professionalism - city university of hong kong · bba\dse\sept 2014 professionalism. ... 6 the...

$: Professionalism - City University of Hong Kong · BBA\DSE\Sept 2014 Professionalism. ... 6 The Bachelor of Business Administration Programme 4-Year BBA Programme ... Sem A /B CB2100$
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BBA Homepage: http://www.cb.cityu.edu.hk/BBA/4YEAR Website : http://www.cb.cityu.edu.hk/bba/admissions/

CB Facebook : http://www.facebook.com/CityU.CB

College of BusinessCity University of Hong Kong

BBA\DSE\Sept 2014

Professionalism

Senior Associate, Internal Audit (IT Audit)Sun Hung Kai Financial LimitedBBA Graduate, 2011Department of Accountancy

Investment Advisor Bank Julius Baer & Co. Ltd.BBA Graduate, 2009Department of Economics and Finance

Client Solutions Analyst FacebookBBA Graduate, 2014Department of Information Systems

Connecting Learning to Career

Novi Natalia

“Throughout my university study, CityU BBA program had offered me with ample

opportunities to learn new things. Through various project works, study tours,

competitions and student activities organized by the program, I got to work and blend

with the local students. Not only did I learn from them about Hong Kong’s culture but

also the spoken dialect, Cantonese. These, in addition to solid business knowledge

and professional trainings provided by the BBA program, have greatly helped me in

paving my career path.”

Elaine Hu

“In 2009, I completed my university study in Business Economics in City University of

Hong Kong and started working at the Swiss private bank, Julius. Through all these

years of learning various subjects, I find the world of finance to be the most exciting.

I believe analytical skills, with good knowledge of statistics and mathematics, are

important to my career. From private banking to consulting and finally to quant

modelling, I never stop learning new things. I believe it is the only way to find out what

you are truly passionate about and where your future career goes.… Fortunately, I

found my ideal career through endless learning.”

Zhang Chi Jerry

“Being able to stand out from 3000 job applicants of a MNC is not easy. Courses

offered by IS Department helped me in building a solid foundation in areas like SEM,

SEO, keyword search, CPC, CPM, etc. The courses are very up-to-date with business

trends (e.g. IS4246 Digital Marketing and CRM, GE1206 Accelerating Professional

Growth on the Web) which enabled me to impress interviewers from Facebook for my

graduate job in Client Solutions Analyst.

To join MNC, global vision is essential, IS Department and CB supports students to

explore globally by providing unique internship chances and scholarships, e.g. I have

been to USA and South Africa to do cultural exchange, which built up my global soft

skills and made me more independent.”

Assistant ManagerRisk Management Group, DBS BankBBA Graduate, 2009Department of Management Sciences

Connecting Learning to Career

Senior OfficerJapanese Corporate DepartmentBBA Graduate, 2011Department of Management

Executive OfficerHong Kong SAR Government BBA Graduate 2013Department of Marketing

Karl Chan

“Business knowledge is undoubtedly crucial for a job in the business sector. I would

say social and communication skills are equally important for a successful career,

especially when we have to work as a team. CB provided me not only professional

knowledge and a broad business sense, but also the chance to develop my

interpersonal skills through a series of activities. I found that what I gained from CB is

practical and relevant to my workplace.”

Elaine Ng

“The program provides us with a practical learning experience with global exposures such as

exchange programs and interflow tours; recognitions such as scholarships and awards, and

solid work experience such as internships and placements. We were given opportunities to

be exposed to a large variety of commercial settings. All these experiences groom us to be an

all rounded person and an outstanding candidate in the job market. Hence we stand a better

chance of succeeding.”

Ryan Chang

“Study hard, play hard” is normally the perception of students. More importantly, in

CityU, people there care much about students’ personal growth. Other than acquiring

an analytical mind and on-the-job skills, we have also gained lots of support and

encouragement from the teachers. CityU has worked hard to nurture year by year groups

of young talents who are strong in their minds and ready to join in the workforce.

1

Contents

Dean’s Message 2

About the College of Business

Vision, Mission, College International Advisory Board 3

Membership of the College International Advisory Board 4

International Recognition, World Rankings 5

The Bachelor of Business Administration Programme

4-Year BBA Programme 6

Normative 4-Year Study Plan 7

Minimum Credits Required 8

Major Allocation 9

The BBA comprises 13 Majors 9

Minimum Entrance Requirements for the BBA 9

First Year Teaching and Learning

A Team Effort 10

Embedded Ethics Education 10

Student Advising Scheme 10

Personalized Instruction via iLearn 11

Peer Assisted Learning Scheme (PALSI) 11

Language Clinic 11

Opportunities and Resources

Overseas Exposure 12– 14

Internships 15

Young Scholars Programme 15

Beta Gamma Sigma Honor Society 16

Scholarships and Financial Assistance 17 – 18

Career Placements and Premier Employers 19 – 22

2

Dean’s Message

Welcome to the College of Business!

