program review recommendation #54 regional coordination

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Program Review Recommendation #54 Regional Coordination

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Program Review

Recommendation #54

Regional Coordination

EMPLOYEE INPUT REQUESTED (2001)

Organizational self diagnosticsWhat’s working

What’s not

INPUT CATEGORIZED INTO 68 ITEMS

Regional coordination was #54 of 68

#54 SHOWED WEAKNESSES

Poor internal NOAA coordination

Ignorance of NOAA activities in given area

No routine coordination between programsBetween lines

No regional NOAA coordination standards

RESULTS OF POOR COMMUNICATION

Missed outreach events and opportunities

Duplication of efforts in same geographic areaSimilar events

One constituent contact when another could be better

PILOT PROGRAM AREAS SELECTED

Tampa Bay Seattle-Tacoma

San Francisco Ann-ArborDetroit

Hawaii

BENEFITS OF REGIONAL FOCUS

One unified NOAA face to public

Improve responsiveness to constituents

Eliminate duplication of effort across line offices

Stronger regional projects through cross-line office collaboration

Make public access to NOAA’s services easier

GOALS

Improve intra-line office coordinationIdentify line office reps named to regional coordination groupIdentify issues and programs benefiting from coordinationMeet quarterly

Share news and issuesIncrease employee awareness of regional activities

Electronic, newsletters, open houseEncourage employees to learn appropriate office contacts

Publish these namesEncourage networking between line offices

Open houses, outreach, advertised events

Develop and enhance NOAA’s corporate imageBuild public awareness of NOAA activities in regionPresent one NOAA face to public

Press, outreach, external relations

Bring other line office information into presentations, booth displays, handoutsInvite other line offices to participate in outreachFind other ways to enhance quality of science, service, and stewardship

GOALS

WHAT DO I DO? WHEN IS IT DUE?

Form a regional coordination structureComprised of line office reps

Permanent or rotational regional coordinator to chair committee

Identify steps to improve employee coordination and awareness of “all” regional line activity

Develop concepts for a regional website or web newsletterModel after AccessNOAA

Develop a draft action plan of potential cross-line office activities in FY03

Make a line office contact and service master directory in regionCreates NOAA “one-stop shopping”

Provide short progress report or briefing to NOAA Administrator’s #54 designee by May 30, 2003

WIN-WIN SCENARIO

Employees are empowered by being in the know

NOAA benefits from empowered employees and can better respond and communicate to constituents

NOAA shows a unified face to public

Public has faster, greater access to NOAA’s information

WHAT CAN WE DO?

Develop metrics to measure success?

How critical are public information officers in these locations?

Cost of coordination decreases exponentially by efficiency of coordination?

OAR Hot-Items electronic communication?