TM

SUMMIT PROGRAM BOOKLET

When a group of founding members and partners came together last

September for the launch of the Association, we did not know how

the event would be received. We had about 70 people in total, we

made the two days enjoyable and extremely educational. At the end

of the inagrual summit, the feedback was amazing and it gave us the

energy to continue.

Since the launch we’ve had our starts and stops with building capac-

ity as well as, on-boarding new members and committees. Through

it all, everyone has hung in there and continued to support the Total

Market Industry movement. We hope today you will see the results

of hard

working members, partners and volunteers.

Our focus for this year’s summit is the launch of REFRAME: ™. One

of the challenges coming out last year from our membership and

partners was to make the mission and conversation easier to un-

derstand. In addition to making the conversation easier, we were

also asked to hone in our value proposition. Hence the creation of

REFRAME: ™. Given the shift within the marketplace, the definition

of the word reframe fits our call to action and mission for brands and

business leaders: (v) to look at, present, or think of (beliefs, ideas or

relationships ) in a new or different way.

REFRAME: THE BRAND™ is a platform for Total Market, Cross-Cul-

tural and Total Market Enterprise™ education. The ambition is to de-

liver Total Market Enterprise™ transformation for Fortune 500 brands

through story telling, collaborating with others and education.

Starting in September, anyone seeking executive education or

become a member can visit REFRAME: THE BRAND™ (www.re-framethebrand.com ) to read total market industry stories through

REFRAME: THE PUBLICATION™; collaborate with others in the

industry through REFRAME: THE ASSOCIATION™; seek on-line or

off-line education through REFRAME: THE LAB™; or attend a Total

Market Industry event through REFRAME: THE EVENT™.

We are excited to launch the new platform and serve the industry.

Thank you for attending REFRAME: THE SUMMIT™. I think you will

enjoy a day filled with innovative thinking and approaches to solving

business problems within the Total Market Industry vertical.

Jeffrey L. Bowman

Chairman & Founder

The Cross-Cultural Marketing and Communications Association

Reframe: The Brand ™

THANK YOU FOR ATTENDING TODAY!

TM

Cheryl Stallworth

Colin Mitchell

Cynthia Augustine

Donna Pedro

Esther Franklin

Geraldine Moriba

Javier Farfan

Jeffrey Yang Jon Cropper

Julie Anderson

Lizette Williams

Madonna Deverson

Margaret Regan Singleton Beato

Thomas Bartley Vita Harris

Yolanda Conyers

Millward Brown Firefly

Ogilvy & Mather

FCB

Ogilvy & Mather Starcom Mediavest

CNN

PepsiCo

The Futures Company

Future Logic

Gephetto

Kimberly – Clark

Ogilvy & Mather

Future Works Institute

AAAA

Google

FCB Lenovo

President

WW Head of Planning

Chief Talent Officer

Chief Diversity Officer

EVP, Experience Strategy

Vice President of Diversity & Inclusion

Senior Director, Cultural Branding

Senior Vice President

Founder

President

Brand Director

Head of Business Intelligence

President

EVP, Diversity and Inclusion & Talent Strategy

Head of Retail Industry

WW Head of Planning

VP, Global HR Operations & Chief Diversity Officer

BOARD OF ADVISORS

THANK YOU! TO OUR MEMBER AND COMMITTEE LEADS FOR ALL

YOUR CONTINUED SUPPORT AND GENEROSITY.

WITHOUT YOU WE WOULD NOT BE HERE TODAY.

TM

WOULD LIKE TO THANK

OUR PARTNERS AND FOUNDERS

- PLATINUM PARTNER - - DIAMOND PARTNER - - GOLD PARTNERS -

- SILVER PARTNERS -

- OUR FOUNDERS -

THANK YOU TO OUR TEAM!

GABBY VALDESPINO

THERESA NASI

SIDRA SMITH

MARC CRAWFORD

KEVIN GALES

VERONICA RODRIGUEZ

HEIDI KARLSSON

ALEX RHEA

8:00AM - 9:00AM CHECK-IN AND CONTINENTAL BREAKFAST

WELCOME ADDRESS AND PURPOSEPresident of the Americas, MetLife, William Wheeler will welcome guests to the 2nd Annual Total Market Summit

and Awards Event. He will share the ambition and desired outcome for the day.

STATE OF THE INDUSTRY – KEYNOTEIn so many ways approaching the Total Market as an industry vertical is a little disruptive to both the General Mar-

ket and Multicultural industry verticals. Given the shift in the population and culture, a shift is required for market-

ers, agencies and technology to be relevant. Our keynote will provide observations on changes required within the

advertising and media industries, growth and the tangible opportunities for marketers in the US and globally within

the Total Market industry vertical.

Presenter: Mr. Michael Kassan

Chairman and CEO of MediaLink, LLC (PENDING)

REFRAME: THE BRAND ™ INTRODUCTIONSince the launch of the Cross-Cultural Marketing and Communications – A Total Market Industry Association,

there’s been a desire to make the name and call to action simpler. Our members, partners and the Industry asked

us to crystalize the mission and call to action for the movement. The CCMCA will introduce the new brand along

with new products and solutions for helping large organizations become a Total Market Enterprise™(TME).

Presenters: Jeffrey L. BowmanFounder and Chairman – THE CCMCA and REFRAME: THE BRAND™

Victor ParadaMembership Chair – THE CCMCA

Joe Coleman

Co-Founder, Contently

9:00 AM – 9:15 AM

9:45 AM – 10:00 AM

9:15 AM – 9:45 AM

PROUD SPONSOR OF THECROSS-CULTURALMARKETINGCOMMUNICATIONSASSOCIATION

11:15AM - 12:00PM REFRAME: EXPERIENCE AND ENGAGEMENT™One of the hottest topics in the industry today is how do you engage and build the right experiences for the

new marketplace. Some brands are betting on the US Hispanic while others focus on millenials. Why not

both? If a brand does everything right inside, how well does it translate in connecting externally with the

new marketplace. Case in point—and headline of the year—is Apple Beats! What happened to Bose? When

naysayers said the music industry was dead, Beats by Dre’ proved them wrong. Two of the most disruptive

brands will share their best practices in connecting and engage with the New Marketplace.

Moderator: Carlos SaavedraDirector Cultural Marketing, PepsiCo

Panelists:

Keith Clinkscale Chief Executive Officer, Revolt Media

Spencer BaimChief Strategic Officer, VICE

LUNCH AND RECHARGEAfter a powerful and inspired morning, take this opportunity to recharge, check email, post #REFRAMETHE-

SUMMIT: on social media, eat and charge your phone. Yes, in that order. Take a break and get ready for an

afternoon!

REFRAME: MARKETING AND ADVERTISINGNow for the elephant in the room—what does Total Market Enterprise™ transformation mean to brands

and advertising? What about the budgets? What are the steps? How do I manage agencies and partners?

What about the work? Is it more effective? We’ve assembled two leaders championing their version of the

approach in their organizations.