The College of Business is one of the renowned business schools in Hong Kong offering a

broad range of professional business education at the undergraduate, postgraduate and

doctoral levels. Our vision is to be a globally-oriented business school at the forefront of

business ideas and knowledge: a key business education hub - in China for the world.

As globalization permeates higher education, our educational structures are constantly

evolving. To keep abreast with the global trend in business field, we have introduced our

4-year undergraduate curriculum featuring a Discovery-enriched Curriculum with an

emphasis on innovation, advanced scholarship, and community-related activities. It helps

advance the learning experience of our students.

The College has long been committed to internationalization. Currently we have exchange

students from over 180 exchange partners all over the world who contribute to the cultural

diversity and richness in our learning community. We continue to gain new exchange

partners - now including some of the top universities around the world.

As we take stock of our situation and explore new opportunities, I am pleased to convey

that the College of Business has been accredited by two leading agencies — AACSB

International (The Association to Advance Collegiate Schools of Business) and EQUIS

(European Quality Improvement System). This remarkable achievement has reaffirmed our

strong intellectual standing and the success of our strategic plan.

I invite you to read on and get to know our exciting endeavours to nurture the next

generation of business leaders.

Prof Houmin YanDean, College of BusinessChair Professor of Management Sciences

3


Vision

The College of Business at City University of Hong Kong aims to be a globally-oriented

business school at the forefront of business ideas and knowledge: a key business education

hub - in China for the world.

Mission

To consolidate our position as a centre of academic and professional excellence we aim to:

• Advancethefrontiersofbusinessknowledge

• Educateourfuturebusinessleaderswithaglobalorientation

• Produceinnovativeandrelevantresearchthatenrichestheunderstandingandpractice

of business

• DevelopbusinessleaderswithabroadunderstandingoftheChinamarketplaces

• Contributetothewelfareofourfacultymembersandstaff,students,alumni,university,

business partners, nation, and the world at large

College International Advisory Board

The College International Advisory Board (CIAB) comprises luminaries from the business

world and leading academics. CIAB acts as a steering force on internationalization and

helps CB to gain external, expert inputs on its internationalization drive as well as offering

strategic advice on the ways of strengthening the College’s ties with local business.

4

Membership of the College International Advisory Board

Chairman

Dr. LIU Changle Chairman & CEO, Phoenix Satellite Television, PRC


Members

Mr. CHENG Chi-kong Adrian Executive Director and Joint General Manager, New World Development Company Limited Executive Director, New World China Land Limited Executive Director, New World Department Store China Limited

Executive Director, Chow Tai Fook Jewellery Group Founder & Chairman, K11 Concepts Limited

Professor Gregory C. CHOWClass of 1913 Professor of Political Economy, Emeritus;Professor of Economics, Emeritus; Senior Economist.Princeton University , USA

Mr. Alfred CHUANG CEO and Founder, Magnet Systems, USA Founder and Former Chairman, BEA Systems, USA

Mr. LI RongrongChairman of the State-owned Assets Supervision and

Administration Commission of the State Council

(2003-2010)

Vice Chairman of China Center for International

Economic Exchanges

Professor Sir James A. MIRRLEESWinner of the 1996 Nobel Memorial Prize in Economic Sciences; Distinguished Professor-at-Large and Master of Morningside College, The Chinese University of Hong Kong

Mr. James THOMPSON

Founder and Chairman, Crown Worldwide, HK

Professor Houmin YANDean and Chair Professor of Management Sciences, College of Business,City University of Hong Kong, HK

5


International Recognition

Double Accreditation

The College of Business is one of the few business schools in Hong Kong and the Greater

China region to have achieved accreditation by AACSB International (The Association

to Advance Collegiate Schools of Business), and EQUIS (European Quality Improvement

System). This achievement has reaffirmed our strong intellectual standing and the success

of our strategic plan.

The Association to Advance Collegiate Schools of Business (AACSB International) grants

accreditation to undergraduate and graduate business administration and accounting

programmes worldwide following a rigorous accreditation process that reviews the entire

business school, including its research activities. AACSB International accreditation is

now widely recognized as a hallmark of the highest standard of achievement for business

schools worldwide.

European Quality Improvement System (EQUIS) is a leading international system of

quality assessment, improvement, and accreditation for business schools worldwide.

Business schools seeking EQUIS accreditation must demonstrate not only a high standard

of quality in all dimensions of their activities, but also a high degree of internationalization

and professional relevance.

World Rankings

• CityUniversityofHongKongisranked17thintheTimes Higher Education 100 Under 50

universities 2014.

• CityUniversityofHongKongisranked4thundertheQS Top 50 under 50 Rankings. We

are ranked 11th in the QS University Rankings: Asia 2014 among all other universities in

Asia-Pacific.

