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    To Our PresentationTo Our Presentation

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    Tanver Raihan

    ID: 073-23-687

    Mahabuba Khanam

    ID: 081-23-771

    Md.Mahmudul Hasan

    ID: 081-23-703Mir Obidul Haque

    ID: 081-23-713

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    Presentation

    Contains

    Research Strategy

    Reason Why we choose this topic?What is Merchandising

    Merchandiser

    Activities of Merchandiser

    Comparative analysis

    Problems & suggestion

    Knowledge & skill requirements

    Final Touch

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    RESEARCH STRATEGY

    Identify & develop our topics

    Indentify the main concept and question in our topic

    Understanding the background information of retailing,

    buying house and mills Better knowledge how to manage merchandising goals

    To prepare the report we read articles, textbooks,magazine, online public information and also find theinformation on the internet.

    Interview with the merchandiser of mill & buying house.

    As a result from the case study we analyze the role of merchandising in managing supply chain .

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    Reason Why we choose this topic?

    All of we know about merchandising attextile sector. But role of merchandisers

    vary in case of different sector such asbuying house, agents or mills. Working withthis topics, we get a clear concept about thissector. We hope these information may help

    us in our next life.

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    Merchandising means buying, producing &

    selling any goods or products or services for

    the local or international market.

    Merchandising

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    Merchandiser is one of the important key person of

    production export sector

    Production & delivery of garments according to buyers

    satisfaction within limited time is not so easy.

    Merchandiser

    So

    A Merchandiser who is a businessperson engaged in

    retail trade and involved in procuring export order of any

    garment of any particular design for a specific quantity,

    analysis of the garment requires to produce the garments,

    production of those quantity of garments with specificattention to required quality level, production scheduling

    & exporting the garments within fixed time frame.

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    Marketing

    Receive orderCosting Sampling

    profitablepricenegotiation

    No

    End

    No

    YesSample

    approved

    End

    NoYes

    Order approved

    Preparation for order

    completing on time

    Meeting

    with

    merchandise

    r

    Fabric & trims

    calculation &

    check list

    Meeting with

    production

    manager

    Cutting, stitching

    & check list

    Can complete

    order on time

    Issue to complete

    No

    Quality

    inspection

    Quality

    check okPreproductionNo

    Yes

    Press & pack

    Inspectionas list &

    quality

    check

    Goods ready to shipFinal inspection

    from customer

    Inspection okYes

    Goods ship to customerOrder end

    Negotiation to

    customer

    No

    SuccessfulCompensation to

    rate

    Yes

    No

    Shipment CancelOrder end

    Customer

    Yes

    Yes

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    COMPARATIVE ANALYSIS

    Planning and

    controlMerchandiser of Buyer Merchandiser of Agent Merchandiser ofMills

    1. Start up plan for wholeseason, which includes,new trends, colors,design, analyze theinventory, forecast theconsumption or targetsales by analyzing theprevious sales.

    2. Distribute the order forproduction to the

    suppliers with respect tothe lead time, quantityand the budget.

    1. Identify the manufacturingresources for a particularorder on the basis offinancial soundness and theprice of the product whichcan be made through aparticular mill.

    2. Plan about placing the ordertoa particular mill.

    3. Has to follow up the orderinformation in mill and isdirectly touch with him.

    1. Developing ProductionPlanning and control bycoordinating withoperational managers.

    2. Coordinates and helps inproduction planning andcontrol product development,sample making & costingwhichisusedtogetapproval.

    3. Keeps an eye on all themajor operations and

    departments requiredcompleting the order.4. Planning about Sewing,

    trims, fabric consumption, procurement of rawmaterials for the requiredorder.

    5. Determining cost for thecomplete order.

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    COMPARATIVE ANALYSIS

    Organizational structure

    Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills

    1. It usually works withof wider range oforganization structure.

    2. Buyer is controllingthe overall supplychain so it has a longhierarchy of theposition.

    1. Works in a narroworganizational structure.

    2. Usually works withfew people along thehierarchy of theposition.

    1. Works in a widerorganizational structure.

    2. Works with morepeople along thehierarchy of theposition

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    COMPARATIVE ANALYSISProcurement methods

    Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills

    It is the responsibility ofthe buyer to tell thesupplier where to buy theraw material. To get the jobdone, it is very necessaryfor the tier 1 supplier and

    tier2 suppliers tobe integratedwithinformationandmaterial.

