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    83. PROFILE ON PRODUCTION OF J EANS

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    TABLE OF CONTENTS

    PAGE

    I. SUMMARY 83-3

    II. PRODUCT DESCRIPTION & APPLICATION 83-3

    III. MARKET STUDY AND PLANT CAPACITY 83-3

    A. MARKET STUDY 83-3

    B. PLANT CAPACITY & PRODUCTION PROGRAMME 83-8

    IV. MATERIALS AND INPUTS 83-9

    A. RAW & AUXILIARY MATERIALS 83-9

    B. UTILITIES 83-10

    V. TECHNOLOGY & ENGINEERING 83-10

    A. TECHNOLOGY 83-10

    B. ENGINEERING 83-12

    VI. MANPOWER & TRAINING REQUIREMENT 83-13

    A. MANPOWER REQUIREMENT 83-13

    B. TRAINING REQUIREMENT 83-14

    VII. FINANCIAL ANALY SIS 83-14

    A. TOTAL INITIAL INVESTMENT COST 83-14

    B. PRODUCTION COST 83-15

    C. FINANCIAL EVALUATION 83-16

    D. ECONOMIC BENEFITS 83-17

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    I. SUMMARY

    This profile envisages the establishment of a plant for the production of Jeans

    with a capacity of 250,000 pieces per annum.

    The present demand for the proposed product is estimated at 2.79 million pieces

    per annum. The demand is expected to reach at 5.27 million pieces

    by the year 2020.

    The plant will create employment opportunities for 41 persons.

    The total investment requirement is estimated at about Birr 4.88 million, out of

    which Birr 772,000 is required for plant and machinery.

    The project is financially viable with an internal rate of return (IRR) of 20 % and a net

    present value (NPV) of Birr 2.43 million discounted at 8.5%.

    I I. PRODUCT DESCRIPTION AND APPLICATION

    Jeans is a type of wear preferred particularly by both male and female youths because

    of its appearance to remain attractive in all the states throughout its life. A typical pair

    of jeans will have a hang tag, joker ticket, pocket flasher, leg sticker, inside care label

    with product of origin and assorted product id tags.

    II I. MARKET STUDY AND PLANT CAPACITY

    A. MARKET STUDY

    1. Past Supply and Present Demand

    The demand for ready made garments such as Jeans is mainly met through import

    although some factories have started to produce it locally in small quantities. The

    domestic production of wearing apparel for the past five years is given in Table 3.1.

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    Table 3.1

    DOMESTIC PRODUCTION OF WEARING APPAREL

    (READY MADE GARMENTS)

    Year Production (Dozen)

    2000 100,328

    2001 142,166

    2002 130,752

    2003 124,427

    2004 273,5422005 140,375

    Source: Statistical Abstract of CSA.

    Table 3.1 reveals that domestic production of ready-made garments fluctuates from

    year to year although there is a general increase in the past five years. During the

    period of analyses on the average local production was 151,932 dozen.

    Due to the very limited supply of ready made garment from local production, the

    country imports a substantial amount of clothings from overseas. According to the

    Annual Reports of the National Bank of Ethiopia, the amount of foreign exchange that

    is spent on textiles and clothing in the past 2-3 years has reached to a level of more

    than one billion Birr. About half of the money is spent for importing different types

    of clothing including Jeans.

    Since the country imports a verity of ready-made garments that are made of silk,

    wool, synthetic fiber etc only selected products made of cotton has been analyzed for

    the purpose of this project. The selected products are as follows:-

    Men's or boys' trousers & breeches of cotton, Men's & women's jackets & blazers of cotton, Women's or girls trousers & breeches of cotton, and Skirts and divided skirts of cotton.

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    The import data of the above products which is compiled from the Ethiopian Customs

    Authority is presented in Table 3.2.

