project “breaking the silence.” -...
TRANSCRIPT
Project “BREAKING THE SILENCE.”
A Popular Saying:“Two religions in Lithuania”
European Men's Basketball Championship in Lithuania
Aug 31 - 18 Sept 2011
- is a social – HIV/AIDS awareness campaign, that started with EUROBASKET 2011 and will last till 31st of DEC 2011.
The goal of the campaign is to raise HIV/AIDS awareness and get people to undergo regular check-ups.
Campaign’s initiated events resulted significant press interest and influenced hundreds of people in Lithuania to do HIV tests.
“Breaking the Silence.”
HIV Testing Results
Come for testing 930Male 605Female 325Test HIV + 14HIV - 916Age group18 – 24 23325 - 30 34030 > 357
Date for 1 December 2011
Free Testing SitesWhere can one get the free-of-charge HIV test from 11 Aug- 31 Dec?
Diseases Diagnostics Laboratory ENDEMIK:• Vilnius Branch, Kareivių str. 9, working hours: I–V 7.30–20.00, VI 9.00–14.00• Kaunas Branch, Savanorių ave. 177, working hours: I–V 8.00–19.00, VI 10.00–14.00• Klaipeda Branch, Sodų str. 3-7, working hours: I–V 8.00–19.00, VI 10.00–14.00• Šiauliai Branch, S. Daukanto str. 90, working hours: I–V 8.00–19.00, VI 10.00–14.00• Panevezys Branch, Smėlynės str. 19-1, working hours: I–V 8.00–18.00, VI 10.00–14.00 • Alytus Branch, Naujoji str. 48, working hours: I–V 8.00–18.00, VI 10.00–13.30
Vilnius: Family Clinic SANITAS FAMILIAE, Žirmūnų str. 70, working hours: I–V 8.00–19.00
Klaipėda: Medical Center LORNA, Naujojo Uosto str. 14, working hours: I–V 8.00–18.00
Kaunas: Hospital of Lithuanian University of Health Sciences , Kauno Klinikos, Family Medicine Clinic , Vytauto
Ave. 49, working hours: I–V 8.00–17.00
“Breaking the Silence.”Core Events2011 08 11
PROJECT LAUNCHPress conferenceStart of Free testing
August1st general media coverage
16 Sep March in Kaunas
9 SepMarch in Vilnius
31 DecEnd of free testings
Jan 2012final press conference
11 Aug 2011Facebook & www.aids.lt launch
OctoberInitiate overview of the projectin media
December2 general media coverage linkt with Flashmob and World AIDS Day
1 Dec Flashmob
Impressive launch of HIV social project ”Breaking the Silence.”
Press conference on 11 August in Vilnius City Municipality (project "Breaking the silence" launch) attracted a very large interest of media, including TV
Assoc. prof. S.Caplinskas, NBA player L.Kleiza, moderator A. Armoskaite, official representative of “Eurobasket 2011”M.Balciunas, leader from Estonia HIV patients organization J.Voinova, Deputy Mayor of city Vilnius J.Pinskus
Press Conference Speakers
Impressive launch of HIV social project ”Breaking the Silence.”Project attracted much interest due to the fact that it was supported by strong opinion leaders: - Lithuanian basketball star – NBA player L.Kleiza,- Lithuanian national basketball team members – captain R. Javtokas, M. Lukauskis,- General Secretary of the Lithuanian Basketball Federation and official representative of “Eurobasket 2011” M.Balčiūnas,- Deputy Mayor of Vilnius city J.Pinskus, - Lithuanian music and movie stars (some of them well-known outside Lithuania).
Early diagnosis of HIV – the most important goal of this project
Early diagnosis of HIV – it means early initiation of treatment and early monitoring of infection.
Our tasks:• Encourage the population to undergo regular check-ups
by showing the benefits of early diagnostic using the Basketball players as opinion leaders.
