product visual charter - minima qualityminima.quality-steinhoff.com/documents/supplier... ·...
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PRODUCT VISUAL CHARTER PRODUCT VISUAL CHARTER
December 2013
AUTEUR
Service
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Technical standards – File configurations
File format and framework:Square format
The product must be vertically and horizontally centered for all images EXCEPT background and zoom.
Mandatory rounded white (no section with shadow)
File processing:Colour mode: RGBExtension: EPS or compressed JPEG Compression option (for JPEG): maximum quality 12Image encoding: 8 bits for each channelMinimum size required: 2048 x 2048 pixelsImage resolution: 300 DPITrimmed product image on white background
File colorimetry:You must always retain the colorimetric profile in Photoshop-type software when opening an image.Adobe RGB (1998) is the required colour space.
White balance:
December 2013 1
White balance:The maximum black value is 235 for white product packshots.Value between 10 and 15 for black products .
Product colour intervention:No colour change on photographed products (except upon our specific request).
File delivery:For suppliers not managed by an SISL sourcing offic e: Files must be sent to commercial assistants , either via mail or free file sharing service such as “Hightail” or “We transfer”.
For suppliers managed by an SISL sourcing office: Files must be sent to product managers , either via mail or free file sharing service such as “Hightail” or “We transfer”.
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Technical standards – Light indications
Settings and type of light on cyclorama:
You must adjust your lighting in accordance with twoguiding principles: faithful rendering and time saving
Initial white cyclorama value: 235Final rounded white hexadecimal value: #FFFFFF
Settings and type of light according to material:
Processing black
Never let light "hide" part of the product.The black output value must not fall below10.
Processing white
Never let light "blind" part of the product.The white output value must not exceed235.Processing wood / wood appearance
Soft and enveloping light, enabling you to
December 2013 2
Processing furniture polish (gloss, glass, etc…)
Create a radiance on the material to show the gloss effect.Beware of reflections on glass!
Processing technical polish (stainlesssteel)
Create slight shading to show brightness.
Soft and enveloping light, enabling you to identify the type of wood.Graining must be visible but not excessive.
Processing textile
Raking light that "catches" material relief.
Processing mirrors
Ignore any mirror reflection. It will bereworked during internal post-production.
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Type of visuals
1- Front views
This category includes the following (according to given product): Front views and/or front views with a slightly high-angle shot and/or views from above.
Examples :
IMPORTANT
Views with a red frame are mandatory.
Other views are optional. However, the higher the number of images for a given product, the more the product is highlighted byConforama.
= Mandatory view
December 2013 3
Examples :
The product does not require a special view here -Front view.
Sofa seating needs to be shown here -Front view with slightly high-angle shot.
This desk has a silk-screened top.It thus requires the following:ViewViewViewView withwithwithwith slightlyslightlyslightlyslightly highhighhighhigh----angle angle angle angle shotshotshotshot+ + + + viewviewviewview fromfromfromfrom aboveaboveaboveabove....
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Type of visuals
2- Angle views
This category includes the following (according to given product): Left and right three-quarter views (see views below for example). Also, possibly side views if required by the product.
Examples:
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Left three-quarter view Right three-quarter view SideSideSideSide viewviewviewviewTo see desk side storage capacity.
3- Zoom views
This category includes the following (according to given product): Material zoom / texture zoom views and zooming on a product element / component (feet, handles, armrests, etc.)
Examples:
These shots enable you to both zoomin on the sofa foot and sofa coatingmaterial.
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Type of visuals
4- Functional views
This category includes the following (according to given product): All views enabling the various product functionalities to be seen: cabinets with open doors and/or drawers, unfolded bedding sections for sofas / convertible bench seats, High-Tech connectors, control panels on householdappliances, etc…
Examples:
December 2013 5
5- Background views
This category includes the following (according to given product): Views of products in situation scenarios inside a room without accessories.
6- Sketches
This category includes the following (according to given product): Drawings of products with all required sizes.
