and Social Studies, Bangalore. She has been a Professor in Management who has served as Director/Dean at various Business Schools in Bangalore. She has carried out various research projects for Government and Business organizations. She set up AnalyZ Research Solutions in 2011 and successfully worked on sevseveral Research assignments like Moksh Agarbathis, Infotrack Telematics, Meritrac, Nihon Technologies, Five Barz, Banjara Foods, Sarva Shiksha Abhiyan, Karnataka Knowledge Commission and Youth for Seva and has supported several start-ups for their market entry. She has published several articles in nnewspapers both in English and Kannada and has also published papers in both national and international journals. She is a doctoral guide for University of Mysore and Visvesvarayya Technological University. Seven scholars have completed Ph. D. under her guidance. She has served as syndicate member of Bangalore UniUniversity and is currently Executive Council member of Central University of Karnataka and Centre for Educational and Social Studies. She is a member of the sub-committee on Curriculum for the Task force for the implementation of NEP in Karnataka.

Dr.Savitha Rani Ramachandran, Academic Head and Dr. Anuradha, Co-ordinator-Foundation Program . Virtual Foundation Program gave a sneak – peek into the management concepts through experiential learning, simulation, capacity building. TheThe Foundation program witnessed sessions by eminent speakers from the Academia and Industry.

FFaculty members conducted various activities by involving students to exhibit their talents and this bought a kind of connectivity among the students, which was very much required in the virtual platform. The following activities taken up by our faculty:•• "Self-Spiel" for Elevator pitch’ Prof Lakshmi Kannan & Prof. Rema V• “Core Values, Norms and Practices of RIM” Dean and Academic Head• "ID8 2 Create” Prof. Yashaswini B Murthy and Prof. Megha B•• “Talk on Program Structure”, Dr. Savitha Rani and Dr. P. Bhanumathi• “Tag It Brand” – Quiz Prof. Anupama Shah & Prof. Niharika Mishra• Session on “Let’s be socially responsible managers” by Prof. Meghna Verma•• Interactive session on “Professional and Professionalism” Dr. Gururaj B Urs and Dr. V Padmaja

and text-based quiz that tested students on their marketing knowledge through thirty questions. The first place went to Divyansh Tripathi, second place to V Chandana Priya and third place to Pavan Mayya. ‘Marketing‘Marketing Club Conversations’, series initiated by the marketing team is an interactive event where eminent speakers from the marketing domain interact with the students. The first event Conversations was held on 12th August 2020. The resource speaker, Mr. Rajeev Ravindranathan, a multi-facetedmulti-faceted personality who is an actor, director, entrepreneur and has his own advertising agency called People Design, Bangalore. Mr. Rajeev gave insights on “Advertising, Movies, Brands – where are they headed in a post-Covid world?” He shared his experience, on job opportunities, aa career in advertising agencies and acting with the participants. The second event was held on the 16th of September 2020. The guest speaker Mr. Samir Chaudhary, Co-founder and CEO of The Media Ant, a media buying agency, Bangalore. He discussed on “How the advertising market andand the job opportunities have changed due to COVID—19”. He shared his insights on the topics best marketing campaign, job opportunities, types of agencies, different types of advertising, Google ads, Artificial Intelligence to track the preferences of the customers, segmenting, re-targeting, impoimportance and disadvantages of humour in marketing. The speaker also gave students ideas on how they should focus on CV and create a better impression on hiring teams. On 16th December Ms. Christina Mitali Ghose (MD, Snap Offices Pvt Ltd) spoke on the topic “Employee or Entrepreneur”. The events were organized and co-ordinated by Janani R, Subhendu Maiti, Sanjana B, Sharath Rao, Chandna Priya, Azhar, Ujwal, Sanjana, Varsha, Riya, Chandu Reddy, Sweta, Santi Rai and Meghana under the guidance of faculty co-ordinator Prof. Anupama Shah.

executed with a participation of 7 members. Meenakshi Tiwari was awarded as the winner of the event. On 19th August 2020 ‘Break the eye: two truths and a lie’ was conducted for the 2020-22 batch, comprising two rounds. Each participant were asked the three statements in a shuffledshuffled manner including the two truths and a lie. Rest of the participants were asked to guess which statement was a lie. The event was an interactive session.On 26th August 2020, an event titled ‘Think out of the box’ was a creative session. The participants had to choose any brand/product that had disappeared in the past decade or not doing well due to the COVID pandemic situation in the Indian market. The participants were expected to prepareprepare a tagline, jingle, new features, marketing and advertising strate4gies and describe its difference between competitors. The event attracted a crowd of 10 students. The event was judged by Jyoti Singh. Madhumitha K was awarded as the winner of the event. On 16th September 20202020 an event entitled ‘Quarantine Qrew’, a virtual treasure hunt was conducted. It comprised two rounds. Six students participated in the event. Aryapriya Mukherjee was awarded as the winner of the event. The events were organized and co-ordinated by Adil, Vishakha, Manaswini, Preetesh, Iffat and Sahil under the guidance of faculty co-ordinator Prof. Niharika Mishra.