• To provide free of charge HIV testing during European Basketball Championship and continue till 31 Dec 2011;
• Remove the social stigma from the issue;• Encourage the discussion of the subject in the media;• Raise public awareness of HIV/AIDS and methods to
prevent the spread of HIV.
Media attendees in the launch of HIV social project ”Breaking the Silence.”
We received full coverage of all expected TV and internet mediachannels as well as accompanying the addition of publications in print media.
Internet channels:• www.delfi.lt - the biggest in Baltic states internet news portal www.delfi.lt/TV
• www.lrytas.lt - the 2nd most popular internet news portal in Lithuania
• www.15min.lt - the 3rd most popular internet news portal inLithuania / www.15min.lt/TV
The Baltic Times:• www.balsas.lt• www.alfa.lt• www.laikas.lt• www.bernardinai.lt• www.moteris.lt• www.fotodiena.lt
TV channels:• LRT – national television and radio (TV
report on national news “Panorama”)• Sport1• TV3 – news report • TV3 – TV show “Be komentarų” report• PERVYJ BALTIJSKIJ KANAL – Russian
speaking TV report • Penki TV
Radio:• Žinių radijas (News radio)• National radio channel
Print media:“Moteris” – life style magazine for women“Laima” – life style magazine for women“Ji” – life style magazine for women“Vakaro žinios” - newspaper“Valstietis” - newspaper“Atgimimas” – newspaper“Lietuvos sveikata” – newspaper
Eurobasket 2011 official TV sportscommentator Robertas Petrauskispublicly pledged to make HIV test
HIV social project ”Breaking the Silence.”press conference finished with official promise
The launch of HIV social project ”Breaking the Silence.” began with a loud whistle in main national TV channelTV show “ Labas Rytas” with 7 min. reportage on 12 August : assoc. prof S.Caplinskas presented about the HIV/AIDS problems in Lithuania and the project
http://www.youtube.com/watch?v=SZPjbaAt01Y&feature=player_embedded
On 11 August officially started project website: www.aids.lt www.breakingthesilence.eu
Facebook project page reached 2980 fansalready during in the first month
Contest submissions
Contest inFACEBOOK page "Like"
Official information of the project in Facebook page for fans
Lithuanian media: silence, bound up with HIV/AIDS issues, will be broken off by marches
article
“Breaking the Silence.” Marches Moments
Marches in Vilnius and Kaunas Break Silence Around HIV/AIDS
http://www.youtube.com/watch?v=FUe3jjt0DVg
vtv.lt 15min.lt delfi.lt
alfa.lt
Perfect reportage on the main national TV channel:
Link to the archived report about march in Vilnius in everyday news programme:
http://www.lrt.lt/archyvas/?channel=234940§ion=1&filter=&record=42858_1315643362
Lithuanian media: silence, bound up with HIV/AIDS issues, was broken off by marches
After introducing the campaign through the media and public events, next stage was to support the campaign with new happening –BTL event.On the 1st of DEC (World AIDS Day) was planned flashmob action in Klaipeda city, where was 1st HIV positive case determined in Lithuania at 1989.
“Breaking the Silence.”Flashmob Action
Note:Flashmob - are sudden gatherings of people who briefly perform an unusual act, and then disperse like nothing had happened.
Note:Flashmob - are sudden gatherings of people who briefly perform an unusual act, and then disperse like nothing had happened.
Flashmob action helped to involve and spread campaigns message within young and active people that are likely to share information in their social life (share flash mob video on social websites, personal profiles, etc.).
We suggested to invite Lithuanian schools and universities to participate in the action by encouraging their students to show social responsibility towards the HIV/AIDS related problems and participate in a flashmob action at their schools on the 1st of DEC.
“Breaking the Silence.”Flashmob Action Target
Young people from Klaipeda (main FM action) agreed to participate in action to rise awareness of HIV/AIDS problems. The action joined Klaipeda city mayor V.Grubliauskas.
