programme specification - bournemouth …...faculty of management msc tourism management msc tourism...

Faculty of Management

MSc Tourism Management MSc Tourism Management and Marketing

MSc Sustainable Tourism Planning (closed)

PROGRAMME SPECIFICATION

Version 1.9-0916

Document date: April 2016

MSc Tourism Management MSc Tourism Management and Marketing MSc Sustainable Tourism Planning (closed) Version 1.9-0916 © Bournemouth University 2016

2

© 2016 Bournemouth University

Document date: April 2016

Circulation: General

Bournemouth University undertakes to encourage the recognition, protection and exploitation of

intellectual property rights generated by participants in this programme, to the benefit, as appropriate, of students, staff, industrial/other third parties/partners and the university.

Faculty of Management Bournemouth University

Poole Dorset

BH12 5BB


3

CONTENTS

BASIC PROGRAMME DATA 4

1.0

AIMS OF THE DOCUMENT

8

2.0

ACADEMIC AND PROFESSIONAL CONTEXTS

10

3.0

AIMS OF THE PROGRAMMES

11

4.0

INTENDED LEARNING OUTCOMES

12

5.0

LEARNING AND TEACHING STRATEGIES AND METHODS

18

6.0

ASSESSMENT STRATEGIES AND METHODS

19

7.0

PLACEMENT

25

8.0

PROGRAMME DIAGRAMS

26

9.0

ADMISSIONS REGULATIONS

29

10.0

ASSESSMENT REGULATIONS

29

11.0

PROGRAMME PROFILES

30


4

BASIC PROGRAMME DATA

Originating institution(s) Bournemouth University

Award(s) and title(s)

MSc Tourism Management PG Dip Tourism Management PG Cert International Hospitality and Tourism Management

UCAS Programme Code(s) (where applicable and if known)

N/A

HESA JACS (Joint Academic Coding System) Code(s) per programme

N800, N100, N500

External reference points(s)

QAA Chapter 1: The National Level (incorporating the Framework for Higher Education Qualifications (FHEQ)); QAA Subject Benchmark Statements (HLST)

General Business and Management 2007 Hospitality, leisure, sport and tourism 2008

Professional, Statutory and Regulatory Body (PSRB) links

UNWTO.TedQual.Themis Institute of Travel and Tourism (ITT)

Place(s) of delivery

Bournemouth University

Mode(s) of delivery

Full-time and Part-time

Credit structure

180 Level 7 credits (90 ECTS)

Duration 12/15 months full time and 2 years part-time or 2 years with placement

Date of original approval(s) 2007

Date of first intake

September 2015

Student numbers

20

Placements

Optional – 30 weeks minimum

Partner(s) and model(s)

None

Date and version number of this Programme Specification

V1.9-0916 April 2016

* This Programme Specification was approved in June 2013 following validation / revalidation by Academic Standards Committee (E1213075).

Modifications: ST 1314 14 NM 1516 04 ST 1314 15 ST 1314 16 ST 1415 01 ST 1415 10 ST 1415 07 Progression has been added: Kaplan / INTO London (P1415 08) / Financial University (P1415 27)


5

FM1516 03/04/07, approved 23/2/16 and FM1516 12, approved 06/04/16. Previously V1.8


6




MSc Tourism Management and Marketing PG Dip Tourism Management and Marketing PG Cert International Hospitality and Tourism Management


N/A


N800, N100, N500







Mode(s) of delivery


Credit structure





September 2015

Student numbers

40

Placements



None


V1.9-0916 April 2016

* This Programme Specification was approved in June 2013 following validation / revalidation by Academic Standards Committee (E1213073).

Modifications: ST 1314 14 NM 1516 04 ST 1415 01 ST 1415 10 ST 1415 07 Progression has been added: Kaplan / INTO London (P1415 08) / Financial University (P1415 27) FM1516 03/04/07, approved 23/2/16 and FM1516 12, approved 06/04/16. Previously V1.8


7




MSc Sustainable Tourism Planning PG Dip Sustainable Tourism Planning PG Cert International Hospitality and Tourism Management


N/A


N800, N100, N500







Mode(s) of delivery


Credit structure





September 2015

Student numbers

10

Placements



None


Jan 2016 – V1.8

Version number of this document: 1.8 * This Programme Specification was approved in June 2013 following validation / revalidation by Academic Standards Committee. Modifications were added in June 2015. It takes effect from September 2015 and applies to all current students and new enrolments.

Modifications: ST 1314 14 NM 1516 04 ST 1415 01 ST 1415 10 ST 1415 07 Progression has been added: Kaplan / INTO London (P1415 08) / Financial University (P1415 27) E1516052 – programme was closed in February 2016. No students remained on programme.


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1.0 AIMS OF THE DOCUMENT

INTRODUCTION

This Programme Specification document details a suite of Masters programmes covering different aspects of the management of tourism related activities. As part of the taught element of the programme all students will take three core subjects and two dedicated programme options. In addition they will be able to choose a further, free standing, option, from a substantial list.

Our MSc programmes seek to develop the knowledge and skills required for the management of the economic, social and environmental processes in tourism related service industries. Given the breadth of activities contained within these industries it is appropriate to offer students a variety of specialist programmes in which to concentrate their expertise.

Tourism education is in its infancy in many countries. As a consequence many graduates of overseas universities seek a postgraduate qualification in countries where the study of tourism management and the development of tourism industry professionals is more advanced. In the UK this university is one of the leading providers of this type of education at both undergraduate and postgraduate levels.

