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PROFESSIONAL SERVICES SUCCESS STORY Office Relocation Prompts IP Telephony Move for Ferrier Hodgson CHALLENGE: Faced with an aging PBX system and the decision to relocate to new offices, Ferrier Hodgson decided to switch to a scalable unified communications system. SOLUTION: ShoreTel provided the firm with ShoreTel Voice Switches, ShoreTel IP Phones and ShoreTel Director for system management. The solution was rolled out to 105 users at Ferrier Hodgson’s new offices. BENEFITS: The ShoreTel system allows more employees to work from other locations, such as client sites, and use the same robust features as if they were sitting at the corporate office. The ShoreTel UC system scales easily, which means Ferrier Hodgson can continue to add users as the company grows. With ShoreTel’s least-cost routing, Ferrier Hodgson is saving on interstate calls, with call costs between its offices being completely free. Because of ShoreTel’s rich feature set and each of use, employee productivity has skyrocketed. When leading insolvency specialist Ferrier Hodgson relocated to new offices in central Sydney, a refresh of its PBX system to voice over IP (VoIP) seemed like the right call. For years, the company had leased a Samsung PABX system and Ferrier’s IT manager, Mustafa Mohabbat, felt that it was time to make the transition to a leading-edge IP telephony technology platform. Mr. Mohabbat wanted a new system that would require minimal time for maintenance and administration, reduce the number of calls to incorrect numbers and improve call routing throughout his organization. Also, he wanted a system that was easy and efficient to deploy, would reduce cabling costs, and would easily scale as his business continues to grow. ‘VoIP is the way telephony is heading – I didn’t simply want to relocate the old system, which was coming to the end of its lease. We felt it would be more cost- effective to move to a VoIP phone system as part of our new office systems,” Mr. Mohabbat said. “The most compelling issue for me was our need for a system that offered an upgrade path for the future,” he added. With the help of integration specialist, PTS Communications, Ferrier Hodgson conducted an intensive review and evaluated comprehensive demonstrations of IP telephony systems from ShoreTel, Samsung and Avaya. At the end of this evaluation period, Ferrier Hodgson selected the ShoreTel IP Unified Communications (UC) system. Nigel Sinclair, PTS Communications director, said that the main concern of staff at Ferrier Hodgson in moving to an IP solution was voice quality. “The audio quality of the ShoreTel UC system during the demonstration was a standout. This feature alone set the ShoreTel offering apart from Samsung and Avaya,” he said. IT staff were also concerned with future scalability and ease of use: “The Samsung system we tested still relied on a PABX at the back-end and was limited in its future, while with Avaya, the handsets weren’t that great and the software was a bit cumbersome,” said Mr. Mohabbat. An Expandable and Cost- Effective Solution Ferrier Hodgson also engaged PTS Communications to deploy the ShoreTel UC system. The solution included a ShoreTel E1 voice switch, which interfaces Insolvency firm credits ShoreTel UC system for mobile workforce productivity gains.

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Page 1: PROFESSIONAL SERVICES SUCCESS STORY Office Relocation ...media.shoretel.com/documents/FerrierHodgson.pdf · required. Also, you can set users up at different sites and use VPN links

PROFESSIONAL SERVICES SUCCESS STORY

Office Relocation Prompts IP Telephony Move for Ferrier Hodgson

CHALLENGE:

• FacedwithanagingPBXsystemandthedecisiontorelocatetonewoffices,FerrierHodgsondecidedtoswitchtoascalableunifiedcommunicationssystem.

SOLUTION:

• ShoreTelprovidedthefirmwithShoreTelVoiceSwitches,ShoreTelIPPhonesandShoreTelDirectorforsystemmanagement.Thesolutionwasrolledoutto105usersatFerrierHodgson’snewoffices.

BENEFITS:

• TheShoreTelsystemallowsmoreemployeestoworkfromotherlocations,suchasclientsites,andusethesamerobustfeaturesasiftheyweresittingatthecorporateoffice.

