins of the transparency

movement3. How the Health Product

Declaration works4. How LEED v4 encourages

transparency

Page 43: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

STANDARD DETAILS

Health Product DeclarationCollaborativeTM

Page 44: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

XX

XXXX

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Page 52: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Oh, intrepid explorer

Where to now?

1. Legal issues with transparency2. Origins of the transparency

movement3. How the Health Product

Declaration works4. How LEED v4 encourages

transparency

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Oh, intrepid explorer

Where to now?

1. Legal issues with transparency2. Origins of the transparency

movement3. How the Health Product

Declaration works4. How LEED v4 encourages

transparency

This concludes the American Institute of Architects Continuing Education Systems Program

Page 64: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith
Page 65: Product Transparency: the Brave New World · 2015. 12. 17. · Product Transparency: the Brave New World Health Product Declaration Collaborative Nadav Malin President TM Aaron Smith

Thank You!

Aaron C. Smith, LEED AP BD+CDirector Sustainable Building SolutionsASSA ABLOY Door Security [email protected]

Jennifer Atlee

Technical Director

Health Product Declaration Collaborative

Jennifer Atlee [email protected]

Nadav Malin

LEED Fellow

President

BuildingGreen, Inc.

[email protected]