Color Psychology

1

BLACK in Western Culture

Black is the color of authority and power

Black is fashionable

Black can also represent evil (Dracula or the villain)

2

WHITE in Western Culture

Brides wear white

White represents spring

White is a neutral color that goes with everything

White represents sterile or clean (hospital)

3

RED in Western Culture

Red is the most emotionally intense color

Red represents aggression

Clothing in red gets person noticed

Study shows that red cars are highly targeted by thieves

4

BLUE in Western Culture

Most popular color

Blue represents peace (Opposite of red)

Can be depressing and “cold”

Study shows people are more productive in blue rooms.

5

GREEN in Western Culture

Most popular decorating color

Calm and refreshing - found in nature

Middle ages - represented fertility

Hospitals use green in decor - relaxing

6

Yellow in Western Culture

Attention getting - Sunny

Symbolizes optimistic outlook

Symbolizes concentration - (yellow legal pad)

Hospital studies show that it speeds metabolism

7

PURPLE in Western Culture

Royalty

Luxury and wealth

Feminine

Rare in nature - can appear artificial (our of place)

8

BROWN in Western Culture

Solid and reliable

Can symbolize sadness

Mostly a “manly” color

Abundant in nature

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