    Table 3.2

    IMPORT OF TROUSERS, J ACKETS & SKIRTS OF COTTON ( NO )

    Year Mens or Boys

    Trousers,

    Breaches of

    Cotton

    Mens and

    Womens

    J ackets and

    Blazers of

    Cotton

    Women or

    Girls

    Trousers

    Breeches of

    Cotton

    Skirts and

    Divided

    Skirts of

    Cotton

    Total

    2000 1,401,086 402,282 169,670 20,040 1,993,078

    2001 1,707,951 734,529 410,853 4,209 2,857,542

    2002 2,049,156 258,269 431,526 4,686 2,743,637

    2003 1,781,498 571,488 690,330 51,823 3,095,139

    2004 1,192,310 256,620 498,195 117,123 2,064,248

    2005 1,523,199 308,328 721,073 112,110 2,664,710

    2006 1,488,798 262,892 814,726 136,288 2,702,704

    Average 1,592,000 399,201 533,768 63,754 2,588,723

    Note:- The data does not included imports of Trousers, J ackets and Skirts

    that are made of other materials ( Silk, Wool, Synthetic fiber, etc).

    Source:-Compiled from Ethiopian Customs Authority.

    As could be seen from Table 3.2, the total import of Trousers, J ackets and Skirts of

    Cotton has been generally rising in the past five years. The annual average growth

    rate was around 8% .

    With respect to the share of each product men's or boys trousers and breeches

    constitute the bulk of the import, which is on the average about 61%. Men's Jackets

    and girls /women's Jacket each account for about 36%. The remaining 3% is the

    share of skirts of cotton.

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    To determine the present unsatisfied demand for the four products under consideration

    the average import of the past five years is first assumed to reflect the demand for the

    year 2006. Then, an annual average growth rate of 8%, which is the observed trend in

    the past, is applied to arrive at the year 2007 demand. Accordingly, the total

    unsatisfied demand is estimated at 2,795,820.

    The current unsatisfied demand estimated by type of product is worked out by taking

    their past years share in the total import. Accordingly the estimated demand for each

    product will be as follows.

    Table 3.3

    THE PRESENT UNSATISFIED DEMAND FOR J EANS

    Sr.

    No.

    Type

    of J eans

    Unsatisfied

    Demand (No.)

    1 Mens or boys trousers & breeches of cotton 1,719,429

    2 Mens & womens Jackets and blazers 430,556

    3 Womens or girls trousers and breeches 575,939

    4 Skirts 69,896

    Total 2,795,820

    2. Projected Demand

    The demand for Jeans is mainly influenced by urban population growth and income

    rise. Hence, an annual average growth rate of 5% is taken to forecast the future

    unsatisfied demand (see Table 3.3).

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    Table 3.4

    FORECASTED UNSATISFIED DEMAND FOR J EANS OF DIFFERENT

    TY PES (No.)

    Year

    Men's

    Trouser

    Men's & Womens

    J acket

    Women's

    Trouser Skirts Total

    2008 1,805,401 452,084 604,736 73390 2,935,611

    2009 1,895,671 474,688 634973 77060 3,082,392

    2010 1,990,455 498,423 666721 80913 3,236,511

    2011 2,089,977 523,344 700057 84958 3,398,337

    2012 2,194,476 549,511 735060 89206 3,568,254

    2013 2,304,200 576,987 771813 93667 3,746,667

    2014 2,419,410 605,836 810404 98350 3,934,000

    2015 2,540,380 636,128 850924 103267 4,130,700

    2016 2,667,399 667,934 893470 108431 4,337,235

    2017 2,800,769 701,331 938144 113852 4,554,097

    2018 2,940,808 736,397 985051 119545 4,781,801

    2019 3,087,848 773,217 1034304 125522 5,020,892

    2020 3,242,241 811,878 1086019 131798 5,271,936

    The envisage plant can target 10 to 15% of the projected demand for the initial stage.

    At a letter stage it can increase its production to a higher level as the market allows.