After students gathered at agreed place and dressed in campaigns T-shirts, each of them found poster with the single letter. When they stand in a square each holding a poster –they made the note – Break the silence. AIDS is spreading. With the music sound and holding posters they moved into the bigger square and suddenly the people who where watching the action from outside symbolically became the part of the action while just standing near by. It symbolized how easy HIV can be spread.
Flashmob Action Plan
“Breaking the Silence.”Flashmob Moments from Klaipėda
Flashmob in Klaipėda & Other Cities
• The main flashmob action was filmed and posted at campaigns website, Facebook profile and youtube.com
http://www.youtube.com/watch?v=abMTUcLFpEw
• More then 100 schools all around Lithuania joined the campaign and filmed short flashmob actions at their schools using “Breaking the silence.” campaigns symbol –whistle. They posted their videos online (few examples bellow)
http://www.youtube.com/watch?v=1R-05QQVgkshttp://www.youtube.com/watch?v=00r7Yn2EQ5Ihttp://www.youtube.com/watch?v=CNiRIR_52xs&feature=g-uplhttp://www.youtube.com/watch?feature=player_embedded&v=qprGWyVBRJghttp://www.youtube.com/watch?v=Tpk__0sAmyc&feature=youtu.behttp://www.youtube.com/watch?v=CTC3vok32H8
“Breaking the Silence.”Flashmob Action Plan
http://www.ve.lt/video/video-naujienos/flesmobas-skirtas-pasaulinei-aids-dienai/http://www.15min.lt/naujiena/miestas/klaipeda/aids-dienai-gyva-akcija-43-182810http://www.ve.lt/naujienos/visuomene/sveikata/tolerancijos-sventeje-klaipedoje---atvirai-apie-ziv-ir-aids-464895/
http://www.delfi.lt/news/daily/Health/klaipedieciams-pavaizdavo-kaip-lengva-uzsikresti-ziv.d?id=52405411http://www.bernardinai.lt/straipsnis/2011-12-01-klaipedieciai-kurybingai-paminejo-pasauline-aids-diena/72983http://www1.lrytas.lt/-13227425171322163595-klaip%C4%97die%C4%8Diai-tapo-liudininkais-kaip-lengva-u%C5%BEsikr%C4%97sti-%C5%BEiv.htmhttp://www.geroszinios.lt/naujienos/lt/socialiniai_reikalai/8913?Lietuvoje_flashmobu_pamineta_pasauline_AIDS_dienahttp://www.diena.lt/naujienos/lietuva/klaipedieciai-mini-pasauline-aids-diena-393071?utm_source=feed_reader&utm_medium=rss&utm_campaign=rfeed/komentarai
“Breaking the Silence.”Flashmob Media Monitoring
“Breaking the Silence.”Internetional Promotion
2011 08 11PROJECT LAUNCHPress conferenceStart of Free testing
Dec Presentation in NDPHS EG on HIV/AIDS and Associated Infections in Riga
Oct Presentation in EACS Conference in Belgrade
2011 12 31End of free testings
Jan 2012final press conference
?Dec Presentation in EC HIV/AIDS Think Tank in Luxembourg
Nov Presentation in ARIC, Kaunas
Nov Presentation LIMSA
Project was presented at EACS Congress in Belgrade, Oct 2011
• Project applauded as excellent example to other countries by EACS President Peter Reiss;
• Serbian basketball player Aleksandar Rasic who plays for Lithuanian team Lietuvos Rytas urged other countries to join the action
http://www.youtube.com/watch?v=w_y513GAKBY&feature=related
We invite you to join the project and send us the list of sites where free HIV tests are available in our country.
Contact e-mail: [email protected]
We invite you to join the project and send us the list of sites where free HIV tests are available in our country.
Contact e-mail: [email protected]
This paper was produced for a meeting organized by Health & Consumers DG and represents the views of its author on thesubject. These views have not been adopted or in any way approved by the Commission and should not be relied upon as a statement of the Commission's or Health & Consumers DG's views. The European Commission does not guarantee the accuracy of the dataincluded in this paper, nor does it accept responsibility for any use made thereof.