2016 AM Breakouts 05-12-16 v2

Professional Development Concurrent Sessions

Tuesday, May 17

11:15 AM — 12:15 PM Concurrent Sessions #1

Everywhere & Anywhere: PBS KIDS & 24/7 Services Superior B As we get ready to launch the new 24/7 services, we'll take a look at the research and trends behind the decision to launch this new venture, and how the PBS KIDS scheduling and promotional strategies will be lined up to support both the primary television service and our multi-platform activities. This session will also include a facilitated discussion of how local stations are building off the PBS KIDS offering to increase station relevance and community impact. Speakers: Jamie Annunzio Myers, COO, VP of Education and Community Outreach, PBS SoCal Georgeann Herbert, Senior VP, Strategy and Community Engagement Detroit Public Television Keith Kennebeck, Director, Program Strategy, PBS KIDS Sharon Philippart, Sr. Director, Marketing & Communications, PBS KIDS Audience: Community Engagement and Partnerships; Content Marketing; Digital, Social Media, and Web;

KIDS and Parents; Programming and Traffic; Station Strategy, Management, and Operations

How to Leverage the New PBS.org at your Station Ohio The new PBS.org provides significant opportunities to promote your station to national audiences. For some stations it has increased local engagement by 135%. In this session, stations and PBS Digital share how best to leverage the redesign and better promote local content and membership. Plus, we'll preview what's coming in phase 2. Speakers: Leng Caloh, Interactive Strategy Manager, KPBS/San Diego, CA Eric Freeland, Senior Director, Digital Programming, PBS Audience: Community Engagement and Partnerships; Content Marketing; Development and Fundraising;

Digital, Social Media, and Web

Leveraging the Series THE VIETNAM WAR Michigan A&B THE VIETNAM WAR, a film by Ken Burns and Lynn Novick, coming to PBS in 2017, represents a significant and unique opportunity for PBS stations to inspire a new conversation about a divisive period in our history. Filmmakers Lynn Novick and Sarah Botstein will share their approach to a project that will present a groundbreaking 360-degree narrative of the war, telling the story from all sides, as it has never before been told. Member stations and PBS staff will share insights from research, tools, timelines and plans for outreach and support, and get input from stations on how PBS's local/national model can work best around this important film. Speakers: Amy Baroch Labenski, Senior Director of Impact and Engagement, WETA National Productions Sarah Botstein, Director and Producer, Florentine Films Vivian Harris, Founder and Principal of VMH Qualitative Research (VMHQ) Toanya Kesse, Director, Corporate Support, Station Relations, PBS Development Services Keena Levert, Community Engagement Manager, PBS SoCal Jon Miskowski, Director of Television at Wisconsin Public Television Lynn Novick, Director and Producer, Florentine Films Amy Shaw, Senior Vice President of Community Engagement, Nine Network of Public Media Audience: Community Engagement and Partnerships; Content Marketing; Development and Fundraising;

Digital, Social Media, and Web

Tuesday, May 17

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Producer's Forum: Journalism Checks & Balances Erie As station managers and producers, the core values that guide content decisions we make every day – accuracy, fairness, balance and objectivity, and responsiveness and transparency – are essential and critical to maintaining the public's trust. This year's Producer's Forum brings together a panel of colleagues to engage in a conversation centered on some of the toughest issues that arise during the editorial process. Tom Rosenstiel, President of the American Press Institute, will moderate a robust discussion that delves into the best journalism practices and the ethical and standards challenges we collectively face across the current media landscape. Speakers: Sara Just, Executive Producer, PBS NEWSHOUR Lesley Norman, Production Executive, WNET/New York Tom Posey, Director of News/Public Affairs, South Carolina ETV Tom Rosenstiel, Executive Director, American Press Institute Mark Samels, Executive Producer, AMERICAN EXPERIENCE Audience: Development and Fundraising; Journalism and Storytelling; Leadership; Local Productions;