• TheShoreTelUCsystemscaleseasily,whichmeansFerrierHodgsoncancontinuetoaddusersasthecompanygrows.

• WithShoreTel’sleast-costrouting,FerrierHodgsonissavingoninterstatecalls,withcallcostsbetweenitsofficesbeingcompletelyfree.

• BecauseofShoreTel’srichfeaturesetandeachofuse,employeeproductivityhasskyrocketed.

WhenleadinginsolvencyspecialistFerrierHodgsonrelocatedtonewofficesincentralSydney,arefreshofitsPBXsystemtovoiceoverIP(VoIP)seemedliketherightcall.Foryears,thecompanyhadleasedaSamsungPABXsystemandFerrier’sITmanager,MustafaMohabbat,feltthatitwastimetomakethetransitiontoaleading-edgeIPtelephonytechnologyplatform.

Mr.Mohabbatwantedanewsystemthatwouldrequireminimaltimeformaintenanceandadministration,reducethenumberofcallstoincorrectnumbersandimprovecallroutingthroughouthisorganization.Also,hewantedasystemthatwaseasyandefficienttodeploy,wouldreducecablingcosts,andwouldeasilyscaleashisbusinesscontinuestogrow.

‘VoIPisthewaytelephonyisheading–Ididn’tsimplywanttorelocatetheoldsystem,whichwascomingtotheendofitslease.Wefeltitwouldbemorecost-effectivetomovetoaVoIPphonesystemaspartofournewofficesystems,”Mr.Mohabbatsaid.“Themostcompellingissueformewasourneedforasystemthatofferedanupgradepathforthefuture,”headded.

Withthehelpofintegrationspecialist,PTSCommunications,Ferrier

HodgsonconductedanintensivereviewandevaluatedcomprehensivedemonstrationsofIPtelephonysystemsfromShoreTel,SamsungandAvaya.Attheendofthisevaluationperiod,FerrierHodgsonselectedtheShoreTelIPUnifiedCommunications(UC)system.NigelSinclair,PTSCommunicationsdirector,saidthatthemainconcernofstaffatFerrierHodgsoninmovingtoanIPsolutionwasvoicequality.

“TheaudioqualityoftheShoreTelUCsystemduringthedemonstrationwasastandout.ThisfeaturealonesettheShoreTelofferingapartfromSamsungandAvaya,”hesaid.

ITstaffwerealsoconcernedwithfuturescalabilityandeaseofuse:“TheSamsungsystemwetestedstillreliedonaPABXattheback-endandwaslimitedinitsfuture,whilewithAvaya,thehandsetsweren’tthatgreatandthesoftwarewasabitcumbersome,”saidMr.Mohabbat.

An Expandable and Cost- Effective SolutionFerrierHodgsonalsoengagedPTSCommunicationstodeploytheShoreTelUCsystem.ThesolutionincludedaShoreTelE1voiceswitch,whichinterfaces

InsolvencyfirmcreditsShoreTelUCsystemformobileworkforceproductivitygains.

Page 2: PROFESSIONAL SERVICES SUCCESS STORY Office Relocation ...media.shoretel.com/documents/FerrierHodgson.pdf · required. Also, you can set users up at different sites and use VPN links

ShoreTel and Ferrier Hodgson Success Story PAGE 2

overanISDNnetworktoitsserviceproviderPrimus,andtwoShoreTel120voiceswitches,whicharecapableofsupportingupto240IPtelephones.ShoreTel560and230handsetswerealsorolledoutto105usersatthecompany’snewoffices.

“OneoftheprimaryreasonstomovetoVoIPwastheabilitytorolloutthesolutionacrossseveralsitesinthefutureandhavethecapabilitytoestablishphoneconnectionsforstaffwhentheywereworkingoffsite,”Mr.Mohabbatsaid.

Beingaproviderofcorporaterecovery,advisoryandforensicservices,FerrierHodgsonhasafleetof“roaming”staffwhooftenworkwithclientsexternally.

