professional email marketing portfolio with examples and best case uses
DESCRIPTION
My own professional work showcasing email marketing programs-strategies I've enabled for B2B and SMBs: - design/layout - marketing automation (lead scoring w/ CRM integration) - drip, nurturing and segmentation campaigns - ecommerce web store (shopping cart abandonment follow up and up-selling/cross selling items) - blast announcements - newsletters - click thru/conversions success.TRANSCRIPT
Email Messaging Design Segmentation Scoring Re-marketing
Dan Carroll portfolio and summary of work
Drip Campaigning
CRM list segmentation and prospect profiling (enabling prospects to self-update)
Specific messaging based on geographical region, purchase lifecycle, product/service
information, and/or event-triggered messages
1
2
3
Conversion!
E- Commerce
Abandon cart follow-up to boost conversion
Upsell and cross sell based on purchase history
Platform to expand product/service awareness
Post order follow up
RE- Marketing
Score and target prospects/customers based on rules (action-events)
Uncover “hot” prospects based on past interactions (lead scoring)
Upsell and cross-sell prospects based on their specific past behavior
CTA Downloads
Direct users to a personalized landing page through call-to-action downloads
Web forms to complete download and collect additional prospect details
Download
Product Messaging
Plain English description of new offerings and brand reinforcement
Product screenshots and enticing imagery
Simplified opt-in or “more information” call-to-action (CTA) sequence
Direct Mail Multi-phase Engagement
Direct Mail Dynamic Content Parts Text and images change based on list segmentation and user profile information
Subject: Do you know what your mailroom employees are saying?
CTA: landing page form to download a case study download
highlighting our employees
Subject: The Best Business Services/Outsourcing
provider is no longer a “best kept secret”
CTA: landing page dedicated to the sales rep the
recipient is assigned to in the CRM system
News letters
Modern, flat-design principals with clear-cut call-to-action (CTA)
Optimized for devices and varying email clients
Clutter-free object placement: text-to-image ratio
About Dan Carroll
Dan Carroll is a digital marketer with over seven years of progressive experience and
advanced knowledge of email marketing, marketing automation, analytics, CRM
segmentation and scoring, data analysis and systems implementation. Dan helps B2B
enterprises and small-to-medium sized businesses in all aspects of modern marketing.
Independently, Dan maintains a monthly real estate newsletter with a 59% open rate
(industry average is 18.9%). He can be reached at [email protected].
Technical Summary
System and database integration
Salesforce CRM
NetSuite CRM
Microsoft Dynamics CRM
CoreMotives Marketing Automation
Silverpop Engage Marketing Automation
Mailchimp and Constant Contact ESP
Illustrator, Photoshop, Dreamweaver
Adobe Analytics (Ominture)
Google Analytics (Platform Principals certificate)
Email personalization and remarketing
Lead generation and nurturing
HTML/CSS
Web development,, landing pages and
responsive design (mobile, tablet, desktop)
Excel, Word, PowerPoint (Advanced)
Hootsuite and social management platforms
Go-to-market strategy
Sales collateral, ad design and copywriting
Releases, articles and case studies
SEO/SEM and web optimization
Survey, polling and analysis
Business Intelligence reporting
Voice of the Customer (VOC)
March 25, 2014