MODERATOR: Stuart Elliot Advertising Columnist, The New York Times (PENDING)

PANELIST: Lewis Goldman Vice President, Product Development, US Business MetLife

Heidi Arthur, Senior Vice President for Campaigns, The Ad Council

12:00 PM – 1:00 PM

1:00 PM – 1:45 PM

o1 is a proud sponsor of The Cross-Cultural Marketing and Communications Association and REFRAME: The Brand.

TM

PRESENTS THE INAUGRUAL

TOTAL MARKET INDUSTRY AWARDS

Last year the Association partnered with

WPP’s Millward Brown and Ogilvy & Ma-

ther to release the industry’s first syndicat-

ed tool for understanding a brand’s value

across racial or ethnic segments. The Brand

Cross-Cultural Index (BCCI), powered by

BrandZ™, the world’s largest brand equity

database, assesses and ranks brands based

on their appeal to non-Hispanic White, His-

panic, Black and Asian consumers.

Leveraging the BrandZ database and using

Millward Brown’s Meaningfully Different

brand equity framework, the BCCI provides

two core solutions: a BCCI ranking that iden-

tifies brands best at nurturing a meaningful

connection with consumers across seg-

ments; and Brand Power, a predictive model

of a brand’s volume share based purely on

perception, absent of activation factors.

Using an expanded ethnic sample, the tool

assessed 58 brands in three industries:

Quick Service Restaurants, or QSR, ($120 bil-

lion total value), Retail Banking ($165 billion),

and Beer ($92 billion), with plans for addi-

tional categories in 2014.

Based on the assessment of the three cate-

gories, Millward Brown and Ogilvy & Mather

identified that brands commanding market

share do not necessarily have a uniform

appeal across segments, with some of them

failing to connect with ethnic consumers in

a meaningful way. These brands are not only

leaving money on the table today, but risk

declining market share in the future.

In addition to the award for the Total Mar-

ket Industry category leaders, we present

the Leslie Uku Total Market Industry Brand

Change Agent Award for the brand(s) that

demonstrate Total Market Enterprise leader-

ship.

Leslie Uku was a member of the planning

committee for the Total Market Summit. In

addition to being on the planning committee

Leslie was a change agent within the world of

beauty. A MBA graduate of New York Univer-

sity, Leslie spent all of her career advocating

for the New Marketplace within the cultural

branding group at Estee Lauder and Coty.

She is no longer with us but we celebrate her

life and legacy by naming the Total Market

Brand Industry Brand Change Agent Award in

her honor. She was committed from the start

of the Cross-Cultural Marketing and Com-

munications Association (The CCMCA) and

we’d like to remember and thank her for the

significant contributions.

3:50AM - 4:50AM REFRAME: THE BRAND™ TOTAL MARKET INDUSTRY AWARDSThere are lots of award shows within the industry. Some award creative outcomes while others acknowl-

edge individuals for their contributions. We’d like to be the first to award brands based on how well they

appeal to the Total Market.

In partnership with Millward Brown and The Ogilvy Group, We will present REFRAME: THE BRAND™ Total

Market Industry Award. Based on the findings of The Brand Cross-Cultural Index, Powered by BrandZ, we

will award brands within three categories: Banking–Retail, Quick Service Restaurants and Beverage–Alco-

hol. In addition to the inaugural Total Market Industry Award we will present the Leslie Uku, Total Market

Industry Change Agent Award for driving Total Market Enterprise™ transformation.

AWARD RECIPIENTS:

TOTAL MARKET INDUSTRY AWARD: QSR CATEGORY SUBWAY

TOTAL MARKET INDUSTRY AWARD: BANKING CATEGORY CHASE

THE TOTAL MARKET INDUSTRY AWARD: BEER CATEGORY HEINIEKEN

THE LESLIE UKU TOTAL MARKET INDUSTRY BRAND CHANGE AGENT AWARD: PEPSICO AND KIMBERLY – CLARK

RECEPTION TO FOLLOW

4:50 PM – 5:50 PM

BIOS

Andy Hasselwander has led the Products and

Professional Services (“PPS”) group at Lati-

num since 2010. In this role, Hasselwander is

responsible for delivering strategy, insight, an-

alytics, and new products for Latinum’s nearly

100 corporate members, including Univision,

Kraft Foods, DirecTV, Nestlé, and many others.

In his tenure, he has overseen several nota-

ble achievements. In 2012, Latinum Network

launched VozLatinum, a one-of-a-kind shared

cost bilingual community, offering members

the ability to do affordable, fast qualitative

and quantitative research with U.S. Hispanic

consumers. Since its launch, the team has

fulfilled over 150 custom and 100 syndicated

engagements leveraging the community, while

maintaining rigorous standards of community

health and research discipline. At the same

time, he has added a diverse set of analytical

capabilities to Latinum, culminating in a mem-

ber-accessible data warehouse of all of the

company’s consumer insights, market, and

behavioral data on multicultural consumers.

Before joining Latinum, he led the Analytics

practice area for marketing consultancy Mar-

ketBridge. Hasselwander is an expert practi-

tioner in “big data” approaches to marketing,

including social media

monitoring, database analytics, machine

learning, panel research, and mix modeling to

name a few. Hasselwander has spoken at many

industry conferences, including most recently

The National Society of Hispanic MBAs/Huma-

na Hispanic Healthcare Summit, an Advertising

Age panel on Hispanics and Technology at the

Consumer Electronics Show and the Univision

“Leading the Change” Forum.

He holds an MBA with Distinction from the

Stern School of Business at New York Univer-

sity and a BA, magna cum laude, from Colgate

University.

Andy Hasselwander Vice President, Products and Professional Services

Ashish Midha is a Principal at Deloitte special-

izing in real time customer engagement strate-

gies for organizations. Over his 17-year career

at Deloitte, he has served financial services

firms regulators, retailers, energy companies

and not-for profits. Ashish has helped several

clients in rethinking their products and ser-

vices portfolios, market intelligence, customer

segmentation, digital innovation and marketing

measurement. Ashish has also focused specif-

ically on developing strategies to connect with

the multicultural and underserved segments of

the population.

He worked very closely with the regulators

during the recent economic crisis-conduct-

ing customer segmentation for improving

responses to regulatory recovery programs

and has deep insights on needs and behaviors

of the multicultural, unbanked/under-banked

population, and customers nearing retirement.

Ashish has also developed the multicultural

penetration strategy for one of the largest not-

for-profit associations, as well as the channel

strategy for one of the largest retail banks.

Ashisa Midha Principal, Deloitte

As the award-winning author of Adweek’s

Critique, Barbara Lippert is a well-known

name in the advertising trade press. She pi-

oneered the idea of advertising criticism and

wrote the Adweek Critique for more than 20

years, while also appearing on-air for many

years as the advertising contributor to the

CBS Early Show. Now, Lippert is a contribut-

ing editor at Mediapost.com, and writes Mad

Blog, a column about advertising and culture.