Station Strategy, Management, and Operations

The Reality of Virtual Reality Mayfair The Augmented and Virtual Reality industries are moving at lighting speed providing new engagement and storytelling opportunities that are wholly consistent with the public media mission. Learn how this form of storytelling is quickly emerging, experience demos of the technologies, and see how PBS national productions are leveraging it. Speakers: Raney Aronson-Rath, Executive Producer, FRONTLINE Bill Gardner, Vice President, Programming & Development, PBS Connor Hair, Director and Cinematographer Brian Seth Hurst, Co-founder and Chief Storyteller, StoryTech Audience: Content Marketing; Digital, Social Media, and Web; Journalism and Storytelling; Programming

and Traffic

The Rewards of Taking the Risk Ontario Calling all GM's – grab your CDO and come to this session. Hear from your peers how they challenged themselves to take great risk and achieved great success! You'll find out how they allocated the right resources to emerging fundraising techniques allowing them to adapt to the changing media landscape and to flourish. Learn from their successes and discover new opportunities gained by integrating and supporting creative risk into development strategy. Speakers: Caroline Basso, Director of Development and Marketing, WSKG/Binghamton Rus Peotter, WGBH Vice President and General Manager for WGBY Springfield Brian Sickora, President and Chief Executive Officer, WSKG/Binghamton, NY Bill Stotesbery, Chief Executive Officer, KLRU/Austin, TX Susannah Winslow, Director of Membership, KLRU/Austin, TX Audience: Development and Fundraising; Leadership; Station Strategy, Management, and Operations

State of Fundraising Huron We'll take an overview of the current state of fundraising – where we are today, emerging trends, and new philanthropic opportunities. What does this mean for stations at the local level and for the system as whole? How do we navigate a new era of digital and personal connections to build stronger local partnerships and ensure stations are financially sustainable in the future? Speaker: Shane Guiter, Vice President, Development Strategies, PBS Audience: Development and Fundraising; Station Strategy, Management, and Operations

Tuesday, May 17

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TV CSG Policy Changes beginning with FY 2017 Superior A In April 2016, the CPB Board of Directors approved 10 recommendations relating to the TV Community Service Grant (CSG) policy. The 18-months-long work of the 2015-2016 TV CSG Review Panel was the basis for these recommendations made by CPB management to the Board. The new policies take effect at the start of fiscal year 2017 on October 1, 2016. At this session, CPB will review the new policies and answer any questions regarding the changes. Speaker: Ted Krichels, Senior Vice President, System Development & Media Strategy, CPB Audience: Station Strategy, Management, and Operations

1:55 PM — 2:55 PM Concurrent Sessions #2

House of Stone v. House of Cards: Government Relations Superior A We will talk with three stations about how they built and maintain close relationships with elected and other government officials across the political spectrum. Where, when, and how do they undertake outreach? What works and what doesn't? We'll conclude with a quiz (prize to the winner!) about the hit show House of Cards and public media's advocacy priorities. Speakers: Becky Magura, President/CEO, WCTE/Upper Cumberland PBS/Cookeville, TN Kate Riley, Vice President, Government and Public Affairs at Americas Public Television Stations Dan Sanchez, Senior Director, Government Affairs, PBS Julie Schmidt, Senior Director, External Affairs of Kentucky Educational Television (KET) Edward J. Ulman, Executive Director and General Manager, KBTC/Tacoma, WA Bill Weber, Vice President, Government Affairs & Associate General Counsel, PBS Audience: Development and Fundraising; Station Strategy, Management, and Operations; Strategic

Relationship Management and Development

Kids Don't Come Without Families Superior B Come ready to share and learn as we talk about how PBS KIDS and member stations can and should work together to engage families. PBS KIDS will share insights from recent research and strategy work, participating stations will share ideas and insights around local work engaging families, and we'll work together to surface some of our favorite ideas from experience or wish lists. Speakers: Maricella Borroel, Director Education, KLRN/San Antonio, TX Della Cassia, Director of Communications, Detroit Public Television Sara DeWitt, Vice President, PBS KIDS Digital Beverly Dorn-Steele, Director of Education and Outreach, WTVI/Charlotte, NC Jennifer English, Sr. Director, PBS KIDS Station Relations & Partnerships Mary Jo Grieve, Ready To Learn Project Manager, Community Idea Stations, WCVE, WHTJ, WCVW/Richmond, VA Tara Hardy, Education Outreach Coordinator, Detroit Public Television Jill Hubbs, Director, Education and Outreach, WSRE/ Pensacola, FL Elise Peterson, Education Coordinator, KUED/Salt Lake City, UT Audience: Community Engagement and Partnerships; Content Marketing; Digital, Social Media, and Web;