    3. Pricing and Distribution

    The price of jeans varies according to type such as trouser, jacket skirt etc. For the

    purpose of financial analysis, an average price of Birr 70 is adopted.

    The products can find their market outlet through the existing ready made garment

    distributing/ retailing enterprises.

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    B. PLANT CAPACITY AND PRODUCTION PROGRAMME

    1. Plant Capacity

    The market study presented above indicates that the projected demand of jeans grows

    from 2,935,611 year 2008 to 5,271,936 by the year 2020.

    Jeans can be prepared of different sizes, liked by all age group i.e. children, adults,

    men and women. As the size of jeans differs for different age groups, it would be

    necessary to take an average size to determine the annual plant capacity.

    Accordingly, the envisaged plant will have annual production capacity about 10% of

    the projected demand for the year 2008 i.e. 250,000 pieces of jeans. The plant is

    assumed to operate 2 shifts a day each 8 hours, and for 300 days a year.

    2. Production Programme

    As it is the case for new plant, full capacity production can be attained by starting

    operations at lower capacity in the initial year, and then building up production in the

    successive years. Hence, production capacity will start at 80% in the first year, then

    grow to 90% the second year, and reach of full capacity (100%) in the third year and

    then after.

    Table 3.5

    PRODUCTION PROGRAMME

    Year 1 2 3-15

    Capacity utilization (%) 80 90 100

    Production (pcs) 200000 225000 250000

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    IV. MATERIALS AND INPUTS

    A. RAW AND AUXIL IARY MATERIALS

    The major raw material required for the preparation of jeans is cotton fabrics dyed and

    finished with different colours. The cotton fabric used for jeans preparation is

    usually hard blue cotton twill, also known as denim cloth. This material can either be

    imported or locally produced and used for this purpose as long as it meets the required

    quality and specification.

    Auxiliary materials consist of thread, zip fasteners, button, labels and packing

    materials. The annual requirements of raw and auxiliary materials together with costs

    at full capacity production of jeans production plant is given in Table 4.1 below.

    Table 4.1

    RAW AND AUXIL IARY MATERIALS REQUIREMENT AND COST

    (AT FULL CAPACITY )

    Sr. Description Qty. Cost ('000 Birr)

    No. FC LC TC

    1

    A. Major Raw Material

    Denim cloth 375000 m 14600 - 14600

    Sub total 375000 m 14600 - 14600

    1

    2

    3

    4

    5

    B. Auxiliary Materials

    Fabric for internal lining

    Thread

    Buttons

    Zip fasteners

    Labels, Trade mark

    Lumpsum

    Reqd.

    Lumpsum

    252,000 pcs

    252,000 pieces

    -

    -

    -

    288.00

    8.0

    24

    160

    156

    -

    -

    24

    160

    156

    288.00

    8.0

    Sub-total 14898 340 836

    Bank, insurance, customs,

    handling costs

    200 200

    Total Cost 14898 540 15438

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    B. UTILITIES

    Utilities required by the plant consist of electricity and water. Electricity is required

    for lighting purposes and running production equipment. Water is required for

    drinking and general purposes. The total annual requirement of utilities is estimated

    at Birr 65,000.

    V. TECHNOLOGY AND ENGINEERING

    A. TECHNOLOGY

    1. Production Process

    The production process of jeans includes the following basic steps:

    First, a pattern maker draws a jeans pattern based upon measurements (of samples)

    that were supplied by the jeans designer or the buyer's merchandiser. Next it takes

    approximately 15 pieces that make up a standard pattern for a pair of standard 5

    pocket jeans. A person, or a computer program, will then calculate the optimal fabric

    consumption by puzzling all the pieces of the jeans pattern on a paper that is placed

    on top of the denim fabric. After drawing the cutting lines onto this paper:

    The fabric is ready to be cut; the denim is laid out in layers on a cutting table. Up to

    100 layers of denim are stacked and weights are put on top of it to hold the denim

    fabric in place, while it is being cut.

