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“Building your Brand from the Inside Out” Cell: 082 854 6854 | Tel: (012) 346 7209 | Fax: 086 647 2600

Ck 89/32152/23

PROFILE July 2012

Media Mosaics

Building your Brand from the Inside Out 2

INTRODUCTION

Media Mosaics offers a comprehensive range of strategic communication services. We combine our

knowledge of organisational development and change with creative concepts, quality media

production and communication management, to make any campaign work optimally. From research

and planning to the delivery of the last power tool – we synchronise all the parts to create powerful

results.

OUR MISSION

As a reliable business partner we assist in the development and establishment of brands by offering

customised communication services and products – from idea to results.

OUR VALUES

Authentic integrity

Ethical

We are honest, committed, trustworthy and dependable in the way we conduct our business with all

stakeholders of our company.

Enthusiasm

Emotional

We are driven by passion whilst providing creative solutions with energy. And to always having fun

whilst doing this!

Value adding relationships

Existential

We build and maintain wholesome relationships, with a strong personal touch, based on respect and

a deep-seated understanding of our clients’ needs and objectives and to ensure synergistic

partnerships with all our stakeholders.

Consistent Excellence

Cognitive

We follow streamlined end-to-end processes and consistently deliver products that adhere to the

highest quality standards. Solutions and proposals to clients will be well thought through and tailor-

made to each client’s specific needs so as to add maximum value.

Do the impossible!

Conative

We approach all challenges with a ‘can do’ attitude and will leave no stone unturned to deliver on our

clients’ needs.

OUR BUSINESS APPROACH

We build your company’s brand and reputation from the Inside Out. MediaMosaics developed

various business and communication models on which we base the development of our strategies and

have applied these with great success in the past.

We strongly believe that a company’s external brand, or reputation, is influenced by factors such as:

• Culture of the company, its people and their behaviour

• Products and services

• The environment

• Communication and marketing; and

• Unplanned messages

Media Mosaics


Our strength lies in the harnessing of internal communication to realign and focus people, culture and

behaviour to ultimately contribute positively to the company’s business objectives, but more

importantly – to contribute to the company’s reputation.

BRAND PERCEPTION MODELBRAND PERCEPTION MODELBRAND PERCEPTION MODELBRAND PERCEPTION MODEL

EMPLOYEE ENGAGEMENT MODEL

“These people that work for you are creative, loyal, energetic and innovative…except during the

eight hours each day that they work for you.”

Tom Peters, Tom Peters Co.

Employee engagement can be defined in a variety of ways: “Hearts and minds orientated to the

business”, “employees who think and act as business people”, “employees who say, stay and

strive”… Whichever way you want to say it, the two key ingredients of employee engagement are

intellectual connection and emotional commitment.

More important than the definition is what engagement actually looks like and the difference it

can make to any organisation. We believe that engagement should be described in terms of

behaviour. An engaged employee’s attention is focused, he participates, is productive,

committed, creative and most importantly - his behaviour is channelled.

In the employee egagement model, employees’ needs are based on four questions:

• ME What’s in it for me?

• US Am I part of a family?

• GROWTH Can I grow here?

• PURPOSE Why am I doing this?

Media Mosaics


Classified under each of these questions are specific elements that people value.

ME

• Acknowledgement

• Worth

• Balance

• Self-Identity

• Ownership

• Flexibility

• Fit

PURPOSE

• Direction

• Relevance

• Validation

GROWTH

• Challenge

• Invention

• Support

• Personal Development

US

• Dialogue

• Relationship-building

• Service

• Oneness

• Respect

• Equality

We base our internal communications development work on this model and focus our efforts on

leadership communication, innovation campaigns, organisational culture and strategic

communication.

It makes business sense.

Engaged employees = Engaged employees = Engaged employees = Engaged employees = EnhancedEnhancedEnhancedEnhanced performanceperformanceperformanceperformance

COMPANY STRUCTURE

Corporate

Communication

The Barefoot Contessa

Travel

The Barefoot Contessa

Events

Media Mosaics


SERVICES OFFERED PER DIVISION

Corporate Communication

Services

• Internal and External Communication Consultation.

