professor - sri venkateswara university · a.n.v. durga anupama customer satisfaction among tata...

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Page1 CURRICULUM VITAE Name : MAMILLA RAJASEKHAR Age & Date of Birth : 01-06-1961; 55 YEARS Present designation : PROFESSOR Educational qualification : M.COM, MBA, MCA, PhD Teaching experience : Under graduate teaching Experience : ----- Post-graduate teaching Experience : 27 years Research experience : 20 years Research guidance and supervision (furnish list as per format): M.Phil Guidance: Awarded: Sl. No. Name of the candidate Title of the thesis Year of award 1. P. Sarveswara Rao Cost and financial performance of Dairy industry 2000 2. A.N.V. Durga Anupama Customer satisfaction among Tata Indicom cell phone service buyers 2008 3. M. Mamatha Rani Service quality of TTD at Tirumala Hills 2008 4. C. Saradamma Buying behaviour of TV buyers 2008 5. M. Pratap Reddy Working capital management of Aurobindo Pharma Ltd 2009 Sl. No. Name of the candidate Title of the thesis Year of award 1. Gangaiah. G SBI Mutual Funds Its growth, performance and investment strategies 2005 2. I.S.A. Hussain Performance evaluation of select silk units in Northern Tamilnadu 2006 3. M. Reddi Naik Buyer behavior and post-purchase decisions towards cars 2009 4. K. Abraham An ethnographic study of low-income consumer behaviour A study of scheduled castes in Kadapa district of Andhra Pradesh 2011 5. C. Sardamma Brand loyalty of rural buyers towards FMCG Oct, 2012

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e1

CURRICULUM VITAE

Name : MAMILLA RAJASEKHAR

Age & Date of Birth : 01-06-1961; 55 YEARS

Present designation : PROFESSOR

Educational qualification : M.COM, MBA, MCA, PhD

Teaching experience :

Under graduate teaching Experience : -----

Post-graduate teaching Experience : 27 years

Research experience : 20 years

Research guidance and supervision (furnish list as per format):

M.Phil Guidance:

Awarded:

Sl.

No.

Name of the candidate Title of the thesis Year of

award

1. P. Sarveswara Rao Cost and financial performance of Dairy

industry

2000

2. A.N.V. Durga Anupama Customer satisfaction among Tata Indicom

cell phone service buyers

2008

3. M. Mamatha Rani Service quality of TTD at Tirumala Hills 2008

4. C. Saradamma Buying behaviour of TV buyers 2008

5. M. Pratap Reddy Working capital management of Aurobindo

Pharma Ltd

2009

Sl.

No.

Name of the candidate Title of the thesis Year of

award

1. Gangaiah. G SBI Mutual Funds – Its growth, performance

and investment strategies

2005

2. I.S.A. Hussain Performance evaluation of select silk units in

Northern Tamilnadu

2006

3. M. Reddi Naik Buyer behavior and post-purchase decisions

towards cars

2009

4. K. Abraham An ethnographic study of low-income

consumer behaviour – A study of scheduled

castes in Kadapa district of Andhra Pradesh

2011

5. C. Sardamma Brand loyalty of rural buyers towards FMCG Oct, 2012

Pag

e2

Full-time ongoing : --------

Part-time ongoing : 1. Mr. B. Sudhakar Reddy, Tenali, Guntur District.

PhD Guidance

Awarded :

Synopsis submitted : 3--1. Mr. G. Suresh; 2. G. Chiranjeevi; 3. N. Madhavi

Full-time on going : 1. B. Bhaskar, 2. K. Sudha

Part-time ongoing : 1. T. Narahari, 2. R. V. Subba Reddy,

3. K. N. Narasimhulu, 4. C.P. Suresh Babu,

5. K. Manjunatha, 6. V. Ravi

Research Projects: (furnish list as per format in Annexure-I)

Ongoing Research project : 1 – Consumer Behavior towards

higher education – A comparative study of public

and private Universities in AP.

