productin management
TRANSCRIPT
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To Our PresentationTo Our Presentation
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Tanver Raihan
ID: 073-23-687
Mahabuba Khanam
ID: 081-23-771
Md.Mahmudul Hasan
ID: 081-23-703Mir Obidul Haque
ID: 081-23-713
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Presentation
Contains
Research Strategy
Reason Why we choose this topic?What is Merchandising
Merchandiser
Activities of Merchandiser
Comparative analysis
Problems & suggestion
Knowledge & skill requirements
Final Touch
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RESEARCH STRATEGY
Identify & develop our topics
Indentify the main concept and question in our topic
Understanding the background information of retailing,
buying house and mills Better knowledge how to manage merchandising goals
To prepare the report we read articles, textbooks,magazine, online public information and also find theinformation on the internet.
Interview with the merchandiser of mill & buying house.
As a result from the case study we analyze the role of merchandising in managing supply chain .
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Reason Why we choose this topic?
All of we know about merchandising attextile sector. But role of merchandisers
vary in case of different sector such asbuying house, agents or mills. Working withthis topics, we get a clear concept about thissector. We hope these information may help
us in our next life.
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Merchandising means buying, producing &
selling any goods or products or services for
the local or international market.
Merchandising
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Merchandiser is one of the important key person of
production export sector
Production & delivery of garments according to buyers
satisfaction within limited time is not so easy.
Merchandiser
So
A Merchandiser who is a businessperson engaged in
retail trade and involved in procuring export order of any
garment of any particular design for a specific quantity,
analysis of the garment requires to produce the garments,
production of those quantity of garments with specificattention to required quality level, production scheduling
& exporting the garments within fixed time frame.
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Marketing
Receive orderCosting Sampling
profitablepricenegotiation
No
End
No
YesSample
approved
End
NoYes
Order approved
Preparation for order
completing on time
Meeting
with
merchandise
r
Fabric & trims
calculation &
check list
Meeting with
production
manager
Cutting, stitching
& check list
Can complete
order on time
Issue to complete
No
Quality
inspection
Quality
check okPreproductionNo
Yes
Press & pack
Inspectionas list &
quality
check
Goods ready to shipFinal inspection
from customer
Inspection okYes
Goods ship to customerOrder end
Negotiation to
customer
No
SuccessfulCompensation to
rate
Yes
No
Shipment CancelOrder end
Customer
Yes
Yes
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COMPARATIVE ANALYSIS
Planning and
controlMerchandiser of Buyer Merchandiser of Agent Merchandiser ofMills
1. Start up plan for wholeseason, which includes,new trends, colors,design, analyze theinventory, forecast theconsumption or targetsales by analyzing theprevious sales.
2. Distribute the order forproduction to the
suppliers with respect tothe lead time, quantityand the budget.
1. Identify the manufacturingresources for a particularorder on the basis offinancial soundness and theprice of the product whichcan be made through aparticular mill.
2. Plan about placing the ordertoa particular mill.
3. Has to follow up the orderinformation in mill and isdirectly touch with him.
1. Developing ProductionPlanning and control bycoordinating withoperational managers.
2. Coordinates and helps inproduction planning andcontrol product development,sample making & costingwhichisusedtogetapproval.
3. Keeps an eye on all themajor operations and
departments requiredcompleting the order.4. Planning about Sewing,
trims, fabric consumption, procurement of rawmaterials for the requiredorder.
5. Determining cost for thecomplete order.
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COMPARATIVE ANALYSIS
Organizational structure
Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills
1. It usually works withof wider range oforganization structure.
2. Buyer is controllingthe overall supplychain so it has a longhierarchy of theposition.
1. Works in a narroworganizational structure.
2. Usually works withfew people along thehierarchy of theposition.
1. Works in a widerorganizational structure.
2. Works with morepeople along thehierarchy of theposition
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COMPARATIVE ANALYSISProcurement methods
Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills
It is the responsibility ofthe buyer to tell thesupplier where to buy theraw material. To get the jobdone, it is very necessaryfor the tier 1 supplier and
tier2 suppliers tobe integratedwithinformationandmaterial.
Assist the merchandiser ofthe mill to coordinate witha particular buyer whichthe merchandiser of thebuying house alreadyknows or has worked with
previously.
Has to coordinate with thesupplierof a particular rawMaterial e.g., yarn ortrims etc and thendeciding the purchase bymatching it with the cost
sheet which is plannedbefore the purchase.
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COMPARATIVE ANALYSIS
Outsourcing / Partnerships
Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills
They should also have a very good partnershipwith their all supplier andAgents.
Works completely onoutsourcing by givingorders to a particular mill
Has to coordinate withthe operation managersto check if a particularorder can be complete inhouse. If not, then has tolook for alternatives for the
production or otheroperation that can beoutsourced.
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COMPARATIVE ANALYSIS
Performance measurement
Cost
Customer Service
Productivity measures
Quality
Customer Satisfaction
Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills
The performance of any retailer
is calculated by their sales. Soin order to improve sales the
need to improve their services
through providing good quality.
Measure performance in terms
of Customer Service Costeffectiveness, Quality and
Customer satisfaction.
Measure performance in terms
of cost effectiveness,Production efficiency, customer
satisfaction and Quality
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COMPARATIVE ANALYSIS
Information flow
Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills
The flow chart of buyerchanges with respect totheir required services.Sometimes they usedAgents and wholesaler andsome time they have direct
deal with the supplier.
The flow of information isfrom customer tomerchandiserofbuyinghouseto the merchandiser ofdifferent mill. (The buyinghouse merchandiser becomes
the customer of millmerchandiser). Then tomerchandiser of the buyinghouse and finally to endcustomer
The flow of a informationis: Customer to merchandiserto different departmentthen to end customer.
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ProblemsHaving to make simple changes to product
specifications , can deserve costly time delays andunnecessary costs.
Transportation delay, costs and quality issues arealso problems associated with internationalsourcing.
Bad communication among manager of different
dept. related to production.Landed costs are vary tremendously.
Lack of coordination % cooperation.
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Suggestion Checking all the technical aspects of samples before releasing to customer.
Passing the correct order sheet to all concerned dept i.e. planning,
production, commercial etc.
General correspondence with buyer and suppliers.
Drawing the attention of the customer to enable him to take purchase
decision within shortest possible time.
Establishing linkage between fashion, product design and marketing by
keeping the product in prime focus.
Combining the creative, technical and operational aspects of a product
and the business.
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Merchandisers play an important role in our textile
sectorSo we all should learn more about merchandising as
the student of textile engineering
I hope this presentation has given you some valuable
information which is very important for you.
CONCLUSION
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Mr. Shaheen
Merchandiser
Ananta Garments Ltd.
Cell.: 01715 666624
Retrieved March11, 2011
Md. Abdul Halim Sardar (Mamun)
Technical Manager
Tesco buying house
House# 517/5 (1stFloor), Road# 10 (west)
DOHS Baridhara, Dhaka -1206
Cell.: 01712 578044
Retrieved March11, 2011
S.M. Hafijur Rohman (Rumon)
Sr. Merchandiser
Standard Jeans Ltd.
House # 517/5 (1stFloor), Road # 10 (West)
DOHS Baridhara, Dhaka -1206
Cell.: 01716 587027
Retrieved March11, 2011
Image From: Google
REFERENCE BOOK:
GARMENTS MERCHANDISING
Prof. M.A. Kashem
References
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