• CityUCollegeofBusinesshassignificantlyrisento46thinthelatestUT Dallas Rankings,

based on our research contributions from 2009-2013. We are now ranked as 2nd

business school in Asia.

6


4-Year BBA ProgrammeThe BBA programme aims to provide an active learning environment that fosters and

sustains our students’ growth in professional competence, broader skills, poise and values

essential for responsible citizenship and leadership in the local business community and

beyond.

Intended Learning Outcomes (ILOs)

On completion of the BBA programme, graduates will be able to:

• Demonstratekeyknowledgeandskillsinbusinessandmanagementspecificdisciplines;

• CommunicateeffectivelyinEnglishandChinese;

• Applycreativeandcriticalthinkinginsolvingbusiness-relatedproblems;

• Attainpersonalandteamgoalsusingindividualandinterpersonalskills;

• Demonstrateawarenessofethicalandglobalissuesinbusiness.

In addition to the above overarching BBA intended learning outcomes, each of the BBA

majors has its specific major ILOs which are supported by respective major courses.

7

Normative 4-Year Study PlanStudents are required to complete the following six college required courses (18 credits) in their first year

of study.

Year Semester Course

1

A

Either Sem A /BCB2100Introduction to Financial Accounting

Either Sem A /BCB2601 Marketing

CB2400Micro-Economics

GE(Note 2)

GE1401 University English or EAP (Note 1)

Either Sem A /BCHIN1001 University Chinese I (Note 3)

B

Either Sem A /BCB2201Operations Management

Either Sem A /BCB2300Management

CB2500Information Management

GE(Note 2)

GE2402 English for Business Communication or EAP (Note 1)

2

A

CB3410Financial Management

CB2101 Introduction to Managerial Accounting (Note 4)

CB2200Business Statistics (Note 4)

Major course Major course GE1401 University English(for students taken EAP)

B

College Elective (Note 5)

CB2402Macro-Economics (Note 4)

Major course Minor 1(Note 6)

GE(Note 2)

GE2402 English for Business Communication(for students taken EAP)

3

A


Major Elective Major Elective Minor 2(Note 6)

GE1501Chinese Civilization – History & Philosophy

B



GE(Note 2)

4

A



Major Elective

B

CB4303Strategy and Policy

Major course Major course Minor 5(Note 6)

Free Elective (Note 7)


8

Minimum Credits RequiredGE (21 CU): 4 GE courses + 3 College Electives

GE (9 CU): 2 ENGL + CCIV

College Requirement (27 CU): 8 College Core + 1 College Elective

Major Requirement (45 CU): 12 Major courses / major elective courses + 3 major courses required by College

Minor/Electives (15 CU): 5 coursesFree Elective (3 CU): 1 courseMin. Total (120 CU): 40 coursesMax. Allowable (144 CU): 48 courses*CU = Credit Units

Note:1. English Language Requirement Students admitted with HKDSE English Level 3 or equivalent are required to complete the

6-credit course EL0200 English for Academic Purposes (EAP) prior to taking the 2 GE English courses (GE 1402 and GE2402).

2. Gateway Education Course Distributional Requirements (12 credit units from 3 areas, at least 3 credit units from each area)

Area 1: Arts and Humanities Area 2: Study of Societies, Social and Business Organizations Area 3: Science and Technology

3. Chinese Language Requirement Students scoring below Level 4 in HKDSE Chinese Language, or scoring below Grade D in

HKALE AS-level Chinese Language and Culture are required to take a 3-credit unit course CHIN1001 University Chinese I.

4. Major Courses Required by College Students are required to take 3 major courses required by the College.

5. College Electives (12 credit units from 4 subject areas, with at least 3 credit units from 3 subject areas)

Students are required to take 4 courses (12 credits) from the College elective list: - 3 college elective courses (9 credit units) are to fulfill the GE (College-specified courses)

requirement; and - 1 college elective course (3 credit units) is to fulfill the College requirement Area 1: Mathematics and Modeling Area 2: Programming and Technology Area 3: Law Area 4: Business and Communications

6. Minor / Elective requirement Students who do not choose a minor are required to take Elective courses.

7. Free Elective Requirement The remaining credits are to fulfill the credit requirement for graduation, if so required.


9

Major AllocationBBA Students will select a major in the first academic year. During their first year, students

will study a broad range of Gateway Education courses as well as College core courses. The

top 20% students (based on their Year 1 academic performance and specific requirements)

will have a free choice of majors in the College. The other 80% students will enroll in a

major of their choice subject to quota constraint and the criteria as prescribed by the

offering department.

