Ignite Stream 24 - Getting Savvy

Bijay, Kathmandu 1991

Create an experience that won’t be forgotten

Mark, Canberra 2004

Create an experience that won’t be forgotten

Workshop Objectives

Gain a deeper understanding of:• Professional presence and impact, or personal brand • how you are experienced by others • your default settings in visual, vocal and verbal

communications

• your optimal presence

Develop strategies to:

• be understood in the way you understand yourself

• communicate your brand

• influence others to take action

• exercise your brand within a team to create solutions

Create a useful ‘Statement to Self’

agenda - day 1

9.30am Who are we, who are you?

10.45am Morning Tea

11.00am Visual, vocal & verbal messages, preparation for statement to self

12.30pm Lunch

1.00pm Group 1 - Statement to self; define ‘brand you’

Group 2 – Creating positive presence

3.15pm Afternoon Tea

3.45pm Groups 1 & 2 swap

5.30pm Close

Statement to Self

Prepare a 30-45 second statement to yourself

What’s the ‘Why’ of engaging with you?

What are you doing (how are you ‘being’) when you’re at your best as a leader?

Imagine you’re facing a difficult communication challenge. How can you best advise yourself?

Compose a soundtrack that conveys an impression of you at your most effective

Make it useful!

Identifying black holes

Where do you have a clear dependency on your people to:

Deliver an ‘experience’ to influence the outcomes of transactions?

Create an experience that positively influences the ‘feel’ of your business via others

Articulate the ‘why’ of doing business with you?

How would you like [them] to be? What’s ‘…the vibe’? (D.Denuto)

Application of personal brand learnings to real work needs…

in 25 words

as a leader…

Define and Communicate your Brand

You have 5 minutes with a constructively critical group of your peers:

Using visual, vocal and verbal communications skills, articulate and epitomise your personal brand as you define your goals for the next 12 months to 5 years (your choice)

(Think about how you intend people to experience you, so that you will achieve these and future goals).

Each member of your group will give you written and oral feedback on the congruence between your visual, vocal and verbal messages.

Statement to Self

Prepare a 30-45 second statement to yourself

What’s the ‘Why’ of engaging with you?

What are you doing (how are you ‘being’) when you’re at your best as a leader?

Imagine you’re facing a difficult communication challenge. How can you best advise yourself?

Compose a soundtrack that conveys an impression of you at your most effective

Make it useful!

Statement to Self

Prepare a 30-45 second statement to yourself

What’s the ‘Why’ of engaging with you?

What are you doing (how are you ‘being’) when you’re at your best as a leader?

Imagine you’re facing a difficult communication challenge. How can you best advise yourself?

Compose a soundtrack that conveys an impression of you at your most effective

Make it useful!

Define and Communicate your Brand

You have 5 minutes with a constructively critical group of your peers:

Using visual, vocal and verbal communications skills, articulate and epitomise your personal brand as you define your goals for the next 12 months to 5 years (your choice)

(Think about how you intend people to experience you, so that you will achieve these and future goals).

Each member of your group will give you written and oral feedback on the congruence between your visual, vocal and verbal messages.

Imagine: in a performance review you have been described as…

aggressive petty judgmental

arrogant volatile self-serving

lazy unfocused cynical

resistant intimidating unassertive

Which description comes closest to describing you at your worst?

Discuss attitudes, behaviours or actions you could change to improve the ways others experience you.

you…

________________________________________________

marketing brand pyramid

functional attributes

functional benefits

emotional benefits

values

personality

marketing brand pyramid

functional attributes: solidly built, drives, gets from place to place, uses

fuel

functional benefits: enables people to go places, protects in crash,

comfortable

emotional benefits: feel safe, high status,

responsible

values: family, conservative

personality:rational,

boring!

Volvo station wagon

personal brand

pyramid

what are you?

what do you achieve?

how do you make other people feel?

what is important?

personality

Cathy Freeman’sbrand pyramid

Indigenous Australian, former world & Olympic champ

athlete, spokesperson, role model, advocate, parent

influences, represents causes, success and self-determination, raises awareness, generates income,

looks after family

inspired, included, empowered, proud

justice, family, balance, honesty

quirky authentic

determined

Deliver your quote to the group:

Stand

Use your voice and your body language to deliver with meaning!

Represent the quote as well as you can

agenda - day 2

9.00am Quotation, meditation

9.30 am Personal brand - origins

9.45am Team brand representation - prepare

10.30am Morning tea

10.45am Team brand representation - deliver

11.30am Statement to Self screening

12.30pm Lunch

1.15 pm Communicate your brand to peers

2.45pm Afternoon tea

3.00pm You online & call to action

4.00pm Close

your brand

…from Tom Peters The Brand Called You

your brand is your promise to your consumers

(everyone around you)

ask yourself…

- is the way you communicate your presence positive

for

- your workplace

- your employer

- and your team?

- is your professional image or brand

consistent with the career trajectory you

intend for yourself?

- what’s different when I’m at my best?

- what changes when I’m not at my best?

- do you deliver your work on time, every

time?

- do you anticipate and solve problems before

they become crises?

- does your internal or external customer get

dependable, reliable service that meets its

strategic needs?

- does your client save money and

headaches just by having you on the team?

- do you always complete your projects

within the allotted budget?

Tom Peters The Brand Called You, 1997

I’ve learnt that people will forget what you said,

people will forget what you did, but people will never forget

how you made them feel

Maya Angelou

self-esteem

What causes depletion of self-esteem and wellbeing?

What contributes to self-esteem and a sense of wellbeing?

Part 1 (20%) of team exercise:Team brand representation

What are the characteristics of your Ignite stream?

If the group were a person how would it look &

behave?

Create a slogan for your Ignite stream

Present your findings…

Pick one cultural challenge specific to NAB

Create a solution and a roll-out plan to address this issue

Displaying your stream’s brand in action, present your

solution to the challenge in a creative, unexpected way (eg

a TV commercial, roleplays, audience participation…)

Each team-member should contribute throughout planning

and delivery in a way that’s consistent with their stated

personal brand goals

Part 2 (80%) of team exercise:Team brand to influence cultural change

Define and Communicate your Brand

You have 5 minutes with a constructively critical group of your peers:

Using visual, vocal and verbal communications skills, articulate and epitomise your personal brand as you define your goals for the next 12 months to 5 years (your choice)

(Think about how you intend people to experience you, so that you will achieve these and future goals).

Each member of your group will give you written and oral feedback on the congruence between your visual, vocal and verbal messages.

How do we represent ourselves to the anonymous world?

16/4/12 Federal Lib MP Dennis Jesen to @The KooriWoman:

Hell, how long ago was colonialism? Get over it…every country in the world has been successfully invaded in the past.

28/11/12 Labor MP Steve Gibbons tweeted:

Libs are led by a gutless douchebag and a narcissistic bimbo who aren’t fit to be MPs let alone PM and deputy. Both should be sacked.

19/11/13 LNP campaign strategist Mark Textor:

Apology demanded from Australia by a bloke who looks like a 1970s Pilipino [sic] pornstar and has ethics to match.

Bijay, Kathmandu 1991

Create an experience that won’t be forgotten

Call to Action

What will you commit to

• Stop doing

• Keep doing

• Start doing

…within the next month to enable you to create a more

positive, useful, optimal presence?

Write a note and address it to yourself on the card provided.

We will send it to you in one month to remind you of your

commitment to yourself

I’ve learnt that people will forget what you said,

people will forget what you did, but people will never forget

how you made them feel

Maya Angelou