productcamp cincinnati: engaging in the practice of collaborative innovation
TRANSCRIPT
Engaging in the Practice of Collaborative Innovation
Doug Collins Vice President, Innovation Architecture
Mindjet, Inc. [email protected]
RAPID SPIGIT Shared Experience
What is a Rapid Spigit?
real-time collaborative innovation
allows for in-person and virtual engagement
a fun introduction to the practice
Round 1 Contribution
Discuss and enter your ideas
10 minutes
WHAT WILL HAPPEN IN TODAY’S GAME:
Round 2 Collaboration
Vote, collaborate, socialize ideas
8 minutes
Round 3 Pitching
1-min pitch on top 3 ideas
10 minutes
Round 4 Investment
Invest in top 3 ideas
5 minutes
The Rapid Flow
Site Access
URL ---
User Name ---
Password ---
Go to the URL. Take one of the user names. Password is the same for all user names.
The Critical Question
How might we minimize the waste tied to our processes
for developing new products?
CONTRIBUTION Round One
Round 1: 10 minutes
select “Publish” to post idea
Check leaderboard for top contributors
1250 points per idea
End Round 1
VOTING AND COMMENTING
Round 2
Round 2: 8 minutes 500 points per comment
250 points per vote
Check leaderboard for most popular ideas
End Round 2
ONE-MINUTE PITCHES Round 3
Round 3: Pitches
• What is my idea? • Why does my idea offer relative advantage? • What is the very next step you should take to
implement my idea in your organization?
Doug: move ideas to “investing” stage
IDEA INVESTMENT Round 4
Round 4: 5 minutes
Check leaderboard for wealthiest members
End Round 4
Closure
“Best” idea (highest capitalization)
“Best” innovator (highest wealth)
THANK YOU Close
CONTACT [email protected]
Identify a focus area for your innovation challenge
enquiry-ledopen
internal
external
focus
forms
value stream organizationcustomers suppliers
collaborative innovation blueprint
process
implementation
front end of innovation back end of innovation
enquiry conceptualizationexploration resolution
value stream
Define a space and a community
Guide the challenge through the flow
12
3
customer experience
associate experience
product
/
serv
ice o
ffer
sales
engagement
productivityengagement
price
differentiation
Doug Collins ([email protected]) Mindjet, Inc.
Identify a focus area for your innovation challenge1
customer experience
associate experience
product
/
serv
ice o
ffer
sales
engagement
productivityengagement
price
mapping strategic intent to challenge questions
differentiation
Advisory BoardHow might we increase the likelihood that our advisory board members find
value in their experience?
Personal DevelopmentHow might we increase the likelihood that our product developers take full
advantage of the training opportunities that interest them?
Agile DevelopmentHow might we maximize the probability that our product developers are able to self select into the projects that inspire them?
DistributorsHow might we maximize the probability that our distributors advocate for our products with their clients, relative to the competitive alternatives?
ModularityHow might we minimize the waste
tied to our processes for developing new products?
How might we
increase / maximize
decrease / minimize
the by
increasing / maximizing
decreasing / minimizing
the ?
optional optimization component
question grammar...
Doug Collins ([email protected]) Mindjet, Inc.