Copyright © Joe Gollner 2013

Professional Publishing Intelligent eBooks for

Working Professionals

Joe Gollner

Gnostyx Research Inc.

jag@gnostyx.com

www.gollner.ca

@joegollner

“A profession is a vocation founded upon specialized

educational training, the purpose of which is to supply objective

counsel and service to others, for a direct and definite

compensation, wholly apart from expectation of other business

gain.” Sidney and Beatrice Webb, New Statesman 21 Apr 1917

Professionals operate within specialized communities,

in accordance with specified codes of practice & with

reference to a published body of knowledge that

undergoes continuous review & refinement

Professional Publishing supports the operation of

professional communities by making relevant &

current content available to working professionals

The Meaning of Professional Publishing

Legal Profession: Where Content is the Law

Access to their professional body of knowledge

Up to date

Complete

Authoritative

This content is:

Voluminous

Complex

Dynamic

Multi-sourced

Contextualized

(e.g., jurisdiction)

What do Professionals Need?

Besides a Hug

Professional Associations & Firms

play a major role in managing professional

knowledge & controlling access to it

A departure from traditional retail publishing models

Model deployed by

Apple, Amazon, etc.

does not apply

Subscription

models facilitating

managed access

at a group level

Update service

is frequently the

area of greatest

value

What do Professional Publishers Need?

Besides a Profit

Professional Associations & Firms

play a major role in creating, enriching,

licensing, distributing content

Major publisher specializing in professional content

Constantly exploring ways to make the content

• More portable

• More efficient to work with

The Case of Professional eBooks: A Story

Establish digital

collections to

eliminate….

Make the content

usable on the

portable device

of choice….

Seriously?

Through a series of twists & turns

Professional eBooks that

• Leverage intelligent content

• Provide an eReading experience

geared to people working with

the documents

• Smart Table of Contents

• High precision search

• Advanced bookmarking

& annotation

• Navigation history

• Graceful handling of

very large texts

Enabling eBooks that Work

Professional eBooks Today

The Full Solution for Professional eBooks will

Provide a distribution model that fits with the

professional landscape

Facilitate professional interactions at different levels

• Association

• Firm

• Team

• Virtual team

Support the

evolution of the

professional

body of

knowledge

Professional eBooks of Tomorrow

An improvement in approaches

used for professional publishing

delivers something important

It helps professionals to

• Cope with exploding content

volume & complexity

• Collaborate on inter-disciplinary teams

that must combine different collections

• Benefit from the inputs & activities

of their professional colleagues

• Improve the alignment of their

practice with documented sources

• Apply higher standards of

professional accountability

Enabling Professional Practices

Publishing

practices can

themselves be

professionalized

Rigorous

application of

standards &

best practices

Efficient use of

state-of-the-art

technology &

usage data

Enabling Professional Publishing

Warning: A New Theme for 2013

Making Connections

Joe Gollner Gnostyx Research Inc.

www.gnostyx.com

jag@gnostyx.com

@joegollner

www.gollner.ca

Andre Dube Cognilore Information Solutions

www.cognilore.com

andre.dube@cognilore.com

819.561.7776 ext. 201