professional introduction barbara buckner
DESCRIPTION
Results oriented professional with over 12 years of new media and interactive project management experience, as well as online marketing platform strategy and implementation expertise. Proven flexibility and success in collaborative new media environments. Demonstrates strong leadership skills and strengths in managing multiple teams on simultaneous projects – from strategy to conception, creative development, design, asset creation, programming, testing and delivery – and nurturing client relationships to fulfill and exceed communications and business objectives.TRANSCRIPT
Professional IntroductionBarbara Buckner
New York City
Career Trajectory
A 12-year career in the New York art world…
Whitney Museum of American Art, New York – first group exhibition at the tender age of 19, followed by three Biennial exhibitions and solo exhibition
Museum of Modern Art, New York – multiple group exhibitions; work is housed in the permanent collection
Other gallery and museum exhibitions around the world
Career Trajectory cont…
Career Trajectory cont…
Project Director & Video Producer, Integrated Strategies, Minneapolis. Clients: 3M, Honeywell, Deluxe Checking, Target, Lutheran Brotherhood, University of Minnesota
Video Producer and Interactive Project Manager, Applied Learning Systems, Minneapolis. Clients: Toshiba, Agilent, Tadiran Communications
Senior Producer, Juntunen Media Group, Minneapolis. Clients: 3M, Hewlett-Packard, Boston Scientific.
Senior Producer, Sixty Foot Spider / Bozell-Kamstra, Minneapolis. Clients: 3M, Agilent, Boston Scientific, Hanes
Owner, Barbara Buckner LLC, Minneapolis. Clients: Best Buy Inc., BestBuy.com
Principal, LIFT Communications Strategy Group, Minneapolis. Clients: LJK Companies, Katherine Salant - book author and syndicated columnist
Online Business Consultant at Let Fly Digital Marketing, Minneapolis.
Then on to managing and producing Fortune 1000 video and interactive corporate communications initiatives...
In these industries…
Sales & Marketing Education & Training Retail Financial
Public Spaces Brand Identity Corporate
Messaging
Career Trajectory cont…
Sample Initiatives and Teams I’ve Led…
Best Buy Networked Home Solutions DVD for builders and consumers in four national markets
Dain Raucher Financial Sales team interactive CD-ROM
Hewlett-Packard / 3M Large Format Graphics CD-ROM /Training Video – to 20,000 business owners worldwide in six languages
3M Vikuiti Web site – new product launch
Katherine Salant Web site for syndicated columnist and author in the home building industry
3M Austin GlobalInnovation Center Six interactive Innovation / Technology kiosks and 3-D animation
Lutheran Brotherhood “Vision” Video - featuring the CEO in virtual sets
HoneywellSix-module video training series utilizing dramatic vignettes
Framing Myself…
Digital Marketing Team Leader Online Media
Strategist Project Manager
Video Producer Online Business Continuous Learner
Consultant
My Passion…
Helping clients re-imagine their business for the Web
Building an automated marketing platform to engage and convert 24 / 7
Brain-jamming great content to get seen and heard in the digital realm
Integrating channels to promote the brand
Putting it all together
Experiencing ah-ha moments often
Thank You