professional branding
TRANSCRIPT
Professional BrandingThe Business of Marketing You
Agenda
Definition of Personal Branding
4 Steps to Branding
Going Virtual
What is Professional Branding?
Process of how you market yourself to others
Visible, available and relevant information about you
What Does that Include?
Interpersonal Skills
Physical Appearance
Virtual Appearance
It is YOU!!!
What do you think when you see the following?
4 Steps to Branding
Discover
Create
Communicate
Maintain
Step 1: Discover
What do you think of when you see your name?
What do you think other people think of when they see your name?
What would you like others to think of when they see your name?
What is My Brand?
Who are you?
What do you do?
What makes you unique?
What do you want to do?
SWOT Analysis
Step 2: Create
YOU
Appearance
Interpersonal Skills
Virtual Existence
Interpersonal Skills
Attitude/Personality
Communication Skills
Approachability
Appearance
Neat, Clean
Clothing
Grooming Habits
Demeanor
Creating Your Brand On-line
Same Name
Consistent Font for Name
Profile Picture
Target On-line Sites
On-line sites
Myspace
FriendFeed
Google Profiles
Wordpress
Blogger
Visual CV
YouTube
Step 3: Communicate
Status Feeds◦ Tweet – 3 times a day◦ Blog – Once a week
On-line Conversations Blog Marketing
◦ Comment on Other Blogs◦ Link to Other Blogs◦ Email Experts◦ Guest Post
Find & Track Posts/Discussion◦ Google Alerts◦ StumbleUpon◦ Board Tracker◦ Technorati◦ Backtype
Step 4: Maintain
Update Regularly
Interlink Your Web Presence◦ Knowem
◦ ZoomInfo
Google Yourself◦ “You are what Google says you are!”
YOU
Appearance
Interpersonal Skills
Virtual Existence
Questions
Holly Holman
Career Counselor
College of Technology | University of Houston
108 Technology 1 Building
713-743-4100