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ProductsUp is now a DLT company www.disruptive-lead-technologies.com How data boosts your Google Shopping revenue 26th November 2012 London, Twickenham Stadium iStrategy Conference 2012 Volker Schmidt Co-Founder & CEO Slide 2 Agenda Introduction to Products-Up Google Shopping statistics How data boosts your revenue in Google Shopping Your key learnings Workshop Agenda 2 Slide 3 Agenda Introduction to Products-Up Google Shopping statistics How data boosts your revenue in Google Shopping Your key learnings Workshop Agenda 3 Slide 4 Introduction of Products-Up Products-Up GmbH 4 Headquarter: Products-Up GmbH Bahnhofstr. 5 91245 Simmelsdorf Germany Facts: Founded: 2010 Staff: > 13 Office Locations: > 3 Clients: > 150 served countries: > 9 The Products-Up Story Products-Up serves up to 18 million products a day to Google Shopping and Product Listing Ads (PLA) for more than 150 clients around the world turning over more than $100 million in revenue. With offices in Sunnyvale (CA), Sao Paulo, Berlin and Munich we provide global insights on data management potential, product data optimisation and maximising the revenue that comes from that data regardless of the channel Our mission is to analyse and optimize the worlds product data and in so doing, maximise your revenue! Slide 5 Optimization metrics are used worldwide 5 Leading Brands entrust in our services Slide 6 Business Case 300% initial traffic increase and up to 900% in total in the first 3 months 6 Slide 7 Agenda Introduction to Products-Up Google Shopping statistics How data boosts your revenue in Google Shopping Your key learnings Workshop Agenda 7 Slide 8 (Maybe) The Google Strategy eBay >900 million Amazon >335 million Google Shopping < 100 million 2009: Google Shopping >25% Amazon