“Ifforanyreasonourstaffneedstoestablishasiteelsewhere,thesystemallowsthemtocreateaconnectionbacktotheheadofficehereandhavetheirownphoneextensionupandrunningwithinseconds,”Mr.Mohabbatsaid.

ThiscapabilityispossiblethankstotheOfficeAnywherefeatureoftheShoreTelCallManagerdesktopsoftware,whichenablesremoteworkerstomakecallsfromalaptopanywhereintheworldoncetheyestablishaconnectionbacktoFerrier’sSydneyoffice.

“Employeescananswerandtransfercallsasiftheywereattheirdesks,”Mr.Mohabbatsaid.“Thisisacompellingfeatureandsomethingwecanaddtowheneverrequired.Also,youcansetusersupatdifferentsitesanduseVPNlinksthatarealreadyinplace.Allofasudden,callcostsbetweenofficesbecomefree,andcallsinterstateareonlythecostofalocalcallbecauseweuseleast-costrouting.Inthefuture,thecostofcallswillbefarcheaper.”

FerrierHodgsonalsosavedoncablingcostsbymovingtoIPtelephony.Insteadofhavingextracablesforvoice,thecompanysimplypiggybackedontothedatanetworkcabling,eliminatingtheneedforextratelephonecables.

ShoreTelCallManagersoftwarealsoprovidesinformationaboutincomingcallsandcallhistoryandenablesuserstotypeinacallrecipient’snameandmakethecallusingaPCwithouteverhavingtotouchthehandset.

Thecompletephonesystemcanbemanagedusingthebrowser-basedadministrationinterface,ShoreTelDirector,fromanywhereonthenetwork.

Attheserver,theShoreTelDirectorsoftwareenablesMr.Mohabbattocreateusergroups,accountforeverycallandcapturethecostofthecall,providinggreatvisibilityofallaspectsofthevoiceinfrastructure.FerrierHodgsonpurchased108extensionlicences,98mailboxlicencesforvoicemail,andonelicencefortheoperatoratreception.ShoreTelDirectorhelpsreducemaintenancecostsandallowsMr.Mohabbattomanagethesystementirelyin-house,carryingoutmoves,adds,orchangesquicklyandeasily.

Ease of Installation and AdministrationTheeaseofadministrationoftheShoreTelUCsystemimpressedMr.Mohabbat.“DeployingtheShoreTelUCsystemwasaseasyassimplyplacinghandsetsondesks,connectingthem,doingabitofconfigurationandupitwent.Thehardestthingistypingpeople’snamesintothesystem,”hesaidjokingly.“ComparedtoatraditionalPABX,implementationwasacinch.ItwasamatterofpluggingintheShoreTelUCsystem,turningitonandawayitwent.”

ForMr.Mohabbat’sITstaff,thesystem’seaseofmanagementhashelpedreducetimespentonsystemadministration.“Theadministrationsideofthesystemiseasy.Thesoftwarewasrolledouttoclientsiteswithminimaleffort.WeconfigureditcentrallyusingaWebinterface.Inaddition,allthephonescannowbecontrolledcentrallyandwehaveanupgradepathshouldweneedtoexpandintootheroffices.”hesaid.

Return on Investment (ROI)Inaddition,thecompanyhasalreadyseenareturnoninvestment.“Productivityhasincreasedasyoucanspecifywhatyouwanttodowithallofyourcalls.Userscanchangetheirpreferences–ringtones,routingofmessagesetc.–towherevertheyarelocated,”Mr.Mohabbatsaid.“Userscanbeaddedordeletedbyusinternallyandwithaminimumoffuss.

