project 3 [adult swim] presentation
TRANSCRIPT
RACHELLE JACKSON | JENNA BIVONE | DEMETRI WILLIAMS
GENERAL ASSEMBLY | UXDI PROJECT 3
VIEWER PROFILE60% Male | Median Age: 24 Multi-screen viewers who tend to watch the shows live (92% among 18-34)
Original and Acquired Animated and Live-Action Series for Young Adults.
OFFERING
TOP SYNDICATED SHOWS
TOP ORIGINAL SHOWS
2
THE PROBLEM
Cartoon Network’s Adult Swim app currently lets users watch any of their historic programming and, if they’re cable customers, keep up with the latest episodes of their favorite shows.
Adult Swim wants to get away from an ad-based business model and re-engineer their app to allow cord-cutters (users without a cable account) to access all their content, ad-free, via a premium service. They also want to help users new to their programming discover new shows and share clips with their social networks.
COMPETITIVE ANALYSIS
*Source: App Annie (Ratings from Oct - Dec 2015) | NA = Not Available
�4
BEST PRACTICES‣ Supported on Multiple Devices ‣ Ability to Preview Content ‣ Special Feature Offerings
SITE MAPCURRENT APP
5
6
USER FEEDBACK7
SOCIAL MEDIA | FORUMS
USER SURVEY8
KEY TAKEAWAY
n=29
• Top Feature Preferences Included: ‣ Multiple Devices ‣ Search Function ‣ Downloads ‣ Personalized Content ‣ Games and Activities
USER INTERVIEWS9
PERSONAS
STREAMING‣ Netflix ‣ Hulu ‣ Amazon Prime ‣ YouTube Red
DEVICES‣ Phone ‣ Tablet ‣ PS4 | Wii ‣ AppleTV ‣ Chromecast ‣ Roku
SOCIAL MEDIA‣ Facebook ‣ Snapchat ‣ Instagram ‣ Twitter
High Quality Streaming is
Expected
Multiple Devices are
Required
Social Sharing is Minimal
Created by Roy Martensfrom the Noun Project
TYLER
10
Free games… I’d get it for the games.
Hi, I’m Tyler. I love to game and watch [adult swim]. I enjoy sports, music, hanging out with friends, and streaming stuff. I currently don’t have cable so I search everywhere for free content.
I want to make my own experience.
OPPORTUNITIES‣ Access to new episodes and
exclusive content ‣ Share button ‣ Home screen customization Cr
eated by gilbert bages
from the Noun Project
NEEDS‣ Way to stream new shows
and share funny content ‣ Customizable features ‣ Access to games in the app
PAIN POINTS‣ Annoying ads ‣ Boring apps without games ‣ Leaving the app to do things
AVID GAMER
MALE | MID 20’S
BRUCE
11
I used to watch a lot but I don’t like the new shows.
Will there be content I can’t get anywhere else?
OPPORTUNITIES‣ Easy cancellation ‣ Premium ad-free content ‣ Older shows and new content
to give feedback on ‣ Access on multiple devices ‣ Downloadable content
Created by gilbert bages
from the Noun Project
NEEDS‣ Way to stream [as] content ‣ Full library of shows ‣ Use on multiple devices
PAIN POINTS‣ Lack of content and features ‣ Current programming ‣ Intrusive Ads ‣ Cancelation process
FORMER FAN
MALE | MID 30’S
Hi, I’m Bruce. I used to watch a lot of adult swim and be an avid gamer. I spend my time working, being with friends and family, reading, and watching videos. I currently don’t have cable so I use streaming services to watch TV shows and movies.
12[ADULT SWIM] ACCESSTHE SOLUTION
CUSTOMIZATIONPersonalized Selection of Shows & Features
EXCLUSIVE CONTENTNew Content Only Available In The App
GAMESGaming Account Access & Tracking
‣ Skins & Widgets ‣ Full Show Library ‣ Voting on Content ‣ Sharing of Content
“What are Bumps?”
13
“COMP”WIREFRAMESKETCH
14MOBILESKETCHES
15TABLETSKETCHES
WIREFRAMES
16
Access all of your favorite Adult Swim shows and games
anytime, anywhere
See it in action
ALREADY HAVE ACCESS? SIGN IN NOT CONVINCED?
SETTINGS
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SITE MAPNEW APP
‣ Show Clips ‣ Bumps
USER TESTING18
ITERATIONS
FIRST ITERATION (5 USERS)‣ Changed Name ‣ Removed Video from Onboarding ‣ Changed Color of Icons on Plan Features
Page to encourage awareness ‣ Added Notifications on Home, Widget, and
Show Pages to demo customization features ‣ Added Long tap Interaction on Show Page
Image (for adding content to home screen) ‣ Added Settings Icon to Header
SECOND ITERATION (6 USERS)‣ Added Box around Intro Demo Prompt and
Changed Font Color to make instructions clearer ‣ Increased Font Size on Show Pages ‣ Add Pages to Home Screen Functionality
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ONBOARDINGPROGRESSIVE
[adult swim]
GOT IT!
ADD CONTENT TO
YOUR HOME SCREEN
BY CLICKING THIS ICON
[adult swim]
Psst! Want some Skins and Widgets? Check it out.
GOT IT!
DAILY SCHEDULE
EXCLUSIVE UPDATES
LIVE SIMULCAST
GAME TRACKER
SOCIAL MEDIA
WATCHLIST
BUMPS
WIDGETS
What are you waiting for? Click it and add a widget.
GOT IT!
SPACE GHOST
SEASON 1
SEASON 2
SEASON 3
SEASON 4
SEASON 5
SEASON 6
SEASON 7
SPACE GHOST COAST TO COAST
Knock! Knock! Long tap image to add this show to your home screen.
GOT IT!
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EXCLUSIVESVOTING FEATURE
[adult swim] PILOTS
2:18 / 2:18
VOTE
OR
WATCH NEXT PILOT
[adult swim] PILOTS
VENTURE BROTHERS FROM ANOTHER MOTHER
AQUA TEEN HUNGER FORCE MEATWAD ON THE MOVE
SQUIDBILLIES BATTLES IN THE BUSH
MR. PICKLES MR. PICKLES’ PRIVATES
THE BRAK SHOWBRAK BECOMES A BREAKDANCER
SUPERJAIL!THE WARDEN’S WRATH
BLACK DYNAMITEMIND EXPLOSION
PICK A PITCHED SHOWWATCH IT FROM BEGINNING TO ENDVOTE THUMBS UP OR TRASH IT
WATCH AND
VOTE
PILOTS
GAMES
EVENTS
FEATURED
[adult swim] EXCLUSIVES
22
USER FLOWPHONE | TABLET
FORMER FAN
MALE | MID 30’S
BRUCE
Wanting to watch his favorite cartoon on NETFLIX for an
original [AS] show.AQUA TEEN HUNGER FORCE!
Wanting to watch his favorite cartoon on NETFLIX for an
original [AS] show.AQUA TEEN HUNGER FORCE!
Discovering itsNOT
AVAILABLE
Discovering itsNOT
AVAILABLE
Searches online for
viewing options
Searches online for
viewing options
Finds success in his search
[ADULT SWIM]Streaming
Finds success in his search
[ADULT SWIM]Streaming
21BRUCEUSER JOURNEY FORMER FAN
MALE | MID 30’S
BRUCE
23
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