prof. dr. andré habisch
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Introduction Corporate Citizenship and the allocation of public goods. Prof. Dr. André Habisch Catholic University Eichstätt-Ingolstadt Center for Corporate Citizenship ICCSR Nottingham Business School. ‘The Protestant Ethic and the Spirit of Capitalism’. - PowerPoint PPT PresentationTRANSCRIPT
Prof. Dr. André HabischProf. Dr. André Habisch
Catholic University Eichstätt-Ingolstadt Catholic University Eichstätt-Ingolstadt Center for Corporate Citizenship Center for Corporate Citizenship
ICCSR Nottingham Business SchoolICCSR Nottingham Business School
Introduction
Corporate Citizenship
and the allocation of public goods
‘The Protestant Ethic and the Spirit of Capitalism’
Against Materialism: relevance of values/ norms/ Weltanschauung
Normative foundations of Capitalist Society
‘The Protestant Ethic and the Spirit of Capitalism’
Point of departure: Vicious cycle of consumptive economy lives from hand to mouth and produces (only) what is consumedNo stock of (investment) capital is accumulated
“In order that a manner of life well adapted to the peculiarities of capitalism could come to dominate others,
it had to originate somewhere, and not in isolated individuals
alone, but as a way of life common to whole groups of man."
poverty
Webers´ concept of ‚Heroic Entrepreneurs‘Webers´ concept of ‚Heroic Entrepreneurs‘
‚‚culture of investment ‘culture of investment ‘
(calvinist protestantism)(calvinist protestantism)
Heroic Entrepreneurs:Heroic Entrepreneurs:
Extended motivationExtended motivation
Overcomes balance of underdevelopment
… … 300 years later300 years later
66
Heroic EntrepreneurshipHeroic Entrepreneurshipin times of Globalisation?in times of Globalisation?
Corporate Corporate
CitizenshipCitizenship
77
In earlier times there have been Governements!
88
99
YouAreHere
1010
Citizenship is different from virtue-orientation
What is Corporate Citizenship?What is Corporate Citizenship?
Not ISOLATED ACTION...
...it means INTERACTION!
CITIZEN
social order
CITIZEN
CITIZENindividual moral
standardsmoral behavior
interaction
1111
1212
1313
Traditional trade-off concept
Corporate Citizenship – BasicsCorporate Citizenship – Basics
SOCIETY COMPANY
contrast
PHILANTHROPY EC.INTERESTS
zero-sum game concept
1414
systemic thinking - WIN-WIN
Corporate Citizenship – BasicsCorporate Citizenship – Basics
WIN-WIN
traditional trade-off concept
SOCIETY
COMPANY
CC - Based on Social Market EconomyCC - Based on Social Market Economy
The whole company is involvedThe whole company is involved
Strategic Citizenship Management is crucialStrategic Citizenship Management is crucial
Gallup – results of motivationGallup – results of motivation
Adverse feelings
Emotionally bound
Changing social Environment: Demography Changing social Environment: Demography
(Christa kolling)
Importance of cultural competenciesImportance of cultural competencies
Growing expectations of staffGrowing expectations of staff
CITIZEN:institutions
PARTNER:networks
time horizon of investment
impact on social environment
Corporate Citizenship StrategyCorporate Citizenship Strategy the three steps of corporate citizenshipthe three steps of corporate citizenship
SPONSOR: money
Challanges for CompaniesChallanges for Companies
Professional Management StructureProfessional Management Structure
ProfilProfil
PartnershipPartnership
… examples …
Center for Corporate Citizenship: Catholic University Eichstätt-Ingolstadt:
Auditoring in several Rakings
Good company ranking:
120 CSR reports of German and European companies/ category society
Results presented at the World Economic Forum 2007 Davos
Results published in ManagerMagazin
CC education: MA concept/ Summer school at the Univ. Lib. Bolzano
betaListe
betanetbetafon
The Commission is promoting the competitiveness of the The Commission is promoting the competitiveness of the European economy in the context of the relaunched European economy in the context of the relaunched Lisbon Lisbon PartnershipPartnership for Growth and Jobs. for Growth and Jobs.
In turn it calls on the European business community to pub-In turn it calls on the European business community to pub-licly demonstrate its commitment to licly demonstrate its commitment to sustainable develop-sustainable develop-mentment, economic growth and more and better jobs, and to , economic growth and more and better jobs, and to step up its commitment to CSRstep up its commitment to CSR, including cooperation with , including cooperation with other stakeholders. other stakeholders.
More than ever Europe needs active entrepreneurs, More than ever Europe needs active entrepreneurs, positive positive attitudes towards entrepreneurshipattitudes towards entrepreneurship, and confidence and , and confidence and trust in business. Europe needs a public climate in which trust in business. Europe needs a public climate in which entrepreneurs are appreciated not just for making a good entrepreneurs are appreciated not just for making a good profit but also for making a profit but also for making a fair contribution to addressing fair contribution to addressing certain societal challengescertain societal challenges. .
‚‚Heroic Entrepreneurs‘ in the 21st century?Heroic Entrepreneurs‘ in the 21st century?
culture of investment in public goodsculture of investment in public goods
civil society, politicians,civil society, politicians,
capital markets, scientistscapital markets, scientists
Corporate Citizens:Corporate Citizens:
Extended Extended motivationmotivation
Overcomes balance of social problems
Prof. Dr. André HabischProf. Dr. André Habisch
Catholic University Eichstätt-Ingolstadt Catholic University Eichstätt-Ingolstadt Center for Corporate Citizenship Center for Corporate Citizenship
ICCSR Nottingham Business SchoolICCSR Nottingham Business School
Introduction
Corporate Citizenship
and the allocation of public goods
End of presentation