Completed Research projects : ------

Collaborative Projects : -------

products

6. G. Janardhana Service quality and customer satisfaction in

Indian Universities

Feb 2014

7. A.N.V. Durga

Anupama

Impact of expectations and perceptions on

satisfaction and brand loyalty among the

customers of cellular services – A comparative

study of BSNL and TATA INDICOM.

July,

2015

8. M. Srinivasulu Trends in retail marketing in India. 08-9-

2016

Pag

e3

Publications (furnish year wise list as per format in Annexure-II) by Prof. Mamilla

Rajasekhar, Dept. Of Commerce, SV University:

Sl.

N

o.

Nam

e of

the

facul

ty

Title of the Articles

Year of

Publicat

ion

Name of

the

Journal/

Book

Vol. &

Pg.

No.

Imp

act

fact

or

Citat

ion

index

National

/

Internati

onal

ISSN/ISBN

Number

1.

Segmentation of rural

markets – possibilities

and pitfalls.

Sept-

Oct.

1995

Indian

Journal

of

Marketin

g

Vol.24,

No.9-

10,

Pg. 23-

29

National

2.

Job rotation practices in

DCCBs – An eye wash

Oct-Dec,

1996

Cooperati

ve

Perspecti

ve, Pune

Vol.31,

No.3,

Pg. 30-

35

National

3.

A criss-cross analysis of

attitudinal and job

satisfaction levels of

bank employees in

India through Maslow

and Herzberg models

and 3-way Multivariate

analysis.

July-Dec

1996

Manage

ment

Research

er,

Trivandr

um

Vol.3,

No.1&

2, pg.

22-27

National

4.

Cultural insurance and

cocktail marketing.

Sept,

1998

Udyog

Pragati,

Bombay

Vo,

24,

No.3,

pg. 1-9

National 0970-3365

5.

Y2K Bug – The cruelest

technology joke.

July

1999

Economi

c

Panoram

a,

New

Delhi

V.9,

No. 2,

pg.16-

17

National

6.

Cross-cultural

knowledge management

of university professors

in India

Journal

of

Educatio

nal

Technolo

gy,

Nagercoil

Vol.2,

No.2,

pg.38-

42

Internatio

nal 0973-0550

7.

Loyalty switching from

traditional to e-learning

in Indian higher

education Oct-Dec,

2005

Journal

of

Educatio

nal

Technolo

gy,

Nagercoil

Vol.2,

No3,

pg.66-

75

Internatio

nal 0973-0559

Pag

e4

8.

Contract farming in India

– A latent marketing

opportunity

August,

2005

Southern

Economi

st,

Bangalor

e

Vol.44,

No.7,

pg.19-

20

National 0038-4046

9.

Online pre-employment

testing in India – A

testament

January-

March,

2005

Personal

Focus,

Calcutta

Pg. 28-

31 National

10.

Strategies for marketing

of milk and milk

products in Andhra

Pradesh

July,

2005

Osmania

Journal

of

Manage

ment,

Hyderaba

d

Vol.3,

No.3,

pg.

139-

143

National

11.

Consumer behavior

towards meat and meat

products

July-

Dec.

2005

SMART

Journal

of

Business

Manage

ment

Studies,

Tiruchira

palli

Vo.1,

No.2,

pg. 53-

59

National 0973-1598

12.

Customer expectations

of life insurance policies

and services

July,

2005

Life

Insurance

Today,

Calcultta

2-4,

Vol.1,

No.4,

pg.2-4

National

13.

Contract farming in India

– A latent marketing

opportunity

August,

2005

Southern

Economi

st,

Bangalor

e

Pg. 19-

25

National 0038-4046

14.

Evaluation of AEZs in

India – A SWOT

analysis

Sept,

2005

Southern

Economi

st,

Bangalor

e

Pg. 21-

22

National 0038-4046

15.

Online recruitment in

India – Finding the

needle from the haystack

Sept,

2005

Commun

ication

Age,

Calcutta

Vol.VI

II,

No.6,

Pg. 9-

12

National 0972-0650

16.

