WELCOME

PROGRESS IS

POSSIBLEBeing a loan officer is more than simply understanding loans. You need to understand how to sell your value to prospective clients and partners, how to sell your branch’s value, and how to sell the unique value of PRMG. You need to know how to market yourself, how to connect with people, and how to build your influence both on and offline.

Problem is, you would be hard pressed to find a comprehensive program that can speak to all of these things...

Until now.

WELCOME

Since the unveiling of Originator U at Paramount Residential Mortgage Group’s Leadership Conference in Temecula, California, we have built a network of PRMG loan officers from across the country that are committed to growth and success.

The fact is, more the real estate and mortgage industries have changed more in the past five years than in the previous fifty. The advent of digital technology has altered how we communicate and connect with people which is why it is crucial to stay ahead of the curve.

Here’s how to do it.

Business Building Training Built for Loan Originators

John D. ReyesNational Real Estate Technology Speaker

MEET THE TRAINER

John Reyes is the Production Manager of PRMG Rancho Cucamonga as well as the founder of an award-winning digital marketing company based in Southern California. John has been providing education, marketing, and business strategies to real estate professionals for more than a decade.

As a nationally renown marketing specialist, he has had the privilege of speaking at some of the most notable events in real estate across the country such as PRMG’s 2018 Leadership Conference, the California Association of REALTORS® Business

Technology Expo, as well as several CENTURY 21’s national conferences for five consecutive years. He has trained agents at hundreds of brokerages and at local organizations like NAHREP, NAREB, AREAA, the Women’s Council of REALTORS®, and more.

He has been featured on the front page of the OC REALTOR® magazine as well as on a full page publication in the August 2018 issue of the California Association of REALTORS® magazine. John was also selected by Apple Inc. to be a technology trainer at retail stores around Southern California.

John and his team created the curriculum for Originator U and are aggressively working to continue creating even more educational content for PRMG loan officers and branch managers in regards to sales, digital marketing, connecting with agents, mastering open houses, and business development.

Game Plan to 1 Million

Breaking Down the Numbers

Maintaining Consistent Business

More Coming Soon...

Developed by experts in the real estate and mortgage industries, our program was created from the ground up with the needs of the loan originator in mind.

Each online course contains various lessons and sessions that cover specific topics relevant to the modern loan officer. Our curriculum is constantly evolving so expect more courses and sessions in the near future.

Sales TrainingBusiness Development Digital Marketing Agent Connect Open House Mastery

Business DevelopmentLearn how to build and maintain consistent

business as a loan professional.

Sales Skills That Kill

How to Sell: PRMG

About PRMG

The Six Tenets of PRMGft. Chris Sorensen

How to Sell: Your Branch

How to Sell: Your Value

Perfecting Your Pitch

Closing Techniques

The Interview: Greeting

Building Rapport

Interview Roleplay

Sales TrainingLearn how to confidently deliver your value proposition when meeting with clients

and REALTORS® as well as how to conduct an interview with theintention of walking away with a committed REALTOR® partner.

OUR COURSES

Sales TrainingLearn how to confidently deliver your value proposition when meeting with clients

and REALTORS® as well as how to conduct an interview with theintention of walking away with a committed REALTOR® partner.

Introduction to Facebook

Meaningful Interaction

What to Post

Promote on Facebook

How to Create a Facebook Ad

Why Video?

How to Create Better Videos

Strategic Texting

Create Educational Content

Share Success Stories

Getting Started on Instagram

Instagram Hashtags

Location Tagging

Storytelling on Instagram

Digital MarketingLearn how to utilize the latest social media marketingstrategies to establish and expand your brand online.

OUR COURSES

Understanding the Market

Connect with More Agents

Hosting Events

How to Create a Facebook Event

The Power of Networking

Open House Overview

Promote Your Open House

Client Control

Setting Appointments

Agent Connect

Open House Mastery

Learn about the struggles that REALTORS® face,what you can do to offer them creative solutions,and how to be proactive in connecting with them.

Learn how to master open houses alongside your REALTOR®partner as well as what it takes to promote them to the

public in today’s technology driven era.

OUR COURSES

Agent ConnectLearn about the struggles that REALTORS® face,what you can do to offer them creative solutions,and how to be proactive in connecting with them.

Training VideoWithin each topic is a training video that you can watch to learn our content. Our educators have been training real estate and mortgage professionals for over a decade so you can have complete trust in the information they’re

providing.

