project: be social change
TRANSCRIPT
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Product SplinteringEdwin Plotts, Dante Williams, Doris Yuen, Jeff Steinberg and Billy James
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Making the most of a core product
If you’re hungry for dinner and I give you a taste,
you’ll want more.
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Here’s the low-down...
BSC+ Class: Networking with Purpose -
Grow Your Career & Impact Through Authentic
Relationship Building
BSC+ Class: Strategies for leveraging
LinkedIn, Twitter and Facebook for Building Your
Network
($7, 30-40 min) ($35 - $50, 2hrs)
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Why is this awesome?
A lower price point is an easier investment, especially if that $7 goes directly to a social cause.
Donate $7 for a taste of the core product, and you will likely invest $35-$50 for the entire package.
Boom.
We just extended the reach of the sales funnel!
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AND it get’s even better
Using BSC’s Affiliate Program, affiliates will promote the $7 splintered offer to expand the reach new networks and grow the customer base.
$3 goes to affiliate, $4 goes to social cause
Bring a friend. Pocket some dough. Be social change.
Make an impact.
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AND we know it’ll work!
At last night’s BSC free event we asked attendees:
1. Would you be interested in a 30-40min BSC session on leveraging your social network to grow your professional network?
2. Would you still be interested if it required a $7 donation that went directly to a social cause?
3. If yes, can I have your email?
People were totally interested!
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Here’s the proof
Of the 22 surveyed participants, 64% were interested.
That’s 14 email addresses!
We created a warmed customer segment ready to be nurtured through the sales funnel
(and we’ll even give you the emails)
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Via product splintering the reach of the sales funnel is extended to a customer base that was previously weary of a larger investment.
And affiliate members will promote the offer to new networks.
Best part? No matter what, either $7 or $4 per person is going directly to a social cause!