Lippert has written for the New York Times,

the Washington Post, Newsweek, Glamour,

Vogue, and Self. She was the “Image” colum-

nist for New York Magazine, and also wrote

a series of well-received cover stories while

there, including “I’m Martha and You’re Not”

the first to define Martha Stewart as a brand.

She has also appeared on CNN, the Today

Show, Charlie Rose, among many others, and

has delivered on-air opinion pieces for CBS

Sunday Morning. For many years, she was

also an on-air contributor to NPR’s All Things

Considered. A cum laude graduate of Mount

Holyoke College, with a degree in History,.

she lives in New York City and has a very tall

24-year old son who is a stand-up comic.

Barbara Lippert NEED TITLE, NEED COMPANY

Ben Francisco Maulbeck is the president of

Funders for Lesbian, Gay, Bisexual,Transgen-

der, and Queer (LGBTQ) Issues, the national

network of foundations and other donors

committed to increasing equality and well-be-

ing for LGBTQ communities. He is a long-time

leader, advocate, and grant-maker for LGBTQ

equality, racial justice, and other social change

issues. His previous work includes positions

at Hispanics in Philanthropy, the William Way

LGBT Community Center, and The Philadelphia

Foundation. Maulbeck earned a bachelor of

arts at Swarthmore College and a master of

public policy at the Harvard Kennedy School,

where his areas of study included participatory

leadership, social marketing, and international

political economy. His volunteer service has

included the leadership of the boards of the

Gay & Lesbian Latino AIDS Education Initiative

(“GALAEI”) and the Community HIV/AIDS Mo-

bilization Project (“CHAMP”)

Ben Francisco Maulbeck President of Funders, LGBTQ

William J. Wheeler is president of the Americas re-gion of MetLife, Inc., a leading provider of insurance, annuities and employee benefit programs to 100 million customers worldwide. He was appointed to this posi-tion in November 2011. As president, Wheeler oversees MetLife’s insurance and retirement businesses in the United States and Latin America. MetLife is the largest life insurer in both the U.S. and Mexico, and the com-pany also holds leading market positions in Chile, Brazil and Argentina.

Prior to his current role, Wheeler was executive vice president and chief financial officer since December 2003. As CFO, Wheeler was responsible for overseeing all financial management matters, including financial re-porting, treasury, corporate actuarial, risk management, tax, investor relations and mergers and acquisitions. Wheeler was a key architect of MetLife’s 2010 acquisi-tion of Alico, the largest transaction in MetLife’s history,

and the acquisition of Travelers Life & Annuity and relat-ed international insurance businesses in 2005. Wheeler also oversaw a number of capital management strate-gies and related transactions that enhanced MetLife’s financial strength and increased its liquidity at a time of severe capital market constraints, while simultaneously achieving significant annualized expense savings and implementing a number of risk management initiatives.

Prior to becoming CFO, Wheeler oversaw business development, product management and marketing activities for the company’s Individual Business segment and also served as chief financial officer of Institutional Business, overseeing financial reporting and planning, as well as expense management for that segment. Wheel-er joined MetLife in 1997 as treasurer and played a key role in preparing MetLife to become a public company. He oversaw certain aspects of the demutualization, the development of the investor relations and shareholder

services organizations, and management of the initial public offering process. Before joining MetLife, Wheeler was an investment banker for ten years at Donaldson, Lufkin & Jenrette (DLJ). During his career at DLJ, he managed a variety of transactions, including equity and debt financings, mergers and acquisitions, lever-aged buyouts, financial advisory and restructurings in a number of different industries, including the insurance industry. Wheeler serves on the board of directors for the American Council of Life Insurers (ACLI) and the Council of the Americas (COA). He is also a member of Wabash College’s board of trustees. He holds an M.B.A. from Harvard Business School and also received an A.B., magna cum laude, from Wabash College and was elect-ed to Phi Beta Kappa.

William J. Wheeler President of Americas Region, Metlife

Courtney Jones currently serves as Vice

President, Multicultural Growth and Strat-

egy focused on growing Nielsen’s footprint

as a leader in multicultural insights. Prior to

her current role, Courtney was responsible

for managing community outreach, events,

and diversity efforts as a Vice President with

Nielsen’s Public Affairs team.

Courtney began her Nielsen career with the

Client Learning Services division, assisting

clients with maximizing their media ratings

software solutions. Before joining Nielsen,

Courtney worked with Acme Communica-

tions, Inc. selling advertising for local tele-

vision affiliates, WBUI in Central Illinois and

WBDT in Dayton, Ohio where she was a

leader in local direct billing. Prior to settling

in the media industry, Courtney celebrated

success in the pharmaceutical industry with

Pfizer, Inc. garnering many awards includ-

ing Rookie of the Year and Vice-Presidents’

Cabinet.

In addition to a successful professional ca-

reer, Courtney currently serves on the Board

of Advocates for Citizen Schools NY, an

organization committed to improving suc-

cess outcomes for middle school students by

expanding the learning day. She has also en-

joyed volunteering with numerous commu-

nity-based organizations including New York

Cares, the Boys and Girls Club, Big Brothers

Big Sisters, Ronald McDonald House Char-

ities, and the American Red Cross to name

a few. Passionate about helping children to

maximize their full potential, Courtney also

spends time speaking to students about

planning for the future.

Courtney spent much of her childhood in

various cities, but considers herself a true

southern belle from Atlanta, Georgia. She is

a magna cum laude graduate of Florida A&M

University where she obtained and under-

graduate degree in Business Management

and MBA in Marketing.

Courtney Jones Vice President, Multicultural Growth and Strategy, Nielsen

Cynthia “Cindy” Augustine is a master at attracting A+ talent and creating high-performance teams that leverage organizational strength and drive performance. Strategic, resourceful and energetic, Augustine’s eclectic experience has helped com-panies including Time Warner, The New York Times and Scholastic deliver against strategic goals. Since joining FCB as Global Chief Talent Officer in 2011, Augustine has added industry stalwarts and big-brained, up-and-comers to the mix. The combination has undoubtedly resulted in a significant boost in the network’s performance and profile.Augustine is re-sponsible for leading all aspects of human resources including talent acquisition and development, cul-ture change, organization design, compensation and benefits as well as diversity and inclusion programs for the global network. Based in the network’s New

York headquarters, her passion to build a better organization is contagious. Augustine is a proven leader whose business acumen, leadership skills and prowess at strategic problem solving drives change.Prior to FCB, Augustine served as SVP of human resources and employee services for four years at Scholastic Inc. Her HR career dates back to 1998, during which time she served as SVP, human re-sources for The New York Times Company. In 2000, her role within the organization expanded when she took on the additional role of President of The New York Times Company Broadcast Group. A born risk taker, Augustine took on a new challenge in 2004, joining Time Warner as SVP of talent management, overseeing executive development, global recruit-ment and diversity programs. Prior to her career in human resources, Augustine worked as a lawyer

specializing in employment law, labor relations and employee benefits at The New York Times Company and later as a partner at Sabin, Bermant and Gould LLP. She earned her J.D. from Rutgers University Law School and her B.A. at Sarah Lawrence College. Ac-colades abound for this tenacious overachiever. She has been named one of Savoy magazine’s Top 100 Most Influential Blacks in Corporate America (2010-2014), one of the 25 Most Influential Black Women Business Leaders by The Network Journal (2004), and one of Crain’s 100 Most Powerful Minority Busi-ness Leaders in New York (2003). And recently, she was named to Save the Children’s Board of Trustees. A dedicated mentor, Augustine makes time to guide others, cook and enjoy time with her husband and their two children.