The BBA comprises 13 Majors offered by respective departments of the CollegeDepartment of Accountancy

BBA - Accountancy

• ProfessionalAccountingstream• ProfessionalAccounting&LegalStudiesstream• ProfessionalAccounting&InformationSystemsAuditstream

Department of Economics and Finance

BBA - Banking and Financial Services

BBA - Business Economics

BBA - Finance

• Financestream• QuantitativeFinanceandRiskManagementstream

Department of Information Systems

BBA-GlobalBusinessSystemsManagement

BBA-InformationManagement

• BusinessIntelligence(BI)stream• InformationSystemsAuditing(ISA)stream(Temporarysuspensionforrestructuring)• InternetServicesandSocialNetworks(ISSN)stream

Department of Management

BBA-HumanResourcesManagement

BBA-InternationalBusiness

Department of Management Sciences

BBA - Business Analysis

BBA-BusinessOperationsManagement

Department of Marketing

BBA - China Business

BBA-Marketing

BBA-MarketingInformationManagement** Jointly offered by the Department of Information Systems and the Department of Marketing

Minimum Entrance Requirements for the BBAForlocalJUPASapplicantswithHKDiplomaofSecondaryEducationresults:

• Level3oraboveinChinese&English• Level3oraboveinMathematics• Level2oraboveinLiberalStudies• Level3oraboveinoneelective,excludingAppliedLearningsubjects


10


The first year at university is an important transition for students as they adapt to

new ways of learning in a new academic environment. To help students cope with

the challenges they face, we have strategically redesigned our curricular and co-

curricular initiatives which comprise the following PRIDE themes:

• Personalized instruction where each individual matters

• Rich learning experiences

• Integrative learning

• Dedicated instructors

• Ethics oriented learning

A Team Effort

A culture of collaboration among teachers is crucial to creating an integrated first-

year learning experience. We seek to achieve this through:

• teachingandlearningforumsinvolvingall first-year instructorsandtutors

organized at the beginning of each semester

• regular lunchgatheringsfor first-year instructorstoshareexperienceand

good practices

Embedded Ethics Education

Our approach to ethics education:

• Adoptedfivecorevalues,i.e.integrity, responsibility, fairness, respect, and

compassion

• Ethicalissuesandcorevaluesareembeddedintofirstyearcourses

• Workshopsand forums for instructorsareheldat thebeginningofeach

semester

• Setupan“EthicsHomepage”ontheFirstYearTeachingandLearningWebsite

which functions as a repository for resources related to ethics education

Student Advising Scheme

The Student Advising Scheme is designed to assist first-year BBA students in

addressing their concerns or queries by means of academic advising, mentoring

support, resources provision, and other recommendations. The mission of SAS

is to prepare students for lifelong learning by empowering them to develop

and implement sound educational strategies that promote their academic,

professional and personal development. It is hoped that students will develop

themselves to be self-directed learners and decision makers through this shared

advisory process between advisors and advisees.

11

Peer Assisted Learning Scheme (PALSI)

With senior students serving as PALSI leaders to review course material with

junior counterparts, the scheme helps students to:

• becomemoreparticipatoryandproactive

• developeffectivestudyskills

“BothPALSI leadersandstudentswelcomePALSIbecause it isdisciplined,

interactive,proactiveandeffective”, saidDr.MargaretPoon,Associate

Professor in theDepartmentofAccountancy.“It isencouraging to see

studentsbecomelife-longlearnersthroughthislearninginitiativeofferedby

theCollegeofBusiness.”

Language ClinicTheLanguageClinicisajointeffortbystudentsandstafftopromotequality

Englishwritingandfosteracultureofliteracy.

Fromthelanguageclinic,studentsareableto:

•geteditingandproofreadinghelponassignments,papersandreports;

•getindividualcounselingontheirdifficultieswithEnglishwriting;

•deviseapersonalizedplantoimproveEnglishgrammarandwriting.


Personalized Instruction via iLearn

Allfirst-yearstudentscangetaccesstotheiLearnplatformvianotebookPCsor

mobiledevices.Thisinitiativesignificantlyboostsfaculty-studentinteractionin

largeclassesby:

• enablinginstructorstoaskquestionsindifferentformatsandviewstudents’

immediatefeedbackatindividualandgrouplevels

• motivatingstudents toansweror raisequestionsanonymouslyorwith

identities revealed

“TheuseofnotebookPCshasbroughtonrevolutionarychangesintheclassroom,”

saidDrAndrewChan,DirectorofFirstYearTeachingandLearning.“Insteadof

deadsilence,wenowgetalargenumberofenthusiasticresponsesfromstudents

toourquestions.Howtohandlenumerousstudents’responseswithinthetime

availableposesaNEWchallengetoinstructorsteachinglargeclasses.”

12


Overseas Exposure

To nurture, inspire and challenge students to have the confidence to enter an international

and culturally diverse workplace, internationalization has been a priority for the College. We

have over 180 exchange partner universities, providing numerous exchange opportunities

for our business students.

More than half of our BBA students embark on Student Exchange and various Overseas

Summer Programmes. For the latter, students will participate in English immersion

course, volunteer work, homestay and cultural activities in India, the Philippines, Thailand,

Mongolia, Sri Lanka, Australia, Canada, New Zealand, U.K. or the U.S.A.