Women in Indian

Advertising

Sept,

2005

Third

Concept,

New

Vol.

91,

No.223

, Pg.

National 0970-7247

Pag

e5

Delhi 29-32

17.

Investor’s Life Cycle

and tax planning

Oct-Dec,

2005

Business

Vision,

Hyderaba

d

Vol.1,

No.4,

pg. 57-

59

National

18.

Investor’s life cycle and

concomitant risk-return

relationship – A

marketing opportunity

January,

2006

Indian

Economi

c

Panoram

a, New

Delhi.

Vol.15,

No.4,

pg. 33-

35

National 0038-4046

19.

Verification of

Knowledge management

in the Indian knowledge

industries – Principles

and prescriptions

June,

2006

Manage

ment

Research

er,

Trivandr

um

Vol.

XII,

No.

3&4,

pg.I60-

67

National

20.

Dynamics of SEZs in

India

Sept,

2007

Orient

Journal

of Law

and

Social

Sciences,

Secunder

abad

Vol.1,

No.10,

pg. 65-

71

National 0973-7480

21.

GAP model analysis of

consumer behaviour

towards higher education

in India

July-

Dec,

2009

Asia-

Pacific

Journal

of Social

Sciences,

Tirupati

Pg.

214-

229

------

------

-------

---- National

0975-5942

22.

Convergence of Indian

accounting standards

with IFRS

Dec,

2010

Banking

and

Finance,

Calcutta

Vol.X

XIII,

No.2,

Pg. 14-

19

------

-

-------

--

National

0971-4498

23.

Buyer’s expectation,

perception and

satisfaction on the

process mix of cellular

marketing

Jan-June

2010 &

July-

Dec,

2010

Osmania

Journal

of

Internatio

nal

Business

Studies,

Hyderaba

d

Vol.V,

No.1&

2, Pg.

154-

165

------ ------ National

00973-5372

Pag

e6

24.

Financial health of power

distribution companies in

Andhra Pradesh – A

comparative study

April,

2011

Banking

and

Finance,

Kolkata

Vol.X

XIV,

No.4,

pg.12-

17

------ ----- National 0971-4498

25.

Expectations,

perceptions, and

satisfaction of cellular

service consumers on

7Ps of service marketing

( A case study of Tata

Indicom in Chittoor

district of Andhra

Pradesh)

Jan-July

2011

SMART

Journal

of

Internatio

nal

Business

Studies,

Tiruchira

ppali

Vol.7,

No.1,

pg.1-

12

------ -------

-

Internatio

nal 0973-1598

26.

An ethnographic study of

low-income consumer

behavior

July-Dec

2011

PJMTR

Presidenc

y Journal

of

Manage

ment

thought

&

Research,

Banglore

Vol.1,

No.2,

pg. 3-

14

------

- ------ National 2229-5275

27.

Factors influencing the

brand, model, and dealer

selection with reference

to personal cars

June-

Dec

2011

RBMI

Journal

of

Business

Solutions

, Bareilly

Vol.4,

No.1&

2,

pg.30-

39

----- ------- National 0974-4126

28.

Buyer’s expectations,

perceptions, and

satisfaction on physical

evidence mix of cellular

services marketing (A

case study of TATA

Indicom in Chittoor

district of Andhra

Pradesh in India)

April-

June,

2012

Internatio

nal

Journal

of

Engineeri

ng and

Manage

ment

Sciences,

Lucknow

Vol.3(

1), pg.

67-76

------

------

Internatio

nal

2229-6425

29.

Buyers’ expectations,

perceptions, and

satisfaction on the people

(employees) mix of

cellular services

marketing

April-

June,

2012

Udyog

Pragati,

Mumbai

Vol.36,

No,.2,

pg.1-

10

------ ------- National 0970-3365

30.