Cynthia Augustine Global Chief Talent Officer, FCB

In her current position as Senior Vice Pres-

ident for Campaigns, Heidi oversees the

development of over 25 public service com-

munications programs, including initiatives

for the American Heart Association, GLSEN,

UNCF and Feeding America.

Her work includes EFFIE award-winning

campaigns for Big Brothers Big Sisters,

High School Dropout Prevention and Autism

Speaks.

In her position, she works with the federal

government agency or non-profit sponsor

and volunteer advertising agency to guide

the strategic and creative development

of the communications program. She also

oversees the day-to-day management of

each campaign. A graduate of Union Col-

lege, Heidi joined the Ad Council in 2000

with over ten years of industry experience

including Grey and Wells, Rich, Greene.

She is also a published author, having writ-

ten a guidebook for New York City parents.

Heidi Arthur Senior Vice President for Campaigns , NEED COMPANY

Jeffrey L. Bowman is one of the pioneers of the Total Market Industry Vertical and chief architect of the Cross-Cultural and Total Market Enterprise model. While at Ogilvy & Mather, Bowman in partnership with the Chairman and CEO of Ogilvy & Mather North Amer-ica, and the Chief Diversity Officer of Ogilvy & Mather North America created a new communications model that bridged the general market and multicultural mar-keting communications approach.

Mr. Bowman is the founder of The Cross-Cultural Marketing & Communications Association (CCMCA) and serves as Chairman. Launched in 2013, the he and 89 members of the Association defined the Total Market Industry vertical and Total Market EnterpriseTM. Through the Association, Bowman has led the industry in defining Total Market and Total Market EnterpriseTM. It is this approach that helps transform enterprise or-ganizations through education and training for the New Marketplace.

In his day job, he is a Senior Partner and Managing Director at The Ogilvy Group where he joined in 2009 as a founding member and lead of Ogilvy & Mather Cross-Cultural Practice. It was there where he began consulting and advising global brands on the Cross-Cul-tural approach including Kodak, IKEA, British Airways, British Petroleum, Bobbi Brown, MetLife, Coca-Cola and Unilever. This model has been celebrated in The New York Times, Advertising Age and The Economist as it tackles Talent, Diversity and Inclusion, General Mar-ket versus Multicultural and Supplier/Partner Diversity issues within the advertising industry. It was at Ogilvy & Mather where Mr. Bowman authored two advertising and marketing industry first: The Cross-Cultural Report and the Brand Cross-Cultural Index. He makes the busi-ness and creative case why it is imperative for brands, corporations and government leaders to shift their business model and organizational strategy in order to capture the hearts and minds of “The New General Market.”Prior to trading in his client suit for jeans in

world of advertising, Mr. Bowman began his career over 20 years ago in sales, operations and distribution at The Pepsi-Cola Company learning from the ground floor about shopper, trade marketing and retail sales across multiple channels of distribution and classes of trade. After graduating from business school in 1998, he built brands with profit and loss responsibilities and developed marketing and digital communications pro-grams for some of the world’s largest brands including Proctor & Gamble, MillerCoors, Whirlpool Corporation, Dell, Incorporated and Sears Holding Company.

He sits on the board of the Classical Theater of Har-lem and a member of the Alpha Phi Alpha Fraternity, Incorporated. Mr. Bowman holds a Masters of Business Administration in Marketing from Clark Atlanta Univer-sity and a BS in Marketing from South CarolinState University.

Jeffrey L. Bowman Senior Partner | Managing Director, The Ogilvy Group

Jeff Yang is a senior strategist at the Futures

Company whose research covers the chang-

ing landscape of media and technology and

their impact on society. He also is head of

The Futures Company’s multicultural insights

division. Prior to joining The Futures Com-

pany, Yang was vice president and principal

global strategist at Iconoculture, where he

directed the company’s activities in Greater

China, Japan and Korea and led the interna-

tional Media, Entertainment and Technolo-

gy Insights team. His focus at Iconoculture

spanned such topics as the use of mobile and

social networks among younger generations,

the social impact of technology, the shifting

nature of identity both on and offline, and the

impact of changing demographics and fluid

global borders on consumer tastes, habits

and expectations.

Yang is a sought-after media commentator

for print and broadcast: His writes the weekly

column Tao Jones for the Wall Street Journal

Online, and can be heard regularly on WNYC

and across the nation as a commentator on

the public radio programs The Takeaway,

NPR’s Tell Me More and WNYC’s The Brian

Lehrer Show. Yang has authored and edit-

ed a number of bestselling books, including

Eastern Standard Time; I Am Jackie Chan:

My Life in Action (the international action

hero’s official autobiography); Once Upon a

Time in China, a comprehensive history of

the cinema of Greater China; and the graphic

novel Secret Identities, the second volume of

which, Shattered, was published by The New

Press in November 2012. He lives in Brook-

lyn, New York

Jeff Yang Senior Vice President, Futures Company

Joe Coleman is the CEO and co-founder of Contently, a brand pub-

lishing platform that helps companies build relationships through

original storytelling. Prior to Contently, Joe founded two other

companies in Idaho and Las Vegas, and then moved to New York

in 2010 to start Contently with cofounders Shane Snow and Dave

Goldberg.

Joe Coleman CEO + Co Founder, Contently

Julie Halpin Anderson is currently an EVP of

Solutions and Engagement at the Advertising

Research Foundation. In this position, Julie

works to deliver the thought-leading content

of the ARF to members through a variety of

programs, communications and engagement

touch-points.

Prior to joining the ARF team, Julie has been a

force in the youth & family market space for

over 25 years. As one of the founders of the

Saatchi Kid Connection in the early 90’s, and

the subsequent founder of her own agency in

1997, The Geppetto Group, Julie has helped

clients unlock the power of brands with

strategies and communications programs that

engage and inspire. Julie has recently formed

Next Step Strategic Services, a

boutique strategy consultancy dedicated to

helping clients identify growth, with mar-

ket-tested techniques that identify untapped

potential in existing brands, as well as those

that chart a strategic course for innovation

and new products. She has worked in near-

ly every category that matters to youth and

families and is proud to have worked with

both multinationals and start-ups alike in-

cluding: Walmart, NBA, General Mills, Pfizer,

Pepsico, Lego, Kids Footlocker, Nestle, USAA,

Wild Planet Toys, Mamamedia, 4Real Foods

and Kraft. Julie serves on the Children’s Ad-

vertising Review Unit (CARU) advisory board;

she sits on the board of Theatreworks USA,

the nation’s leading producer of family the-

atre in the United States.