    The separate parts of the jeans are cut with a textile cutting machine and each piece is

    then marked with its size, using a piece of chalk so it won't show after washing.

    All of these pieces of cut denim are then put into bundles by size.

    It takes about 1.6 meters of denim fabric, several hundred meters of sewing thread, 6

    rivets, 1 or 5 jeans buttons, 4 labels (usually imitation leather), and optionally a zipper

    to make a pair of jeans.There are different machines for each handling.

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    On average, it will take about 15 minutes and 12 steps to make one pair of blue jeans.

    After the denim jeans are sewn together, they go out to a jeans washing plant where

    they are washed in what could best be described as: standard, yet very big, washing

    machines.

    A stonewash for 150 pairs of jeans takes 150 kilos of pumice stone and more than 750

    liters of water. Depending on how faded the look will have to be, they will be washed

    somewhere between 30 minutes and 6 hours.

    After the stone-washing process the denim garment is inspected for faults and loose

    threads are cut.

    Next the button(s) and rivets are placed using a special type of press.

    After that the jeans go on to the garment packing room where final quality inspection

    takes place and paper tags and labels are placed or attached.

    The production process has no any negative environmental impact.

    The plant can be established either at small or medium scale level depending on the

    market size to be captured.

    It will have a backward linkage effect with cotton yarn producing industries.

    2. Source of Technology

    The sources of machinery and equipment are countries like Korea, Chine, and India

    some of the addresses of machinery suppliers are the following:

    Chaina National Machinery

    Import and Export Corporation Shandong Branch

    28 Fan Hsin Road

    TsingChina

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    The National Small Industrial Corporation Ltd

    Ladhu Udyog Bhavan

    Okhla Industrial Estate

    New Delhi 110 020

    India.

    B. ENGINEERING

    1. Machinery and Equipment

    Machinery and equipment required in the production of jeans is shown in Table 5.1.

    Table 5.1

    MACHINERY AND EQUIPMENT REQUIRED BY J EANS

    MANUFACTURING PLANT AND COST

    Sr. Description Qty. Cost ('000 Birr)

    No. FC LC TC

    1. Sewing machine 22 pcs 660 - 660

    2. Electric knives fitted with Disc 10 60 - 60

    3. Lapping trolley 8 40 - 40

    4. Electric iron 20 6 - 6

    5. Other materials Lump sum - 18 18

    Bank, insurance, freight, customs - - 50 50

    Total Cost - 766 68 772

    2. Land, Building and Civil Works

    Jeans manufacturing plant requires a total area of 500 m2. This is supposed to

    accommodate production hall, store for raw material and finished products, offices,

    and general purpose building. Estimating that a unit area (per m2) of building costs

    Birr 1200, the total building cost will be Birr 600,000. At a lease rate of Birr 0.1 per

    m2 land, the total land lease value for 80 years will be Birr 32,000. Thus, the total

    investment land cost, building and civil works is estimated at Birr 632,000.

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    3. Proposed Location

    The location of the anticipated project could be at Bodity, where access to different

    infrastructure is secured.

    VI. MANPOWER AND TRAINING REQUIREMENTS

    A. MANPOWER REQUIREMENT

    The total manpower requirement of the plant is 41 persons. This includes both

    administration and production workers.

    Table 6.1

    MANPOWER REQUIREMENT AND LABOUR COST

    Sr.

    No.

    Description Qty.

    (No)

    Monthly

    Salary

    (Birr)

    Annual

    Expenditure

    (Birr)

    1.

    2.

    3.

    4.

    5.

    6.

    A. Administration

    Plant manager

    Secretary

    Accountant

    Salesman

    Clerk

    General service

    1

    1

    1

    1

    1

    3

    1800

    600

    800

    600

    400

    250

    21600

    7200

    9600

    7200

    4800

    9000

    Sub-total 8 - 59400

    1.2.

    3.