Average Time: 3-7 minutes

Action GuideLearn more and take action with our comprehensive Action Guides. These are downloadable PDFs included below each training video. Download these onto your computer and review them for supplemental information that’s not in each video. Additionally, these guides include crucial steps you can take to further embrace the topic. Think of it as homework that can actually help your business.

Average Time: 2 minutes

CommentInteract with our community of other loan officers on Originator U by commenting in the section below each video. Share your experiences and knowledge as well as ask

questions and request further guidance.

Average Time: 1 minute

QuizMake sure to take notes and keep the Action Guides you download in one place on your computer so you can reference them during the quiz at the end of each course. Once you pass the quiz with a score of 80% or more, you will receive an official Digital Certificate that

demonstrates your mastery of the course.

Average Time: 5-10 minutes

Private Facebook Group

Live Webinars

Join the Community

Private Trainings

As a member of Originator U, you will have access to our private Facebook Group. Here you have the opportunity to connect with hundreds of other loan offiers across the country to debate ideas, discuss course material, and receive help mastering concepts in the real estate and mortgage industry. Share your experiences interacting with clients, working with agents, leveraging digital marketing and more.

Take your education even further by attending our regularly scheduled live Facebook broadcasts in our private Facebook group. John and his team will take content from Originator U even further by expanding on concepts, sharing more valuable information, and showing you exactly how you can implement this training to strengthen your abilities as a modern loan officer.

During these live broadcasts, you may comment below the video to speak directly with the conductor(s) to create a more interactive experience that you won’t get anywhere else. The best part, if you happen to miss our scheduled broadcast or you simply want to go back and re-watch it to take further notes, these videos will be uploaded on our Facebook page after the live video has ended enabling you to refer back to them at your leisure.

Free Videos Every MonthBranch-Branded Video Marketing

Take your marketing to the next level with our dynamic animation videos designed to educate, empower, and impress your audience. Enhance the brand of PRMG in your local market with every month which will undoubtedly attract the attention of viewers and potential recruits.

Every month, your branch manager will receive the Dropbox link to download their video branded specifically with their branch’s contact information. As a loan officer at their branch, you may upload this to your own social media profiles to enhance your online portfolio.

Interested in having a video specifically branded for you? Contact us to learn how we can make that happen.

In-Office Training Lesson PlansDeliver More Value with Manager Hub

INTRODUCEKick start the training by introducing the concept to your loan officers and explain its value while offering your personalized insight into the topic.

WATCHJohn Reyes and his team will create a new video combining several topics from Originator U into a comprehensive lesson that can be played in your office.

READMake copies of our guide and distribute it to your loan officers for them to reference during and after you play the training video.

Since our launch of Originator U in August of 2018, we have received such great feedback from branch managers and loan officers across the country. Now we want to take Originator U even further by launching “Master Guides”. These guides are designed to outline how branch managers can effectively integrate the industry-leading content we provide through Originator U into your office trainings. Don’t worry, we’ll handle most of it for you.

During your next office training, set aside 5 to 10 minutes to sharing the Lesson Plan we provide. We believe that if we can help you incorporate our curriculum even more effectively into your office trainings, there will be more opportunities for loan officers to grow and stay competitive.

These office trainings are meant to encourage accountability and to track legitimate growth amongst the loan officers in your branch. This is also a huge value proposition that can be leveraged as a recruiting tool because let’s face it - no other company has access to this type of training that breaks down how loan officers can succeed in sales, digital marketing, and beyond.

COLLABORATELead a discussion, brainstorm, and work together to generate more ideas and foster a greater sense of community and collaboration within your office.

TAKE ACTIONApply the material and role play, create, post, etc. in order to fully grasp the strategies and concepts.

In-Office Training Lesson PlansDeliver More Value with Manager Hub

Join Originator UGet Started Today

Originator U is a monthly subscription based platform that branch managers can purchase for their entire office. Once a branch manager signs up, Originator U will generate usernames and temporary passwords for each of loan officer in their office which allows them to login to http://originatoru.net. Not only can they access all six courses, they will also be able to join our Private Facebook Group to interact with PRMG loan officers around the country.

We’ve priced our branch package at $295 per month. To put this into perspective, the value of only one in-office training with John Reyes as well as one branded video is over $900.

Want to learn more? Contact our office today for more details.