KIDS and Parents

Tuesday, May 17

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More than Costume Characters Mayfair Join local stations and The Fred Rogers Company for a discussion of how PBS KIDS series-related projects and initiatives like those from DANIEL TIGER'S NEIGHBORHOOD, ODD SQUAD, and PEG + CAT can connect your station to local audiences. Speakers: Cathy Cook, Manager, Digital Early Learner Projects, WQED/Pittsburgh, PA Catherine Hiles, Education & Community Engagement Manager, WUCF/Orlando, FL Suzanne Masri, Director, Marketing and Communications, The Fred Rogers Company Candice Pendergrass, Director of Development and Marketing, Valley PBS Cindy Putman, Ready To Learn Project Manager, Educational Specialist, WCTE/Cookeville, TN; Learning Tools Facilitator, Putnam County School System Audience: Community Engagement and Partnerships; Content Marketing; KIDS and Parents

Passport and Beyond Huron PBS Digital and Development Services will look at where we are today, how we got to now, and where we are going next with Passport. The PBS and stations partnership builds on the foundation for a digital future. Join us for a review of performance metrics, vision, and roadmap for furthering local financial sustainability efforts. Stations will share lessons learned and tips to leverage the member benefit at the local level. Speakers Jose Fernandez, Senior Manager PBS Digital Station Products & Innovation Team Chas Offutt, Director of Development, Digital, PBS Audience: Business Intelligence; Development and Fundraising; Digital, Social Media, and Web

PBS Election 2016 Michigan A&B Nothing is making more headlines this year than the presidential election, and PBS has the programming, digital content, educational curricula, and marketing resources to help PBS stations break through the noise now through November. Representatives from PBS Programming, Digital, Marketing, Communications, and Education will share the pipeline of election-related content from PBS news and public affairs programs and PBS digital platforms, along with resources available to promote this content in your local market. You'll also hear from one of your station colleagues on how they are making the most of the election in their community. Speakers: Andrew Batt, Senior Producer, Iowa Public Television Jennifer Byrne, Senior Director, Media Relations, PBS Kevin Dando, Senior Director, Social Media Strategy Ed De Leon, Senior Director of Content and Digital Product Strategy. PBS Education Eric Freeland, Senior Director, Digital Programming, PBS Marie Nelson, Vice President, News & Public Affairs, PBS Chris Walz, Director, Member Station and Content Marketing, PBS Audience: Community Engagement and Partnerships; Content Marketing; Development and Fundraising;

Digital, Social Media, and Web; Journalism and Storytelling; Programming and Traffic

Relational Fundraising, It Starts at the Top! Ontario Investing in building personal fundraising relationships is a strategy that continues to drive new and sustainable revenue to stations. A common thread in this fundraising approach is the role of the chief executive officer. GMs are not only serving as closers on major solicitations but also as leaders who can cultivate deeper relationships with individuals, foundations, and businesses. Attend this session and you will hear how GMs are taking on dedicated fundraising roles and securing transformational gifts as a result. This conversation is sure to spark big ideas that can be managed and replicated at any station – large or small. Speakers: Tom Karlo, General Manager, KPBS/San Diego, CA Kurt Mische, President & CEO, KNPB/Reno, NV Gary Stokes, General Manager, KSPS/Spokane, WA Audience: Community Engagement and Partnerships; Development and Fundraising; Leadership; Station

Strategy, Management, and Operations

Tuesday, May 17

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State of Pledge & More: What's Working, What's Next? Erie What's the current fundraising environment for PBS and what are we going to do about it? Joe Campbell and Rudy Casillas from PBS Fundraising Programming will provide a review of the past season, a look at the up-coming program pipeline, and update sustainer and donor-centric messaging efforts and trends in on-air fundraising. Speakers: Joseph Campbell, Vice President, Fundraising Programming, PBS Rudy Casillas, Senior Director, Fundraising Programming, PBS Audience: Business Intelligence; Development and Fundraising; Station Strategy, Management, and