She holds a BA from Holy Cross College and

a MA from NYU. Most importantly, she is the

mother of Jack - age 11.

Julie Hapin Anderson Executive Vice President of Solutions and Engagement , Advertising Research Foundation

Karen Betts Vice President of Marketing for

Prudential Retirement and the head of the

Total Retirement Solutions Marketing Strat-

egy. In this role, Betts is responsible for

leading the overall TRS Marketing strategy for

the defined contribution, defined benefit and

non-qualified business lines. During her ca-

reer, Betts has led teams and initiatives that

successfully delivered innovative solutions

for retirement service providers in brokerage,

money management, banking and insurance

channels.

With more than 20 years of experience in the

retirement industry, Betts is recognized for

her successful track record of building mar-

keting programs and custom communications

as well as for her focused sponsor and inter-

mediary discipline (B2B) critical in supporting

TRS and the market.

Prior to joining Prudential Retirement in Oc-

tober 2013, Betts served as Vice President of

401(k), 403(b), 457 & Association Marketing

for the Employer Sponsored Division of AXA

Equitable. In that role, she launched several

new programs in support of the full-service

business, including all pre-sales, post-sales

and participant programs to intermediary

partners and institutional clients as well as

the marketplace at large. Betts also had over-

sight of the marketing of all ongoing product

and service offerings.

She previously held roles with OneAmerica,

JP Morgan Chase and Merrill Lynch. Betts

earned a B.A. degree in Communication from

The College of New Jersey, and is an active

member of LIMRA Marketing Officers Round-

table. Betts has earned industry awards for

Innovation for her work at AXA Equitable and

OneAmerica, American United Life.

Karen Betts Vice President of Marketing, Prudential Retirement

Keith Clinkscales leads REVOLT Media & TV as chief executive officer, a post he assumed in 2013 after being appointed by REVOLT founder and chairman Sean Combs. An expert and speaker on new media, lifestyle and culture, Clinkscales oversees an aggressive strategy to make REVOLT the new #1 name in music by focus-ing on building a network that is real-time, multi-plat-form and fueled by artists and fans. His responsibilities include supervising a staff of 100+ employees across the United States; creating content for a multi-genre, multi-platform music news organization accessible through broadcast, digital and social media; managing overall network strategy for financial performance, operations, ad sales, and business development; leading distribution and affiliate relationships with Time Warner Cable, Comcast, and CenturyLink; overseeing key rela-tionships with strategic partners such as Clear Channel Media & Entertainment; growing relationships with charter advertisers that include AB InBev, P&G, Fiat, State Farm, Beats by Dre, HP and AT&T; and developing the vision for original programming and acquisitions to ensure that the content attracts mil-lennials and appeals to advertisers. Clinkscales comes to REVOLT with over 20 years of experience creating content in the areas

of sports and lifestyle. He spent eight years as a senior vice president at ESPN, four years as chairman & CEO at Vanguarde Media and eight years as president/CEO at VIBE, where he launched the title under Time Inc and grew the magazine into the definitive lifestyle publication for young adults and influencers. Most recently at ESPN, Clinkscales created and supervised the award-winning ESPN documentary series “30 for 30;” managed ESPN The Magazine and produced ESPN shows including “The X Games,” “The ESPY Awards” and “SportsNation.” At Vanguarde, Clinkscales published various lifestyle titles including Honey, Heart & Soul and Savoy. One of the only media executives with an Emmy nomination and multiple Peabody awards, Clinkscales’ passion for quality journalism has earned him over 40 credits as an executive producer of films and docu-mentaries. Clinkscales remains one of the few minority CEOs in cable television. In October 2013, Clinkscales steered REVOLT to become the third largest, indepen-dent network launch in cable television history, sur-passing the launches of Oxygen, NFL Network and NHL Network. Reaching 50 million young adults through its platforms, REVOLT is broadcast in 40 of the top 50 US markets. His career exemplifies a keen understanding of the evolving media needs and interests of today’s youth

consumer, building a music brand for a generation best identified by their hyper-connected digital lifestyle. His reputation for producing content that smartly combines pop culture, hip hop and passion platforms like music & sports has earned him top executive honors from Crain Communications, Advertising Age, CableWorld Magazine, Black Enterprise and the American Advertising Federation Hall of Fame. Addition-ally, Clinkscales is a two-time recipient of the National Association of Black Journalists (NABJ) Excellence in Journalism Award and has been listed among the 2014 CableFAX 100 as an industry power player. Clinkscales earned an MBA from Harvard Business School, where he recently received the “Professional Achievement Award” from the business school’s African-American Alumni Association. He earned a BS in accounting and finance from Florida A&M University, where he serves on the school’s Foundation Board. Clinkscales currently serves on advisory boards for Howard University and MillerCoors. In addition to serving as CEO of REVOLT, Clinkscales founded and manages a joint sport venture with ESPN. The venture, The Shadow League (TheShad-owLeague.com), is a digital sports platform that delivers sports content to millennials on a 24/7 basis.

Keith Clinkscales Chief Executive Officer, REVOLT Media + TV

Leslie Uku was driven by her belief in beauty for women of all ethnicities. As an American with Nigerian and Polish roots, Leslie was passionate about the positive effects created by the intersection of cultures. As a Consumer Marketer and Multicultural Strategist, Leslie spent her entire career advocating for the New Mar-ketplace. Her work as a change agent within the world of beauty helped companies like Coty, LVMH and The Estée Lauder Companies develop and expand their rel-evance with multicultural consumers. Leslie Uku was a member of The Cross-Cultural Marketing and Commu-nications Association (The CCMCA) and on the planning committee for REFRAME: The Summit. Leslie began her career in 2000 as a Sales Account Manager for Media Solution Services where she helped develop consumer direct mail campaigns for clients including American Express, Citibank and Starbucks. In 2004, she made the leap to the world of beauty at Coty, first as an Assistant

Global Marketing Manager for Calgon’s $11M holiday program, then as Marketing Manager for Rimmel. She left Coty to work as Clinique’s Marketing Manager, Alternative Distribution. While at Clinique, she oversaw and guided plan development to identify new retail out-lets. In 2009, Leslie joined The Estée Lauder Companies as Manager, Local and Cultural Diversity, Corporate Marketing. She was an integral part of the team for over three years, traveling to the South Africa market and helping to develop a library of research, before leaving for other opportunities. She continued her career at LVMH for the Make Up For Ever brand before returning to Coty as a Brand Manager, Prestige Fragrance. Leslie was a proud resident of Fort Greene, Brooklyn and grew up in Buffalo, NY. She received her undergraduate degree in Business Administration, Marketing & Interna-tional Business from The State University of New York at Buffalo. She went on to earn her MBA from The Leonard

N. Stern School of Business at New York University and spent time studying at The London Business School as part of their exchange program. She was both personal-ly and professionally passionate about global and cultur-al concepts of beauty. She led by example, immersing herself in cultures different from her own through extensive travels and her love of media, music, film and art. Leslie was training for the Brooklyn Half Marathon when she passed away suddenly in April 2014 at the age of 37 from an undetected heart condition. To date, her family and friends have raised thousands of dollars in her name benefitting the American Heart Association. Leslie would be extremely humbled to be remembered in this way by The CCMCA. Her family and friends thank The CCMCA for creating The Total Market Industry Brand Change Agent Award in her honor and encourage everyone attending to continue to push the boundaries in creating work that speaks across all cultural lines.