Tourism management as a subject area is distinctive in that it is interdisciplinary, drawing on a wide range of base disciplines from "hard to soft" sciences. It is focused around complex social and economic activity and reflects a key area of employment. It is concerned with intervention and action to achieve stakeholder objectives. The study of the subject, particularly at postgraduate level, requires an integrative approach that blends human behaviour with analytic approaches to solving complex problems and implementing appropriate solutions through and with people. Finally, the subject must be treated from an international perspective to ensure relevance in today’s global economy. In this context, non- UK students are particularly important for enriching the overall international learning experience.

These programmes recognise both the extent and diversity of the economic activities described as tourism. If tourism accounts for 11% of global economic activity and 13% of employment (UNWTO 2010) then it is because it is defined broadly and inclusively. Traditional models of tourism describe ‘principal actors’ that provide accommodation, attractions and transportation. Many tourism organisations are integrated both horizontally and vertically across these activities. The public sector is heavily involved in the provision and development of tourism services. The Internet has and is radically reshaping the traditional tourism business models. Consequently we are seeking to produce graduates with the knowledge and skills to operate as generalists with transferable competences and specialists that can focus more closely on narrower vocational opportunities. The programmes allow us to offer both generalist and specific knowledge to meet the needs of both our students and the branches of the tourism industry in which they wish to work and our experience of offering these programmes over the last sixteen years confirms our view as correct. There are no professional statutory or regulatory body requirements which are addressed by the programmes although they have achieved the TedQual status of the UN World Tourism Organisation.

PROGRESSION

Underpinning

Applicants from Kaplan BUIC programmes which have approved articulation routes must meet the minimum entry requirements in terms of course average and English requirements as stipulated by the School of Tourism at Bournemouth University.

Applicants from INTOLondon programmes which have approved Recognition without Advanced Standing arrangements must meet the minimum entry requirements in terms of


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course average and English requirements as stipulated by the School of Tourism at Bournemouth University.

Applicants from Financial University Under the Government of the Russian Federation programmes which have approved Recognition without Advanced Standing arrangements must meet the minimum entry requirements in terms of course average and English requirements as stipulated by the School of Tourism at Bournemouth University.


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2.0 ACADEMIC AND PROFESSIONAL CONTEXTS

Introduction

The points of reference for the review of these programmes are their aims, the input and output student markets, research undertaken in the School of Tourism and elsewhere, Benchmark statements published by the QAA and the QAA National Qualifications Framework.

Research

Postgraduate studies in the School are specifically designed for graduates and those with appropriate experience to specialise in a particular area with a view to seeking employment in that field. All postgraduate programmes in the School build on and are informed by the School’s research activities.

The School of Tourism has an enviable track record for its commercial and public sector applied research and consultancy and prides itself on its partnership with industry which maintains its position at the leading edge of strategic thinking within the service industries.

Supported by an experienced team of academics and a range of specialist facilities, the School carries out its applied research and consultancy projects within all its specialist interest areas including tourism, hospitality, food, sport, retail and events at a local, national and international level. A number of distinctive research centres provide the focus for much of the School’s applied research and consultancy projects, including the International Centre for Tourism & Hospitality Research (ICTHR) and The Market Research Group (MRG).

The School of Tourism is respected globally as a centre of excellence for research. It offers students an exciting environment for research into the School’s key areas of tourism, leisure, food, hospitality, retail, sport and events. The School is proud of its sizeable community of MPhil and PhD research students, many of whom are international students sponsored and supported by national governments and other agencies. Research within the School is further enhanced by the expertise of the staff, many of whom are actively sought out for their specialist knowledge by the media and government. This in turn creates an ethos within the school of students that are willing and able to support one another, discuss information and share best practices.

Benchmarks

The QAA has published benchmarks for Masters programmes in Business and Management. The document informs the debate about specialistand conversion programmes and the content of postgraduate management programmes generally.

QAA Qualifications Framework

The programmes are aligned with the QAA FHEQ.

The MSc is considered to require the equivalent of one year of full-time study and the award requires that the student has successfully achieved the learning outcomes for the level as outlined in Section 3.

This programme specification also follows the QAA Qualifications Framework in respect of the provision of Level M/7 descriptors (see Programme and Unit Specifications).


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3.0 AIMS OF THE PROGRAMMES

The aims of these Level M/7 programmes are to produce students that:

• Can demonstrate the ability, knowledge and skills to be competent managers in the

rapidly changing tourism industry environment,

• Demonstrate an understanding of the core business disciplines and methods of working in the tourism industry sector, and be able to apply these in practical contexts,

• Appraise current and future environments in which tourism industries operate and develop a competitive strategic response,

• Define, investigate, analyse, evaluate and respond to tactical and strategic issues of concern to organisations in tourism industries,

• Adopt an analytical and creative approach to problem solving through independent judgement and critical self-awareness, working as individuals or as part of a team,

• Manage their own learning and self-development,

• Communicate ideas clearly and in the most appropriate media, demonstrating a capacity for logical and coherent thinking,

• Utilise a range of personal skills and competencies that will enable them to operate effectively in their industry.


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4.0 INTENDED LEARNING OUTCOMES 4.1 MSc SUSTAINABLE TOURISM PLANNING

A Knowledge and Understanding

A1 Demonstrate a critical understanding of sustainable approaches to the planning and

development of tourism.

A2 Demonstrate a knowledge and understanding of tourism project appraisal and

feasibility studies.