ke level anek!’, an event with three rounds- Best Foot Forward, Who am I, and Scavenger Hunt was conducted on the 12th August 2020. The winner of the event was -Meenakshi Tiwari, Runner up- R Koushik, second Runner up- Vaishnavi Sharma & Tapodhir Deb, Consolation prize- Achyutha Hemanth.Hemanth. On Independence Day, an event called ‘Democrazzy’ was held to assess the creative and artistic talents of the students and to encourage their contribution on the occasion of Independence Day. A total of 42 students enrolled for the five different competitions of the event, Vocal mashup, AArtworks, Foodie liners, Article writing, and #challenge accepted. The artworks were posted on Instagram and they were evaluated based on their talent and creativity by the respective leads. On the occasion of Onam festival, the event ‘Parijaatam’ was celebrated with ostentatiousostentatious contribution with various floral designs of flowers. Kerala's special artworks were displayed to highlight the culture and ethnicity.

‘Let’s Rewind’ series aims at reflecting at our dear alumni have showcased in the form of art and talent. The objective of the event

social media platform to create awareness among the citizens of our country. It was held on July 22nd,2020. The event witnessed 12 participants with Indu Verma at first place, Kasetty Meghna Das at second position, while runner ups were Manish Kumar Singraul and Soumya Jha. To bring awarenessawareness regarding road accidents and save the lives of youngsters, an event was organized by Sahayan club on August 5th, 2020 wherein a Quiz competition themed event in the name of ‘Fact Hunters’ was given to fellow students of batch 2019-2021. The winner of this event was AmanAman Ladhani, Kolli Sandeep Reddy at second position, and Nancy Gupta at third position. ‘Brainvitta’, an online crossword puzzle game, with patriotism as the theme, was organized. There were 3 rounds, each round based on a specific theme. The first round was based on random words, the secondsecond round related to Brand and Management, and the last third round on patriotism. Aji R Chacko achieved the first position, Kolli Sandeep Reddy at second position and Sitesh Upadhyay at third position. On the occasion of Independence Day 2020, an activity titled ‘Let's Be Socially ResponsibleResponsible Managers’ was conducted to kickstart the journey of the new batch 2020-2022 to be socially responsible and understand the effect of carbon footprint in society. The activity was focused on insisting each student to plant at least one sapling and nurture it until it becomes a tree.tree. The event witnessed 23 participants. As part of the pre-Diwali celebrations an event titled ‘One Step towards change’ was organized to let students of batch 2019-2021 and 2020-2022 bring out their thoughts on contribution to the society as management students. On the occasion of Independence Day 2020, students were invited to contribute towards ‘Atma Nirbhar Bharat (Self Reliant India)’. For this, they had to identify one local product in their area for which branding can

be done and create a complete marketing plan to make this initially a Private label then a National and finally a Global Brand. Students submitted concept notes highlighting SWOT analysis and initial plan to make the product a National brand. Students will be mentored for the same by the Sahthe Sahayan Core team.

‘Care for the voiceless’ event was organized on November 1st, 2020 to take a moment to care for the voiceless souls, birds and animals. Participants shared pictures of themselves offering food to the animals.

The events were organized and co-ordinated by R. Koushik, Vaishali Khandelwal, Likheth Kumar S., Sanjay Kumar Singh Nidhi Singh, Sutrishna Paul and Veeramreddy Sowjanya under the guidance of faculty co-ordinators Prof. Meghna Verma and Dr. Anita Singh.

AA one-day Virtual Conference organized by Ramaiah Institute of Management on 27th August, 2020 on the theme “Global Deceleration: Emergence of New Economy” provided a platform to research scholars, academicians and industry practitioners to share their insights and deliberate on variousvarious global economic challenges and opportunities, post the pandemic and growth of a new economy. The Chief Guest, Mr. B. Ravi Shankar, Director, Intaint, delivered the keynote address. This was followed by the plenary session that witnessed three eminent personalities Mr. SudhirSudhir Madhugiri, Executive Partner, Gartner, Mr. Shankar Subramanian, VP & Chief Risk Officer, Cholamandalam Investment and Finance Co Ltd. and Mr. Jitender Chauhan, Sr. Vice President, 99acres.com gave valuable insights from their vast knowledge and experience. The technicaltechnical session with parallel tracks

involving paper presentations were chaired by Dr. Shwetmala Kashyap & Dr. H Muralidharan; Dr. Chaya Bagrecha & Dr. Gururaj Urs; Dr. H Nagaraj & Dr. Savitha Rani Ramachandran; and Dr. Satyanarayana & Dr. Triveni P. The papers were presented on various topics ranging from Athma Nirbhar Bharat,Bharat, Structural Damages in MSMEs and strategic way forward, stock market volatility, consumer expectation from telecom and internet service providers, brand sustainability, native advertisement, advertisement influence in the context of IPL, employee emotional intelligence, crisis managementmanagement in real estate sector, pandemic impact on pharmaceutical sector, entrepreneurial models among many others. The Conference provided a platform for synergetic interaction among academicians and practitioners to devise strategies to propel the economy towards better prospects. prospects. Dr. Triveni P, Prof. Jayashree Kowtal, Prof. Niharika Mishra and Prof. Jeevitha R co-ordinated the Conference.