• Development of strategic communication plans for projects or organisations as a whole.

• Development of communication programmes flowing from the strategy.

• Management of the implementation of communication programmes for organisations or

projects.

• Development and management of communication programmes in support of transformation

and large change initiatives.

• Development and management of IT related change management projects

• Conceptualisation of campaigns, programmes, events, products etc.

• Art Direction & Coordination

• Brand and Reputation management

• Communication research

• Facilitation

• Communication training and coaching of managers and communication staff

• Events Management

• Access to a strong network of specialists

• Social media management

• Copywriting

• Media liaison and publicity

• Photography

Products

• Media production

� Print design

� Web and digital media

� Video Productions

• Industrial Theatre

• The Communicating Leader Toolkit

The Barefoot Contessa Travel

The Barefoot Contessa Travel currently offers luxury barding/boating holidays on the waterways

of Europe as well as yachting trips all over the world.

The packages offered range from self-drive holidays on Europe’s many exquisite waterways, to

Media Mosaics


hiring a fully serviced yacht. Customised packages provide the traveller with the ideal

getaway virtually anywhere in the world and offers the corporate market the ideal

solution to incentive and break-away sessions.

The barding destinations include:

• France

• Italy

• Belgium

• Holland

• Germany

• England

• Scotland

• Ireland

The Barefoot Contessa Events

TBC Event Productions prides itself in creating unforgettable, innovative and creative events. For us it

is not about only creating an event, but all about creating an unforgettable experience.

We tap into a trusted, hand-picked selection of artists and entertainers that will contribute to the

enjoyment and ‘wow’ factor of every function and manage them on your behalf.

Types of Events

• Business breakfasts

• Conferences

• Educational Events

• Entertainment Events / concerts / music and cultural festivals

• External Product Launches

• Internal Product Launches

• Gala Events

• Employee Campaigns

• Private Functions

• Team Buildings & Break-Aways

• Celebratory Events

Services

Our services include the following:

• Event Conceptualisation and Theme development

• Creative development

• Venue selection and management

• Guest lists , invitations, RSVP’s

• Décor and ambiance creation

• Food and Beverage

• Entertainment

• Event management

• Technical requirements

Media Mosaics


• Graphic design and media production

• Gifts

• Car hire

• Flights

• Accommodation

• Media liaison and publicity

Our annual Decadence Celebration is fast becoming one of the most popular events in Pretoria. Visit

our website for pictures and more about last year’s function.

AWARDS

• Best Campaign – World Mail Awards – SAPO Code of Ethical Conduct Awareness Campaign

• Finalist in the SA Publications Board Awards – MultiChoice Employee report

WHAT DIFFERENTIATES US?

� We provide a integrated communication solution. We can manage a campaign from its inception

to the delivery of the last part. Clients don’t have to work with different suppliers and struggle to

coordinate all the efforts.

� Combining OD principles with communication expertise and media production we provide a

total communication service.

� We pride ourselves on the development of original and creative concepts.

� We believe in building strong and trusting relationships with our clients.

� Whatever needs to be done – we will deliver.

OUR TRACK RECORD

The Media Mosaics team has worked with an extensive and diverse range of clients. Herewith a short

synopsis of some of our projects:

South African Post Office

250% improvement in employees reporting crime…

Awarded Best Campaign at the international “World Mail Awards”. Category: Security

The client wanted to internalise their Code of Ethical Conduct with employees through a Crime

Awareness Campaign. This huge and exciting venture involved the development of a communications

plan and the implementation of a vast array of communication media. The core was the development

of an industrial theatre road show that visited the major mail centres around the country. Supporting

the communication theatre production, a variety of creative print and digital media, promotional

items and videos were developed. Products were distributed to more than two thousand outlets (24

000 employees) around South Africa.

Media provided:

� Communication strategy and plan

� Campaign brand and identity

� A 45-minute Industrial Theatre Road Show was performed for audiences up to 1500 people. It

was complimented by exhibition stands and caricature cut outs, presentations, local choirs and

catering to all attendees. Videos were produced for training and presentations to employees who

couldn’t attend.