Operations

Talking Technology & Operations with PBS T&O Ohio Got technology issues you're facing? Do you work more on the tech and ops side of your station? Join members of the PBS T&O team for a discussion about broadcast and beyond – Interconnection and other projects under way, resources you may want to know about, and more. We can help you make the connections to find the answers you need. Speakers: Tom Crowe, Vice President, Interconnecton & Distribution Technology, PBS Dana Golub, Senior Director, Public Programs, PBS Kristin Haley, Associate Manager, Extranet Outreach & Education, PBS Renard Jenkins, Senior Director, Operations, PBS Maura McKinley Tull, Tull, Senior Director, Digital Asset Management Products, PBS Kevin Ruppenthal, Director, Technology Communications & Engagement, PBS Aaron Silverman, Communications Director, WARN, PBS Mario Vecchi, Chief Technology Officer, PBS Eric Wolf, Vice President, Technology Strategy & Planning, PBS Audience: Programming and Traffic; Station Strategy, Management, and Operations; Technology and

Operations

2016 AM Breakouts 05-12-16 v2

Professional Development Concurrent Sessions

Wednesday, May 18

2:20 PM — 3:20 PM Concurrent Sessions #3

Audience Insights Beyond Broadcast Michigan A&B Come hear the latest Audience Insights, introducing the new and improved Audience Insight book for the 2014-15 season complete with member viewing, streaming stats, KIDS audiences, time spent with new media, population trends, and technology penetration at both the national and local level. Plus, get the very first look at insights from our new subscription to Nielsen's Cross-Platform measurement service, showing PBS's combined and unduplicated reach across Live TV, DVR, VOD, OTT, and SVOD services. Speakers: Beth Walsh, Senior Director of Research, PBS Steve McGowan, Vice President, Business Intelligence Group, PBS Audience: Business Intelligence; Development and Fundraising; Digital, Social Media, and Web;

Programming and Traffic

Blowing Out MERCY STREET at the Local Level Erie From local partnerships to social media to out-of-the-box promotion ideas, learn from station and PBS colleagues about how you can blow out MERCY STREET promotion at the local level to engage fans and new audiences. Beth Hoppe, Chief Programming Executive and General Manager, General Audience Programming, PBS, will introduce the session and give a brief update on Season 2 production plans. Hear from station colleagues and the PBS team about Season 1 successes and exciting plans for Season 2. Speakers: Betsega Bekele, Associate Director, Marketing Strategy, PBS Eric Freeland, Senior Director, Digital Programming, PBS Katherine Godin Mitchell, Director of Community Engagement, Community Idea Stations, Richmond, VA Mandy Wilson, Marketing and Communications Director, Georgia Public Broadcasting Audience: Community Engagement and Partnerships; Content Marketing; Digital, Social Media, and Web

The Elections: A Catalyst for Engaging Local Educators Ohio Gain insight into key trends impacting the education market, and explore how to use a PBS programming initiative to activate community engagement. We will use PBS LearningMedia's "Elections" campaign as a case study and model for success. Speakers: Leah Clapman, Managing Editor, Education, PBS NEWSHOUR Diane Kroplin, Manager of Education Services for Public Media Connect - ThinkTV in Dayton and CET in Cincinnati Alicia Levi, Vice President, Education, PBS Audience: Community Engagement and Partnerships; Content Marketing; Development and Fundraising;

Education and LearningMedia

Wednesday, May 18

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Get Networked For Local Early Education Impact Ontario Join a conversation about how stations can join or help to build local early educational collaborative efforts to support community goals and build station value. Attendees will hear from stations that are actively working in local collaborative efforts, and will build ideas about how they can make more of opportunities in their own markets. Speakers: David Lowenstein, Senior Director, PBS Ready to Learn, PBS Cindy Putman, Ready To Learn Project Manager, Educational Specialist, WCTE/Cookeville, TN; Learning Tools Facilitator, Putnam County School System Devon Steven, Director, Ready to Learn Community Engagement, CPB Maggie Stevenson, Deputy Executive Director for Education, Mississippi Public Broadcasting Laurel Wycoff, Education and Outreach Manager, New Mexico PBS Audience: Community Engagement and Partnerships; KIDS and Parents