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Index
� G1LIVING ROOM LIVING ROOM LIVING ROOM LIVING ROOM ---- page 7 to 9page 7 to 9page 7 to 9page 7 to 9Table – Storage unit – ChairLOUNGE LOUNGE LOUNGE LOUNGE ---- page 10 to 12page 10 to 12page 10 to 12page 10 to 12Sofa – Armchair – Bench seatTV cabinet – Coffee tableBEDDING BEDDING BEDDING BEDDING ---- page 13 to 14page 13 to 14page 13 to 14page 13 to 14Mattress - Bed baseBEDROOM BEDROOM BEDROOM BEDROOM ---- page 15 to 16page 15 to 16page 15 to 16page 15 to 16Bed – Storage unitOFFICE OFFICE OFFICE OFFICE ---- page 17 to 18page 17 to 18page 17 to 18page 17 to 18
� G3LIGHTINGLIGHTINGLIGHTINGLIGHTING ---- page 24 to 26page 24 to 26page 24 to 26page 24 to 26Table lamp – Floor lampCeiling lamp – Chandelier – Hanging lampCARPETSCARPETSCARPETSCARPETS ---- page 27page 27page 27page 27TEXTILETEXTILETEXTILETEXTILE ---- page 28 to 32page 28 to 32page 28 to 32page 28 to 32Quilt – Pillow – CushionPouffe – LinenDECORATIVEDECORATIVEDECORATIVEDECORATIVE ITEMSITEMSITEMSITEMS ---- page 33 to 34page 33 to 34page 33 to 34page 33 to 34Candle – Clock – Vase – Mirror – Frame / Cross stitch
� G2 – WHITEMAJOR DOMESTIC APPLIANCESMAJOR DOMESTIC APPLIANCESMAJOR DOMESTIC APPLIANCESMAJOR DOMESTIC APPLIANCES----page 51 to 56page 51 to 56page 51 to 56page 51 to 56Refrigerator - Freezer – Wine cellarWashing machine - Tumble dryer - DishwasherCooking plate – Oven - HoodCookerMINI DOMESTIC APPLIANCESMINI DOMESTIC APPLIANCESMINI DOMESTIC APPLIANCESMINI DOMESTIC APPLIANCES ---- page 57 to 58page 57 to 58page 57 to 58page 57 to 58Microwave oven – Mini ovenFloor care – Linen careSMALL DOMESTIC APPLIANCESSMALL DOMESTIC APPLIANCESSMALL DOMESTIC APPLIANCESSMALL DOMESTIC APPLIANCES---- page 59 to 60page 59 to 60page 59 to 60page 59 to 60Food-preparation appliances
December 2013 6
OFFICE OFFICE OFFICE OFFICE ---- page 17 to 18page 17 to 18page 17 to 18page 17 to 18Office (desk) - Office chairBATHROOMBATHROOMBATHROOMBATHROOM ---- page 19page 19page 19page 19Bathroom cabinetKITCHEN KITCHEN KITCHEN KITCHEN ---- page 20 to 22page 20 to 22page 20 to 22page 20 to 22Sideboard – Kitchen unitSet of table and chairsGARDEN GARDEN GARDEN GARDEN ---- page 23page 23page 23page 23Garden furniture
stitchTABLEWARETABLEWARETABLEWARETABLEWARE---- page 35 to 40page 35 to 40page 35 to 40page 35 to 40Placemat - Tablecloth and accessoriesCutlery – Plate -Glasses - Salad bowl
� G2 – BROWN/GREYBROWN GOODSBROWN GOODSBROWN GOODSBROWN GOODS ---- page 41 to 45page 41 to 45page 41 to 45page 41 to 45TV - Home cinema - DVD playerCamcorder - Camera – Sound systemGREY GOODS GREY GOODS GREY GOODS GREY GOODS ---- page 46 to 50page 46 to 50page 46 to 50page 46 to 50Laptop PC - Computer – PrinterMouse / Keyboard / Webcam Tablet - Telephone
Food-preparation appliancesSmall cooking appliances – Breakfast equipmentBody care
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G1- LIVING ROOM - Table
1a- Front
Front view
1b- Front with high-angle shot
Front view with slightlyhigh-angle shot
3- Material zoom
Adjust angle to product texture.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. Table extensions are shown here.
December 2013 7
2a- Left angle
Left three-quarter viewaccording to angle shown opposite.
5- Background
When the product has already been photographed with a background.
2b- Right angle
Right three-quarter viewaccording to angle shown opposite.
6- Sketch
Includes height / width / height sizes.
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G1- LIVING ROOM – Storage unit (sideboard, showcase, bookcase, shelf)
1a- Front
Front view
3- Material zoom
Adjust angle to product texture.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. Here the cabinet is open to show inside.
1b- Front with high-angle shot
Front view with slightlyhigh-angle shot
December 2013 8
6- Sketch
Includes height / width / height sizes.
2a- Left angle
Left three-quarter viewaccording to angle shown opposite.