Our exchange partner universities include:

Asia

MainlandBeijing Institute of TechnologyEast China Normal UniversityFudan UniversityHuazhong University of Science & TechnologyJilin UniversityNanjing UniversityNankai UniversityPeking UniversityRenmin University of ChinaShandong UniversityShanghai Jiao Tong UniversitySichuan UniversitySouthwest Jiaotong UniversitySun Yat-sen UniversityTianjin UniversityTsinghua UniversityUniversity of Science and Technology of ChinaWuhan UniversityXian Jiaotong UniversityXinjiang UniversityZhejiang University

IndiaIndian Institute of Technology, Delhi

JapanAoyama Gakuin UniversityChuo UniversityMeiji UniversityNagoya University of Commerce & BusinessRitsumeikan Asia Pacific UniversityTohoku UniversityWaseda University

MalaysiaUniversiti Sains Malaysia

University of Malaya

Singapore Nanyang Technological University National University of Singapore Singapore Management University

South Korea

Korea Advanced Institute of Science and Technology Korea University Seoul National University Sungkyunkwan University Yonsei University

TaiwanFu Jen Catholic University National Cheng Kung University National Chengchi University National Chiao Tung UniversityNational Sun Yat-Sen UniversityNational Taiwan University National Tsing Hua University Yuan Ze University

ThailandChulalongkorn University

13


Europe

Austria

Johannes Kepler University LinzUpper Austria University of Applied SciencesVienna University of Economics and Business

Belgium

Katholieke Universiteit LeuvenUniversity of Antwerp

Croatia

University of Zagreb

France

Audencia Nantes School of ManagementEDHEC Business SchoolEMLYON Business SchoolESCP EuropeGrenoble Ecole de ManagementICN Business SchoolInstitut d’Etudes Politiques de ParisNEOMA Business School - Campus de ReimsUniversité Paris Ouest Nanterre La DefenseUniversite Paris DauphineUniversity Paris 1 Pantheon Sorbonne

Finland

Aalto UniversityHanken School of Economics

Germany

European Business School International University Schloss ReichartshausenGoethe-Universität Frankfurt am MainKarlsruhe University of Applied ScienceUniversity of MannheimWHU — Otto Beisheim School of Management

Africa

South Africa

University of Cape Town

Australia

Australia

La Trobe UniversityMonash UniversityQueensland University of TechnologyRoyal Melbourne Institute of Technology (RMIT)Southern Cross UniversityThe University of New South WalesUniversity of Newcastle

Hungary

Eotvos Lorand University

Ireland

University College Dublin

Italy

Bocconi University

Latvia

Stockholm School of Economics in Riga

The Netherlands

Erasmus University Rotterdam

Masstricht University

Rotterdam School of Management, Erasmus University

Tilburg University

University of Groningen

Norway

BI Norwegian Business SchoolNorwegian School of EconomicsUniversity of Oslo

Poland

Warsaw School of Economics

PortugalCatholic University of PortugalUniversidade Nova de Lisboa

University of TasmaniaUniversity of Technology, SydneyUniversity of Western AustraliaUniversity of Western Sydney

New Zealand

Auckland University of TechnologyThe University of AucklandVictoria University of Wellington

14


South America

BrazilThe Federal University of Rio de Janeiro

ChilePontificia Universidad Catolica De Chile

North America

CanadaBrock UniversityConcordia UniversityHEC MontréalHuron University CollegeMcGill UniversityQueen’s University at KingstonSaint Mary’s UniversityThe University of Western OntarioUniversity of British ColumbiaUniversity of LavalUniversity of ManitobaUniversity of OttawaUniversity of VictoriaUniversity of WaterlooYork University

United StatesCarnegie Mellon UniversityCity University of New YorkClarkson UniversityIndiana University

RomaniaUniversity of Bucharest

RussiaSaint Petersburg State University

SloveniaUniversity of Ljubljana

SpainESADE Business School, Ramon Llull UniversityUniversidad Carlos III de MadridUniversidad de NavarraUniversitat Pompeu Fabra

SwedenJönköping UniversityLund UniversityStockholm UniversityUniversity of GothenburgUppsala University

SwitzerlandUniversity of Geneva

TurkeyBilkent UniversityBogazici UniversityKoç University

United KingdomAston UniversityCardiff UniversityLancaster UniversityLoughborough UniversityThe University of NottinghamThe University of SheffieldThe University of WarwickUniversity of AberdeenUniversity of BathUniversity of DundeeUniversity of East AngliaUniversity of KentUniversity of LeedsUniversity of LiverpoolUniversity of Newcastle Upon TyneUniversity of StirlingUniversity of StrathclydeUniversity of Surrey