    B. Production

    Production supervisorSkilled workers

    Laborers

    144

    12

    1200600

    300

    14,400316,800

    43,200

    Sub-total 33 - 374,400

    Workers benefit (25% of

    basic salary)

    - - 108,450

    Total 41 - 542,250

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    B. TRAINING REQUIREMENT

    Training of supervisor and production workers is required to upgrade the skill of jeans

    production. For this local garment factories can provide the training in their premises.

    A total of Birr 20,000 is sufficient to under take the training for a period of one

    month.

    VII . FINANCIAL ANALYSIS

    The financial analysis of the jeans project is based on the data presented in the

    previous chapters and the following assumptions:-

    Construction period 1 year

    Source of finance 30 % equity

    70 % loan

    Tax holidays 3 years

    Bank interest 8%

    Discount cash flow 8.5%

    Accounts receivable 30 days

    Raw material local 30 days

    Raw material, import 90 days

    Work in progress 5 days

    Finished products 30 days

    Cash in hand 2 days

    Accounts payable 30 days

    A. TOTAL INITIAL INVESTMENT COST

    The total investment cost of the project including working capital is estimated at

    Birr 4.88 million, of which 13 per cent will be required in foreign currency.

    The major breakdown of the total initial investment cost is shown in Table 7.1.

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    Table 7.1

    INITIAL INVESTMENT COST

    Sr. Total Cost

    No. Cost Items (000 Birr)

    1 Land lease value 32.0

    2 Building and Civil Work 650.0

    3 Plant Machinery and Equipment 772.0

    4 Office Furniture and Equipment 125.0

    5 Vehicle 200.0

    6 Pre-production Expenditure* 267.1

    7 Working Capital 2,842.4

    Total Investment cost 4,888.5

    Foreign Share 13

    * N.B Pre-production expenditure includes interest during construction (Birr 117.07

    thousand ) training (Birr 20 thousand ) and Birr 130 thousand costs of registration, licensing and

    formation of the company including legal fees, commissioning expenses, etc.

    B. PRODUCTION COST

    The annual production cost at full operation capacity is estimated at Birr 16.52

    million (see Table 7.2). The material and utility cost accounts for 93.85 per cent,

    while repair and maintenance take 0.48 per cent of the production cost.

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    Table 7.2

    ANNUAL PRODUCTION COST AT FULL CAPACITY ('000 BIRR)

    Items Cost %

    Raw Material and Inputs 15,438.00 93.45

    Utilities 65 0.39

    Maintenance and repair 80 0.48

    Labour direct 325.35 1.97

    Factory overheads 108.45 0.66

    Administration Costs 216.9 1.31

    Total Operating Costs 16,233.70 98.27

    Depreciation 192.2 1.16

    Cost of Finance 93.4 0.57

    Total Production Cost 16,519.30 100

    C. FINANCIAL EVALUATION

    1. Profitability

    According to the projected income statement, the project will start generating profit in

    the first year of operation. Important ratios such as profit to total sales, net profit

    to equity (Return on equity) and net profit plus interest on total investment (return on

    total investment) show an increasing trend during the life-time of the project.

    The income statement and the other indicators of profitability show that the project is

    viable.

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    2. Break-even Analysis

    The break-even point of the project including cost of finance when it starts to operate

    at full capacity ( year 3) is estimated by using income statement projection.

    BE = Fixed Cost = 31%

    Sales Variable Cost

    3. Pay Back Period

    The investment cost and income statement projection are used to project the pay-back

    period. The projects initial investment will be fully recovered within 6 years.

    4. Internal Rate of Return and Net Present Value

    Based on the cash flow statement, the calculated IRR of the project is 20% and the

    net present value at 8.5% discount rate is Birr 2.43 million.

    D. ECONOMIC BENEFITS

    The project can create employment for 41 persons. In addition to supply of the

    domestic needs, the project will generate Birr 2.26 million in terms of tax revenue.

    The establishment of such factory will have a foreign exchange saving effect to the

    country by substituting the current imports.