Paper Presentations:-B-Brand Equity and Organization Performance: The Harmonizing Role of Corporate Social Responsibility' presented at the “04th International Conference on Marketing, Technology, and Society” Organized by Indian Institute of Management Kozhikode, Kerala, India, on 7th Dec, 2020 & Publication in ICM7th Dec, 2020 & Publication in ICMTS Conference Proceedings

-“Exploring the Students Feelings and Emotion towards Online Teaching: Sentimental Analysis Approach" presented at “IFIP WG8.6 working conference 2020 “Organized by Indian Institute of Management, Trichy held from 17th – 19th December 2020 Publication: Book Title: Reimagining Diffusion and Adoption of Reimagining Diffusion and Adoption of Information technology and Systems A continuing conversations, Springer - Scopus Indexed

-“Customer Satisfaction as a mediator between Brand Equity and Customer Loyalty: An Empirical Evidence from Gen Z online customers" presented in 12th International conference on "Digitalization as Vehicle for Innovation, Organizational Growth and Effectiveness" Prestige InInstitute of Management, Gwalior, India, 19th – 20th December 2020.

-“Social Media – The Emotional & Mental Roller-coaster of Gen Z: An empirical study" presented at the 6th Global Business Environment (GBE) conference on “Disruption in Business and Management Practices: Causes, Conflicts, and Control” to be jointly organized by IMI Bhubaneswar, India and India and EGADE Business School Mexico from 11th-12th December 2020 -Participated in a 5 day (AICTE) ATAL FDP on Decision Sciences from 21st September to 25th September 2020 organized by National Institute of Technology, KarnatakaMOOCS – Completed include Marketing

than building resilience in the society. Lockdown of cities and countries has accelerated this paranoid feeling. Work from home, paid leave and unpaid leave have alltaken the society to a higher level of phobia surrounding it.TheThe big picture shows that Corona is a deadly combination of all the above but the experts are fighting to eradicate it and make our planet a healthier one.ThereThere are smaller backlashes of Corona yet very important to the economy, if left unattended would become more dangerous to mankind itself. This grey side of the story speaks a crude language called money, livelihood, hunger and poverty. Is the economy trying to save many by sacrificing a fefew or vice-versa?For some people who were mindful only about their pace and position in life, Corona happens to be the speed breaker. They have slowed down to look around the society where we they live in. People who were socially aloof because of social media invasion are now grounded forcefully. They areare forced to look for around and acknowledge people who care for them.For some people, the Corona warfare is like the pit stop, where they short stop to retrospect, refuel, replenish, rest to rejuvenate for the balance journey of life. In this process, they could pick up the missing pieces of the jigsaw puzzle, put it together and find meaningful answers to many intriguingintriguing questions crossing their minds during the circular rat race.For a few people, it is almost a choking fear of the uncertainty. Corona has struck hard on daily wage earners who had nothing to save for the rainy days. It is a terrible nightmare that loomed out of the blue and looks like it is here to stay. For this strata where food, shelter, clothing are a big quequestion mark, Corona has left behind a deep scar. Striving to sustain, they are left with nowhere to go and nothing to earn, life still remains an enigma.As socially responsible citizens we should

v

‘Agile Learning’ focuses on the transfer of agile methods of project work such as developing and delivering complex products to learning processes. By using agile software development methods, it proceeds through a design methodology and alternates between learning and doing. The termterm is often used within e-learning and helps individuals progress through a set of learning objects which reflects the thought of ‘giving what is needed, when needed’. This ensures that feedback is continuous to plug in the gaps and respond to changes speedily. Agile learning encourages being open to emplemployees’ opinions and reacting to needs with minimal rules. Take the example of agile learning in a typical classroom scenario; when students’ concerns are heard and listened to and taken seriously, they feel naturally appreciated. So, communication becomes a two-way street bby making learning continuous and promoting more trust and openness. Agile Learning Design is an approach to content development which focuses on speed and flexibility. It is supported by e-learning technologies by developing instructional materials for the purpose of delivery. Instructional designers and content developers focus on accuracy and relrelevance of content to make the sessions more interactive. Hence the course-ware of the instructors such as the power-point presentations must be updated and converted for online consumption. One of the key benefits of agile learning is that it creates knowledge repositories which can bebe accessed by all. The rapid content development involves ample preparations and iterations facilitating template-based reusable components to facilitate speed in learning. Agile learning in higher education encourages learners to prepare content and develop their skills by making the teaching-learningteaching-learning process very competitive and collaborative duly aided by technology. The teachers’ role is that of facilitation and providing project direction. Implementation