Leslie Uku Consumer Marketer & Multicultural Strategist, 1977-2014

Lewis Goldman is a career intrapreneur who has helped companies deal with disruptive change by innovating from within. In his current role as Vice President of Product and Marketing for the US Direct Life Insurance business at MetLife, he’s creating a new channel of dis-tribution for a 140-year old company by selling afford-able life insurance to Middle Market consumers. Prior to joining MetLife, Lewis was Founder and President of New Media Consulting (NMC), where he advised organizations, including Truth in Aging, Amazon and LinkedIn, on how to optimize digital customer engage-ment to build their businesses and accelerate revenue growth. Lewis’s intrapreneurial interests began after he graduated from Harvard, while he was working at FCB and Colgate-Palmolive to launch new products geared toward the growing Hispanic market.

During this time, he also developed a special prod-uct size of dishwashing liquid to address the growing opportunity of warehouse outlets like Sam’s Club and Costco. Following graduation from Columbia Business School, Lewis played a key role in redefining how to position a cable television brand by launching CNBC and MSNBC, as well as a new division at Sony. In the mid-90s, Lewis started NMC, where he focused on opportunities created by the disruption of the Internet and conceived the currently widely adopted step-by-step shopping process as part of his consulting work with IBM. He joined Citigroup in 1998, where he led efforts to build the Internet channel for their consum-er businesses. By leveraging proprietary data, he also initiated the cross-selling of loans and other products. After a brief opportunity at a startup that was redefin-

ing the student loan business, Lewis launched 1800bas-kets.com while CMO at 1800flowers.com. He also revamped the company’s marketing efforts to take ad-vantage of emerging mobile and social media channels.Currently, in addition to working at MetLife, Lewis teaches “Introduction to Advertising” as an Adjunct Assistant Professor at St. John’s University. He also created the Marketing Module for the inaugural Venture for America class in 2012, and is on several startup advisory boards.

Lewis is a graduate of Harvard University and Columbia Business School. He resides in New Rochelle, NY, with his wife and three children.

Lewis Goldman Vice President of Product and Marketing, US Direct Life Insurance at Metlife

Miriam Muléy maintains a vibrant entrepre-

neurial business as marketing consultant,

diversity expert, and business writer/speaker.

She is CEO of The 85% Niche, a marketing

consultancy firm dedicated to strategy de-

velopment supporting women and women of

color—a group that controls 85% or more of

all purchase decisions.

Miriam has 25 years of experience in For-

tune 100 companies, such as General Mo-

tors where, as Executive Director, she was

responsible for marketing and sales for the

Women’s market, Hispanics, African-Amer-

icans, Asians, LGBT and Youth markets –

consumers who represented over 65% of

all new car and truck sales; Avon Products,

Inc. where she was a General Manager; and

Carson/Softsheen, division of L’Oreál where

she was EVP of Marketing. Puerto Rican by

ancestry,

Miriam holds an MBA from Columbia Uni-

versity and is author of, The 85% Niche: The

Power of Women of All Colors—Latina, Black

and Asian. Ms. Muléy’s client roster includes

Merck & Co., Prudential, and The Walt Disney

Company.

She is Vice President and Board Director for

Madrinas, an organization dedicated to em-

powering Latinas in the workplace, is an Ad-

visory Board member of Women at NBCU—a

think tank of leading women business leaders,

has been featured in a TED Talks Video on the

“Voices of Women” and is a former National

Board member of NAWBO.

Miriam Muléy Chief Executive Officer, The 85% Niche

Toby is the Vice President, Community Ini-

tiatives and Global Partnerships at Tides. In

2011, after serving briefly as the Executive

Director of The 21st Century Foundation, an

African American founded 501c3 philanthrop-

ic institution, Toby partnered with Tides to

create Tides 21st Century. As Vice President

of Tides 21st Century (2011-2014) he con-

ceived, co-authored, published and launched

the New Majority Opportunity: Creating A

Future Where Everyone Matters (www.new-

majorityopportunity.org).

This innovative thought leadership served as

the basis for the creation of a leadership plat-

form to provide convenings, consulting, and

coaching to address the opportunities and

challenges resulting from the emerging new

majority demographics in the USA and the

Diasporas emanating from the Global South.

In 2013 as part of the interim Senior Leader-

ship Team (2013-2014) Toby’s team lead the

stabilization of Tides Business Development,

Tides Client Operations and Client Services

which include Tides Center and Tides Foun-

dation. An executive coach, speaker, blogger,

and bestselling author (www.tobythompkins.

com), Toby brings to Tides over 25 years’

of experience working across nonprofit, for

profit, and international development sectors

as a senior level executive and organizational

development consultant. He has coached a

broad range of leaders including CEOs, Heads

of State, country managers and grassroots ac-

tivists and advocates. While living and work-

ing in Ghana he led a USAID public private

partnership to empower local mining families

and communities to effectively respond to

the consequences of surfacing gold mining in

impacted villages. He also moonlighted as the

Africa correspondent for Ebony/Jet maga-

zines where he covered President Obama’s

historic visit to Ghana.

Toby possesses an M.P.A. and undergraduate

degree in psychology and political science

and splits his time between San Francisco and

New York City.

Nathaniel “Toby” Thompkins Vice President Community Initiatives & Global Partnerships , Tides

In addition to being a marketing consultant and qual-itative researcher of choice to a number of Fortune 500 companies, Ola is a recognized thought leader on the evolving cultural landscape in the US and global markets.

In 2011, she co-authored the ground-breaking book, Marketing to the New Majority, and has been featured on The Tavis Smiley Show, and in a number of publi-cations including Forbes, The Economist and Adver-tising Age. Ola is a master at turning emerging social trends into insights and implications for marketers. Her knowledge of multicultural markets, trend-lead-er segments, and youth demographics allows her to bring exceptional strategic marketing capabilities to

her clients. Since joining Firefly 10 years ago, Ola has developed an impressive Client portfolio including For-tune 500 companies such as McDonald’s, Coca-Cola, Estee Lauder, Diageo, Ford, Marriott, and a number of blue-chip ad agencies. Her strategic services for these companies and many others have focused on brand/product positioning, ad/campaign optimization, new product development, market segmentation, and target definition.

