NBA Expansion: Las Vegas Outlaws

Ed Gertsenzon, Rachel Sihlanick, Antoine Ray, Salvatore DiBennedetto

Background Las Vegas has never been home to one of the four pro

sports leagues (NFL, MLB, NHL, & NBA) We would like to bring the fist NBA team to this market!

The Past

The city of Las Vegas has hosted an NBA event in the past, the 2007 NBA All-Star Game

The event was held at The Thomas and Mack Center (Home of UNLV)

• Multiple NBA teams have been rumored to be moving their organization to Las Vegas, including the Milwaukee Bucks and the Sacramento Kings

• The Men’s US Olympic team’s from 2008 & 2012 trained in Las Vegas, playing in The Thomas and Mack Center

The Present

The NBA summer league is currently held in Paradise, NV. Providing a great location for scouting for a team moving to Las Vegas

Location, Location, Location

If a team moved out to Las Vegas, where could they play?

There are multiple arena’s already in Las Vegas and another on the way.

MGM GRAND GARDEN ARENA

Used in the past for multiple sporting events for NHL Preseason, indoor soccer, and the PAC-12 Men’s basketball tournament took place there last year and will until 2015

Seating capacity: 16,800

ORLEANS ARENA Has been used for the Las Vegas Invitational College

Basketball Tournament, Minor League Hockey, Arena Football, & Indoor Soccer

When set up for basketball, seats 7,471

The Thomas Mack Center Current Home of UNLV Seating Capacity 18,776

The Future

The Las Vegas Arena Scheduled to break ground May 1st 2014 Going to be placed right on the middle of the strip, between

the casinos Expected to seat 20,000 Includes shopping outlets, a park, and a plaza The entrance will feature a glass video layout playing images

of the athletes that will be 12 stories tall The Arena will also be privately funded, so it will not be a

strain on the local economy

Goals

Attendance: 90% capacity

Increase revenues in each year of operation

Make Playoffs(high hopes)

Mission Statement:

“The Las Vegas NBA organization will be committed to providing the residents and visitors of Las Vegas with family friendly entertainment through excellence and integrity on and off the court.”

Strategies

Secondary DataHighest age demographic in Las Vegas was 35-49 which is – 127,884.

In 2013 UNLV was ranked 14 out of 100 Division 1 schools for attendance at basketball games

In 2010 the Las Vegas Summer League broke a attendance record with 39,304 fans over a span of 9 days

Last years Summer League attendance was up 20% and the Championship game had a attendance of 7,300 fans

That was higher than any game attended last year

Primary DataFocus Group: will be a group of male and females between the age of 35-49 and interview them about potential products and food to offer at games, team logo, team name, etc.

Survey We can poll residents on the streets of Las Vegas and areas nearby. Survey Questions: Yes or No answers 1. Have you been to a NBA, college or summer league game. 2. Have you been to a game in Las Vegas. If yes how was your experience

_______________________________________________________ 3. Would you like to see a NBA team in Las Vegas. 4. Do you identify yourself with any NBA teams. If yes which ones

________________________________________________________ 5. Have you bought any fan merchandise from the NBA. If no why not

___________________________________________________________

Depth Interviews One-on-one interviews with UNLV Head Coach Dave Rice

and University of Nevada Head Coach David Carter. Gather information about fans in the area and the

community. Also about how their players adapt to living in Nevada and Las Vegas.

Demographics of Las Vegas People

About 600,000 people live in Vegas 51% males and 49% females Thousands of people visit everyday

In 2012, 39.7 million people visited Las Vegas (http://www.lvcva.com/stats-and-facts/)

Age People in there 30’s make up 17% of population Less then 10 years old is 15.6% People in there 20’s and 40’s make up 14.2% each Average age is 35 years old

Relationship Status 55% are married 26% are single

Demographics (continued)

Education 82% are high school graduates 21% have at least a bachelors degree

Socioeconomic Average income is $51,853 Average commute time to work is 20-45 minutes

