Professional Design Project 

PDP‐13‐269

Development, branding and packaging of blacksmith product

MSME name -City -State -Zone -

Shanti creationGuwahatiAssamNorth-eastZone

Designer/Firm-

North east

Idu pawan medhigCity -State -PROJECT CODE

pGuwahatiAssam

Approved cost :Start Date :Completion date :

Rs.82180028-04-201416-12-2014

PHASE 1 – RESEARCH

Inauguration:-

The design project for Kamartola Cluster was inaugurated on 28th of April in presence of

the representative of the different MSMEs who are associated with Shanti Creation. More than 20

MSMEs representative were present during the inauguration. During the inauguration day discussion

was taken on the different phases of the project. The project was divided into four phases which

includes development of existing products, new suitable design using existing techniques,

and the branding and packaging design.

Activities Deliverable Durations

Phase 1.

Selection of raw material and selection

existing product for development

About 10 nos of existing product 1 month

Participants of different MSME units during the

inauguration

Discussion on different issues related to

product development by Er.Mridupawan

Medhi during the inauguration.

Selection of Existing Product:-

The main aim of Phase one is to work on the existing blacksmith product developed. There is

hardly any innovation in the shape and development of the product. The existing products

consist of traditional design and the product is only used for rural people only. There were

many error in the product developed. So development of product was essential and to reduce

the error in the product. We want to develop diversified product which could be accepted by

urban people as well as rural. So some existing product was selected for design innovation.

Selected Existing products: Barpeta Dau (Long and big knife), Dagger, Kasi (Grass Cutter), Kotari

(Knife used for kitchen work), Seedha Dau, Bothi, Hakta and Nepali Khukri.

BARPETA DAU SEEDHA DAU

BOTHI HAKTA

DAGGER NEPALI KHUKRI

BARPETA DAU KACHI

KOTARI SEEDHA DAU

Keeping the mind of Diversification sketching is done in the paper with such designs which

shape is comes from the existing product as well as it is comfortable for the cluster Artisans.

Paper Design with sketching is done and it has explain and distributed to the cluster

Artisans.

Discussion with the participants regarding the sketches of the product.

Diversification sketching of the existing product:

Sketch-1

Sketch-2

Sketch-3

Sketch-4

Sketch-5

Sketch-6

Sketch-7

Sketch-8

Sketch-9

Sketch-10

Sketch-11

Selection of Raw materials for product development:-

The artisan of Kamartola Cluster usually used ultra high carbon steel (approx 1.0 – 2.0 % carbon content)

which comes from the scrap part of heavy vehicle and easily available. This metal is malleable and can

be beaten and drawn due to apt carbon present in it.

Carbon Steel

Wood

Deliverable of Prototype of the Sketches after completion of Phase one:-

Prototype-1

Prototype-2

Prototype-3

Prototype-4

Prototype-5

Prototype-6

Prototype-7

Prototype-8

Prototype-9

Prototype-10

Prototype-11

Conclusion:-

After the completion of the phase one the artisans could recognize their error in

their product. They were keen to work with proper designs. Artisans understood the value of

good quality product. New design has increase the value of the products. The assembly work

will be done at phase two. The final prototype images will be sent later.

PHASE 2 – CONCEPTS

PHASE 3 – DRAWINGS

PHASE 4 – Promotional material and Packaging

DDDeeesssiiigggnnn PPPrrrooojjjeeecccttt ooonnn DDDeeevvveeelllooopppmmmeeennnttt,,, BBBrrraaannndddiiinnnggg

aaannnddd PPPaaaccckkkaaagggiiinnnggg ooofff BBBlllaaaccckkksssmmmiiittthhh PPPrrroooddduuucccttt

KKKaaammmaaarrrtttooolllaaa CCCllluuusssttteeerrr,,, HHHaaajjjooo,,, KKKaaammmrrruuuppp (((AAAssssssaaammm)))

PPPDDDPPP---111333---222666999

PPPrrrooogggrrreeessssss RRReeepppooorrrttt ––– PPPhhhaaassseee FFFooouuurrr

222999///000999///222000111444 tttooo 222888///111111///222000111444

SSSpppooonnnsssooorrreeeddd bbbyyy

MMMiiinnniiissstttrrryyy ooofff MMMSSSMMMEEE,,, GGGooovvvttt... ooofff IIInnndddiiiaaa