5- Background
When the product has already been photographed with a background.
2b- Right angle
Right three-quarter viewaccording to angle shown opposite.
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G1- LIVING ROOM – Chair
1- Front
Front view
2a- Left angle
Left three-quarter view, slightly high-angle shotaccording to angle shown opposite.
3- Material zoom
Adjust angle to product texture.
4- Functionality / Modularity
Not applicableNot applicable
December 2013 9
6- Background
When the product has already been photographed with a background.
2b- Right angle
Right three-quarter view, slightly high-angle shotaccording to angle shown opposite.
2c- Side
Side view.
7- Sketch
Includes height / width / height sizessizes.
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G1- LOUNGE – Sofa, Bench seat, Armchair
1- Front
Front view withslightly high-angle shot.
6- Sketch
Includes all height / width / height sizes.
2a- Left angle
Left three-quarter view, slightlyhigh-angle shot.
3- Material / feet zoom
View showing both a sofa leg and product texture.
2d- Back
Back view
December 2013 10
5- Background
When the product has already been photographed with a background.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. Here the day bed is partially open to show insideand its bedding section is unfolded.
2b- Right angle
Right three-quarter view, slightly high-angle shot.
2c- Side
Side view.
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G1- LOUNGE – TV cabinet
1a- Front
Front view
3- Material zoom
Adjust angle to product texture.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. Here, there is a focus on the home cinema and built-in smartphone connection.
1b- Front with high-angle shot
Front view with slightly high-angle shot
December 2013 11
6- Sketch
Includes height / width / height sizessizes.
2a- Left angle
Left three-quarter viewaccording to angle shown opposite.
5- Background
When the product has already been photographed with a background.
2b- Right angle
Right three-quarter viewaccording to angle shown opposite.
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G1- LOUNGE – Coffee table
1a- Front
Front view
3- Material zoom
Adjust angle to product texture.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. Here the cabinet is displayed with its storagesection open.
1b- Front with high-angle shot
Front view with slightly high-angle shot
December 2013 12
6- Sketch
Includes height / width / height sizes.
2a- Left angle
Left three-quarter viewaccording to angle shown opposite.
5- Background
When the product has already been photographed with a background.
2b- Right angle
Right three-quarter viewaccording to angle shown opposite.
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G1- BEDDING – Mattress, Bed base
1- Front
Front view
2- Angle
Left or right three-quarter view according to angle shown opposite.
5- Background
When the product has already been photographed with a background.
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3- Material zoom
Adjust angle to producttexture.
4- Strip zoom
Zoom in on brand strip
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G1- BEDDING – Bed base, Batten support frame
1- Front
Front view
2- Angle
Left or right three-quarter view according to angle shown opposite.
6- Background
When the product has already been photographed with a background.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. The headrest is lifted here.
December 2013 14
3a- Angle zoom
Angle of batten support frame or box spring foot
3b- Detail zoom
Zoom in on brand label for box spring or batten support framework.
NOTE
Any feet used in an image must be suitedto the given setting.
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G1- BEDROOM – Bed (adult, child, baby)
1a- Front
Front view
3- Material zoom
Adjust angle to product texture.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. Here the bed is shown with its storage section (drawer) open.
1b- Front with high-angle shot
Front view with slightly high-angle shot
December 2013 15
6- Sketch
Includes height / width / height sizes.
2a- Left angle
Left three-quarter viewaccording to angle shown opposite.
5- Background
When the product has already been photographed with a background.
2b- Right angle
Right three-quarter viewaccording to angle shown opposite.
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G1- BEDROOM – Storage unit (wardrobe, chest of drawers, bedside table)
1- Front
Front view
2a- Left angle – closed doors
Left three-quarter view accordingto angle shown opposite
4a- Left angle – open doors
Front view with slightly high-angle shot
4b- Right angle – open doors
Front view with slightly high-angle shot
December 2013 16
6- Sketch
Includes height / width / height sizes.
3- Material zoom
Adjust angle to product texture.
5- Background
When the product has already been photographed with a background.
2b- Right angle – closed doors
Right three-quarter view accordingto angle shown opposite.
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G1- OFFICE (desk)
1- Front
Front view
2a- Left angle
Left three-quarter viewaccording to angle shown opposite.
3- Material zoom
Adjust angle to product texture.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. Herevarious desk storage areas are displayed by placing a computer and accessories.
December 2013 17
6- Sketch
Includes height / width / height sizes.
5- Background
When the product has already been photographed with a background.