Michigan State UniversityOregon State UniversityPepperdine UniversityPurdue UniversitySaint Louis UniversitySan Francisco State UniversitySan Jose State UniversitySyracuse UniversityTexas A&M International UniversityThe State University of New York at Stony BrookThe University of Tennessee, KnoxvilleUniversity of ArkansasUniversity of Arkansas at Little RockUniversity of California Santa-CruzUniversity of GeorgiaUniversity of Hawai’i at HiloUniversity of Hawaii at ManoaUniversity of North Carolina at AshevilleUniversity of OklahomaUniversity of Wisconsin - La CrosseUniversity of Wisconsin-MadisonVirginia Polytechnic Institute and State University

MexicoTec de Monterry (ITESM)

15


Young Scholars Programme

“Nurtures outstanding BBA students to become future leaders in the world”

To nurture BBA students become outstanding future leaders in the region/world, we

have launched the Young Scholars Programme for BBA students:

• Overseasexposure to multi-national corporations and renowned universities

• Networking with top business students admitted locally and overseas

• PersonalDevelopmentScheme as part of the whole person development

• Professionalmentorship provided by academics and professional practitioners

• Cultivationofsocialresponsibility through community services and voluntary work

• Special career and leadership training and workshops for job placement and further

studies

Internships

The College-based internship programme is designed to provide students with real life

working experience in local and overseas contexts for at least 6 weeks in the summer. With

placements in international businesses, banking, financial services, insurance, accountancy

firms etc., students are expected to gain an in-depth and practical understanding of

business operations in the professional contexts.

In addition, the six departments of the College offer internship opportunities for students to

acquire hands-on experiences in the business world before graduation. Students can apply

for either part-time or full-time job placements in local, mainland and overseas companies.

In last year, over 500 BBA students participated in internship programmes supported

by College or Departments. With our endeavours, more than 50% of our students have

internship experience before their graduation.

16


Beta Gamma Sigma Honor Society

Top 5% of CityU BBA graduates will be invited to join the City University of Hong Kong Chapter of Beta Gamma

Sigma. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world

can receive in a business program accredited by AACSB International.

CityU Chapter has already inducted 833 inaugural members into lifetime memberships of Beta Gamma Sigma,

including undergraduate, postgraduate and PhD students.

In addition, we have conferred Honoree Awards to the following prominent business executives who possess

those qualities that Beta Gamma Sigma fosters:

2009/2010

2010/20112008/2009 2011/2012

Dr Liu ChangleChairman & Chief Executive OfficerPhoenix Satellite Television Company Limited

Dr John ChanChairmanChaifa Holdings Limited

Ms Dilys ChauAssurance PartnerErnst & Young

Dr Joseph C.K. YamFormer Chief ExecutiveHong Kong Monetary Authority

Dr Dennis T L Sun, BBS, JPChairman & Managing Director, China-hongkong Photo Products Holdings Ltd.Chairman, Fuji Photo Products Co. Ltd.

Mr. IP Yuk Keung, AlbertIndependent Non-executive Director of: AEON Credit Service (Asia) Company LimitedEagle Asset Management (CP) LimitedHopewell Highway Infrastructure LimitedLifestyle International Holdings LimitedNew World China Land LimitedPower Assets Holdings LimitedTOM Group Limited

Mr. Peter Wong Tung Shun, JPGroup Managing Director,HSBC Holdings Plc and Chief Executive Officer, The Hongkong and Shanghai Banking Corporation Limited

17


Scholarships Numbers of Awards

Amount per award (HKS)

CityU CityU Scholarship Unfixed 40,000

CityU HKSAR Government Scholarship Unfixed 30,000 – 80,000

CityU Outstanding Athletes Entrance Scholarships 15 20,000 – 40,000

CityU The Sports Scholarship for Newly Admitted Elite Athletes Unfixed Unfixed

CityU Entrance Scholarships for Non-Local Students Unfixed Max. 160,000

AC The Department of Accountancy Outstanding Competition Achievement Awards

20 2,000 – 10,000

AC The Department of Accountancy CISA IT Audit Awards 5 4,000

AC The Department of Accountancy Mainland Outbound Exchange Awards 8 3,000

AC The Department of Accountancy Undergraduate Entrance Scholarships for DIRECT

4 5,000 – 30,000

AC The Department of Accountancy Undergraduate Entrance Scholarship for International Students

1 20,000

AC The Department of Accountancy Undergraduate Entrance Scholarships for JUPAS Entrants

4 5,000

AC The Department of Accountancy Tsinghua University Inbound Exchange Awards

3 3,000

AC The Department of Accountancy Best Student Award 1 5,000

EF The Department of Economics and Finance BBA Scholarships Max. 150 2,000 – 3,000

EF The Department of Economics and Finance Exchange Program Awards(for Undergraduate Students/Fresh Graduates)

Max. 10 5,000

IS The Department of Information Systems Academic and Professional Excellence (APEX) Awards Scheme