Media Mosaics


� Campaign introductory live broadcast to branches all over the country

� A Cartoon character symbolising the company’s role within the campaign, applied to all campaign

related media.

� Introductory brochure in the form of a megaphone

� Customised notice boards that were utilised in more than 2000 outlets. The boards were

maintained by distributing monthly information packs providing the material to be displayed to

specified managers. Elements included a theme of the week, motivational slogans, feedback on

questions from employees, a letter from the CEO, progress on “The Letter” campaign.

� “The Letter”: An informal survey to test the effectiveness of the postal service in terms of time

and reliability. The letter had to reach X amount of destinations within a record time without

getting lost, stolen or damaged. After successful completion of the project it was framed and

handed over to the CEO at the last road show.

� To aid awareness amongst employees, customised campaign tea bags were produced conveying

messages relating to the Code of Conduct. These were distributed to the tearooms at all outlets

to make the most of the culture of 11 o’clock tea.

� A Photo Comic Book of the industrial theatre was

produced in English and Zulu to enforce the

message of the theatre.

� 24 000 material Shopping Bags were

manufactured as end year gifts to all employees.

These were specially packaged with a 2004

calendar and Christmas card and distributed to all

outlets.

� Campaign T-shirts were produced for campaign

team members

� Campaign key rings promoted the toll-free

number to report crime. A call centre was set up

to deal with any questions, queries, crime issues

etc.

� Training videos

Although this campaign addressed very serious issues such as negative behaviour, fraud, corruption,

theft and mal-administration, our aim was to reach the campaign objectives in a light, fun and

humoristic manner. Employees were given something that they could relate to and understand and

the human element featured strongly.

The focus was on the individual having to make the change within himself before there could be a

change in organisational culture. People were motivated to do self-exploration and question their

behaviour and its impact on colleagues and their work environment. Employees were also shown how

important their contributions were for the success of the organisation, however small it might be.

Project Duration: 6 months

Contact person: Carien Venter

Strategic Planning SAPO

(012) 4017692

082 495 8097

Sasol Polymers

Project: Values@Work

Media Mosaics facilitated the development and implementation of a change communications

strategy and plan for the Values@work campaign at Sasol Polymers. This campaign had to create

awareness, understanding and buy-in amongst all employees into the Sasol values. Specific

behaviours were identified for each value which had to be entrenched in the every day life of the

employees. The approach was to get people involved and excited about the project. Media Mosaics

facilitated the process from planning to implementation, guiding the project team for a period of

three years.

Media Mosaics


Media & communication services included:

• A Change management communications strategy

• Facilitation and ongoing consultation

• Project management

• Yearly Awards Function /event management

• Customised notice boards

• Banners, signage, exhibition stands

• Competitions

• Web site

• Awards & Gifts

• Incentive programmes and supporting material

• Poster series

• Cartoons

• Newsletters and other print media

• Values workshops for all employees

The campaign entered the next phase called Values@Heart, in 2005,

focused on making the values an undeniable part of the Polymers culture,

but also non-negotiable for each employee personally. Media Mosaics is currently assisting the

company with the role-out of the campaign, focusing on management’s role as communicators and

champions of values.

Project Duration: 6 Years

Contact Person: Francois du Toit

Project Leader phase 1

082 903 5567

Marius Terblanche

Project Leader phase 2

082 691 6724

Values in Synergy

The Values@Heart project partners with other initiatives within the Sasol Polymers PP to ensure

synergy between all. One of the shared projects was a PP Soccer day for employees and their families,

with the aim to create awareness amongst a wide variety of employees of the Values and Syngergy

projects.

Company history book

Media Mosaics are currently overseeing the writing and production of a coffee table book about the

history of Sasol Polymers.

Leadership Communication

As a result of the Values@Heart project, senior management pledged to become more practical in

their role as Values champions. One of the focus areas was identified as communication. We are

currently developing aids to help management enhance their communication effectiveness.

