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Production for Designers Session Six: March 9, 2020

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Page 1: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Production for DesignersSession Six: March 9, 2020

Page 2: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Print Update:https://www.wideformatimpressions.com/article/printed-electronics-is-the-technology-of-tomorrow/

https://www.wideformatimpressions.com/article/printed-electronics-is-the-technology-of-tomorrow/
Page 3: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Review Session Five:Color Management

Page 4: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Todays Agenda:ColorColor ManagementColor and PrintingColor Proofing

Page 5: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is this?

Page 6: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Color – What is this?

Page 7: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Color – What is this?

https://www.youtube.com/watch?v=id7UDBscYyU

https://www.youtube.com/watch%3Fv=id7UDBscYyU
Page 8: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Color – What is this?

Page 9: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Color – What is this?

Page 10: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is Color?

Page 11: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Printing – Standards and Specifications

What is a printing standard?

http://the-print-guide.blogspot.com/2011/10/printing-standards-and-specifications.html

http://the-print-guide.blogspot.com/2011/10/printing-standards-and-specifications.html
Page 12: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Printing – Standards and Specifications

What is a printing specification?

Page 13: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Printing Specifications

Industry Related Standards

Page 14: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Printing Specifications

Industry Related Standards

https://www.idealliance.org/swophttp://www.explorebigsky.com/wp-content/uploads/2014/01/SNAP-Quality-Guidelines1.pdfhttps://www.idealliance.org/g7spec

https://www.idealliance.org/swop
http://www.explorebigsky.com/wp-content/uploads/2014/01/SNAP-Quality-Guidelines1.pdf
https://www.idealliance.org/g7spec
Page 15: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Color!Perception, theory and use!

Page 16: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is light?

Page 17: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is light?

Simply, light is a name for a range of electromagnetic radiation that can be seem by the human eye.

Page 18: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is light?

Image: Courtesy Pantone

Page 19: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is light?

GRA 1111Graphic Communications WorkshopImage: Google Images

Page 20: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is light?

Light is only one part of the electromagnetic spectrum including radio, microwave, infrared, visible, ultraviolet, x-ray and gamma rays.

Page 21: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is light?

Light is only one part of the electromagnetic spectrum including radio, microwave, infrared, visible, ultraviolet, x-ray and gamma rays.

Image: Courtesy Pantone

Page 22: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is light?

Light is only one part of the electromagnetic spectrum including radio, microwave, infrared, visible, ultraviolet, x-ray and gamma rays.

Page 23: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is light?

Image: Courtesy Pantone

Page 24: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?

Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others.

Image: Courtesy Pantone

Page 25: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?

Color, is a visual sensation that involves a light source,an object and a viewer.

Page 26: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?Color, is a visual sensation that involves a light source, an object and a viewer.

Page 27: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?Color, is a visual sensation that involves a light source, an object and a viewer.

Page 28: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?Color, is a visual sensation that involves a light source, an object and a viewer.

Image: NASA, Thaddeus B. Kubis, Pantone

Page 29: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CONFIDENTIAL 29

WHAT COLOR IS GRASS?

Page 30: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CONFIDENTIAL 30

WHAT COLOR IS GRASS?

A. Green?

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CONFIDENTIAL 31

B. Grey???

WHAT COLOR IS GRASS AT NIGHT?

Page 32: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CONFIDENTIAL 32

B. Grey???

WHAT COLOR IS GRASS AT NIGHT?

Page 33: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CONFIDENTIAL 33

WHAT COLOR IS GRASS?

A. Green?

Page 34: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?

Why, does red look red, or green look green?

Page 35: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?

Why, does red look red, or green look green?

Red looks red and green looks green because the items (red or green) absorbs all other colors, reflecting the colors red, or green.

Page 36: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?

Why, does red look red, or green look green?

When any object is exposed to light, it reflects the color

in the prism that it cannot absorb.

Page 37: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?Why, does red look red, or green look green?

Page 38: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?Why, does red look red, or green look green?

Page 39: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Is light the same as color?

Page 40: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Is light the same as color?

Light: reflected, absorbed, or transmitted

An object is "colored,” because of the light it reflects—all other colors are absorbed into that specific object.

Page 41: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?Color can also confuse the mind and need to be used

with understanding and care.

GRA 1111Graphic Communications Workshop

Blue, Brown, Green, Yellow, Red

Page 42: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What do you see?

Page 43: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Blue

Page 44: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Brown

Page 45: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Green

Page 46: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Yellow

Page 47: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Red

Page 48: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What did you see?

Page 49: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?

The Stroop Effect!

Page 50: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

The Stroop Effect

National Geographic Magazine August 2011

Page 51: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

The Stroop Effect

Page 52: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Why is color important?