Indie Impact: Leveraging Indie Docs Locally Huron Independent documentary films have enormous potential to attract new and underrepresented audiences to public media. In addition to showcasing untold stories, indie docs often come to public television with built-in audiences that have been cultivated for months leading up to broadcast. Join us for a conversation with independent filmmakers and system leaders to discuss how to leverage these benefits to make a sustained impact. This session will feature best practices and recent case studies of how stations and filmmakers have worked together to ensure success. Speakers: Jason DaSilva, When I Walk AXS Map Lindsey Foat, Community Engagement Producer, KCPT/Kansas City, MO Justin Harvey, Director of Content, Nashville Public Television Eliza Licht, POV Stanley Nelson, The Black Panthers: Vanguard of the Revolution Shaady Salehi, Independent Lens, ITVS Audience: Community Engagement and Partnerships; Digital, Social Media, and Web; Journalism and

Storytelling; Local Productions; Station Strategy, Management, and Operations

The Message Breaks Through When It's a Chorus Mayfair Are you challenged with ways to tell your station's "education story" and generate fundraising results? In this session you'll learn how stations are linking communications, community engagement, and fundraising strategies to support children's and educational content and services, and brainstorm some ideas of your own. Speakers: Angie Callahan, Director, Children's Services, WHRO/Norfolk, VA Jennifer English, Sr. Director, PBS KIDS Station Relations & Partnerships Tracy Ferrier, Director, Fundraising Strategies, PBS Kim Kelling Engstrom, Director of Content and Community Engagement, WFSU/Tallahassee, FL Toanya Kesse, Director, Corporate Support, Station Relations, PBS Development Services Gina Masciola, Manager, Early Learner Digital Projects, WQED/Pittsburgh, PA Susannah Winslow, Director of Membership, KLRU/Austin, TX Audience: Community Engagement and Partnerships; Development and Fundraising; KIDS and Parents;

Public Relations and Communications; Station Strategy, Management, and Operations

Online Original Series: Locally-Sourced Superior B A collection of local stations share their experiences creating original digital series. From large-scale collaborative initiatives to smaller grassroots efforts, learn the many ways your station can take advantage of online original opportunities. Speakers: Brandon Arolfo, Sr. Director Content Development, PBS Digital Studios Paul Allen Hunton, General Manager, KTTZ-TV, Texas Tech Public Media Carla McCabe, Vice President for Digital and Multimedia Content, KCPT/Kansas City, MO Tim Olson, Vice President for Digital Media and Education, KQED/San Francisco, CA Audience: Digital, Social Media, and Web; Journalism and Storytelling; Local Productions

Wednesday, May 18

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Source 2.0 – Review, Sneak Preview and Brainstorm Superior A Have you used the Source, the new PBS digital asset management system for Marketing, Communication, Education, and Development materials? Or you're curious to learn what it is and how it works? In this session, we'll review the basics, show you some tips and tricks, and answer any questions you may have. Then, catch a preview of Source 2.0 (aka RE-Source) – the result of a year's worth of feedback and data insights – and help us brainstorm for the future. Speakers: Jennifer Bennett Allen, Senior Director, Primetime Strategy and Advertising, PBS Toby Cooke, Director of Programming & Promotion, WGCU/Fort Myers, FL Bridget Louie, Director, Creative Services, KQED/San Francisco, CA Maura McKinley Tull, Senior Director, Digital Asset Management Products, PBS Alex Vitalo, Managing Director of Creative Services and Digital Studios, Maryland Public Television Audience: Content Marketing; Development and Fundraising; Digital, Social Media, and Web; KIDS and

Parents; Programming and Traffic

2:20 PM — 3:20 PM Concurrent Sessions #3

OPEN SPACE TABLE CONVERSATIONS Riverwalk A Level 1

America's Original Storytellers Table #1 How FNX can enhance programming diversity and community service. Convener: Alfredo Cruz, KVCR/Riverside, CA

Ethan's Music Room: For Kids, By Kids, With Kids Table #2 How the CPBN Learning Lab produced an educational children's interstitial series with a crew of high school students. Convener: Katie Eber, Connecticut Public Broadcasting