AAAssssssoooccciiiaaatttiiiooonnn wwwiiittthhh

NNNaaatttiiiooonnnaaalll IIInnnssstttiiitttuuuttteee ooofff DDDeeesssiiigggnnn,,, AAAhhhmmmaaadddaaabbbaaaddd

SSSuuubbbmmmiiitttttteeeddd bbbyyy

EEErrr... MMMrrriiiddduuu PPPaaawwwaaannn MMMeeedddhhhiii (((DDDeeesssiiigggnnn CCCooonnnsssuuullltttaaannnttt)))

IIImmmpppllleeemmmeeennnttteeeddd bbbyyy

SSShhhaaannntttiii CCCrrreeeaaatttiiiooonnn,,, GGGuuuwwwaaahhhaaatttiii---222888,,, AAAssssssaaammm

Phase Four:-

In phase IV of the design project the prototyping work is progress for final deliverables. As per the proposal about to develop packaging concepts, about 10 no. packaging concepts has developed to make the product attractive as well as for safety measured considered. The packaging of the product has been done by using bamboo, wood, Water hyacinth and leather materials.

In phase IV the design project branding activity has carried on to promote blacksmith product. The

Kamartola cluster Artisans should have own identity of their product but there are no ant

documentation of the product and proper label and logos. During the phase a product catalogue has

made and printed with the new and develop product with packaging developed by the Artisans during

the design Project.

A logo has finalized to promote the blacksmith product in market. Visiting card and product tag also

prepare to bring the cluster product in a standard marketing platform.

Activities Deliverable Durations

Phase 3.

Preparation of Product Catalogue ,

labeling, visiting card, and Final

packaging

About 10 No. of Final Product

with development and packaging

2 month

Logo Concepts The new logo design for the cluster has been inspired by the activity which takes place by the help of fire. Fire is the most essential things to make Blacksmith product. Concepts one Concept two

Concept three

Final Logo

Visiting Card

Card one

Card two

Card three

Label/Tag

Front Back

Deliverable

1. Prototype (Blacksmith) 21 No

2. Final Packaging (Wood, Bamboo ,Water Hyacinth and Leather Material) 10 No

3. Product Catalogue 1 No

4. Logo 1 No

5. Tag 1 No

6. Visiting Card 3 No

Prototype (with Specification and Salient features)

Prototype 1(with Packaging)

Decorative Knife with packaging, carving in wooden handle

Prototype 2(with Packaging)

Decorative Knife with packaging, carving in wooden handle

Prototype 3(with Packaging)

Decorative Knife with packaging in wood with carving in wooden handle & Packaging

Prototype 4(with Packaging)

Decorative Knife with packaging in wood with carving in wooden handle & Packaging

Prototype 5(with Packaging)

Knife with wooden packaging

Prototype 6(with Packaging)

Knife with attractive wood carving in package and Handle

Prototype 7 (with Packaging)

Knife with attractive wood & metal joins in Handle

Prototype 8 (with Packaging)

Knife with attractive wood carving in package and Handle

Prototype 9 (With Packaging)

Folded Knife with straight handle use as kitchen accessories with fabric pouch

Prototype 10 (With Packaging)

Decorative Knife with packaging by bamboo and water hyacinth attractive wood carving in handle

Prototype 11

Folded Knife with curve handle use as kitchen accessories

Prototype 12

Folded Knife with curve handle use as kitchen accessories

Prototype 13

Heavy knife specially to cut meat & others in a comfortable length

Prototype 14

Pointed Knife for various uses

Prototype 15

Agriculture Implements made by single iron very much strong and comfortable to use

Prototype 16

Agriculture Implements with bamboo handle suitable for use

Prototype 17

Sickle (Agriculture Implements) for comfortable cutting of rice and paddy.

Prototype 18

Agriculture Implements with bamboo handle suitable for use

Prototype 19

Agriculture Implements with bamboo handle for different use comfortable and safe

Prototype 20

Folded Knife to take safely in handbags for need base use

Prototype 21

Pointed Knife for various uses

Conclusion

Artisans were happy to see new products of Blacksmith with wood carving in handle and were quite excited to see them bettering their own capabilities.

Artisans felt that new product ideas have lot of market potentials to attract customers.

Better finishing and quality has been insisted on.

Artisans were excited to see a new packaging designs and branding activities like Product catalogue & Tags

Having their own visiting cards gave them a lot of motivation.