In addition to her general market focus, Ola has exten-sive experience across all age and lifestyle segments of the African-American, Hispanic, and Urban Mindset audiences. Beyond her work with clients, Ola has also been a speaker at conferences sponsored by the World

Federation of Advertisers, 4A’s, Advertising Research Foundation, Association of National Advertisers, Adver-tising Week, Brandweek, and World Research Group, and is regularly invited by leading companies to present and lead workshops on becoming “New Majority” com-pliant.

Ola holds a dual degree from Harvard in Psychology and Afro-American Studies. She is the 2012 winner of the prestigious Atticus Award for global achievement in Consumer Insight and currently resides in New York City.

Ola Mobolade Managing Director , Firefly Millward Brown

As a founding partner, Pam provides critical

advice to clients making product, market and

communications decisions. For clients looking

for growth opportunities, she uncovers the

whys and interactions of key market percep-

tions and purchase considerations that define

profitable innovations.

She identifies what motivates purchase

decisions for new-to-the-world offerings as

well as products with undiscovered differen-

tiations that can be leveraged for preference.

Using an array of proprietary and well-known

qualitative and quantitative tools, she ex-

plores and measures the emotions, aspira-

tions, values, and attitudes-including those

rooted in cultural and ethnic affinities, that

interact to drive the decision to purchase.

Insights from these investigations help clients

consider an inclusive, addressable market for

growth and link to demographics in order to

reach them. And,

in our digital world, she builds the strategies

that enable those individuals to come to you.

Pam has led Fortune 100 business segments

in global marketplaces and delivered top

and bottom line growth. 12 years ago Pam

co-founded Breakthrough Marketing Tech-

nology- a business and strategic marketing

consultancy that helps clients deliver prof-

itable growth based on what their markets

value. They use insights from the marketplace

to define what customers will pay for and

transform that intelligence into detailed plans

that guide organizational execution. Prior to

founding Breakthrough, Pam held business

leadership, sales and marketing roles at Hon-

eywell International, AlliedSignal and West

Point Pepperell.

Pamela Roach Chief Executive Officer, Breakthrough Marketing Technology

RAY CHARRUPI: lawyer with expertise in labor

law and in the commercial area. Currently:

CEO at Chao Racismo (Bye Racism). Leading

innovator and developer of many initiatives,

including the first “International Inclusive

Marketing and Advertising Congress”, CIMPI

2014 (for its acronym in spanish). Expert in:

African Descent, Inclusion, Diversity, Inclu-

sive Marketing and Social Development. Afro

Colombian of the Year Award 2013 in the

Social Sector (Award by an alliance between

Color de Colombia, El Espectador and USAID).

Ray Charrupu Chief Executive Officer, Chaos Racismo

Spencer Baim is CSO of VICE MEDIA and

founder of VIRTUE, VICE’S creative agen-

cy. He is steering the company to become

the most successful youth media compa-

ny in the world. Spencer oversees strategy

for VICE properties including VICE, VICE

NEWS, NOISEY, MUNCHIES, MOTHERBOARD,

THUMP, FIGHTLAND, i-D, and THE CREATORS

PROJECT, and major brand projects including:

AT&T, Intel, A-B InBev, GE, K Swiss and H&M.

Prior to VICE, Spencer was a brand strategist

for advertising agencies Fallon and Mad Dogs

and Englishmen.

Spencer Baim Chief Strategy Officer, Vice Media

Samantha is a Strategy Director at Noise,

overseeing the relationship development

and strategic direction of the digital work for

Noise’s Unilever clients. She also serves as

the Managing Partner of Populist, a nonprof-

it strategic marketing group that brings the

creative problem solving discipline of corpo-

rate marketing to bear on social innovation

challenges.

Since its founding, Samantha, and founding

partner Grant Tudor, have worked on over a

dozen projects across four continents span-

ning areas from sanitation to health care,

water, malnutrition, and female hygiene, with

clients including Sanergy, Violet Health, Wa-

ter Collective, Sustainable Health Enterprises,

and OkCopay. The work at Populist, putting

marketing to work for the traditionally under-

served, has been some of the most rewarding

work of her career. Prior to noise,

Samantha worked at Blue State Digital, the

digital agency behind Barack Obama’s unprec-

edented presidential campaigns, developing

multi-platform programs for political clients,

nonprofits such as The Metropolitan Museum

and NAACP, and companies such as Ford Mo-

tor Company and The Green Bay Packers.

Before joining the marketing and communi-

cations industry, Samantha started her career

in finance as an analyst at Morgan Stanley,

focused on business development strategy

for the bank’s Private Wealth Management

division.

Samantha received a B.A. In Government and

French from Harvard, where she was a mem-

ber of the Varsity Swimming & Diving team. In

her free time, she consumes a disproportion-

ally large amount of public radio and delicious

food.

Samantha Papadakis Strategy Director, Noise

Stuart Elliott has been the advertising colum-

nist of The New York Times since May 1991,

writing the weekday advertising report as

well as other news articles and features. He

also writes a weekly e-mail newsletter, In

Advertising, for The New York Times on the

Web and previously produced radio reports

and podcasts for the Times on advertising and

marketing topics.

Mr. Elliott has covered advertising, marketing

and media topics for two decades; in addi-

tion to The Times, he has written on those

subjects for USA Today, Advertising Age, The

Detroit Free Press and The Times-Union in

Rochester, N.Y.

Mr. Elliott has freelanced for many publica-

tions, including Campaign, Texas Monthly and

Working Woman; speaks around the country;

moderates panels, and has appeared on tele-

vision programs like “Nightline,” “Biography,”

“20/20,” “The News with Brian Williams” and

specials on networks including The History

Channel, Showtime and VH1.

Mr. Elliott received his bachelor’s and mas-

ter’s degrees from the Medill School of

Journalism at Northwestern University in

Evanston, Ill. He lives in Manhattan and his

hobbies and interests include politics, pop-

ular culture, American history and nostalgia,

especially old advertising.

Follow Stuart Elliott on Twitter and Facebook.

Stuart Elliott Advertising Columist, New York Times

Theresa Minton Nasi is a proven advertising

industry talent with a unique background in

media planning & strategy, b2b marketing,

business development and corporate commu-

nications. She delivers high caliber strategic

thinking to a wide range of clients, categories

and disciplines.

Nasi approaches the industry from both a US

and a global perspective.Nasi founded MINT

& Partners, a boutique marcomm consultancy

based in Brooklyn, NY, in 2014. MINT helps

clients efficiently and effectively approach

their marketing communications, business

development and public relations challeng-

es in a fresh, innovative and refreshingly

unorthodox way. Capabilities include; brand

strategy, thought-leadership, media relations,

social media strategy, events, award submis-

sions and business development strategy.

Prior to MINT, Nasi was the Managing Direc-

tor, Worldwide Corporate Communications

for Ogilvy & Mather where she was responsi-

ble for building and executing a world-

class marketing communications program

internally and externally for the agency.