2b- Right angle
Right three-quarter viewaccording to angle shown opposite.
2c- Side
Side view.
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G1- OFFICE – Office chair
1- Front
Front view
2a- Left angle
Left three-quarter view, slightly high-angle shotaccording to angle shown opposite.
3- Material zoom
Adjust angle to product texture.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. Here, chair legs are displayed.
December 2013 18
6- Sketch
Includes height / width / height sizes.
5- Background
When the product has already been photographed with a background.
2b- Right angle
Right three-quarter view, slightly high-angle shotaccording to angle shown opposite.
2c- Side or Back
Side view.
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G1- BATHROOM – Bathroom cabinet
1- Front
Front view
2a- Left angle
Left three-quarter view, slightly high-angle shotaccording to angle shown opposite.
4- Functionality
The angle shot will depend upon the functional section to be shown. Herevarious cabinet storage areas are displayed.
5- Background
When the product has already been photographed with a background.
December 2013 19
2b- Right angle
Right three-quarter view, slightly high-angle shotaccording to angle shown opposite.
6- Sketch
Includes height / width / height sizes.
3- Material zoom
Adjust angle to product texture.
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G1- KITCHEN – Sideboard
1- Front
Front view
2a- Left angle
Left three-quarter view, slightly high-angle shotaccording to angle shown opposite.
December 2013 20
2b- Right angle
Right three-quarter view, slightly high-angle shotaccording to angle shown opposite.
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G1- KITCHEN – Kitchen unit
1- Front
Front view
2- Angle
Three-quarter view
December 2013 21
3a- Element zoom 1
3b- Element zoom 2
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G1- KITCHEN – Set of table and chairs
1- Front
Front view
2- Angles
Three-quarter view withslightly high-angle shot.
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G1- GARDEN – Garden furniture
1- Front
Front view with slightly high-angle shot.
2a- Angle
Right three-quarter view
4- Functionality
The angle shot will depend upon the functional section to be shown. Garden table extensions are shown here.
5- Background
December 2013 23
2b- Angle
Left three-quarter view
3- Zoom
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G3- LIGHTING – Floor lamp, Table lamp
1a- Front
Front view
5- Background
When the product has already been photographed with a background.
1b- Light front on
Front or side view withlight on.
6- Sketch
Includes height / width / height sizes.
December 2013 24
2- Angle
Left or right three-quarter view, slightly high-angle shot.
4- Material zoom
Adjust angle to product texture.
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G3- LIGHTING – Ceiling lamp
1- Front
Front view with slightly low-angle shot.
2a- Angle
Left or right three-quarter view, slightly low-angle shot.
5- Background
When the product has already been photographed with a background.
3- Material zoom
Not applicableNot applicable
December 2013 25
2c- Underside
Underside view.
2b- Side
Side view6- Sketch
Includes height / width / height sizes.
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G3- LIGHTING – Chandelier, Hanging lamp
1a- Front
Front view
1b- Light front on
Front view with light on.
3- Material zoom
Adjust angle to product texture.
4- Background
When the product has already been photographed with a background.
December 2013 26
5- Sketch
Includes height / width / height sizes.
2- Angle
Not applicableNot applicable
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G3- CARPETS
1- Front
Front view
2a- Angle
Left or right three-quarter view, slightly high-angle shot.
3- Material zoom
Adjust angle to product texture.
4- Functionality
Not applicableNot applicable
December 2013 27
2c- Rolled up
Front view, fully rolled up and set down.
5- Background
When the product has already been photographed with a background.
2b- Half rolled up
Front view, half rolled up.
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G3- TEXTILE - Cushion
1a- Front
Front view
1b- Front with high-angle shot
Front view with slightly high-angle shot.
3- Material zoom
Adjust angle to product texture.
December 2013 28
2a- Right angle
Right three-quarter view
2a- Left angle
Left three-quarter view
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G3- TEXTILE - Beanbag, Pouffe, Floor cushion
1- Front
Front view with slightly high-angle shot.
2a- Left angle
Left three-quarter view.
4- Functionality
The angle shot will depend upon the functional section to be shown. Here the pouffe top is open to show its storagespace.
December 2013 29
3- Material zoom
Adjust angle to product texture.
2b- Right angle
Right three-quarter view
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G3- TEXTILE – Bed linen
1a- Front - view from above
View from above
3b- Detail / attachment zoom
Only if appropriate to be displayed (for example: attachment via buttons and/or clips and/or zip, etc…)
1b- Front with high-angle shot
Front view with slightly high-angle shot.
