‘The Hunt’ – Production & Marketing Of An Independent Film

Facts –

• ‘The Hunt’ is an independent Danish film, available in Danish, Polish and English language formats

• Released In 2012

• Currently 93% positive reviews on ‘Rotten Tomatoes’ & 8.3/10 on ‘IMBD’

• Ran on a budget equivalent to an estimated $3,450,000

• Received an estimated $16,763,703 profit form the Box Office.

Production The film was originally distributed by Danish film institution ‘Nordisk Film’ which is known for distribution of independent films, most unlike independent films ‘The Hunt’ reached (although small scale) international audiences, reaching over mainly to America, England and Poland, the film then went on to be distributed by US distributors ‘Magnolia Pictures’.

The film was produced by Danish film studio ‘Zentropa’ and although originally an entirely independent film, the film received co-production support from Sweden's ‘Film i Vast’, the ‘Danish Film Institute’ and the ‘Swedish Film Institute’ alongside other smaller companies supporting the production of the film

Due to holding a low budget, the film was produced mainly in one location setting, a small Danish village. This lowered the cost of the production. As the film was originally entirely independent the text focuses around a taboo subject of child sex abuse accusations, not a common narrative found in Hollywood distributed films, however most independent films tackle taboo subjects.

MarketingFilm Festivals - As most independent films marketing is heavily dependant on both film festivals and the internet to promote the text, ‘The Hunt’ is no exception. Initially the movie began promotion when it was featured in the Cannes 2012 film festival.

YouTube – was used to promote the film by uploading a trailer of the film, this is a free form of advertisement which is capable of reaching an international audience. A movie poster was also created for the films promotion (as presented on the first slide)

As well as this marketing consisted of the following -

Social Networking Sites – webpages such as ‘Facebook’ and ‘Twitter’ where used to promote the film, another example of internet dependant marketing. These pages where used to promote cinema releases, interviews with the cast, pictures and sneak peak trailers etc.