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    (: Dell Inc.)

    , , 63,000

    .. 1984[1] "PC's [sic]

    Limited" 1,000

    (Turbo PC).. 1985 - "Dell Computer Corporation" .. 1988

    .. 1999

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    y OptiPlex - y Dimension - y Lattitude - y Inspiron - y Vostro -

    Inspiron

    y Precision - y PowerEdge - y XPS - y Axim - y Dell Digital Jukebox - y

    Dell

    Dell

    (Business Model)

    make-to-stock Dell

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    make-to-order

    Dell

    make-to-order

    Dell

    ()

    Dell Dell

    Dell

    Dell

    Dell

    Dell Dell

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    Dell

    Dell

    Dell

    IBM

    Compaq ( HP)

    2-3

    41

    5

    Intel Microsoft

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    Dell

    Dell

    http://article.kcnbrand.com/business-finance-

    managment/entreprenuership/5715

    500

    500

    (Fortune)

    (Time

    Inc.)

    (Fortune)

    (Gross

    Revenue) 2498

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    55

    Fortune 500, Fortune 1000,

    Fortune Global 500, Fortune 100 Best Companies To

    Work For, Fortune Amreica s Most Admired Companies,

    Fortune Global Most Admired Company

    http://www.ryt9.com/s/expd/586867

    2554

    25 2549 11.43 .

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    10,000

    2554

    (networked storage systems)

    "

    ()

    "

    "

    10 (mid-tier)

    Dell |

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    EMC 10,000

    34,000

    Dell | EMC

    http://www.thaipr.net/nc/readnews.aspx?newsid=74FCF

    02F6917EE7D357B29327E73B3D8

    Dell has been recognized by numerous publications and

    multicultural groups for its diversity efforts.

    2010y Diversity MBA Magazine's Top 100 Diverse Executive

    & Emerging Leaders

    Curtis Campbell, a product manager for the Dell

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    OptiPlex line and a member of the Building Relationships

    in Diverse Group Environments or the BRIDGE employee

    resource group, was named to Diversity MBA Magazines

    list of Top 100 under 50 Diverse Executive & EmergingLeaders list for 2010.

    y DiversityInc's 25 Noteworthy CompaniesDell was named to DiversityInc's list of 25 Noteworthy

    Companies, and noted for "...significant strides in creating

    an inclusive workplace and in supplier diversity."

    Companies were named to the list based on DiversityInc'sevaluation of CEO commitment, human capital, corporate

    and organizational communications, and supplier

    diversity. This is the third year for Dell to be named to this

    list.

    y ConnectMoms, momcaf and Lisa MartinInternational 2010 Progressive Employers

    (Canada)

    Dell Canada was named to the 2010 Progressive

    Employers of Canada list by ConnectMoms, momcaf and

    Lisa Martin International. Dell was recognized for its

    flexible working options, employees' benefits and

    environmental awareness programs.

    y Great Place to Work Institute, Inc. Top 50Companies (Mexico)

    For the second year in a row, Dell Mexico was included in

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    the top 50 list of companies based on credibility, pride,

    camaraderie, fairness and respect.

    y Apertura Magazine's Great Places to Work List

    (Argentina)Apertura Magazine ranked Dell second on its list of great

    places to work, moving the company up a spot from its

    third place ranking in 2009.

    y Network and Affinity Leadership Congress 2010Above and Beyond Award

    aDellante, the Dell employee resource group for Hispanicemployees, was recognized by the Network and Affinity

    Leadership Congress for its support of Dell business goals.

    y Woman Engineer Magazine's Top 50 EmployersDell ranked 15th on the 19th Annual Top 50 Employers list

    in Woman Engineer Magazine.

    y Minority Engineer Magazine's Top 50 EmployersDell ranked 46th on the 18th Annual Top 50 Employers list

    in Minority Engineer Magazine.

    y Corporate Responsibility Magazine's 100 BestCorporate Citizens

    Corporate Responsibility Magazine announced its 100 Best

    Corporate Citizens for 2010, and Dell was included among

    the prestigious corporations on this list.