Customer satisfaction

versus infrastructural

facilities in the realm of

higher education – A

case study of Sri

Venkateswara

University, Tirupati

May-

July,

2012

Journal

on

Educatio

nal

Psycholo

gy,

Nagercoil

Vol. 6,

No.1,

pg.53-

68

----- ------- Internatio

nal 09783-8827

31. Impact of personality

factors on brand loyalty

of rural buyers towards

October,

2012

Indian

Journal

of

Vol.1,

No.10,

pg.51-

------ ------- Internatio

nal 2250-1991

Pag

e7

bath soap Research,

Ahmedab

ad

53

32.

Effectiveness of

employees’ training and

development in

manufacturing industries

(A case study of East

Godavari district, Andhra

Pradesh

October,

2012

Global

Research

Analysis,

Ahmedab

ad

Vol.1,

No.5,

pg.8-

11

------

---

-------

--

Internatio

nal 2277-8160

33.

Impact of cultural factors

on brand loyalty of rural

buyers towards bath soap

(A case study of Chittoor

district in Andhra

Pradesh.

October,

2012

Global

Research

Analysis,

Ahmedab

ad

Vol.1,

No.5,

pg.59-

61

------ ------ Internatio

nal 2277-8160

34.

Impact of service quality

dimensions on customer

satisfaction of SBI

ATMs

October,

2012

Internatio

nal

journal of

research

in

computer

applicatio

n &

managem

ent,

Lucknow

Pg. 55-

61 ----- ------

Internatio

nal 2231-1009

35. *

Technical education in

pre and post independent

India

Sept-

Nov,

2012

Journal

of School

Educatio

nal

Technolo

gy,

Nagercoil

Vol.8,

No.2,

Pg. 50

- 55

------

- -------

Internatio

nal 0973-2217

36. *

Students’ opinions of

service quality in the

field of higher education

Sept,

2012

Scientific

Research,

Denver

Universit

y,

Colorad

o, USA

Pg.

430-

438 ------

-------

---

Internatio

nal 34067

37. *

Impact of social factors

on brand loyalty of rural

buyers towards bath soap

(A case study of Chittoor

district in Andhra

Pradesh)

Jan-

June,

2013

SMART

Journal

of

Business

Manage

ment

Studies,

Tiruchira

palli

Vol.9,

No.1,

Pg. x9-

16

------ -------

National 0973-1598

38. *

A comparative study on

Corporate governance

practices in public and

private sector banks in

India

February

, 2013

Edited

book:

Corporat

e

Governan

Pg.

122-

133

------

- -------

National

ISBN: 978-

93-82062-

85-1

Pag

e8

ce-

Emerging

issues

and

global

challenge

s (Excel)

(Publishe

rs)

39.

Computer-aided

diagnosis of polycystic

kidney disease using

ANN.

Vol.7,

No.12,

Oct,

2013

Internatio

nal

Journal

of

medical,

pharmace

utical

science

and

engineeri

ng,

Paris,

France

Pg.621

-625 ------

- -------

Internatio

nal

1307-6892

40.

Customer satisfaction on

reliability dimension of

service quality in Indian

higher education.

Vol.7

No.12,

Oct,

2013

Internatio

nal

journal of

social,

human

science

and

engineeri

ng,

Paris,

France

Pg.186

7-1872 ------

- -------

Internatio

nal 1307-6892

41.

Customer satisfaction

and brand loyalty

towards corporate retail

store – A case study of

Big Bazaar Retail Store

in Bangalore city.

March,

2014

IOSR

Journal

of

Economi

cs and

Finance

Pg. 16-

20 ------

- ------

Internatio

nal

e-

ISSN:2321-

5933;

p-

ISSN:2321-

5925

42.

Customer brand loyalty

towards corporate retail

store – A case study of

Big Bazaar retail store in

Bangalore city.

April,

2014

IOSR

Journal

of

Business

and

Manage

ment

Pg. 1-8 1.86 ------- Internatio

nal

p-ISSN:

2319-7668

e-ISSN:

2278-487X

43.

Tax planning with

reference to new

business organization

and impact of capital

structure on tax payment.

August,

2014

Research

Exp-lorer

Vol-

III,

Issue-

9,

Pg.32-

35

---- --- National ISSN:2250-

1340

44.