A3 Demonstrate a critical appreciation of the economic, social and environmental impact

analyses of tourism development proposals.

A4 Assess the challenges relating to issues and strategies integral to applying principles

of sustainable development to the global tourism industry.

B Intellectual Skills

B1 Application of relevant knowledge to a range of complex situations taking account of

its relationship and interaction with other areas of the business or organisation.

B2 Assess appropriate techniques sufficient to allow detailed investigation into relevant

tourism industry management issues.

B3 Creativity in the application of knowledge, together with a practical understanding of

how established techniques of research and enquiry are used to develop and interpret knowledge in tourism industry management.

B4 Ability to acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations;

B5 Conceptual understanding that enables the student to:

• evaluate the rigour and validity of published research and assess its relevance to new situations;

• extrapolate from existing research and scholarship to formulate new or revised approaches to practice.

• communicate effectively, both orally and in writing, using a range of media.

C Subject Specific Skills

C1 Demonstrate knowledge of and critically appraise the approaches used in tourism

planning and development and understand the main planning success and failure factors;

C2 Evaluate the strengths, weaknesses, opportunities and problems of public sector planning for tourism and, in particular, the differences in these according to the different political, administrative, economic, social and environmental contexts;

C3 Evaluate private sector plans and developments and their interface with the public

sectorand the understanding of business ethics;

C4 Assess the social, economic and physical impact of tourism development;

C5 Assess the issues relating to the measurement and planning implications of the

sustainability debate;

C6 Evaluate the different approaches to project feasibility studies in the public and private sector;


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C7 Demonstrate a technical mastery of the mechanics of project feasibility studies;

C8 Assess shadow pricing as a specialist aspect of project appraisal;

C9 Demonstrate a critical awareness of investment incentives and other sources of

finance for projects.

C10 Evaluate the strengths and weaknesses of various forecasting methods and their

application.

D Transferable Skills

D1 Communicate effectively by oral, written and visual means and be able to

communicate and disseminate information, ideas and concepts about tourism industry management issues through a range of media to all levels of the community;

D2 Use effectively IT, including the Web, spreadsheets and word-processing;

D3 Analyse a range of data;

D4 Solve numerical problems using appropriate techniques;

D5 Work in collaboration with others, including staff and students, and be able to

facilitate and manage group processes, negotiation and participation;

D6 Undertake independent work of an original nature addressed to tourism industry management practice;

D7 Demonstrate an ability to work with key practitioners and to carry out appropriate

investigations with them in a specific field of tourism industry management;

D8 Demonstrate problem solving skills and the application of knowledge across discipline

areas.


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4.2 MSc TOURISM MANAGEMENT AND MARKETING

A Knowledge and Understanding

A1 Demonstrate a critical understanding of the core components of marketing;

A2 Demonstrate a knowledge and understanding of the application of a variety of marketing management and planning theories to a variety of situations in the tourism and hospitality industries;

A3 Assess the complexity of the marketing concept and functions as applied to

integrated marketing planning.

B Intellectual Skills

B1 Application of relevant knowledge to a range of complex situations taking account of

its relationship and interaction with other areas of the business or organisation;

B2 Assess appropriate techniques sufficient to allow detailed investigation into relevant

tourism industry management issues;

B3 Creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in tourism industry management;

B4 Ability to acquire and analyse data and information, to evaluate their relevance and

validity, and to synthesise a range of information in the context of new situations;






C1 Demonstrate depth of knowledge with regard to internal and external environmental

issues and their impact(s) on marketing strategy;

C2 Apply effective marketing research and synthesise marketing research data;

C3 Display a critical understanding of the strategic marketing planning process;

C4 Evaluate and apply appropriate marketing tools and techniques for conducting

strategic marketing planning;

C5 Formulate a detailed strategic marketing plan for tourism / hospitality organisations;

C6 Generate innovative and creative solutions to complex marketing problems;

C7 Evaluate the effectiveness of marketing organisation, programmes and strategies, and implementation plans in tourism and hospitality organisations;

C8 Critically apply knowledge with regard to international and marketing channel issues

and their impact(s) on marketing strategy.


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D1 Communicate effectively by oral, written and visual means and be able to communicate and disseminate information, ideas and concepts about tourism industry management issues through a range of media to all levels of the community;




D5 Work in collaboration with others, including staff and students, and be able to

facilitate and manage group processes, negotiation and participation;

D6 Undertake independent work of an original nature addressed to tourism industry

management practice;




areas.


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4.3 MS

A

A1

c TOURISM MANAGEMENT

Knowledge and Understanding

Demonstrate a critical understanding of the trans-disciplinary nature of tourism and its

management;

A2

Display knowledge and critical understanding of the cultural and heritage tourism sectors, their structures, products and stakeholders as well as the relationships between them;

A3

Assess the complexity of tourism management in an ever changing environment and considering the wider socio-cultural, economic and environmental impacts of tourism;

A4

Develop knowledge and critical reflection of current issues within the subject area of tourism and its management.