    Assist the merchandiser ofthe mill to coordinate witha particular buyer whichthe merchandiser of thebuying house alreadyknows or has worked with

    previously.

    Has to coordinate with thesupplierof a particular rawMaterial e.g., yarn ortrims etc and thendeciding the purchase bymatching it with the cost

    sheet which is plannedbefore the purchase.

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    COMPARATIVE ANALYSIS

    Outsourcing / Partnerships

    Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills

    They should also have a very good partnershipwith their all supplier andAgents.

    Works completely onoutsourcing by givingorders to a particular mill

    Has to coordinate withthe operation managersto check if a particularorder can be complete inhouse. If not, then has tolook for alternatives for the

    production or otheroperation that can beoutsourced.

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    COMPARATIVE ANALYSIS

    Performance measurement

    Cost

    Customer Service

    Productivity measures

    Quality

    Customer Satisfaction

    Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills

    The performance of any retailer

    is calculated by their sales. Soin order to improve sales the

    need to improve their services

    through providing good quality.

    Measure performance in terms

    of Customer Service Costeffectiveness, Quality and

    Customer satisfaction.

    Measure performance in terms

    of cost effectiveness,Production efficiency, customer

    satisfaction and Quality

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    COMPARATIVE ANALYSIS

    Information flow

    Merchandiser of Buyer Merchandiser of Agent Merchandiser ofMills

    The flow chart of buyerchanges with respect totheir required services.Sometimes they usedAgents and wholesaler andsome time they have direct

    deal with the supplier.

    The flow of information isfrom customer tomerchandiserofbuyinghouseto the merchandiser ofdifferent mill. (The buyinghouse merchandiser becomes

    the customer of millmerchandiser). Then tomerchandiser of the buyinghouse and finally to endcustomer

    The flow of a informationis: Customer to merchandiserto different departmentthen to end customer.

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    ProblemsHaving to make simple changes to product

    specifications , can deserve costly time delays andunnecessary costs.

    Transportation delay, costs and quality issues arealso problems associated with internationalsourcing.

    Bad communication among manager of different

    dept. related to production.Landed costs are vary tremendously.

    Lack of coordination % cooperation.

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    Suggestion Checking all the technical aspects of samples before releasing to customer.

    Passing the correct order sheet to all concerned dept i.e. planning,

    production, commercial etc.

    General correspondence with buyer and suppliers.

    Drawing the attention of the customer to enable him to take purchase

    decision within shortest possible time.

    Establishing linkage between fashion, product design and marketing by

    keeping the product in prime focus.

    Combining the creative, technical and operational aspects of a product

    and the business.

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    Merchandisers play an important role in our textile

    sectorSo we all should learn more about merchandising as

    the student of textile engineering

    I hope this presentation has given you some valuable

    information which is very important for you.

    CONCLUSION

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    Mr. Shaheen

    Merchandiser

    Ananta Garments Ltd.

    Cell.: 01715 666624

    Retrieved March11, 2011

    Md. Abdul Halim Sardar (Mamun)

    Technical Manager

    Tesco buying house

    House# 517/5 (1stFloor), Road# 10 (west)

    DOHS Baridhara, Dhaka -1206

    Cell.: 01712 578044

    Retrieved March11, 2011

    S.M. Hafijur Rohman (Rumon)

    Sr. Merchandiser

    Standard Jeans Ltd.

    House # 517/5 (1stFloor), Road # 10 (West)

    DOHS Baridhara, Dhaka -1206

    Cell.: 01716 587027

    Retrieved March11, 2011

    Image From: Google

    REFERENCE BOOK:

    GARMENTS MERCHANDISING

    Prof. M.A. Kashem

    References

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    DO YOU HAVE ANY QUESTION?

    ?? ?

    ??

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