Project: Fit for Change

To show Management’s support of a new HR initiative, a motivational video was produced, targeting

employees. Management was conveyed as being fit and ready for change with vivid images and

powerful music to create a dynamic effect.

Sasol Technology

Media Mosaics has played an active part in the development and support of communication for

various projects within different divisions of this company. These include:

Media Mosaics


Project Traction

Media Mosaics developed and implemented a communication and marketing campaign for a Project

Management training programme for all engineers. Working closely with the project team, Media

Mosaics had to ensure acceptance and support for the project. Media produced included training

videos, marketing and course material, multimedia presentations, events and a customised training

board game.

Communication in Action (CIA)

A project aimed at developing and empowering secretaries to play an active role in the improvement

of communication within the company. The secretaries received training in Basic Corporate

Communication and Communication Project Management, Creativity and Positive Power and

Influence. The project started with a Situational Analysis of

communication within the company, after which key focus areas were

identified and specific objectives defined. This lead to the

development of customised training to address the most burning

needs, ensuring skills development that would be the most beneficial

for the company. The CIA is today an independent group of

individuals making a difference in communication at all levels within

the company.

Information Management (IM) new business strategy

After a restructuring exercise, Media Mosaics assisted a newly formed

communication team (made up of people out of a variety of

functions) with the development and implementation of a

communications plan to manage the change within the division. This

was combined with practical training to empower the group to be

independent in the creation of communication initiatives in the

future.

The group received training in Communication Research,

Communication Project Management and Best Practices in

Communication. Media Mosaics also produced various media for this

group.

Work, Life & Beyond

This campaign was developed in support of an HR Wellness initiative.

A comprehensive campaign was developed to launch the project,

create awareness and encourage attendance of the training

programmes. Media included training material, a Multimedia DVD,

video, PowerPoint presentations, brochures, promotional posters,

teasers etc.

The programme was very well received and additional launch events

had to be scheduled to accommodate a greater number of

interested employees than originally anticipated. The programmes

are currently being implemented in the company and courses are

fully booked four months in advance.

Balanced Scorecard

Media Mosaics developed the concept, communications plan and

media for this project which is currently running within the Sasol

Technology environment. The overall aim of the project is to inform

and motivate employees to actively work towards reaching company objectives.

Contact Person: Karin Kleynhans (Communications Manager)

083 948 1226

Media Mosaics


Corporate Governance

An awareness campaign was launched recently to communicate the essence of Corporate

Governance in a simple manner, providing the bigger picture of what this management tool means to

the company. The aim is to minimise resistance and gain support from all employees.

Best in Class campaign - Cost Engineering

Currently underway, this campaign aims to motivate employees of the Cost Engineering division to

reach a divisional goal by the end of the year. Media Mosaics conceptualised and produced the media

for the campaign which included team-building games, posters, desk calendars, PowerPoint

presentations and promotional items.

Contact Person: Kevin Mattheys

Cost Engineering

MultiChoice Africa

Media Mosaics began working with MultiChoice in 2004 and developed and implemented a number

of their exciting internal communication campaigns. The most interesting projects were:

Corporate Governance Awareness Campaign (Maximise Performance - Minimise risk)

MultiChoice Africa is committed to adhering to the King II and Sarbanes Oxley reports. They expressed

the desire to be the forerunners in the implementation of Corporate Governance policies within the

Naspers Group under which they operate. In order to ensure that the message of Corporate

Governance was made available to all the employees, an extensive campaign was launched

throughout the entire organization. The aim of the campaign was to create awareness of Corporate

Governance in general and buy-in to the 8 important elements of effective Corporate Governance.

Media Mosaics developed a campaign around a fictional character, an adventurer called “Max” who

was employed by MultiChoice to discover the meaning of Corporate Governance. Through Max and

his quest, employees were encouraged to embark on their own personal journey to discover the

meaning of Corporate Governance.

Media used:

• Industrial Theatre was used to launch the campaign and to introduce employees to Max and the

8 core messages around Corporate Governance.

• Diary - Employees were given their own Corporate Governance diary for 2005 which contained

Max’s diary entries as he progressed on his journey to discover Corporate Governance. Reference

material on the King II report was included in the back of the diary.