Multiplatform Educational Content – Supply/Acquisition Opportunities Table #3 Groupe Média TFO is a premium destination for audiences seeking educational and cultural content in French primarily focused on the 2-12 age group. We are the educational broadcasting service of Ontario. We reach audience and end-users across Canada, but also worlwide through our multiplatform strategy. TFO is at forefront of digital learning. TFO operates the number one French-language YouTube Channel in Canada. TFO has received awards and accolades from Austin and Amsterdam (Kidscreen Awards, Gémeaux, Cassies, IBC Awards, SXSW Film Design Awards and more). Come talk to us about content supply and acquisition opportunities! Convener: Glenn O'Farrell, Groupe Média TFO

Programming Dual Licensees Table #4 Convener: Kathryn Larsen, WNED/Buffalo, NY

Stories of Champions Table #5 To increase interest in and viewership for the proposed American Graduate Day 2016 broadcast, WNET is soliciting proposals from public media stations nationwide for “Stories of Champions,” a local production project which will provide companion pieces to the national broadcast. Up to twenty stations in communities across the country will receive grants of $10,000 each to create short films or interstitials (television and/or radio) highlighting American Graduate Champions, individuals who are successfully keeping students on the path to graduation. Each station will also host a recognition event for their Champions in the week prior to the proposed September 17 broadcast. Stop by this conversation to hear about the opportunity, strategies for identifying Champions in your community, and updates on AGD 2016. Convener: Christopher Czajka, Thirteen/WNET/New York, NY

Wednesday, May 18

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"They Were Our Fathers" Table #6 Over 20,000 children lost their fathers in the Vietnam War. "They Were Our Fathers" is a documentary about these boys and girls, now men and women, who grew up without their dads, still searching for answers about a war which divided our nation and drastically changed their lives forever. Poignant stories of these children and the fathers that they loved and lost are intertwined with a special celebration and rose ceremony at the Vietnam Veterans Memorial, held on Father's Day. Under the direction of Executive Producer Jill Hubbs, a WSRE production crew traveled to Washington D.C. to capture the stories and events which honored these fallen fathers. The film is narrated in first person by Hubbs, whose father, a Navy pilot, remains missing in action in Vietnam. This program is available to stations to be aired at any time and is ideally suited as a special feature for use on Father's Day, Fourth of July, Veterans Day, Memorial Day and also as a companion to Ken Burns Vietnam documentary series. The trailer can be viewed at this link: https://www.dropbox.com/s/bumvced9cq5dr33/They%20Were%20Our%20Fathers%20TRAILER.mp4?dl=0 Convener: Jill Hubbs, Executive Producer, WSRE/Pensacola, FL

Young Professionals Workshop (YoProWo) Report Out Table #7 If you are a young professional (YP), employ and advocate for YPers, or would like to cultivate and expand the young talent at your station, come join this session. For the last three years, there has been a Young Professionals pre-conference workshop held at the PBS Annual Meeting. Join the workshop designers as we share an overview of the day, showcase discussions and trends identified during the meeting, and help collaborate on advice, recommendations, and additional thoughts on young talent as it relates to the future of public media. Convener: Natalie Benson, PBS

3:25 PM — 4:25 PM Concurrent Sessions #4

Connecting with the Mobile Generation Mayfair It's time for some hands-on fun (and a little learning)! We're setting up a mobile lab for you to take a look at what's new from PBS KIDS Digital, learn about the new trends in mobile technologies, and see how your fellow stations are leveraging technology to reach, and make an impact with, kids in their markets. Speakers: Angie Callahan, Director, Children's Services, WHRO/Norfolk, VA Ben Kramer, Vice President of Education, KLRU/Austin, TX Aaron Morris, Associate Director, PBS KIDS Audience: Community Engagement and Partnerships; Content Marketing; Digital, Social Media, and Web;

