productx 2014 yariv sade.kinomex
TRANSCRIPT
Product’s Soft-Attributes Management
Yariv Sade
Co-Founder & CEO at Kimonex
About Me:
Industrial Designer & Design Manager
Former co-founder at Igloo Design
Co-founder at Kimonex
Lecturer at the Technion M.Sc. Design program
Blog: ProductDesignManagement.com
What are Soft-Attributes?
Olympus E-P3 (2012)
Hard-Attributes vs. Soft-Attributes
The problem
Defining, implementing, and evaluating product’s soft attributes.
The problem
Product’s Soft Attributes Management (SAM) Method
Res
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1. Users & Scenarios Mapping
2. Category Mapping
3. Product Characterizing
4. Design Directive
5. Product Design
6. Test & Evaluation
Users & Scenarios Mapping
Users: Age, Sex, Socio-economic, Culture, Geographic, Expectations.
Scenarios: Where? When? How?
Category Mapping
Product Characterizing
Product Characterizing
Design Innovation Level
Elegant
Design Directive
Design Directive
Design Directive
Character:
Elegant
Design Directive:
Simple lines & shapes
Low hierarchy
“Cold” materials
Smooth finishing
Monochromatic + color touch
Product Design
Test & Evaluation
Emotional
Rational
Summary
Method values:
Sharpen strategy
Common language
Biases neutralizing
Work & time saving
Clear design line
Branding