• Competitions - A risk competition invited employees to identify risks within their department and

submit them together with a solution to management.

Media Mosaics


• The second competition, the lucky draw, invited employees to collect 8 tokens that represented

the 8 core corporate governance messages. These tokens needed to be stuck on a postcard in

their diaries and handed in. A prize was handed out to the first employee whose name was drawn

with all 8 tokens.

• Gifts - Together with their tokens, each employee received a small gift reinforcing the core

message of the week. For example, for the message of Social responsibility, each employee

received their Social responsibility token together with an aids “love letter”.

• Website and banner ads - A Corporate Governance website was developed and posted on

Multichoice’s intranet. The website contained the 8 core messages which were updated weekly,

general information about the campaign, Max’s story as well as the King II reference material.

• Poster campaign and foyer display - A huge poster was displayed within MultiChoice’s foyer for

the duration of the campaign. Max’s treasure chest was placed underneath the foyer poster. This

chest was used to collect feedback about the campaign as well as collect employees’ entries for

the risk and lucky draw competitions. Posters were also distributed throughout the building.

These posters changed weekly to communicate the relevant core message.

• Media Mosaics was also responsible for the concept development, design and printing of

Corporate Governance files for middle management and a glossary file explaining MultiChoice

terminology.

Employee Report 2004

Media Mosaics developed the concept, design and printing of MultiChoice’s annual employee report.

The idea of the report was based on the “Hello”, a glossy tabloid magazine. The aim was to showcase

employees as the true celebrities and stars of MultiChoice. The report was a huge success and

exceptionally well received by all the employees. The report was also entered into the 2005 Gold Quill

Awards for creative communication.

Vision and Mission: You’re part of the Picture campaign

When MultiChoice launched a new Vision and Mission, Media Mosaics was

appointed to develop a campaign to help employees internalise and buy-in

to these strategic guidelines.

The concept of the campaign was based on the idea that each employee is

important, has a definite role to play and a very specific fit into the total

plan of the company. The campaign was built around a “Picture Book” that

would be populated over a few months through information sessions lead

by management. The Picture book was developed as a workbook conveying

the total picture of MultiChoice, including the vision, mission, strategy,

values, divisional objectives and even personal visions of employees for the

company. Each manager would have discussion sessions with their team to

encourage participation and understanding. Managers would receive

communication toolkits containing briefing sheets as well as the tools and handouts that they would

require.

Finalist in the SA Publication Board Awards,

category: employee reports

Media Mosaics


Department of Social Development:

Home Based Community Care (HCBC)

The objective of this project was the improvement of effective

service delivery by HCBC caregivers, managers and supervisors

working at all levels within the community.

A Multi-media training DVD was developed, combining video,

animation and e-training in a user-friendly and fun package.

It was supported and packaged within a hard copy Manual with

checklists, tools and tips.

Aquarius Platinum

Strategic Communication Planning, development and implementation

including a variety of projects and products ranging from Multimedia

presentations to Management Communication Training

First National Bank

Call Centre Communication

Media Mosaics is currently aiding the FNB Call Centre with the development of marketing material,

targeting visitors and employees. This includes an interactive game for employees to learn more

about their environment.

Natref

Amongst supporting media, Media Mosaics produced a video of the Natref “Vision” that was shown

at a launch event, showcasing the new strategic focus of the company to all its employees. The aim

was to inform, inspire, motivate and instil a feeling of pride amongst the people while recognising

themselves the possibilities within their reach.

Schümann Sasol / Sasol Wax

Leopard Project Change Initiative

As part of the Leopard Project, Media Mosaics assisted this project team with the development and

implementation of a communications plan for the new strategic direction they were taking. Amongst

others this included a video of the company’s “Vision”, print media, cartoon poster series, newsletters

and corporate clothing.

Marketing video

This video was distributed on CD to all international agents as a marketing tool.

Training: Communication Project Management

Development a Communications Strategy for the PR Team.