KIDS and Parents

Everything You Want to Know About Non-Commercialism Ontario Let's discuss how recent audience research conducted by PBS can inform sales strategies and spot creation in a way that can translate into increased revenue. Join PBS Development Services and Standards & Practices for this lively discussion – come with stories and information to share about what sponsors in your community are saying about partnering with public television. Speakers: Toanya Kesse, Director, Corporate Support, Station Relations, PBS Development Services Tom Rosen, Assistant General Counsel and Senior Director, Standards & Practices, PBS Chris Schiavone, President & Founder, City Square Associates Audience: Development and Fundraising

Wednesday, May 18

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The Generation Gap: A Changing of the Guard Michigan A&B Millennials are influencing every facet of American life. Learn the latest trends in how Americans differ by generation, including their media consumption. We will introduce you to the "Silent Generation" right through to today's youngest consumers, the "NextGens," with a special focus on Millennials. This session is co-sponsored by PBS's Business Intelligence Group and the PBS Board's Diversity Advisory Committee. Special presenter: Glenn Enoch, SVP of Insights at The Nielsen Company. Speakers: Glenn Enoch, Senior Vice President, Audience Insights, The Nielsen Company Steve McGowan, Vice President, Business Intelligence Group, PBS Audience: Business Intelligence; Community Engagement and Partnerships; Content Marketing; Station

Strategy, Management, and Operations

Innovative Fundraising Strategies to Acquire New Donors Huron The fundraising landscape has changed. As our audience consumes content across a variety of platforms, innovative fundraising strategies to engage new audiences are critical to your station's financial sustainability. Hear from three stations that have had success at engaging new audiences, building warm prospects, and thinking outside the box in unique and meaningful ways. Attendees will break into smaller groups to dive deeper into campaign tactics, explore emerging fundraising strategies, and exchange ideas to take home and implement. Speakers: Andrew Alvarez, Senior Manager, KQED/San Francisco, CA Lynn Groom, Manager of Development and Community Services, KACV, Panhandle PBS Susannah Winslow, Director of Membership, KLRU/Austin, TX Audience: Development and Fundraising

The Road to Multiplatform Success Superior B Whether you're in programming, marketing, digital, public relations or development you're likely full of ideas after the last two days at Annual Meeting. Before you go home, participate in a workshop with station and PBS colleagues to brainstorm and create successful multiplatform programming strategies that you can take back to your station. In this session share your ideas and hear from others about digital marketing tactics, social media campaigns, and creating supplemental content to turn core programming into a lasting experiences for viewers and users. Key programs include: Fall Arts Festival, MERCY STREET Season II, STILL I RISE, and VIETNAM. Speakers: Jennifer Bennett Allen, Senior Director, Primetime Strategy and Advertising, PBS Jennifer Brady, Social Media Specialist, KQED/San Francisco, CA Kevin Dando, Senior Director, Social Media Strategy, PBS Eric Freeland, Senior Director, Digital Programming, PBS Carrie Johnson, Senior Director, PBS Publicity Bill Margol, Senior Director, PBS Programming Audience: Content Marketing; Digital, Social Media, and Web

Spectator to Participant: A Local Educator's Story Ohio How does "super serving" educators support your long-term sustainability goals? Join Sharon Clark, a 4th grade teacher from Tennessee, to learn how the PBS LearningMedia Digital Innovators program inspired her to become a PBS member and helped to strengthen the relationship she has with her local station. Speakers: Sabrina Bates, Manager of Education and Community Engagement, WLJT/Martin Sharon Clark, English Language Arts Teacher and 2015 Lead PBS Digital Innovator Michael Hammerstrom, Manager, Social Media & Outreach, PBS Audience: Community Engagement and Partnerships; Content Marketing; Development and Fundraising;

Education and LearningMedia

Wednesday, May 18

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Steal This Idea! Erie Join some of America's best storytellers – our PBS stations – for a rapid-fire, idea-sharing session that energizes attendees with real-world examples from station colleagues. Hear a series of stories about innovative and engaging strategies that build audiences, raise money, and deliver on the PBS mission. Speakers: Andrew Batt, Senior Producer, Iowa Public Television Mary Dickson, Creative Director & On-air Host of Contact, KUED/Salt Lake City, UT Tim Eernisse, Director of Development & Marketing, WGVU/Grand Rapids, MI Lindsey Foat, Community Engagement Producer, KCPT/Kansas City, MO Kristen Hurley, Senior Director, Operations & Strategic Research, WGBH/(Boston, MA Liberty Peralta, Vice President of Communications, PBS Hawaii Audience: Community Engagement and Partnerships; Content Marketing; Development and Fundraising;

