PROFESSOR DAVID GOLDSMITH

ENTERPRISE THINKING

EVALUATING OPPORTUNITIES

ProjectsTime

Impact on firm

ROI Money

Priority(Max Hrs) (1-100) Invested

Finish studying English 320H/ 4 Months

70More

opportunities8,000 4

Get a job20 H/ Month

45Economic

Independence, Experience

10,000 6

Open my restaurant 480 H/ 6 Months

90 Independence 50,000 1

Complete the Certification in Marketing Management

112 H/ 4 Months

75 Better Job 5,000 3

Start a Masters in Marketing and Publicity

960 H/ 24 Months

55Knowledge, Better Job

15,000 5

Start food handling course 240H/ 3 Months

80Knowledge to implement in

my Restaurant5,000 2

MANAGING PROJECTS

3 Months 3 Months 24 Months

Complete the

Certification in

Marketing Management

Start food handling course

Open my restaurant

Start a Masters in Marketing and

Publicity

4 Months 6 Months

Finish studying english

REDEFINING

STEP 1. CHALLENGE STATEMENT

I want to create my own restaurant fast and successfully

CHALLENGE STATEMENT TEST

Test Questions Column 1

1. Is the CS one issue? NO

2. Is the CS in the present or future tense?

Present

3. Is the CS a problem or solution? Problem

4. Are the CS facts verifiable ? Yes

5. Are the CS assumptions valid ? Yes

6. Is the CS essential to your overall goal?

Yes

STEP 1. CHALLENGE STATEMENT

I need to raise funds to open my restaurant

CHALLENGE STATEMENT TEST

Test Questions Column 1

1. Is the CS one issue? Yes

2. Is the CS in the present or future tense?

Present

3. Is the CS a problem or solution? Problem

4. Are the CS facts verifiable ? Yes

5. Are the CS assumptions valid ? Yes

6. Is the CS essential to your overall goal?

Yes

STEP 2. SHOULD STATEMENT

I should raise funds to open my restaurant

CHALLENGE STATEMENT TEST

CRITERIA Column 11. Is reframed CS specific or generalized? Specific

2. Is reframed CS positive opposite? Yes

3. Is the reframed CS in the ultimate form?

Yes

STEP 3. WWIT STATEMENT:

What would it take to raise funds to open my restaurant?

SOLUTIONS

Go to the Bank Ask to my parents Start working Win the lottery

AHA MOMENT

I need an Alliance

TYPES OF ALLIANCES

ALLIANCE: JOINT VENTURE

Legal entity formed between two or more parties to undertake an economic activity together

Share the risk Contribute equity Share revenues, expenses, assets and control of the

company

ALLIANCE: JOINT VENTURE

STRENGTHS PARTNER 1

+WEAKNESSES

PARTNER 2

SUCCESSFUL ALLIANCE

WEAKNESSESPARTNER 1

+STRENGTHSPARTNER 2

ALLIANCE: JOINT VENTURE

Partner 1

Monetary resources

Financial knowledge

Relationships Experience

• Monetary resources

• Marketing Knowledge

• Relationships• Experience

Excellent service Good Quality Successful in the business Sharing risk and expenses Sharing responsibilities

Partner

2

Alliance

CRITICAL PATH METHOD

CPM

PLANS FOR OPENING DAY

Activity Designation Predecesor Time (Days)Deciding the date of opening day

B A 1

Making the guest list C A 2

Send invitations D B, C 6

Promote the event on radio

E M 10

Deliver flyers F M 6

Hire decorators H D 1

Ask the authorities for permission for opening day

A -------------- 8

Hire a band J D 5

Product samples preparation

L E 1

Souveniers K D 5

Hire a car for the promotion of the event

M K,J,H 1

Opening day N L 1

CRIYICAL PATH METHODEarly Start and Early Finish

ES=16

ES=8 EF=17 ES=22

EF=9 EF=32

ES=0 ES=33

EF=8 EF=34

ES=10 ES=21

EF=16 EF=22

ES=16

EF=21 ES=32

EF=33

ES=8 ES=22

EF=10 EF=28

ES=16

EF=19

A N

C

H

L

F

E

MJD

K

BActivity Desig

Deciding the date of the

inaugurationB

Defi ne the guests C

Send invitations D

Promote the event on

radioE

Deliver flyers F

Decoration hire H

Wings authorities asking

permission to hold the

event

A

Hire the group will play J

Product samples

preparationL

Souveniers K

Hire a car for the

promotion of the eventM

I nauguration party N

34 DAYS

CRIYICAL PATH METHOD

LS=20

LS=9 LF=21 LS=22

LF=10 LF=32

LS=0 LS=33

LF=8 LF=34

LS=10 LS=21

LF=16 LF=22

LS=16

LF=21 LS=32

LF=33

LS=8 LS=26

LF=10 LF=32

LS=18

LF=21

A N

C

H

L

F

E

MJD

K

B

Late start

34 DAYS

Activity Desig

Deciding the date of the

inaugurationB

Defi ne the guests C

Send invitations D

Promote the event on

radioE

Deliver flyers F

Decoration hire H

Wings authorities asking

permission to hold the

event

A

Hire the group will play J

Product samples

preparationL

Souveniers K

Hire a car for the

promotion of the eventM

I nauguration party N

CRITICAL PATH METHOD

A N

C

H

L

F

E

MJD

K

B

34 DAYS

ACDJMELN= 34 DAYS

PLAN YOUR DAY THE DAY BEFORE

P P7am 2pm Tuttor lesson

8am English class 3pm

9am 4pm Work on

presentation Mareting

10am Final exam 5pm

23 Street 1 Av

11am 6pm

12pm Go to Hunter to

submit fi nal essay

7pm

1pm 8pm Plan Tomorrows Agenda

30 Lunch

12-Mar