Page 53: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Why is color important?

Over 78% of all perceptions are done by eye.

Over 65% of all purchasingdecisions involve color.

Page 54: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Why is color important?

Source: ÜBERANGST

Page 55: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Color BlindnessTake the test!

This is not an official test this is more like a parlor trick.

Page 56: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What do you see?

Page 57: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What do you see?

Page 58: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What do you see?

Page 59: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What do you see?

Page 60: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What do you see?

Page 61: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What do you see?

Page 62: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What do you see?

Page 63: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What do you see?

Page 64: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

http://www.colblindor.com/2012/10/22/ishiharas-test-for-colour-deficiency38-plates-edition/#prettyPhoto

http://www.colblindor.com/2012/10/22/ishiharas-test-for-colour-deficiency38-plates-edition/
Page 65: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 66: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is color?

For the graphic designer, art director, photographer, illustrator and printer color is:

Page 67: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What color?

Tool, Underline, Scream, AttentionA visual smack in the face

Bold face typeAn action item, drives focus

Page 68: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

A Colorful Break!

Page 69: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 70: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Eye on Color

Page 71: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 72: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

The color of

Ideas§ How we see color.§ Creating & mixing colors.§ Printing colors.

§ Spot colors§ Digital colors

§ Color gamut & spaces§ About Pantone colors§ Color workflow + Communication

Page 73: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

What is

Color?

•Color is the byproduct of the spectrum of light, as it is reflected or absorbed, as received by the human eye and processed by the human brain.

Page 74: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

The HumanVisual System.

Page 75: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

The HumanVisual System.

Page 76: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CreatingColorThere are two ways to create the colors we want. One is based on light, the other on inks.

Additive

Subtractive

Page 77: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

AdditiveColorAdditive color mixing system is used in computer monitors, TV sets, and to illuminate actors on stage.

Additive

Page 78: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

RGBColorEach color of the spectrum has a specific frequency. Adding these colors of light together increases the number of frequencies present and the more colors you add the closer it becomes to white.

Page 79: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

SubtractiveColorLayers of glass vividly show how semi-transparent layers of color combine on paper into spectrum of CMY colors. K (black) is added in printing because it is more black and for economic reasons.

Subtractive

Page 80: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Spot :: ProcessColor

Solid Mixed

Digital Screen

Page 81: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Spot

Color.

Page 82: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Spot

Color.•FORMULA GUIDE/solid coated

Color #u

Mixing formula in parts & weightv

Achievable in CMYK identifierw

vu

w

Page 83: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Spot

Color.•FORMULA GUIDE/solid uncoated

Color #u

Mixing formula in parts & weightv

Achievable in CMYK identifierw

vu

w

Page 84: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Spot

Color.•FORMULA GUIDE/solid matte

Color #u

Mixing formula in parts & weightv

Achievable in CMYK identifierw

vu

w

Page 85: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Spot

Color.•TINTS/coated

Color #u

Mixing formula in parts & weightv

Achievable in CMYK identifierw

vu

w

Page 86: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Spot

Color.•TINTS/uncoated

Color #u

Mixing formula in parts & weightv

Achievable in CMYK identifierw

vu

w

Page 87: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Spot

Color.•COLOR BRIDGE/coated

Color #u

Mixing formula in parts & weightv

Achievable in CMYK identifierw

vu

w

Page 88: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Spot

Color.•COLOR BRIDGE/uncoated

Page 89: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

ProcessColor•In offset lithography, the density of CMYK inks can not be varied in continuous fashion across an image, so a range is produced by means of halftoning.

Page 90: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

•When printed, the overlapped dots of the colors reproduce the full color image.

Process

Color

Page 91: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 92: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CMYK

Color.•4 COLORPROCESS GUIDE/coated

Color #u

Mixing formula in parts & weightv

Achievable in CMYK identifierw

vu

w

Page 93: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CMYK

Color.•4 COLORPROCESS GUIDE/uncoated

Color #u

Mixing formula inparts & weightv

Achievable inCMYK identifierw

vu

w

Page 94: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CMYK

Color.•4 COLORPROCESS GUIDE/coated euro

Color #u

Mixing formula in parts & weightv

Achievable in CMYK identifierw

vu

w

Page 95: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Xeroxdigital chips

Page 96: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

ColorGamutWhen working with digital images, we use color models to describe these colors. There are a number of them and each use a different way of describing colors.

Page 97: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

rgb work space uAdobe rgb space

vSrgb spacewCMYK ink spacex

xxxHexachromeÒ ink space

y

Page 98: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

PANTONEHEXACHROMEÒ

•

Page 99: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 100: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

ViewingColor

Page 101: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Viewing

Color•In offset lithography, the density of CMYK inks can not be varied in continuous fashion across an image, so a range is produced by means of halftoning.