Contact Person: Ronel Dicks

Communications Manager

083 633 4501

Media Mosaics


OUR CLIENT BASE

Media Mosaics


OUR TEAM

Media Mosaics works with a wide and diverse range of specialised service providers, each an expert

in their own field who provide a unique and dynamic component to the overall success of the

company.

Mareli Wassenaar

Chief Executive Officer, Consultant, Project Manager

Mareli obtained a BA Communications degree, majoring in Industrial Communication and French.

After living in France for a year, she worked for the Embassy of Tunisia, assisting with the

establishment of the mission in South Africa. Since then she held various positions in the film and

television industry, mostly as production manager and director. During this time Mareli attended the

Cannes International Television Market as company representative.

Having always had an interest and affinity towards media as an influencing tool, Mareli grabbed the

opportunity to combine it with organisational development and corporate communication. Her

passion lies with internal communications – making a real difference in the lives of people. She has

produced and managed campaigns for the South African Post Office, Sasol Polymers, MultiChoice,

Sasol Technology, Aquarius and various other clients.

For the eight years Mareli has been managing and promoting Media Mosaics and now fills this role for

Media Mosaics. She is also the past chapter president for the IABC’s (International Association of

Business Communicators) regional chapter.

Phoebe Frazer

Office Manager

Phoebe has a wealth of management and sourcing experience, gained from a career in imports and

exports and in the IT environment. During recent years she helped implement communication

projects as a team member of Media Mosaics. Phoebe also takes care of the administration and

financial side of the business.

Her professionalism and ability to build good working relations internally and externally combined

with her experience, equips her to make valuable contributions to the company.

Josias Moleele

Script-writer, Director and Actor

Josias obtained a National Diploma and a Btech in Drama from Pretoria Technikon.

He worked for 2 years as a Junior Lecturer at the Technikon specialising in acting as well as script–

writing. Since then Josias has been extensively involved in script–writing for industrial theatre,

including the following clients: Radio Active (written and produced), South African Post Office,

Richards Bay Minerals, Generations Party, Phat Joe Launch, South African National Defence Force

(Wrote campaign for “Masibambi Sane”), Temba Bank.

Josias has written and directed numerous theatre productions such as:

o Call us crazy (A production which won the 1996 Vita awards as well as the

award for best comedy production at the 2000 Vita awards)

o Grahamstown and Klein Karoo Productions

He has also acted in the TV series Brothers, Egoli and a Standard bank commercial. Josias Moleele is a

core facilitator of the Active Communicating workshops.

Media Mosaics


Jacques & Lean Coetzer

Multimedia & Video Production

Jacques Coetzer completed a BA Fine Art degree at the University of Pretoria in 1990 and studied New

Media at Media-GN in Groningen, The Netherlands in 1997. In partnership with his wife, Lean

Coetzer, he has been involved in multimedia and Media Art since 1994.

The Coetzers specialise in digital videography, editing and projection, 2D animation and illustration,

interactive multimedia design.

They have done numerous projects for:

The Development Bank of South Africa, The Independent Electoral Commission, University of South

Africa, The Agricultural Research Council of South Africa, Thawte Verisign, Daimler-Benz South Africa,

Siemens South Africa, Siemens Brazil and Siemens Germany.

Lizl Meyer

Art Director & Graphic Designer

Lizl has a National Diploma in Graphic Design from the Pretoria Technikon. She has an exceptional

talent for design and excels in translating a brief into something beautiful, workable and enticing. Her

passion for design drives her to be involved, hands-on with various projects. She has 16 years

experience at all levels of the design, production and printing industry. Lizl is a major asset to

MediaMosaics.

CONTACT AND ADMINISTRATIVE DETAIL

Company name: Media Mosaics cc

Physical Address: 274 Waterkloof Ave

Brooklyn, Pretoria

Telephone no: (012) 346 7209

082 854 6854 (Mareli)

Fax no: 0866 472 600

E-mail: [email protected]

C.C. Registration no: 89/32152/23

VAT Registration no: 4380157703

Postal Address: Media Mosaics c.c.

P.O. Box 12975

Hatfield

Pretoria

0028

Contact person Mareli Wassenaar

082 854 6854

[email protected]

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