B

Intellectual Skills

B1

Application of relevant knowledge to a range of complex situations taking account of its relationship and interaction with other areas of the business or organization;

B2 Assess appropriate techniques sufficient to allow detailed investigation into relevant tourism industry management issues;

B3 Creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in tourism industry management;

B4 Ability to acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations;






C1 Demonstrate in-depth knowledge and ability to critically challenge current theory of

tourism, and tourism management;

C2 Effectively use a range of sources, perspectives and analytical methods to the

evaluation of managerial practices in relevant tourism sectors;

C3 Assess and evaluate managerial strategies and polices within the relevant tourism

sectors, and with consideration of the wider socio-cultural, political, economic and environmental context of tourism;

C4 Develop an innovative approach and reflective practice to the management of tourism

which relies on the appreciation of both theory and practice;

C5 Confidently undertake research for effectively identifying, formulating and solving

managerial problems in the context of tourism;

C6 Utilize enhanced knowledge and skills for further career development in the various

areas of tourism management.


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D1 Communicate effectively by oral, written and visual means and be able to communicate

and disseminate information, ideas and concepts about tourism industry management issues through a range of media to all levels of the community;




D5 Work in collaboration with others, including staff and students, and be able to facilitate

and manage group processes, negotiation and participation;

D6 Undertake independent work of an original nature addressed to tourism industry management practice;




areas.


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5.0 LEARNING AND TEACHING STRATEGIES AND METHODS

The teaching and learning strategies that are used on these programmes reflect the team’s view that the extent of student managed learning is one of the essential differences between undergraduate and postgraduate study. The role of academic staff is primarily one of facilitating and supervising student study. However it is recognised that many of the students that undertake one of these programmes of study are being introduced to the subject material for the first time, come from cultures where this pedagogic approach is, at best, unfamiliar and do not have English as their first language. Consequently the learning strategy can be seen to be in two parts. Firstly there is concentrated instruction in Study Skills and English for Academic Purposes early in the programme and each taught unit has an introductory element which harnesses the graduate skills of the students to move quickly to higher level work. Secondly, students are required to read extensively in preparation for classes and assignments and to manage their learning through contact with subject and personal tutors. Their progress is monitored through continuous assessment. Where possible, teaching is based on small groups in workshop and seminar situations. However, mass lectures are a feature of the delivery of core units.

A wide variety of methods of delivery will be used including a mixture of seminars, lectures, tutorials, field visits, student / resource based study programmes and any other form of delivery felt to be appropriate to the diverse nature and objectives of each unit.

Where there is an emphasis on a particular learning strategy this will be identified in the unit specification. For example, the use of computer labs for the development of SPSS related research skills in the Dissertation Unit.

The core units are structured around mass lectures and mechanisms have been developed to provide additional support for this method of delivering and facilitating teaching material. Some of these methods include:

* the use of prepared readers / work books etc. which provide structure and depth

to the subject and a detailed guide to reading and the other resources of specific relevance;

* the use of comprehensive and integrated case studies which provide a mechanism for relating the themes within units;

* the use of the School’s VLE myBU; * the use of handbooks to detail the unit learning objectives and content of each

unit in order to provide an overview of the level and to assist the integration between units.

It has been the policy of the School to encourage students to:

* develop their capacity to learn independently; * develop their capacity to work effectively in groups; * develop competence and an understanding of vocational relevance;

The School is aware that technology continues to have an important impact upon the learning process. Computer based learning packages are currently being developed by several members of the School. The School has two dedicated IT rooms which provide students with access to specialised as well as more general software.

In summary, the delivery policy will give students increased responsibility for their own learning, underpinned by appropriate support in a context that closely reflects the vocational focus of the programme.


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6.0 ASSESSMENT STRATEGIES AND METHODS

These programmes are covered by the current assessment regulations of Bournemouth University. Assessment plays an important role in the student learning process. The purpose of assessment is seen as six fold:

* to ensure that the programme and unit objectives have been realised; * to measure the quality of a student’s performance; * to provide students with feedback and motivation; * for use as an indicator to monitor a student’s development; * to provide the programme management with a quality control mechanism and an

indicator of the effectiveness of the teaching and learning process; * to provide an indication of the aptitude of students to progress on a particular

programme.

These Masters programmes and their component units may be assessed through a range of methods including a variety of types of coursework (essays, reports, case studies, literature reviews, journal-type articles and reflective journals), consultancy reports and presentations. All students will complete a Dissertation. Details of assessment for each unit are contained within unit specifications.

Whilst the subject material of different programmes may require a variety of approaches to assessment the programme team monitors the range and balance of assessments to ensure parity of assessment experience and workload.

All units are rated at Level M/7 20 credits and follow university guidelines i.e. the assessment loading for each unit has a notional equivalency of a 5000 word assignment. Within this equivalency units may require a variety of assessment tasks appropriate to and individualized to the demands of the subject material. The assessment matrix demonstrates the range of methods used. It can be seen that the majority of units require at least one essay type assessment but these are interspersed with assessments with a more practical orientation (presentations, reports, business plans etc.) as befits a management programme. Underpinning this approach is the team’s belief that these methods allow for an appropriate balance of academic rigour and management skills development. There are currently no examinations in the assessment schedule. Our view is that the skills required to satisfactorily complete time constrained examinations can be assessed in more useful ways. The assessment strategy is reviewed on a continuous basis.

All assignments are summative however considerable formative support is available through the Study Skills programme. This support is weighted towards the start of the programme but is available up to and including the dissertation. Our research shows that most of our students, given that they are graduates from non-UK institutions, experience some form of pedagogic culture shock and the pacing of the assessment workload allows for this.