    2009

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    y Working Mother Magazine's 100 Best CompaniesWorking Mother Magazine named Dell to its 100 Best

    Companies list for the second time in 2009.

    y Leadership Education for Asian Pacifics, Inc. 2009Corporate Governance Survey

    Dell was highlighted in the Leadership Education for Asian

    Pacifics, Inc. report, which unveils the findings of its 2009

    Corporate Governance survey.

    y AFAQ Professional Equality Label from the AFNORGroupDell France received the AFAQ Professional Equality

    Label from the AFNOR Group, a France-based international

    standardization and certification organization, for a second

    time.

    y U.K. Times Top 50 Companies Where Women Wantto Work

    For the third consecutive year, Dell ranked in the U.K.

    Times newspapers annual report of the top 50 companies

    where women want to work.

    y The Slovak Ministry of Labor and Social Affairs'Family-Friendly Employer Prize

    In 2009, Dell in Slovakia won the prestigious Family-

    Friendly Employer prize, awarded by the Slovak Ministry of

    Labor and Social Affairs, for the third time.

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    y The Johnnetta B. Cole Global Diversity & InclusionInstitute Award

    Thurmond Woodard, former chief diversity officer for Dell,

    was inducted as the first member practitioner into theJohnnetta B. Cole Global Diversity & Inclusion

    Institute. Woodard received the award posthumously in

    recognition of his highly successful career as a diversity

    and inclusion executive, and for his contributions to the

    development and support of the next generation of

    diversity practitioners.y Poder Enterprise Magazine's Tops 50 Companies

    Dell made the annual Top 50 Companies list in Poder

    EnterpriseMagazine.

    y Savoy Professional Magazine's Top 100 Companiesto Work For

    Dell made the Savoy Professional Magazine's list of Top

    100 Companies to Work for in 2009.

    y DiversityInc's 25 Noteworthy Companies ListDell has been named to the DiversityInc's 25 Noteworthy

    Companies list.

    2008

    y America's Top Corporations for Women's BusinessEnterprises

    Dell has been selected as one ofAmericas Top

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    Corporations for Womens Business Enterprises (WBEs) for

    2008.

    y HRC Foundation Corporate Equality Index and Best

    Places to Work SurveyThe Human Rights Campaign Foundation, the educational

    arm of the nation's largest advocacy group for gay,

    lesbian, bisexual and transgender Americans, has

    awarded a 100 percent score to Dell on the Corporate

    Equality Index and Best Places to Work Survey. This is the

    fifth year in a row Dell has received a 100 percent score.y Reader's Choice for Best Diversity Company

    Dell was given the Readers' Choice Award for Best

    Diversity Company by Diversity/Careers in Engineering &

    Information TechnologyMagazine.

    y Slovak Ministry of Labor and Social Affairs' Family-Friendly Employer Award

    The Slovak Ministry of Labor and Social Affairs recognized

    Dell Slovakia with the Family-Friendly Award for its efforts

    to facilitate work/life balance. This prize is the most

    significant recognition of its kind in Slovakia.

    y IMAGE Professional Woman of the Year AwardMarie Moynihan, director of human resources for Dell

    Europe, Middle East and Africa (EMEA), was given

    the IMAGE Professional Woman of the Year Award. The

    award honors and recognizes outstanding achievements

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    of business women. IMAGE is the number one magazine

    for women in Ireland.

    y BlackBerry Technology's Best Female Mentor 2008

    AwardKate Bishop, director of human resources for Dell EMEA,

    was named as the Best Female Mentor 2008 in the

    BlackBerry Technology Awards for Women for her work

    in helping women advance their careers.

    y DiversityInc's Top 10 Companies for SupplierDiversityDell was named to the DiversityInc Top 10 Companies for

    Supplier Diversity.

    y AFAQ Professional Equality Label from the AFNORGroup

    Dell France was the first IT company in France to receive

    the AFAQ Professional Equality Label from the AFNOR

    Group.

    y DiversityBusiness.com's Top 50 Companies forMulticultural Business Opportunities

    Dell was ranked second by DiversityBusiness.com in its

    annual survey of Top 50 Companies for Multicultural

    Business Opportunities. For the second year in a row, Dell

    is the highest ranked technology company on the list.

    y Women's Business Council-SouthWest CorporateRising Star Award

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    Dell received the Corporate Rising Star award from the

    Womens Business Council-Southwest for its commitment

    to supplier diversity. Dell was also cited for its strategy

    in developing its supply chain.