66 1,000 to 20,000

IS The Department of Information Systems CISA Awards Scheme * 13 4,000

IS The Graham Tate Memorial Bursaries 1 5,000

MGT Personnel Management Club Scholarship 1 2,000

MGT George Y.C. Mok & Co.’s Prizes 2 5,000

MGT The Department of Management Exchange Program Awards (for Undergraduate Students)

11 3,000

MGT Kathy H. K. Chan Memorial Scholarship 1 10,000

MKT The Department of Marketing Active Learner Awards 20 500 to 2,000

MKT Dr. John Chan Bursary Scheme 5 5,000 to 20,000

MKT Dr. H. L. Chan Memorial Prizes in Chinese Management 2 1,500 to 3,000

MKT Mr Arthur Chan Outstanding Student Scholarships 2 10,000

MKT Mr Francis Ip Outstanding Student Scholarships 2 10,000

MKT Mr Jacky Cheung Outstanding Student Scholarships 2 10,000

MKT The Department of Marketing Outstanding Academic Performance Awards 55 5,000 to 10,000

Scholarships and Financial Assistance

CityU and the College of Business offer various scholarship and financial assistance schemes to students on

academic merit or need basis.

18

Student Exchange Fund

The Student Exchange Fund provides sponsorship to CityU full-time degree students with Hong Kong

permanent resident status. Depending on the region/country of the host university, each student

receives funding support ranging from HK$9,000 to HK$20,000 for one-semester overseas exchange.

Increasing numbers of our BBA students benefit from the Student Exchange Fund for their outbound exchange


* Pending for University’s approval

The above information is subject to change. Please refer to CityU Student Development Services and relevant departments for more details and latest information.

Scholarships Numbers of Awards

Amount per award (HKS)

MKT The Department of Marketing Outstanding Student Scholarships 2 5,000

MKT Wing Lai Yuen Scholarship 10 10,000

MKT Adler Jewellery Internship Award 1 15,000

MKT Adler Jewellery Marketing Plan Award 1 20,000

MS The Department of Management Sciences Entrance Awards 5 (Gold) 30 (Silver)

50,000 (Gold) 5,000 to 30,000 (Silver)

MS The Department of Management Sciences Outstanding Student Prizes and Scholarships

10 10,000

MS Freetech Technology Scholarship 8 Total not exceeding 40,000

MS The Department of Management Sciences Academic Progress Awards 30 2,000 to 3,000

MS The Department of Management Sciences Student Development Scholarships

5 5,000 to 10,000

Overseas Summer Programmes

Under the Cultural and Language Immersion Scheme (CALIS) and Service Learning (SL) programme,

students receive a subsidy of HK$13,000 or even more to support their summer programmes.

19

Career Placements and Premier Employers

Secretarial/Clerical Work (8%)

Other business fields (23%)(Customer Service, Economic, Statistical & Mathematical Work, Human Resources, Insurance Services, Systems Analysis & Computer Programming, etc.)

Non-business fields (6%)(Art & Design, Teaching/Lecturing, etc.)

Accounting/Auditing/Taxation Work (19%)

Administration/Management (15%)

Banking/Finance (11%)

Marketing/Sales (18%)

Our business students are highly sought after upon graduation. The majority of our

graduates are employed in the business fields and the top 5 areas are: Accounting/

Auditing/Taxation, Marketing/Sales, Administration/Management, Banking/Finance and

Secretarial/Clerical Work.

Graduate Employment Statistics for BBA Graduates 2013

The excellence of our student leaning is also reflected by high employment rate of our

fresh graduates in the recent years (i.e. 99.4% according to the latest annual Graduate Exit

Survey). This indicates that our graduate quality has been widely recognized by local and

international employers.

20


Premier employers of our BBA graduates include

Government/Government Related Organizations

Agilent Technology HK Ltd

CLP Power Hong Kong Ltd

Department of Health

Education Bureau

Fire Services Department (Ambulance Services)

