profitable growth smb and mid-market! - cisco · profitable growth smb and mid-market! ... digitize...
TRANSCRIPT
• The Opportunity
• Cisco’s GTM and Focus Areas
• Top 4 Solution Plays
• Rebate, Reward, Recognition
• Case Studies
• Call to Action
Agenda
Digital adoption is on an exponential scale
ISV’s/Start-Ups
Transport
Retail
Property
Aged Care
Education
Cisco’s FY’16 GTM
Market Opportunity = $1.8B
Goal: Capture market share through consistent double digit growth
Mid-Market
Market Opportunity = $600M
Larger Accounts/Existing Wallet – High Touch
Sub-segmentation
Geo and Wallet based
Verticals
Business outcomes
SMB
Market Opportunity = $900M
Large Whitespace TAM and SMB – Low Touch
17K Customers
Incumbent Accounts
9K Customers
Competitive Accounts
Partner Led, Cloud, Solution Offers, Marketing
1M
Small Accounts
Solution Plays and Offers
Digitize with Networking
Wireless – New Access
All in One Branch
Meraki Cloud Managed
Collaboration Meets Cloud
UC & Collaboration
Contact Centre
Video Everywhere
Win Big in DC
UCS Mini
Win the SDN Battle
Hybrid Cloud
Sizzling Security
New NGFW
AMP Everywhere
Secure Everything
Ready collaterals & positioning
Offers and bundles for customers
and partners
Earn Incentives via Commercial Xcelerate
Enablement to Partner+ &
Distributors
Profitability Programs
Fast Track
Front-End Discounts
Deal Registration
Preferential Pricing
Partner Plus
Rebate, Campaigns, Winners Circle
Va
lue in
cen
tive
Pro
gra
m (V
IP)