MSc Tourism Management MSc Tourism Management and Marketing MSc Sustainable Tourism Planning Version 1.9-0916 © Bournemouth University 2016

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Programme Skills Matrix - MSc Tourism Management

Matrix table showing the relationship between ILOs for a programme and its constituent units

Units Programme Intended Learning Outcomes

A 1

A 2

A 3

A 4

B 1

B 2

B 3

B 4

B 5

C 1

C 2

C 3

C 4

C 5

C 6

D 1

D 2

D 3

D 4

D 5

D 6

D 7

D 8

L E V E L

7

Dissertation (Tourism) x x x x x x x x x

Tourism Management and Society x x x x x

Managing Visitor Attractions x x x x x

Aviation, Tourism Development and Climate Change

x x x x x x x x

Conference Tourism x x x x x x x x x x

Entrepreneurship x x x x x x

Economics for Tourism & Hospitality x x x x x x x x x x x x x x x x x

Food and Drink x x x x x x x x

Mobile Communication and Mobile Marketing x x x x x x

Placement x x x x x x x

Mobility and Cultural Change x x x x x x x x x x x x x x x

Sport Tourism x x x x x x

Wildlife, Nature and Ecotourism x x x x x

Crisis and Disaster Management x x x x x x x x x x x x x x x

Creative Industries in Tourism & Events x x x x x x x x x Business Strategy and Finance x x x x x

Research Methods x x x x x x x x x x x x x x x x x x x x x

x

Tourism and Hospitality Principles and Practice x x x x x


21

A - Subject Knowledge and Understanding

A1 Demonstrate a critical understanding of the trans-disciplinary nature of tourism and its management.

A2 Display knowledge and critical understanding of the tourism sector, its structures, products

and stakeholders as well as the relationships between them.

A3 Understand the complexity of tourism management in an ever changing environment

and considering the wider socio-cultural, economic and environmental impacts of tourism.

A4 Develop knowledge and critical reflection of current issues within the subject area of

tourism and its management

C – Subject-specific/Practical Skills

C1 Demonstrate in-depth knowledge and ability to challenge current theory of tourism, and tourism management.

C2 Effectively use a range of sources, perspectives and analytical methods to the

evaluation of managerial practices in tourism. C3 Assess and evaluate managerial strategies and polices within the tourism sector, and with

consideration of the wider socio-cultural, political, economic and environmental context of tourism.

C4 Develop an innovative approach and reflective practice to the management of tourism

which relies on the appreciation of both theory and practice. C5 Confidently undertake research for effectively identifying, formulating and solving

managerial problems in the context of tourism. C6 Utilize enhanced knowledge and skills for further career development in the various areas of tourism management.

B - Intellectual Skills B1 Application of relevant knowledge to a range of complex situations taking account of its relationship and interaction with other areas of the business or organisation.

B2 Have an understanding of appropriate techniques sufficient to allow detailed investigation into relevant tourism industry management issues.

B3 Creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in tourism industry management.

B4 Ability to acquire and analyse data and information, to evaluate their relevance and

validity, and to synthesise a range of information in the context of new situations;


* evaluate the rigour and validity of published research and assess its relevance to new situations;

* extrapolate from existing research and scholarship to identify new or revised approaches to practice.

* communicate effectively, both orally and in writing, using a range of media.

D - Transferable Skills D1 Communicate effectively by oral, written and visual means and be able to communicate and

disseminate information, ideas and concepts about tourism industry management issues through a range of media to all levels of the community.

D2 Use effectively IT, including the Web, spreadsheets and word-processing

D3 Analyse a range of data

D4 Solve numerical problems using appropriate techniques.

D5 Work in collaboration with others, including staff and students, and be able to facilitate

and manage group processes, negotiation and participation.


management practice.

D7 Demonstrate an ability to work with key practitioners and to carry out appropriate investigations with them in a specific field of tourism industry management.


areas.


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Programme Skills Matrix - MSc Tourism Management and Marketing



A 1

A 2

A 3

B 1

B 2

B 3

B 4

B 5

C 1

C 2

C 3

C 4

C 5

C 6

C 7

C 8

D 1

D 2

D 3

D 4

D 5

D 6

D 7

D 8

L E V E L

7

Dissertation (Tourism) x x x x x x x x x x x x

eTourism x x x x x x x x x x x x x

Marketing for Tourism and Hospitality x x x x x x x x x x x x


x x x x x x

Conference Tourism x x x x x x x x x

Entrepreneurship x x x x x x x x

Economics for Tourism & Hospitality x x x x x x x x x x x x x x

Food and Drink x x x x x x

Mobile Communication and Mobile Marketing x x x x x x x x x

Placement x x x x x x x

Mobility and Cultural Change x x x x x x x x


Wildlife, Nature and Ecotourism x x x x x

Crisis and Disaster Management x x x x x x x x x x x x x

Creative Industries in Tourism & Events x x x x x x

Business Strategy and Finance x x x x x x x x

Research Methods x x x x x x x x x x x x x x x x x x x x x

x

Tourism and Hospitality Principles and Practice x x x x x x


23

A - Subject Knowledge and Understanding A1 Demonstrate a critical understanding of the core components of marketing

A2 Demonstrate a knowledge and understanding of the application of a variety of marketing management and planning theories to a variety of situations in the tourism and hospitality industries

A3 Understand the complexity of the marketing concept and functions as applied to integrated marketing planning

C – Subject-specific/Practical Skills C1 Demonstrate depth of knowledge with regard to internal and external environmental issues and

their impact(s) on marketing strategy.

C2 Conduct effective marketing research and synthesise marketing research data.

C3 Display a thorough understanding of the strategic marketing planning process.

C4 Confidently select the appropriate marketing tools and techniques for conducting strategic marketing planning.

