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  • An International Conference jointly organized by

    The Whole Grains Council and Oldways

    November 9-11, 2014 • Boston, MA

    Program Schedule

    Speaker Roster and Abstracts

    Breaking Barriers & Busting Myths

    Making Whole Grains Even Healthier

    Gluten & Celiac: What are the Facts?

    WGC & The Whole Grain Stamp

    Oldways Programs: Health Through Heritage

    Acknowledgements and Sponsors

  • PDFs and videos of most presentations will be available for downloading at WholeGrainsCouncil.org/attend-our-conference sometime in December

    Program Schedule

  • Whole Grains:

    Breaking Barriers

    An International Conference on Health Benefits, Culinary Choices, and Consumer Behavior

    November 9-11, 2014

    Hyatt Boston Harbor • Boston, MA

    Jointly organized by Oldways • Whole Grains Council

    ________________________________________________________

    Program and Schedule of Activities

    Sunday, November 9

    Session I, 4:00 – 8:00 Whole Grain Attitudes and Trends

    Session Moderator: Sara Baer-Sinnott

    2:00-4:00 Registration and Exhibits 4:00-4:20 Welcome and Opening Remarks Sara Baer-Sinnott President, Oldways Cynthia Harriman Director of Food and Nutrition Strategies, Oldways / Whole Grains Council

  • 4:20-4:50 Whole Grain Trends and Consumer Attitudes June Jo Lee VP of Strategic Insights, The Hartman Group 4:50-5:00 Nudging Restaurants and Diners toward Healthier Choices Erica Bohm VP & Director of Strategic Partnerships, Healthy Dining Finder 5:00-6:00 If You Menu It, They Will Come – Farm to Table Panel Martha Rose Shulman, Author & NY Times Columnist (Moderator) Jason Bond, Chef, Bondir Barry Maiden, Chef, Hungry Mother Ana Sortun, Chef, Oleana Liz L’Etoile, Director of Sales & Marketing, Four Star Farms 6:00-8:00 Kickoff Reception “Puttin’ on the Glitz”

    On Your Own Whole Grains Dine-Around in local restaurants

    ________________________________________________________

    Monday, November 10

    Session II, 7:30 – 1:30 Celiac, Gluten Intolerance and

    the “No Grain” Movement Session Moderator: Cynthia Harriman

    7:30-8:30 Continental Breakfast and Exhibits 8:30-9:30 Why are Celiac Disease & Gluten Sensitivity on the Rise? Alessio Fasano, MD Director, Center for Celiac Research, MassGeneral Hospital for Children 9:30-10:00 Rooting out Fiction to See the Facts of Today’s Wheat Brett Carver, PhD Regents Professor, Oklahoma State University

  • 10:00-10:30 Coffee break with Exhibits and Networking 10:30-11:00 Popular Nutrition Writing & the Pitfalls of Pseudoscience James Hamblin, MD Senior Editor, The Atlantic 11:00-11:30 What Did Paleo Man Really Eat? David Katz, MD, MPH, FACPM, FACP Founding Director, Yale University Prevention Research Center 11:30-12:00 Health Limitations of Gluten-Free and Grain-Free Diets Pamela Cureton, RD, LDN Clinical/Research Dietitian, Center for Celiac Research, MassGeneral

    Hospital for Children

    12:00-1:00 New England Harvest Lunch with Whole Grains

    Session III, 1:00 – 7:00 Choosing Healthy Carbs

    Session Moderator: Sara Baer-Sinnott

    1:00-1:40 Glycemic Impact: Eat the Right Carbs, not “No Carbs” Furio Brighenti, DrPH Professor & Chair of Human Nutrition, University of Parma 1:40-2:10 Health Benefits of Whole Grains and the Role of Intact Grains Nicola McKeown, PhD Director of the Nutritional Epidemiology Program, Jean Mayer USDA Human

    Nutrition Research Center on Aging at Tufts University 2:10-2:40 Making Wheat Technically Gluten-Free: New Research in

    Sourdough Fermentation Marco Gobbetti, PhD Full Professor of Food Microbiology, University of Bari Aldo Moro

  • 2:40-3:10 Coffee break with Exhibits and Networking 3:10-3:40 Sprouted Grain Flour: The Next Frontier Peter Reinhart, CCP Author and Chef on Assignment, Johnson & Wales University 3:45-5:00 Handson Workshop: Successful Whole Grain Messaging

    Victoria Renwick Senior Vice President, 360PR Healthy Living Practice Lindsay Durr Account Director, 360PR Healthy Living Practice Jessica Becker Account Supervisor, 360PR Healthy Living Practice Kelsey Revens Account Executive, 360PR Healthy Living Practice Brittany Bang Manager, Marketing and Business Development, 360PR Jaime Hutkin Digital Media Specialist, 360PR

    5:00-7:00 Reception “Inspiring Change”