    2007

    y Working Mother Magazine's Top 20 "Green"Companies

    Dell was named as one of the Top 20 "Green" Companies

    in the United States. Working Mother Magazine's listrecognizes companies that demonstrate inspiring

    innovation from the ingredients and creative packaging

    they use to how they build their facilities and run their

    manufacturing plants. Companies whose progressive

    thinking, inventive policies and pioneering spirit are

    helping to make the world a greener, cleaner place for our

    children.

    y Diversity/Careers in Engineering & InformationTechnology Magazine's Best Diversity Company

    Award

    Dell was recognized by readers ofDiversity/Careers in

    Engineering & Information Technology Magazine as

    the Best Diversity Company for its support of minorities

    and women, attention to the work/life balance and

    commitment to supplier diversity.

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    y Latin Business Magazine's Fourth Annual CorporateDiversity Honor Roll

    Dell was once again listed in the magazine's Fourth Annual

    Corporate Diversity Honor Roll. the list recognizes U.S.companies that offer equal opportunities for the nation's

    minority communities, particularly Hispanics.

    Awards Received Prior to 2007

    y U.S. Secretary of Labor's Opportunity AwardDell was honored with the 2005 Secretary of Labor's

    Opportunity Award. This is the highest award given by theU.S. Department of Labor to federal contractors for their

    voluntary diversity efforts.

    y Financial Times Newspaper's World's MostRespected Companies

    In 2005, the Financial Times newspaper ranked Dell 11th

    overall among the world's most respected companies andfourth overall among the world's most respected IT

    companies.

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    y Fortune Magazine's America's Most AdmiredCompanies

    Dell was third worldwide in Fortune Magazine's America's

    Most Admired Companies in 2005.y Barron's List of Most-Respected Global Corporations

    Dell was listed seventh in Barrons List of Most-Respected

    Global Corporations in 2005.

    y Business Ethics Magazine's 100 Best CorporateCitizens

    In 2005, Dell was named in Business Ethics Magazines100 Best Corporate Citizens list.

    y Fortune Magazine's 100 Most Desirable MBAEmployers

    In 2005, FortuneMagazine included Dell in its 100 Most

    Desirable MBA Employers list.

    y UNCF's Frederick D. Patterson AwardIn 2004, the United Negro College Fund awarded Michael

    Dell the Frederick D. Patterson Award.

    http://content.dell.com/us/en/corp/d/corp-comm/diversity-

    awards.aspx

    y 2000 Dell PCs PCs

    Workstation Dell

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    2 Dell

    500

    Standard & Poors

    Index 1990-1999 Dell

    300

    Dell

    http://y29.wikidot.com/scribe-book11-part2-case-dell-and-

    ibm

    y small business excellence award international organizations

    International organizations have partnered with Dell incalling for entries in a competition for the 2009 Small BusinessExcellence Award. Applications opened globally 2 February.Companies headquartered in any of thirteen countries areeligible to apply. In alphabetical order the countries are:Australia, Brazil, Canada, China, France, Germany, India, Italy,

    Japan, Mexico, Spain, United Kingdom, and United States.

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    http://www.itexaminer.com/dell-rewards-small-businesses.aspx

    y E6510 Margaux PP30LA

    FCC

    Compal combo card E6410

    Rothschild PP27LA

    American certification

    committee

    4,600 mAhhttp://notebookspec.com/web/?p=19962

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    y ISO 9001: 2008

    Installing a Quality Management System

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    http://www.dellelevators.net/D557/iso_certificatequality_policy.html