C5 Prepare a detailed strategic marketing plan for tourism / hospitality organisations.

C6 Provide innovative and creative solutions to complex marketing problems.

C7 Evaluate the effectiveness of marketing organisation, programmes and strategies, and implementation plans in tourism and hospitality organisations.

C8 Demonstrate depth of knowledge with regard to international and marketing channel issues and their impact(s) on marketing strategy.

B - Intellectual Skills B1 Application of relevant knowledge to a range of complex situations taking account of its relationship

and interaction with other areas of the business or organisation.

B2 Have an understanding of appropriate techniques sufficient to allow detailed investigation into relevant tourism industry management issues.

B3 Creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in tourism industry management.

B4 Ability to acquire and analyse data and information, to evaluate their relevance and validity, and

to synthesise a range of information in the context of new situations;





.



D2 Use effectively IT, including the Web, spreadsheets and word-processing.

D3 Analyse a range of data.


D5 Work in collaboration with others, including staff and students, and be able to facilitate and

manage group processes, negotiation and participation.

D6 Undertake independent work of an original nature addressed to tourism industry management practice.


investigations with them in a specific field of tourism industry management.

D8 Demonstrate problem solving skills and the application of knowledge across discipline areas.


24

Programme Skills Matrix - MSc Sustainable Tourism Planning



A 1

A 2

A 3

A 4

B 1

B 2

B 3

B 4

B 5

C 1

C 2

C 3

C 4

C 5

C 6

C 7

C 8

C 9

C 10

D 1

D 2

D 3

D 4

D 5

D 6

D 7

D 8

L E V E L

M

Dissertation (Tourism) x x x x x x x x x x

Critical Issues in Tourism Development and Planning

x x x x x x x x x x x x x x x x

Tourism Impacts and Management x x x x x x x x x


x x x x x x x x x x

Conference Tourism x x x x x x x x x

Entrepreneurship x x x x x x x

Food and Drink x x x x x x x

Mobile Communication and Mobile Marketing

x x x x x x

Placement x x x x x x x x

Mobility and Cultural Change x x x x x x x x x x x


Wildlife, Nature and Ecotourism x x x x x x

Business Strategy and Finance x x x x x x x x x x

Managing Organisations x x x x

Tourism and Hospitality Principles and Practice

x x x x x x x x

Crisis and Disaster Management x x x x x x x x x x x x x x


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A - Subject Knowledge and Understanding A1 Demonstrate a critical understanding of alternative approaches to the planning and development of

tourism. A2 Demonstrate a knowledge and understanding of tourism project appraisal and feasibility studies. A3 Demonstrate a critical appreciation of the economic, social and environmental impact analyses of

tourism development proposals. A4 Understand the challenges relating to the issues and strategies integral to applying the principles of

Sustainable Development to the global tourism industry.

C – Subject-specific/Practical Skills C1 Demonstrate knowledge of and critically appraise the approaches used in tourism planning and

development and understand the main planning success and failure factors;

C2 Evaluate the strengths, weaknesses, opportunities and problems of public sector planning for tourism and, in particular, the differences in these according to the different political, administrative, economic, social and environmental contexts;

C3 Evaluate private sector plans and developments and their interface with the public sector;

C4 Assess the social, economic and physical impact of tourism development;

C5 Understand the issues relating to the measurement and planning implications of the sustainability debate;

C6 Evaluate the different approaches to project feasibility studies in the public and private sector;

C7 Demonstrate a technical mastery of the mechanics of project feasibility studies;

C8 Understand shadow pricing as a specialist aspect of project appraisal.;

C9 Demonstrate a critical awareness of investment incentives and other sources of finance for projects.

C10 Evaluate the strengths and weaknesses of various forecasting methods and their application.

B - Intellectual Skills B1 Application of relevant knowledge to a range of complex situations taking account of its

relationship and interaction with other areas of the business or organisation.

B2 Have an understanding of appropriate techniques sufficient to allow detailed investigation into

relevant tourism industry management issues.

B3 Creativity in the application of knowledge, together with a practical understanding of how established

techniques of research and enquiry are used to develop and interpret knowledge in tourism industry management.

B4 Ability to acquire and analyse data and information, to evaluate their relevance and validity, and to

synthesise a range of information in the context of new situations;







D2 Use effectively IT, including the Web, spreadsheets and word-processing.

D3 Analyse a range of data.


D5 Work in collaboration with others, including staff and students, and be able to facilitate and manage group processes, negotiation and participation.


management practice.


investigations with them in a specific field of tourism industry management.

D8 Demonstrate problem solving skills and the application of knowledge across discipline areas.


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7.0 WORK-BASED LEARNING (WBL) / PLACEMENTS ELEMENTS

As part of our Level 7 programmes, students can opt to do a placement. Such an offering is considered to provide competitive advantage to the programme, as students can gather work experience, and in the case of non-native speakers of English, use the placement as an opportunity to improve their business English, thereby enhancing their employability. The placement unit allows non-EU students the opportunity to stay in the UK for two years. The placement is unsurprisingly then often pursued by students.

The placement involves working in a company relevant to the student's programme for a minimum of 30 weeks full-time. If students do not choose to do a placement, the programme lasts 12/15 months; if they elect to do a placement, the programme lasts for 24 months. Non-EU students are covered for a 2-year programme as far as visa regulations are concerned. Students start their placement when the taught part of the programme finishes, usually in June (for September students) and in April (for January students). Upon completion of the placement, students complete a reflection on their placement experience and provide evidence from the company that they worked in of their period of employment.