Ethnicity 62% are Caucasian 32% are Latino 11% are African-American

Market Positioning Family friendly

Balloon artists Magicians Halftime shows

Things for adults to do Vouchers for casinos and bars Post game shows Celebrity meet and greets

Competition

Major league teams California

MLB: 5 NFL: 3 NBA: 3 MLS: 4

Arizona WNBA & NBA: 2 MLB: 1 NFL: 1 NHL: 1 Arena Football: 1 MLS: 1

Cities - Los Angeles: 270 miles - San Diego: 332 miles- San Francisco: 566 miles- Phoenix: 285 miles

Competition: Las Vegas Neon Previously known as Sacramento

Capitals The team’s new home is the

Darling Tennis Center, construction to take place in July

The newly named Neon’s are a franchise that has been around for 28 years and while in California won four straight titles from 1997 to 2000

Sam Querrey, a hometown tennis player is on the team

Can the competition evolve? Present: strong competition with surrounding teams

Future: become a top team to create a tough competition for our fellow teams

Marketing Mix: Product

From free agency and the NBA draft, pick up a top player or prospect

Create a team around our star player

Price NBA league average ticket price: $80 Our Price: $65-70 Discounts for Service men and women, veterans, and senior

citizens Package deals for large groups or families:

5-12 people: range from $800-$1000 Family of 4: $350

Promotion Getting involved with community Create deals with surrounding businesses Host events with team Advertise on local TV and radio Billboards Social Networks

Place Product placement state wide

Take advantage of our location

References

2010 Population Finder. (2013, August 6). 2010 Demographic Profile. Retrieved April 25, 2014, from https://www.census.gov/popfinder/?s=32

2013 NCAA MEN’S BASKETBALL ATTENDANCE. (2013, January 1). . Retrieved April 25, 2014,from http://fs.ncaa.org/Docs/stats/m_basketball_RB/Reports/attend/2013.pdf

Freeman, E. (2013, July 23). The Las Vegas Summer League's new tournament format generated very little additional interest. Yahoo Sports. Retrieved April 25, 2014, fromhttp://sports.yahoo.com/blogs/nba-ball- dont-lie/las-vegas-summer-league-tournament-format-

NBA Summer League Sets Attendance Record For 10-Day Event. (2009, July 20). -SportsBusiness Daily. Retrieved April 25, 2014, from http://www.sportsbusinessdaily.com/Daily/Issues/2009/07/Issue-209/Leagues- Governing-Bodies/NBA-Summer-League-Sets-Attendance-Record-For-10-Day-Event.aspx

Las Vegas (city) QuickFacts from the US Census Bureau. (n.d.). Retrieved April 25, 2014, from http://quickfacts.census.gov/qfd/states/32/3240000.html

Las Vegas People & Las Vegas Demographics - Zillow Local Info. (n.d.). Retrieved April 25, 2014, from http://www.zillow.com/local-info/NV-Las-Vegas-people/r_18959/

Las Vegas Population and Demographics (Las Vegas, NV). (n.d.). Retrieved April 25, 2014, from http://lasvegas.areaconnect.com/statistics.htm

Las Vegas, NV/Nevada Male to Female Ratio, Median Age, Avg Salary & Home Price. (n.d.). Retrieved April 25, 2014, from http://www.maletofemaleratio.com/wiki/nevada-nv/las_vegas.htm

Las Vegas professional tennis team to begin play in July - Las Vegas Sun News. (n.d.). Retrieved April 25, 2014, from http://www.lasvegassun.com/news/2014/feb/04/new-las-vegas-professional-tennis-begin-play-july/

List of professional sports teams in California - Wikipedia, the free encyclopedia. (n.d.). Retrieved April 27, 2014, from http://en.wikipedia.org/wiki/List_of_professional_sports_teams_in_California

Professional Sports Teams Phoenix, AZ. (n.d.). Retrieved April 25, 2014, from http://www.yelp. com/search?cflt=s portsteams&find_l oc=Phoenix%2C+AZ