Not applicable
4- Functionality
Not applicable
December 2013 30
2- Folded
Left or right three-quarter view, foldedcover and pillow cases.
3a- Pattern / material zoom
Adjust angle to product texture.
5- Background
When the product has already been photographed with a background.
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G3- TEXTILE - Quilt
1a- Front
Front view, folded quilt
1b- Unfolded front
Unfolded quilt, view with slightly high-angle shot.
3- Material / pattern zoom
Adjust angle to product texture and patterns.
December 2013 31
2b- Rolled up
View with slightly high-angle shot, quilt foldedon one side.
2a- Angle
Left or right three-quarter view, folded quilt.
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G3- TEXTILE - Pillow
1- Front
Front view
2- Angle
Left or right three-quarter view (stacked for lots).
December 2013 32
3- Wrapped
Front or angle view in protective bag.
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G3- DECORATIVE ITEMS (vase, candle, light holders, small items, etc.)
1- Front
Front view.
2- Angle
Left or right three-quarter view
December 2013 33
3- Material zoom
Adjust angle to product texture.
4- Functionality
The angle shot will depend upon the functional section to be shown.
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G3- DECORATIVE ITEMS - Mirror, Frame, Printed cloth, Clock, etc.
1- Front
Front view with slightly high-angle shot.
2a- Left angle
Left three-quarter view
December 2013 34
2b- Right angle
Right three-quarter view
3- Material zoom
Adjust angle to product texture.
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G3- TABLEWARE - Plate
1a- Front
Front view with vertical plate.
1b- Front with high-angle shot
Front view with slightly high-angle shot, tilted plate
4- Range
View of plate with each model of given series.
December 2013 35
2- Side
Front view with slightly high-angle shot, plate laid flat
3- Material / pattern zoom
Adjust angle to product texture and patterns.
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G3- TABLEWARE - Glasses
1a- Glass front
Front view of product or possibly one of the lot glasses.
1b- Lot front
Front view with slightly high-angle shot, displaying lot if required.
December 2013 36
3- Other views
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G3- TABLEWARE– Cutlery, Cutlery set
1- Front
Front view, upright cutlery.
2a- Left angle
Three-quarter view with slightly high-angle shot, cutlery set down.
4- Full cutlery set view
December 2013 37
3- Detail / pattern zoom
2b- Right angle
Three-quarter view with slightly high-angle shot, cutlery set down.
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G3- TABLEWARE – Tablecloths
1- Front
Front view, folded tablecloth
2- Angle
Three-quarter view with slightly high-angle shot, tablecloth laid on a table.
December 2013 38
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G3- TABLEWARE – Placemat, Napkins
1b- Front - above
View from above
1b- Front with high-angle shot
Front view with high-angle shot
5- Lot view
December 2013 39
2- Angle
Three-quarter view
3- Material / pattern zoom
Adjust angle to product texture and patterns.
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G3- TABLEWARE – Bowl, Cup, Salad bowl, etc.
1a- Front
Front view with high-angle shot
1b- Front / side
Side view
December 2013 40
2a- Angle
Three-quarter view with slightly high-angle shot.
2b- Angle / side
Side view with slightly high-angle shot.
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G2- BROWN - TV
1- Front
Front view with TV-set off
2a- Angle
Left three-quarter viewaccording to angle shown opposite.
3a - Element zoom
Zoom on major product component.
3b – Connector zoom
Zoom on product connectors.
December 2013 41
2c- Back
Back view showing connectors.
2b- Side
Side view showingconnectors.
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G2- BROWN – DVD player, Home cinema, Blu-Ray player
1- Front
Front view
2a- Right angle
Left three-quarter view.
3b – Connector zoom
Here the back view enables you to show the various connectors available on player.
December 2013 42
3a- Element zoom
The angle shot will depend upon the functional section to be shown: CD/DVD player, connectors, etc.
2b- Left angle
Right-hand view.
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G2- BROWN – Digital camera
1- Front
Front view
2a- Angle
Three-quarter view
4- Functionality
The angle shot will depend upon the functional section to be shown.
December 2013 43
3- Element zoom
The angle shot will depend upon the functionalsection to be shown: SD card reader
2b- Back
Back view
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G2- BROWN – Camcorder
1- Front
Front view
2a- Angle
Left or right three-quarter view.
4- Functionality
The angle shot will depend upon the functionalsection to be shown.