Choice of low-income

consumer with reference

to a market place.

October

2014

Internatio

nal

Journal

for

Vol-I,

Issue3,

Pg.14-

26

---- --- Internatio

nal

ISSN:

2349-2309

Pag

e9

market

studies.

45.

An analytical study on

demography and

consumption expenditure

with respect to low-

income consumer

behavior.

January

2015

Explorati

ons

Vol-V,

No.1,

Pg.66-

70

----- ---- National ISSN:2229-

4783

46. *

Problems and prospects

of fruit processing

industry: A study with

reference to Chittoor

district of Andhra

Pradesh.

Jan,

2015

Internatio

nal

Journal

of

research

in

Commerc

e,

Economi

cs &

Manage

ment

Vo-5,

Issue-

1,

pp.5-9

---- ---- Internatio

nal

ISSN:

2231-4245

47.

Impact of Foreign Direct

Investment (FDI) in

Indian Food Processing

Sector.

Jan,

2015

IOSR

Journal

of

Business

and

Manage

ment

Vol-

17,

Issue-

1,

pp.6-

13.

1.86 ---- Internatio

nal

p-ISSN:

2319-7668

e-ISSN:

2278-487X

48.

A comparative study on

MSME’s development

and social empowerment

of schedule castes and

tribes through MSMEs in

Chittoor district of

Andhra Pradesh.

Feb,

2015

Internatio

nal

Journal

of

Research

&

Business

Innovatio

n

Pg. 30-

35 1.53 -------

Internatio

nal

ISSN:2321-

5615

49.

Impact of service quality

of SBI’s internet banking

on its customers in rural

India.

March,

2015

Proceedi

ngs of 3rd

Internatio

nal

conferenc

e on

advances

in

engineeri

ng

sciences

and

applied

mathemat

ics,

London,

UK.

Pg.129

-133

Vol.

II -------

Internatio

nal

ISBN: 978-

93-84422-

12-7

50. An exploratory study on

low-income consumers’

behavior with reference

Jan-

June,

2015

Internatio

nal

Journal

of

Vol-2,

Issue:1

,

pg.48-

---- ---- Internatio

nal

ISSN:2349-

1701

Pag

e10

to their market place. business

research.

57.

51.

Poverty eradication

through district industrial

centre in YSR district

July-

Dec,

2015

MITS

Internatio

nal

Journal

of

Business

Research

Vol.2;

pp.16-

21 ---- ------

Internatio

nal

ISSN:2349-

1701

52.

Shopping behavior –

Retail stores practices

with special reference to

Chennai city

July-

Dec,

2015

MITS

Internatio

nal

Journal

of

Business

Research

Vol.2;

pp. 35-

42

---- ----- Internatio

nal

ISSN:2349-

1701

53.

Employment generation

through Micro Small and

Medium industries in

Andhra Pradesh.

Sept,

2015

Proceedi

ngs, C.B.

Bhandari

Jain

College,

Bangalor

e.

Vol-1,

Issue-

1,

pp.473

-479.

---- ---- National

ISBN: 978-

163102664-

5

54.

A case study of Tirupati

Hotel Industry: Obstacles

of TQM success factors.

Nov,

2015

MERC

Global

Journal

of Social

Science

&Manag

ement

V0l-2,

Issue-

6, pp.

471-

480.

---- ---- Internatio

nal

ISSN:

2348-5620

55.

A study of consumer

perception of Life

Insurance Corporation in

the Tirupati region.

June,

2016

Internatio

nal

Journal

of

Research

in

Compute

r

Applicati

on &

Manage

ment

Vol-6. ----- ------ Internatio

nal

ISSN 2231-

1009

56.

Customer’s perception

on perceived quality of

branded ceramic tiles (G.

Chiranjeevi)

Oct,

2016

Edited

book,

SELP

publicati

ons,

Tiriuchir

apalli

Vol-II,

Pg.

No. 7-

20

----- ------ National

ISBN 978-

93-80509-

84-6

57.