Page 102: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 103: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Identify

Color.•COLOR CUE 2

Page 104: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Calibrate

Color.•i1 display 2

Page 105: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Calibrate

Color.•ColorMunkiDesign

Page 106: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Calibrate

Color.•huey

Page 107: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 108: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 109: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 110: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy
Page 111: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Textile

Color.•FASHION + HOME/guide

Page 112: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Plastics

Color.•Opaque + transparent

Page 113: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Color

Forecasting.

Design direction updated every season,color palettes, signature prints, and trends

Page 114: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Color

Knowledge.

Books on color psychology, usage, color palettes and trends.

Page 115: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

Color

Workflow.

•Understanding the process.

ASSEMBLE DELIVERCREATE OUTPUT

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CREATE

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CREATE

Page 118: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CREATE

Page 119: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

CREATE

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ASSEMBLE

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•Understanding the process.

DELIVER

Page 122: Production for Designers...Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others. Image: Courtesy

•Understanding the process.

OUTPUT

Xerox iGen3™ - Digital Press

Epson – Wide format Printers

Xerox – Color Printers

Agfa – Imagesetters

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•Understanding the process.

OUTPUT

Heidelberg - Offset Press

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dorisbrown.info

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CONFIDENTIAL 125

COLOR SPACES

Gradation of the Color Spaces:1. Visible Space2. Screen3. PANTONE®4. Print

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Printed Color?

GRA 1111Graphic Communications Workshop

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Simulation of continuous tone color

Setting the angle of the halftone screensdifferently, creates the the illusion ofcontinuous tone color.

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Simulation of multiple tones of color

Using halftone screens to create the percentage of each primary color and overprinting we achieve not only grey, but also the simulation of multiple

tones of color.

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Next Session

Color and Printing

Generic print specifications

Digital Print

What drives specifications/Standards

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Print Production for Designers

Prof. Thaddeus B. [email protected]

917.597.1891

http://citytech.cuny.edu

Photo courtesy of pleiade.org. Photo courtesy of apod.nasa.gov

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The North American B - Courtesy Aircraft Salescourtesyaircraft.com/wp-content/uploads/2020/06/B-25_2.pdf · cations. North American designers dropped the wing to the aircraft's mid-section,

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Gestalt Principles Seçil TOROS. PERCEPTION _ Graphic designers do more than decorate a surface. They work with the fundamental principles of perception

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Five Things Game Designers Can Teach eLearning Designers

IMAGE COURTESY OF ARCHSTUDIO; PHOTOGRAPHY © JIN WEIQI · PDF fileVERNACULAR 4 MODULAR Recently, retail designers have referenced local architecture in their modular product displays,

Designers package offer printing deals for graphic designers

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In What Ways Does an Understanding of Perception Have an Impact on the Work of Designers

spatial perception - ross mcleod PERCEPTION.pdf · the territory that Interior Architecture and Design perceives, maps and expresses. Designers continually assimilate the city within

XIMEA Hyperspectral (HSI) Cameras xiSpec...6 06.11.2014 HSI – seeing the invisible Hyperspectral Imaging (HSI) cameras XIMEA, Max Larin Image courtesy of Perception Park GmbH Monochrome

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Designers + Developers, Designers vs. Developers

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photo courtesy of Minotti Los Angeles Official Event ... · American Institute of Architects (AIA), American Society of Interior Designers (ASID), American Society of Landscape Architects

Week03 Users, Designers, and User Designers

The Duty to Defend Has Its Limits - selmanlaw.com Article from SDL... · Valet parking courtesy of Flowers courtesy of Band courtesy of Dessert courtesy of Lanyards courtesy of

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DESIGNERS‘ GOUACHE - Schmincke · 2018-01-31 · DESIGNERS‘ GOUACHE SORTE / SERIES 25 DESIGNERS’ GOUACHE – Feinste Gouache, Farbtöne nach HKS® Die DESIGNERS’ GOUACHE von

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HAPTICS Sensing Manipulation - Purdue Universityece511/lectureNotes2006/... · 2007. 11. 24. · HAPTICS. Slide courtesy of Prof. Roberta L. Klatzky, CMU, 2005 Haptic Perception &

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Ecological Perception: Seeing Systems Abstract - DRS … · Ecological Perception: Seeing Systems Abstract Graphic designers have the unique ability to make hidden ecological processes

16.400 Human Factors Engineering, Lecture 2 Notes · Motion parallax . Human Vision - Perception . Image courtesy of Cameron Chamberlain ... Necker cube Rubin's Figure / Vase •