Whilst on placement, students are supported by the placement unit leader regarding academic issues (such as queries related to the reflection and the dissertation) and by their PDA who monitors the quality of their placement experience.

Students who choose to do a placement are supported through a programme of seminars and workshops designed to improve their employability, with topics including: searching for a placement, writing a CV and covering letter, completing an application form, being interviewed (by phone and face-to-face), and networking. Students also receive language support in order to help them to perform well in interviews and written applications.

Students also have the option of incorporating a period of Study Abroad within their 30 week placement, with the option to study in a variety of destinations world-wide.


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Sem

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S

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PROGRAMME DIAGRAM

MSc TOURISM MANAGEMENT

Compulsory Units:

Dissertation (Tourism) (60)

Outcomes developed and assessed:

Knowledge as indicated by programme unit titles, and skills Award:

MSc Tourism Management

Optional Placement (30 weeks) Non-credit bearing. (Pass/Fail) Note: This is not a progression or graduation requirement and may be taken at any time after the completion of the six taught units and prior to graduation.

Compulsory Pathway Units

Tourism Management and Society (20)

Research Methods (20)

Choose any ONE unit from the following options:

Creative Industries in Tourism & Events (20) Aviation, Tourism Development and Climate Change (20) Conference Tourism (20) Crisis and Disaster Management (20) Entrepreneurship (20) Economics for Tourism & Hospitality (20) Food and Drink (20)

Mobile Communication and

Mobile Marketing (20) Mobility and Cultural Change (20) Sport Tourism (20)

Wildlife, Nature and Ecotourism

(20)


Knowledge as indicated by programme unit titles, and skills Progression Requirements:

Requires 60 Level 7 Credits Exit Qualification: PGDip Tourism Management requires 120 Level 7 Credits

Compulsory Units:

Business Strategy and Finance (20)

Managing Visitor Attractions (20)

Tourism and Hospitality Principles and Practice (20)


Knowledge as indicated by programme unit titles, and skills Progression requirements: No progression requirements Exit Qualification:

PGCert International Hospitality and Tourism Management requires 60 Level 7 Credits


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Sem

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r 1 o

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Leve

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em

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eve

l 7

PROGRAMME DIAGRAM

MSc TOURISM MANAGEMENT AND MARKETING

Compulsory Units:


Outcomes developed and assessed: Knowledge as indicated by programme unit titles, and skills Award:

MSc Tourism Management and Marketing


Compulsory Pathway Units: eTourism (20) Research Methods (20)

Choose any ONE unit from the

following options:

Creative Industries in Tourism &

Events (20)

Aviation, Tourism Development and Climate Change (20) Conference Tourism (20) Crisis and Disaster Management (20)

Entrepreneurship (20)

Economics for Tourism & Hospitality (20) Food and Drink (20) Mobile Communication and Mobile Marketing (20) Mobility and Cultural Change (20)

Sport Tourism (20)

Wildlife, Nature and Ecotourism (20)


Knowledge as indicated by programme unit titles, and skills Progression Requirements: Requires 60 Level 7 Credits Exit Qualification:

PGDip Tourism Management and Marketing requires 120 Level 7 Credits

Compulsory Units:


Marketing for Tourism and Hospitality (20)


Outcomes developed and assessed: Knowledge as indicated by programme unit titles, and skills

Progression requirements:

No progression requirements Exit Qualification:



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Sem

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r 1

/ L

eve

l 7

S

em

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r 2

/ L

eve

l 7

S

em

este

r 3

/ L

eve

l 7

PROGRAMME DIAGRAM

MSc SUSTAINABLE TOURISM PLANNING

Compulsory Units:


Outcomes developed and assessed: Knowledge as indicated by programme unit titles, and skills Award:

MSc Sustainable Tourism Planning


Compulsory Pathway Units:

Critical Issues in Tourism Development & Planning (20)

Tourism Impacts & Management (20)

Choose any ONE unit from the following options: Aviation, Tourism Development and Climate Change Conference Tourism Crisis and Disaster Management Entrepreneurship Food and Drink Mobile Communication and Mobile Marketing Mobility and Cultural Change Sport Tourism

Wildlife, Nature and Ecotourism


Knowledge as indicated by programme unit titles, and skills Progression Requirements: Requires 120 Level 7 Credits Exit Qualification:

PGDip Sustainable Tourism Planning requires 120 Level 7 Credits

Compulsory Units:


Managing Organisations (20)



Knowledge as indicated by programme unit titles, and skills Exit Qualification:



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9.0 ADMISSION REGULATIONS

The regulations for these programmes are the University Standard Admission Regulations for Taught Postgraduate programmes.

10.0 ASSESSMENT REGULATIONS

The regulations for these programmes are the University’s Standard Postgraduate Degree Assessment Regulations.


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11.0 PROGRAMME PROFILES

Originating Institution(s): Bournemouth University School: FM Partner:

Place(s) of Delivery: BU

Framework Title (in full):

MSc Tourism Management PG Cert International Hospitality and Tourism Management PG Dip Tourism Management

Mode(s) of study : Full-time/Part-time Expected Length of study: 1-2 years BU Credit Structure 180 ECTS : 90

Language of delivery (if not English):

Programme HESA JACS code: N800, N100, N500

Unit identification Cost Centre(s) Unit Details Assessment Regs: SR

Assessment Element Weightings Unit

version no.