Impact of employee

satisfaction on service

quality – A study on

select public and public

bank in YSR Kadapa

district of Andhra

Pradesh. (K. Abraham)

August,

2016

Edited

book,

SELP

publicati

ons,

Tiruchira

palli

Vol-I

Pg.

No.

---- ------ National

ISBN 978-

93-80509-

84-6

Pag

e11

58.

SBI Intrnet banking and

e-customer retention – A

perspective of e-crm and

its influence on service

quality. (N. Madhavi)

August,

2016

Edited

book,

SELP

publicati

ons,

Tiruchira

palli

Vol-I

Pg.

No.

---- ------ National

ISBN 978-

93-80509-

84-6

59.

Problems and prospectus

of fruit processing

industry in Andhra

Pradesh: A case study of

fruit processing industry

in Chittoor district. (G.

Suresh Babu)

August,

2016

Edited

book,

SELP

publicati

ons,

Tiruchira

palli

Vol-I

Pg.

No.

---- ------ National

ISBN 978-

93-80509-

84-6

60.

No. Of Papers published in National Journals : 36

No. Of Papers published in International journals : 24

Monographs Published : ---

Books authored : 2

Edited Books : 2

Chapters in books : -----

No. Of Seminars/ Conferences/ Workshops Organized : -----

No. Of Seminars/ Conferences/ Workshops organized (international): -----

No. Of Seminars/ Conferences/ Workshops attended (national) : 21

Name of the seminar/conference/workshop

Title of the paper Venue & dates

1.Economic recession and management strategies

Impact of global financial crisis in UK, China and India

Mysore University, Mysore, 21-22 Feb, 2009

2. Emerging trends is consumer protection and welfare in global environment

Service quality in higher education S.V. University, Tirupati 21-21 Sept, 2009

3.MSMEs in Global scenario Supply chain management of MSME S.V. University, Tirupati 17-18 March, 2010

4. Marketing in emerging economies An ethnographic study of low-income consumer behavior: A study of scheduled castes in Kadapa district of Andhra Pradesh

IIM, Ahmedabad, 5-7, January, 2011

Pag

e12

5.Consumer awareness in rural among buyers

Consumer awareness among rural insurance buyers

23-24, January, 2013, NTR Govt. Degree College, Valmikipuram, Chittoor District, AP.

6. Igniting Entrepreneurial spirit in Young minds

Challenges and opportunities in entrepreneurship

8, Nov 2012 at RMD Engg. College, Kavaraipettai, Thiruvallur Dist, Tamilnadu.

7. Risk and insurance management – Contemporary issues and challenges

CRM issues in insurance management

22-23 Dec, 2012, SV University, Tirupati

8. Impact of micro finance on self -help groups and bank linkage programme on rural women.

Role of SHGs in self-actualization of rural women.

28th -29th December, 2013 at PVKN Govt. College, Chittoor, AP.

9. National conference on Problems and prospects of micro, small, and medium enterprises in India.

Marketing of products and services of medium enterprises in AP.

22nd-23rd March, 2014, SV University, Tirupati.

10. Self-management Self-management among entrepreneurs

August 2014, SV University, Tirupati

11. Prospects and emerging trends of E-Commerce and E-banking.

E-SCM and its impact on Indian business.

5-6 October, 2015, Dept. Of Commerce, Vikram Simhapuri University PG Centre, Kavali, Nellore Dist, AP.

12. MSMEs in globalized scenario Does entrepreneurs’ selection regarding the forms of business organization affects the tax incidence? A case study.

Nov, 2014, Research and development association & Research and development foundation, Pondicherry.

13. Strategic management Strategic management practices in the globalized scenario.

Jan, 2015, Deva Matha College, Kottayam, Kerala.

14. MSMEs and the development of SC and ST

A comparative study on MSME’s development and social empowerment of SC and ST through MSMEs in Chittoor district of AP.

Feb, 2015, PG & Research Dept. Of Commerce, PEVR College, Tiruchirapalli.