“The audio quality of the

ShoreTel system during

the demonstration was

a standout. This feature

alone set the ShoreTel

offering apart from

Samsung and Avaya,”

Mustafa MohabbatITManagerFerrierHodgson

Page 3: PROFESSIONAL SERVICES SUCCESS STORY Office Relocation ...media.shoretel.com/documents/FerrierHodgson.pdf · required. Also, you can set users up at different sites and use VPN links

WORLD HEADQUARTERS 960 Stewart Drive, Sunnyvale, CA 94085 USA. shoretel.com and shoretelsky.com

+1 (800) 425-9385 Toll Free +1 (408) 331-3300 Tel. +1 (408) 331-3333 Fax for ShoreTel

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Copyright © 2012 ShoreTel. All rights reserved. The ShoreTel logo and ShoreTel are registered trademarks of ShoreTel, Inc. in the United States and/or other countries. All other copyrights and trademarks herein are the property of their respective owners. Specifications are subject to change without notice.

About ShoreTel

ShoreTel is a provider of business communication solutions whose brilliantly simple unified communications platforms, applications and mobile UC solutions promise a new rhythm of workforce engagement and collaboration. With costly complexity eliminated by design from its award winning, all-in-one IP phone system, UC and contact center solution, and its industry leading hosted business phone system, workers enjoy a freedom and self-reliance that other providers can’t match. Users have full control to engage and collaborate, no matter the time, place or device, for the lowest cost and demand on IT resources in the industry. ShoreTel is headquartered in Sunnyvale, California, and has regional offices and partners worldwide. For more information, visit shoretel.com or shoretelsky.com

WiththeShoreTelUCsystem,usershavecontrolovertheirtelephonyandcanmakeanychangesthemselves.”

OtherShoreTelfeaturesarehelpingstaffatFerrierHodgsonimproveproductivity.Forexample,manualdiallingofnumbersisnolongerneeded.EmployeescanautomaticallydialoutusingaPCwiththeclickofabutton.Callscanbedirectedtothecorrectlocationnow,savingtime.

“TheTotalCostofOwnershipandtheROIwerejustifiedbythefactthatITstaffcanmanagethesystemin-house,”addedMr.SinclairofPTSCommunications.“IntegrationwiththeFerrierHodgsonbillingsoftwareandunifiedmessaging,whichisplanned,willfurtherincreaseROI,”headded.

Into the FutureMr.MohabbatisalreadyconsideringrollingouttheShoreTelUCsystemthroughoutFerrierHodgson’sofficesacrossAustralia,andpotentiallyintoAsia.ThecompanyhasofficesinChina,HongKong,India,Indonesia,Japan,Malaysia,PhilippinesandSingapore.

“AsPABXsystemsatourofficesacrosstheworldcomeoutofleaseandthereisabusinesscaseforit,thenShoreTelwillbeexploredfurthertoreplacethosesystemsaswell,”saidMr.Mohabbat.

About Ferrier HodgsonEstablishedin1976,FerrierHodgsonisAsiaPacific’smostwidelyrecognisedandhighlyrespectedproviderofturnaround,reconstructionandforensicsservices.TheFerrierHodgsonGrouphasover40partnersand300staffandofficesinallmajorAustraliancapitalcities,China,HongKong,India,Indonesia,Japan,Malaysia,PhilippinesandSingapore.Inaddition,ouraffiliationwiththeworld’sforemostriskconsultingcompany,Kroll,ensuresFerrierHodgsoncanbeonthegroundseamlesslyandquicklyinallmajorinternationalmarketstocombineglobalexpertisewithstronglocalknowledge.Visit:http://www.ferrierhodgson.com.

About PTS CommunicationsPTScommunicationshasmorethanadecadeofexperienceintheprovisionofofficetechnologywitharangeoftelephonesystemsandaccessoriestosuitavarietyofbusinesssizes.PTSprovidessolutionswithahighleveloftechnology,whichareeasytouseandextremelyreliable.PTSCommunicationssupplyandserviceproductsanywhereinSydney.Visit:http://www.ptscommunications.com.au.

“Productivity has increased

because specifying what

you want incoming calls to

do and where they go is

easier. Users can change

the queues, the ringtone, all

their messages and route

everything to ensure calls go

to them wherever they are,”

Mustafa MohabbatITManagerFerrierHodgson