Unit name HESA JACS Subject Code

CC 1 % HESA JACS Subject Code

CC2 % Prog year FT

Prog year PT

Core / option

No of credits

Level (C,I,H, PgC, PgD, M)

Exam 1

C/Work 1

C/Work 2

C/Work 3

Dissertation (Tourism) N800 27 100 1 Core 60 M/7 100

Business Strategy & Finance N100 26 66 N100 27 34 1 Core 20 M/7 100

Research Methods N800 27 100 1 Core 20 M/7 100


N800 27 75 N800 26 25 1 Core 20 M/7 100

Tourism Management & Society N800 27 100 1 Core 20 M/7 100

Managing Visitor Attractions N800 27 100 1 Core 20 M/7 100

Aviation, Tourism Development & Climate Change

N800 27 100 1 Option 20 M/7 50 50

Conference Tourism N800 27 100 1 Option 20 M/7 40 60

Creative Industries in Tourism & Events N800 27 100 1 Option 20 M/7 100

Economics for Tourism & Hospitality N100 27 100 1 Option 20 M/7 100

Entrepreneurship N100 27 100 1 Option 20 M/7 100

Food and Drink D600 26 100 1 Option 20 M/7 100

Mobile Communication & Mobile Marketing N500 27 100 1 Option 20 M/7 100

Placement N800 27 100 1 Option 0 M/7

Pass/Fail


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Mobility and Cultural Change N800 27 100 1 Option 20 M/7 100

Sport Tourism N800 38 100 1 Option 20 M/7 100

Crisis and Disaster Management N800 27 100 1 Option 20 M/7 80 20

Wildlife, Nature & Ecotourism N800 27 100 1 Option 20 M/7 60 40

Effective from Prog Year / Month / Year

Contact in School: Sharon Goodlad Tel: 968727

Date approved : April 2016

Programme Specification version no. : V1.9-0916

Placement :

30 weeks

Yr. 1 09 16

Yr. 2 Name of Professional, Statutory or Regulatory Body (if appropriate) : UNWTO.TedQual Institute of Travel & Tourism (ITT)

Diploma Supplement Statement regarding PRSB accreditation : Certified with UNWTO TedQual International Certification by the World Tourism Organisation Bournemouth University is recognised by the Institute of Travel and Tourism (ITT) as a Centre of Excellence.

Yr. 3

Yr.4


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MSc Tourism Management and Marketing

PG Cert International Hospitality and Tourism Management PG Dip Tourism Management and Marketing






version no.



CC2 % Prog year FT

Prog year PT

Core / option

No of credits


Exam 1

C/Work 1

C/Work 2

C/Work 3


eTourism N800 27 100 1 Core 20 M/7 50 50

Marketing for Tourism and Hospitality N500 27 100 1 Core 20 M/7 100

Business Strategy and Finance N100 26 66 N100 27 34 1 Core 20 M/7 100

Research Methods N800 27 100 1 Core 20 M/7 100


N800 27 100 1 Core 20 M/7

100


N800 27 100 1 Option 20 M/7 50 50


Creative Industries in Tourism & Events N800 27 100 1 Option 20 M/7 100

Economics for Tourism & Hospitality N100 27 100 1 Option 20 M/7 100





Pass/Fail


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Wildlife, Nature and Ecotourism N800 27 100 1 Option 20 M/7 60 40



Contact in School: Sharon Goodlad Tel: 968727

Date approved : April 2016

Programme Specification version no. : V1.9-0916

Placement : 30 weeks

Yr. 1 09 16

Yr. 2 Name of Professional, Statutory or Regulatory Body (if appropriate) : UNWTO.TedQual Institute of Travel and Tourism (ITT)

Diploma Supplement Statement regarding PRSB accreditation : Certified with the UNWTO TedQual International Certification by The World Tourism Organization. Bournemouth University is recognised by the Institute of Travel and Tourism (ITT) as a Centre of Excellence.

Yr. 3

Yr.4


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MSc Sustainable Tourism Planning

PG Cert International Hospitality and Tourism Management PG Dip Sustainable Tourism Planning






version no.



CC2 % Prog year FT

Prog year PT

Core / option

No of credits


Exam 1

C/Work 1

C/Work 2

C/Work 3


Critical Issues in Tourism Development & Planning

N800 27 100 1 Core 20 M/7 40 60

Tourism Impacts & Management N800 27 100 1 Core 20 M/7 50 50

Business Strategy and Finance N100 26 66 N100 27 34 1 Core 20 M/7 100

Managing Organisations N100 27 100 1 Core 20 M/7 100


N800 27 100 1 Core 20 M/7

100


N800 27 100 1 Option 20 M/7 50 50






Pass/Fail


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Wildlife, Nature and Ecotourism N800 27 100 1 Option 20 M/7 60 40



Contact in School: Joanna Milner Tel: 965828

Date approved : June 2015

Programme Specification version no. : 1.8

Placement : 30 weeks

Yr. 1 09 15

Yr. 2 Name of Professional, Statutory or Regulatory Body (if appropriate) : UNWTO.TedQual Institute of Travel and Tourism (ITT)

Diploma Supplement Statement regarding PRSB accreditation : Certified with the UNWTO TedQual International Certification by The World Tourism Organization. Bournemouth University is recognised by the Institute of Travel and Tourism (ITT) as a Centre of Excellence.

Yr. 3

Yr.4

programme specification - bournemouth …...faculty of management msc tourism management msc tourism...

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