Her previous advertising agency experience

includes roles in Global Communications

for Universal McCann (UM), Global Network

Development for MPG and Marketing Com-

munications, New Business and Strategy for

OMD North America.

Nasi’s career in advertising began in media at

Goodby, Silverstein & Partners in San

Francisco. A product of the Bay area in the

mid 90’s, she was entrenched in the early

days of the digital media era and worked

agency-side representing clients such as

HP and SBC. She has extensive experience in

e-commerce and digital publishing with

company’s including Preview Travel (Traveloc-

ity) and CNN.

Originally from Omaha, NE, Theresa has spent

the last 15 years in Brooklyn, NY.

Theresa Milton Nasi Founder, MINT & Partners

As an award-winning journalist and internationally recog-nized television personality, T.J. Holmes understands that an audience needs more than just a news story; they respond to a trustworthy individual who can deliver stories with candor, reliability, intelligence and passion. Tenacious and charismatic, Loutelious “T.J.” Holmes has meticulously and successfully crafted his delivery to convey news to a variety of audiences without compromising his unique style, which is always informative yet entertaining. With a natural curiosity to learn more about the world, Holmes, who was born in West Memphis, Arkansas, had the burning desire to connect with people at an early age. His inquisitiveness lead him to take a mass communications class his freshman year at the University of Arkansas which exposed him to the many facets of journalism, most notably the live element of broadcasting. He proudly professes, “Since embarking on that journey I never looked back.”He successfully completed his matricu-lation through the broadcast journalism program vowing to become an affluent and influential journalist. With deter-mination, he drove with absolute resolve to Joplin from the University’s campus to hand-deliver his resume and reel to KSNF Channel 16 in Missouri. His tenacious drive, infectious smile and magnetic persona led him to land a position on the spot. Holmes would go on to spend a few months at KSNF working as a dedicated producer, assignment reporter, and weekend anchor before moving back to his home state of Arkansas to join CBS affiliate KTHV as a general assignment reporter. Within a year honing his skills and refining his television bravado he quickly ascended to weekend anchor. In 2003, Holmes moved on to KNTV, the NBC O&O station in the San Francisco Bay Area, to become the evening news an-chor. While at KNTV, he traveled to Athens, Greece to cover

the 2004 Olympics, the first Summer Games held after the September 11th attacks. Holmes covered an abundance of fast-breaking national news stories, including the historic re-call election of California Governor Gray Davis that resulted in the election of Governor Arnold Schwarzenegger, as well as the widely covered double murder trial of Scott Peterson. By October of 2006, Holmes earned a coveted position at the internationally acclaimed global news network, CNN, as a news anchor and correspondent. For 3 years, he hosted CNN Saturday & Sunday Morning alongside Betty Nguyen until she departed allowing Holmes to commandeer the spot-light, shining as the solo newscaster of the widely watched program. Holmes dominated breaking news events at CNN, reporting on the scene from some of the most riveting news stories including the devastating Joplin, Missouri tornadoes, the Deepwater Horizon oil spill in New Orleans, and the tragic shootings on the Virginia Tech campus in Blacksburg, Virginia. He secured some of the first accounts from the survivors of the US Airways Flight 1549 that crash-landed in New York’s Hudson River in January 2009 and reported from the campus of the University of Mississippi during the first presidential debate between Senators John McCain and Barack Obama. Holmes anchored from Ground Zero to com-memorate the emotional 10th Anniversary of the September 11th attacks. His contributions to the coverage of the oil spill and the presidential campaigns both garnered the network prestigious Peabody Awards. Holmes has anchored signifi-cant news stories including Saddam Hussein’s execution in 2006, the terrorist attacks in Mumbai, India in 2008 and at Glasgow Airport in 2007. Holmes’ last day reporting for CNN was on Christmas Day of 2011 as he began to prepare for the next chapter in his career. Holmes continued to soar to new

and exciting heights as he made history with his long- await-ed foray into nighttime television on Viacom’s BET Network. In October 2012, he hosted a new late-night hybrid talk show, “DON’T SLEEP!,” which laid an inspiring foundation for thought-provoking programs for African American interests and earned him an NAACP Image Award Nomination shortly after its premiere. Holmes delivered smart, biting social commentary on significant issues and hosted a distinguished panel of thought leaders and correspondents from various disciplines in an exchange regarding headlines that affect the community. After a successfully building awareness sur-rounding vital stories mainstream media tends to disregard, Holmes forged confidently forward to continue his journal-istic aspirations covering the George Zimmerman trial on CNN’s Headline News (HLN) and has been a contributing anchor to MSNBC since 2013. Holmes also lends his voice and offers his own take on the black community, politics, pop culture, relationships, and fatherhood by authoring weekly columns that can be found on various online magazines and news websites.

Currently, he serves as member of the Chancellor’s Board of Advisors at the University of Arkansas and is on the Board of Visitors at Emory University in Atlanta. Holmes is a zealous member of the 100 Black Men of Atlanta and the National Association of Black Journalists. He was honorably selected as one of the Root 100 of 2012 (black achievers and influ-encers between the ages of 25 and 45) and theGrio’s 100 (black leaders and history makers), and is a recipient of the venerated 2012 Hennessy Privilege Award and Young Alumni Award at the University of Arkansas.

T.J. Holmes Journalist & TV Personality, CNN | MSNBC | BET

Victor Parada is vice president of advertising

sales for Discovery U.S. Hispanic. In this

role, he oversees advertising sales for Dis-

covery’s portfolio of Hispanic networks in the

United States, which includes Discovery en

Español and Discovery Familia. He has led the

portfolio’s go-to-market strategy since 2005

and heads a talented team of executives

across the country that adds value to the

market with innovative solutions for meeting

clients’ needs.

Under Parada’s leadership, Discovery’s U.S.

Hispanic portfolio has surpassed objectives

and increased advertising revenue. He has

been instrumental in the development of the

networks’ strategy, which offers new oppor-

tunities to serve Hispanic marketers.

Parada first joined Discovery in Mexico in

1999 as an account manager. He was pro-

moted to account director in 2001 and was

responsible for overseeing and developing

advertising sales programs for Discovery’s

portfolio of networks in the market, as well

as opening the company’s first ad sales office

in Mexico City. He was then promoted to

regional director of advertising sales for Dis-

covery Networks Latin America/Iberia, where

he oversaw the pan-regional ad sales team.

Prior to joining Discovery, Parada served as

account executive at Univision, where he

generated advertising sales revenue for the

U.S. Hispanic cable network Galavisión. He

began his ad sales career as an account ex-

ecutive at American Radio, Inc., the largest

radio group in Boston.

Parada graduated from Pennsylvania State

University in 1992 with a bachelor’s degree in

advertising/communications. He is a native

of Mexico City and currently resides in Mi-

ami.

Victor Parada Vice President of Ad Sales, Discovery U.S. Hispanic

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