15. National seminar on MSMEs Employment through MSMEs April, 2015, Dept. Of Commerce, SV University, Tirupati, AP.

16. International seminar on MSMEs Employment generation through MSME industries in AP.

Sept, 2015, C.B. Bhandari Jain College, Banagalore.

17. International seminar on poverty eradication.

Poverty eradication through DIC in YSR district of AP.

Nov, 2015, Dept. Of Economics, SV University, Tirupati, AP.

18.Institutional finance for the development of SCs and STs in AP.

A comparative study on industrial development among SC, ST, BC & OCs in AP.

Jan, 29, 2016. Got. Degree College, Nagari, Chittoor Dt.

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No. Of Seminars/ Conferences/ Workshops in which served as resource person :

a. Guest speaker in seminars: - 4 -

19. E-Governance symposium Attended the symposium. Jan, 29, 2016, Tirupati, Fortune Grand Hotel, IT, Electronics & Communication Department, Govt. Of AP.

20. Investors awareness program-Organized by SEBI officials

Attended the program. January 2016, , SV University, Tirupati

21. Service quality & CRM practices in 21st century: Emerging issues and challenges

E-CRM in Banking sector 6-7, Augu, 2016, SV University, Tirupati.

Sl. No.

Theme of the seminar Institution of the seminar

Period

1. MGNYE and women entrepreneurs Govt. Degree College, Nagari

Feb , 2012

2. Consumer awareness among rural buyers NTR Govt. Degree College, Valmikipuram, Chittoor Dist, AP.

23-24 Jan, 2013

3. National seminar on “Online retailing and money transfer”.

Dept. of Commerce, Prof. Dhanapalan College of Arts & Science, Kelabakkam, Chennai, Tamilnadu

14-2-2014

4. Values and professional ethics in business Dept. of Business Management, Annamacharya College of Engg, Tirupati.

31-8-2015

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b. Chairman of the seminar sessions: - 7 -

Sl. No.

Title of the seminar/conference Institution Period

1. National seminar on “Online retailing and money transfer”.

Prof. Dhanapalan College of Arts & Science, Kelabakkam, Chennai, Tamilnadu

14-Feb, 2014

2. UGC national seminar on ‘ Venture capital and private equity financing in India’.

Sri Vidyaniketan College of Management Studies, Rangampet, Chittoor District, AP

16-17th March, 2014

3. Manasaaga-2014, Management meet Dept. of Management Studies, Sri Padmavathi Mahila Vishwa Vidyalayam, Tirupati, AP

22-23rd March, 2014

4. UGC National Seminar on ‘Problems and prospects of micro, small and medium enterprises in India’.

Dept. of Commerce, SV University, Tirupati, AP.

22-23rd March, 2014.

5. Problems and prospects of micro, small and medium enterprises in India

Dept. of Commerce,SV University, Tirupati, AP

22nd – 23rd March, 2014

6. Creativity and innovation in management SKIM, SK University, Ananthapuramu, AP.

29-30, Nov, 2015

7. Service quality and customer relationship management practices in 21st century: Emerging issues and challenges

SV University, Tirupatii, AP. 6-7, Aug, 2016

Awards Received : --------

Professional Experience (membership in professional bodies) : - 2 –

1. All India Management Association

2. Indian Commerce Association

Administrative Experience : 1. Deputy Warden, SV University Men’s Hostels, 1990

2. Head, Dept. of Commerce, SV University, 2013-15.

MoU’s : -------

Annexure-I

Ongoing Projects:

Name of the

faculty

Project title Funding Agency Duration Amount

Prof. M.

Rajasekhar

Consumer

Behavior towards

higher education

in India – A

comparative study

between private

and public

universities

UGC

2008-10.

Rs. 70,000

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Completed Projects: -----

Name of the

faculty

Project title Funding Agency Duration Amount

Collaborative Projects: -----

Name of the

faculty

Project title Funding Agency Duration Amount

Annexure-II

Publications (first author, Co-author, Title of the paper, Journal Name, ISBN/ISSN No:,

year)

(Prof. Mamilla Rajasekhar)