professional branding

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Professional Branding The Business of Marketing You

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Page 1: Professional Branding

Professional BrandingThe Business of Marketing You

Page 2: Professional Branding

Agenda

Definition of Personal Branding

4 Steps to Branding

Going Virtual

Page 3: Professional Branding

What is Professional Branding?

Process of how you market yourself to others

Visible, available and relevant information about you

Page 4: Professional Branding

What Does that Include?

Interpersonal Skills

Physical Appearance

Virtual Appearance

It is YOU!!!

Page 5: Professional Branding

What do you think when you see the following?

Page 6: Professional Branding

4 Steps to Branding

Discover

Create

Communicate

Maintain

Page 7: Professional Branding

Step 1: Discover

What do you think of when you see your name?

What do you think other people think of when they see your name?

What would you like others to think of when they see your name?

Page 8: Professional Branding

What is My Brand?

Who are you?

What do you do?

What makes you unique?

What do you want to do?

SWOT Analysis

Page 9: Professional Branding

Step 2: Create

YOU

Appearance

Interpersonal Skills

Virtual Existence

Page 10: Professional Branding

Interpersonal Skills

Attitude/Personality

Communication Skills

Approachability

Page 11: Professional Branding

Appearance

Neat, Clean

Clothing

Grooming Habits

Demeanor

Page 12: Professional Branding

Creating Your Brand On-line

Same Name

Consistent Font for Name

Profile Picture

Target On-line Sites

Page 14: Professional Branding

Step 3: Communicate

Status Feeds◦ Tweet – 3 times a day◦ Blog – Once a week

On-line Conversations Blog Marketing

◦ Comment on Other Blogs◦ Link to Other Blogs◦ Email Experts◦ Guest Post

Find & Track Posts/Discussion◦ Google Alerts◦ StumbleUpon◦ Board Tracker◦ Technorati◦ Backtype

Page 15: Professional Branding

Step 4: Maintain

Update Regularly

Interlink Your Web Presence◦ Knowem

◦ ZoomInfo

Google Yourself◦ “You are what Google says you are!”

Page 16: Professional Branding

YOU

Appearance

Interpersonal Skills

Virtual Existence

Page 17: Professional Branding

Questions

Holly Holman

Career Counselor

College of Technology | University of Houston

108 Technology 1 Building

713-743-4100

[email protected]