professional promotion on an amateur budget: session 1
TRANSCRIPT
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Professional Promotion on an Amateur Budget
Workshop 1Thu 22 SeptBRLSI
Who, Why, What, When?
Lindsay [email protected]
Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
http://ppab.moonfruit.com/
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
Thursday 22 September: Who, Why, What, When? Thursday 6 October: Press & PR & Ticket Ambassadors
Thursday 20 October: New friends – all things ‘online’ Thursday 3 November: Old friends – print & mailings
Wednesday 16 November:Planning & Partnerships
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
Bath Spa Live:www.bathspalive.com
The Sulis Ensemble:www.thesulisensemble.org
www.lindsayendean.co.uk
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
Art or Marketing?
The Physical Impossibility Of Death In The Mind Of Someone Living – Damien Hirst. Photo – Conceptual Rebel
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
“Wales Millennium Centre is a marketing organisation” Jonathan Harper, CEO WMC
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
Who are the largest group of people within your organisation’s audience/participants?
Who are the second and third largest groups?
Rocky Horror Picture Show
audience NYC – Photo - Rocky M
usic
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
1.Briefly describe your organisation to your neighbour.
2.List new audience groups that you’d like to attract and/or current groups you’d like to encourage to attend more.
3.Why would these groups attend (what would be the benefit to them)?
4.Use your neighbour as a consultant – ask them to suggest at least one group.
www.exactitudes.com
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
1.Turn to a different neighbour.
2.Think of arts/cultural organisations you have visited recently as a member of the public.
3.Describe one thing they did that enhanced the experience for you.
4.Describe one thing they could do better.
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
Target segment ideas
Visitor experienceideas
+ =
What improvements can you make to the experiences that your organisation offers, to make them more attractive to you targets?
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
http://ppab.moonfruit.com/
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
Next week…
same time, same place:
Press & PR & Ticket Ambassadors – the most powerful free promotional tools available!
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Professional Promotion on an Amateur Budget
© Lindsay Endean 2011www.lindsayendean.co.uk
And finally…
Saturday 1 October, 8pm
The Sulis EnsembleMusic at the MarketUpstairs at The Market (opposite the Theatre Royal)£5 on the door