Digital, Social Media, and Web

3:25 PM — 4:25 PM Concurrent Sessions #4

OPEN SPACE TABLE CONVERSATIONS Riverwalk A Level 1

Bolster Your On-the-Ground and Online Engagement Activities Table #1 Learn about upcoming new indie film content from Independent Lens and resources available from ITVS that can help support online and on-the-ground engagement activities to meet digital, development, education, and community engagement goals. This will also be a space to share best practices and gather input on how to tackle common challenges around producing digital and in-person engagement events. We’ll also answer questions about how your station can tap into two innovative offerings from ITVS: -Indie Lens Pop-Up is a national screening program featuring free access to select Independent Lens films, planning and promotional resources (discussion guides, social media toolkits, etc.), and one-on-one engagement support and peer knowledge sharing opportunities. OVEE is a social TV experience — a powerful new way to reach, connect, and engage with audiences. OVEE brings together viewers to watch video, chat, answer poll questions, and express themselves via emoticators — all on desktop or mobile. Created by ITVS and funded by CPB, OVEE is free to public media and can be integrated with all content on COVE, YouTube, and Vimeo. Convener: Daniel Moretti, ITVS

Mission Driven Pledge Programming Table #2 With the pledge landscape changing, many stations are turning to local programming as a source of viewer support. WTTW has had great success with this since 1995. We've produced more than twenty 90-minute pledge specials about the architecture and history of Chicago and its suburbs. These are routinely the highest-grossing and most-watched programs during WTTW's pledge drives, and have "legs" in repeats year after year. WTTW staffer Geoffrey Baer writes and hosts the programs. (He is also the host of the recent PBS series "10 That Changed America" and a volunteer Chicago Architecture Foundation tour guide). In this conversation Geoffrey and WTTW Chief Content Officer Dan Soles will share lessons learned. They encourage you to bring examples, ideas and questions from your markets. Convener: Geoffrey Baer, WTTW/Chicago, IL

PDP Small Stations Group Discussion Table #3 Small overlap stations, whether in mid-sized or large markets, have specific needs and concerns: including: how to navigate PBS promotional assets which rarely match the stations' needs; working with the primary station in their markets on waivers, co-productions, branding; trying to integrate COVE and other web assets that are part of the PDP station dues, but often are so inflexible as to be rendered useless to stations. Can we find solutions together? Share ideas, models and stories? Convener: Darren LaShelle, KRCB/Rohnert Park, CA

Wednesday, May 18

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Public Media Women in Leadership Conversation Circle Table #4 PMWL is considering starting a Lean In Circle and to give it a try, we're hosting an open table conversation using Connection Cards to jump start a conversation about women's roles in public media and get to know each other better. Join us to network with women in our industry and share your questions and experiences on how to grow both your career and personal life. Convener: Deanna Mackey, Public Television Major Market Group

"They Were Our Fathers" Table #6 Over 20,000 children lost their fathers in the Vietnam War. "They Were Our Fathers" is a documentary about these boys and girls, now men and women, who grew up without their dads, still searching for answers about a war which divided our nation and drastically changed their lives forever. Poignant stories of these children and the fathers that they loved and lost are intertwined with a special celebration and rose ceremony at the Vietnam Veterans Memorial, held on Father's Day. Under the direction of Executive Producer Jill Hubbs, a WSRE production crew traveled to Washington D.C. to capture the stories and events which honored these fallen fathers. The film is narrated in first person by Hubbs, whose father, a Navy pilot, remains missing in action in Vietnam. This program is available to stations to be aired at any time and is ideally suited as a special feature for use on Father's Day, Fourth of July, Veterans Day, Memorial Day and also as a companion to Ken Burns Vietnam documentary series. The trailer can be viewed at this link: https://www.dropbox.com/s/bumvced9cq5dr33/They%20Were%20Our%20Fathers%20TRAILER.mp4?dl=0 Convener: Jill Hubbs, Executive Producer, WSRE/Pensacola, FL