HKSAR Census and Statistics Department

HKSAR Government

HKSAR Social Welfare Department

Hong Kong Exchanges and Clearing Ltd

Hong Kong Monetary Authority

Hong Kong Tourism Board

Hospital Authority

Housing Authority, Hong Kong Government

Immigration Department, Hong Kong Government

Independent Commission Against Corruption

Office of the Government Chief Information Officer

Pamela Youde Nethersole Eastern Hospital

Prince of Wales Hospital

Rating & Valuation Department

Water Supplies Department

Insurance

AIA International Assurance Company Ltd

Manual Life (International) Ltd

Mass Mutual Asia Ltd

Mitsui Sumitomo Insurance Co (HK) Ltd

New York Life

Pacific Century Insurance Company Ltd

Ping An Insurance (Group) Company of China Ltd

Principal Assurance Corporation Ltd

Principal Insurance Co Ltd

Promise (H.K.) Co Ltd

Prudential Assurance Company Ltd

Winterthur Life (Hong Kong) Ltd

Big Four Auditors

Deloitte Touche Tohmatsu

Ernst and Young

KPMG

PricewaterhouseCoopers

Finance/Banking

American Express International Inc

Bank Consortium Trust Co Ltd

Bank of America

Bank of China

Bank of Communications

Citi Ka Wah Bank

CitiBank

Convoy Asset Management Ltd

Credit Agricole Indosuez

Dah Sing Bank Ltd

DBS Bank

Fortis Bank Asia HK

Hang Sang Bank

Hong Kong & Shanghai Banking Corp Ltd

Independent Community Bankers of America

Morgan Stanley

Nanyang Commercial Bank

Prime Credit (Asia) Ltd

Standard Chartered Bank

Taifook Securities Group Ltd

21



Intex Syndicate Ltd

Kerry Beverage Services Ltd

Lucullus Food & Wines Co Ltd

Nakagawa Electronics Ltd

Philips Electronics Hong Kong Ltd

Swire Coca Cola HK Ltd

Techtronic Industries Company Ltd

Universal Handicraft Manufacturers Ltd

White Horse Ceramic

J Walter Thompson

Lowe Lintas

MindShare Hong Kong

Mingpao.com Ltd

OMD

Oriental Daily News

Publicis

Saatchi & Saatchi

TBWA

Television Broadcasts Ltd (TVB)

HKSAR

Oracle Market Research Corporation

Synovate Ltd

Taylor Nelson Sofres (TNS)

L S Collection HK Ltd

Park’n Shop

Wing On Department Store (HK)

NFP Property & Casualty Services Inc

Sun Hung Kai Property Management Ltd

Wharf (Holdings) Ltd

Manufacturing

APL Logistics

Aroma Bakery Co Ltd

Avery Dennison

Compaq

Esquel Enterprises Ltd

Four Seas Mercantile Ltd

Hauni Far East Ltd

IBM China/HK Ltd

Interprovincial Steel and Pipe Co Ltd (IPS Co)

Marketing/ Media/Advertising

BBDO Worldwide

Carat Asia Pacific

City Telecom (HK) Ltd

D’Arcy

DDB Worldwide

DraftWorld

Euro RSCG Partnership

FCB Worldwide

Grey Worldwide

HK Broadband Network Co Ltd

Hong Kong Broadcast

Marketing Research

ACNielsen Ltd

ACORN Marketing & Research Consultants

Asia Market Intelligence (AMI)

Bloomberg

Retailing

AEON Store (HK) Co Ltd

Dairy Farm Company Ltd

G2000 Group Ltd

Giordano Ltd

Property/Real Estate

Centaline Properties Agency Ltd

Hong Yip Services Company Ltd

Jones Lang LaSalle (Hong Kong)

Midland Realty Group

22



Ricoh Office Solutions

Sanken Electric Co Ltd

Sanyo

Schlumberger

SHARP

SAS institute Ltd

Xerox

Japan Airlines International Co Ltd

Jardine Logistics Services (HKG) Ltd

Kintetsu World Express (HK) Ltd

Kowloon Motor Bus

Kowloon-Canton Railway Corporations (KCRC)

Light Rail Transit (LRT)

Maersk Logistics Hong Kong Ltd

Modern Terminals Ltd

Mass Transit Railway (MTR)

Sharp International Cargo Services Ltd

TNT

UPS Supply China Solutions (Asia) Ltd

Hyatt Regency Hong Kong

Jardine One Solution Ltd

Keitex Ltd

Mega Hospitality International

Pacific Century Cyber Works (PCCW)

Royal Bodyperfect

Smartone

Solution Consultant Ltd

Tiptop Consultants Ltd

Wilson Parking

Technology

Casio

CyberApex Technology Ltd

HP

Intelligent CAD/CAM Technology Ltd

Mitsubishi Corporation (Hong Kong) Ltd

NEC Co Ltd

Panasonic

Peak International

Transportation and Logistics

Airport Authority Hong Kong

Asia Logistics Technology Company Ltd

Cathay Pacific Airways Ltd

Dah Chong Hong Ltd

DHL

ESA Shipping (China) Company Ltd

Exel HK Ltd

FedEx

Geologistics Ltd

Hellmann Worldwide Logistics

Hongkong International Terminals

HK Airport Services Ltd

HK Dragon Airlines Ltd

Others

China Travel Services (HK) Ltd

Citic Investment Consultant

Consolidated Power Ltd

Elegent Jewellery Co Ltd

Esso Mobil Corporation

Fendi Asia Pacific Ltd

HK Jockey Club

HK Management Association

HK Wing On Travel Service Ltd

Hong Kong Electric Group

EF NewsCentre 12 Dec 2013 Issue

BBA Success Stories

Ming Pao 12 Dec 2013

Ming Pao 20 Jan 2014

AC Spotlight Summer 2014 Issue

BBA Success Stories

HKET 21 May 2014

HKEJ.com 19 May 2014

IS News Centre 15 July 2014 Issue









BBA\DSE\Sept 2014

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