    On Your Own Whole Grains Dine-Around in local restaurants

    ________________________________________________________

    Tuesday, November 11

    Session IV, 7:30 – 1:00 Successes that Break Down Barriers

    Session Moderator: Cynthia Harriman 7:30-8:30 Continental Breakfast and Exhibits 8:30 A Moment of Silence for Veterans Everywhere 8:30-9:10 Schools Panel: Making Whole Grain-Rich Work Coleen Donnelly (Moderator) Corporate Chef, K-12 Segment, InHarvest Mellissa Honeywood, RD Food Service Director, Cambridge (MA) Public Schools Samantha Weiss, MPH, RD, LD Supervisor of Menu Planning & Special Diets, Boston (MA) Public Schools

  • The Members of the Whole Grains Council

    also supported this conference through their

    annual membership dues. We extend our

    Warmest thanks to every Member of this

    unique and unprecedented coalition dedicated

    to increasing availability and consumption of

    whole grains around the world.

  • 9:10-9:50 Retail Panel: From Supermarkets to Convenience Stores

    Jim Bressi Director of Product Development, Kwik Trip Carrie Taylor, RDN, LDN Lead Registered Dietitian, Big Y Foods

    9:50-10:35 Manufacturers’ Panel: Positive Whole Grain Messages for Success

    Todd Kluger (Moderator) VP Sales & Marketing, Lundberg Family Farms Dennis Gilliam Executive VP Sales & Marketing, Bob’s Red Mill Chuck Marble CEO, Elevation Brands Anna Rosales, RD Nutrition Manager, Region America, Barilla

    10:35-11:00 Coffee break with Exhibits and Networking

    11:00-11:30 The Whole Grains Council: Making a Difference Cynthia Harriman Director of Food & Nutrition Strategies, Oldways/Whole Grains Council Mallory Cushman Stamp Program Manager, Oldways/Whole Grains Council Kelly Toups, MLA, RD, LDN Program Manager, Oldways/Whole Grains Council 11:30-11:55 It Takes a Village to Make Whole Grains the Norm Short presentations from selected attendees about worthwhile whole

    grain initiatives they’re spearheading. 11:55-12:00 Concluding Remarks Sara Baer-Sinnott President, Oldways Cynthia Harriman Director of Food and Nutrition Strategies, Oldways / Whole Grains Council 12:00-1:00 Grab and Go Healthy Whole Grains Lunch Enjoy lunch here – or take it with you to the airport.

  • PDFs and videos of most presentations will be available for downloading at WholeGrainsCouncil.org/attend-our-conference sometime in December

    Speaker Roster and Abstracts

  • Whole Grains: Breaking Barriers – November 2014 Speakers p. 2-1

    Whole Grains: Breaking Barriers Conference

    November 9-11, 2014 • Boston, MA –––––––––––––––––––––––––––––––

    Roster of Speakers and Organizers In alphabetical order

    Sara Baer-Sinnott, President, Oldways (Boston, MA)

    Erica Bohm, VP & Director of Strategic Partnerships, Healthy Dining Finder (San Diego, CA)

    Jason Bond, Chef, Bondir restaurants (Cambridge and Concord, MA)

    Jim Bressi, Director of Product Development, Kwik Trip (La Crosse, WI)

    Furio Brighenti, DrPH, Professor, University of Parma (Parma, Italy)

    Brett Carver, PhD, Regents Professor, Oklahoma State University (Stillwater, OK)

    Pam Cureton, RD, LDN, Clinical/Research Dietitian, Center for Celiac Research, Massachusetts General Hospital (Boston, MA)

    Mallory Cushman, Stamp Program Manager, Oldways / Whole Grains Council (Boston, MA)

    Coleen Donnelly, Corporate Chef, K-12 Segment, InHarvest (Bemidji, MN)

    Alessio Fasano, MD, Director, Center for Celiac Research, MassGeneral Hospital for Children (Boston, MA)

    Dennis Gilliam, Executive VP, Sales & Marketing, Bob’s Red Mill (Milwaukie, OR)

    Marco Gobbetti, PhD, Professor, University of Bari Aldo Mori (Bari, Italy)

    Rachel Goldstein, Communications Manager, Oldways & the Whole Grains Council (Boston, MA)

    James Hamblin, MD, Senior Editor, The Atlantic (Washington, DC)

    Cynthia Harriman, Director of Food & Nutrition Strategies, Oldways / Whole Grains Council (Boston, MA)

    Mellissa Honeywood, RD, Director of Food & Nutrition Services, Cambridge Public Schools (Cambridge, MA)

    David Katz, MD, MPH, FACPM, FACP, Founding Director, Yale University Prevention Research Center (New Haven, CT)

    Todd Kluger, VP Sales & Marketing, Lundberg Family Farms (Richvale, CA)

    June Jo Lee, Vice President of Strategic Insights, The Hartman Group (Bellevue, WA)

    Liz L’Etoile, Director of Sales & Marketing, Four Star Farms (Northfield, MA)

    Barry Maiden, Chef, Hungry Mother (Cambridge, MA)

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