December 2013 44
3- Element zoom
The angle shot will depend upon the functional section to be shown.
2b- Back
Back view with open screen.
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G2- BROWN – Hi-Fi system, Radio, MP3 dock
1- Front
Front view
1 b- Front with high-angle shot
Front view with high-angle shot.
4- Functionality
The angle shot will depend upon the functional section to be shown
December 2013 45
2- Angle
Left or right three-quarter view.
3- Element zoom
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G2- GREY – Laptop PC, Computer
1- Front
Front view
2a- Angle
Left or right three-quarter view.
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown: CD/DVD player, connectors, etc.
December 2013 46
2b- Side
Three-quarter side view, open, showingconnectors.
3- Element zoom
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G2- GREY – Printer, Scanner
1- Front
Front view
2- Angle
Left or right three-quarter view.
December 2013 47
4- Functionality / Modularity
The angle shot will depend upon the functional section to be shown.
3- Element zoom
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G2- GREY – Tablets
1- Front
Front view with tablet onTablet < 10’: upright viewTablet > 10’: horizontal view 4- Functionality / accessories
The angle shot will depend upon the functional section to be shown.
3 – Element / connector zoom
The angle shot will depend upon the functionalsection to be shown.
December 2013 48
2a- Angle
Three-quarter view
2 b- Front / back view
Front and back views
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G2- GREY – Peripherals (mouse, keyboard, webcam, etc.)
1- Front / view from above
View from above
2- Angle
Three-quarter view
December 2013 49
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G2- GREY – Telephone
1- Front
Front view
2- Angle
Three-quarter view
December 2013 50
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G2- WHITE – Washing machine / Dishwasher / Tumble dryer
1- Front
Front view WITHOUT laundry and/or dishes inside, according to machine.
2- Angle
Left three-quarter view, according to angle shown opposite.WITHOUT laundry and/or dishes inside, according to machine.
December 2013 51
3- Functionality / Modularity
The angle shot will depend upon the functional section to be shown. Here the door is ajar to show inside.WITHOUT laundry and/or dishes inside, according to machine.
3- Element zoom
Focus on control panel.
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G2- WHITE – Refrigerator, Freezer, Wine cellar
1- Front with closed doors
Front view
2- Front with open doors
Front view, open doors, with food inside.
Note: Wine cellar without bottles
December 2013 52
3a- Angle with closed doors
3a- Angle with open doors
Right three-quarter view, open doors, with food inside.
Note: Wine cellar without bottles
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G2- WHITE – Cooking plates
1a- View from above
View from above
1b- Front with high-angle shot
Front view with slightly high-angle shot.
December 2013 53
2- Angle
Left or right three-quarter view.
3- Element zoom
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G2- WHITE – Oven
1- Front
Front view
2- Angle
Three-quarter view with door open and/or closed.
December 2013 54
3- Element zoom
Focus on control panel.
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G2- WHITE – Hood
1- Front
Front view
2- Right angle
Right three-quarter view , slightly low-angle shot.
December 2013 55
2b- Left angle
Left three-quarter view , slightly low-angle shot.
2c- Underside
Underside view.
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G2- WHITE – Cooker
1- Front
Front view
2a- Right angle
Right three-quarter view , slightly low-angle shot.
December 2013 56
2b- Left angle
Left three-quarter view , slightly low-angle shot.
3- Element zoom
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G2- WHITE – Microwave oven, Mini oven
1- Front
Front view with slightly high-angle shot
2- Right angle
Right three-quarter view, slightly high-angle shot.
December 2013 57
3- Left angle
Left three-quarter view, slightly high-angle shot.
4- Element and interior zoom
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G2- WHITE – Floor care, Linen care (vacuum cleaner, steam iron, etc.)
1- Front
Front view
2a- Right angle
Right three-quarter view, slightly high-angle shot.
3- Element zoom
4- Accessories
December 2013 58
2b- Left angle
Left three-quarter view, slightly high-angle shot.
2c- Side
Side view.
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G2- WHITE – SDA (food-preparation appliances, small cooking appliances, breakfast equipment)
1- Front
Front view
2- Angle
Right three-quarter view, slightly high-angle shot.
4b- Accessories
December 2013 59
3- Element zoom
4a- Functionalities
The angle shot will depend upon the functional section to beshown.
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G2- WHITE – SDA (body care)
1- Front
Front view
2- Angle
Right three-quarter view, slightly high-angle shot.
December 2013 60
4- Accessories
3- Element zoom