project branding guidelines - interreg europe...programme name, the eu flag and fund reference, and...

ProjectBranding

GuidelinesInterreg Europe joint secretariat

January 2019

Rev.2

2

© Acom Europe, Paris 2015

Contents

Programme and Project branding 3

Provided Logo versions 4

Typephases 5

Basic colour palette 7

Four topics 9

Project identity 10

Project poster 16

Additional elements 22

Powerpoint template 24

This is the official and only version of the Interreg Europe branding.

It is available in electronic formats such as Adobe® Illustrator eps to import directly into your print documents, or PNG for electronic-only versions. No other format is acceptable.

This branding, as a key component of the successful identity of Interreg Europe, represents its core image values and its missions.

European UnionEuropean RegionalDevelopment Fund

3

Programme and project branding

The Interreg Europe programme branding is made up of three elements: the

programme name, the EU flag and fund reference, and a visual element – origami

representing through colour the four themes that Interreg Europe supports. The

programme’s corporate branding guide, including project branding, can be found at:

http://www.interregeurope.eu/about-us/logo/

Project branding is based on the Interreg Europe branding, incorporating the most

relevant elements from the programme branding.

Project logos are designed to be ‘stand-alone’.

The logos must be used by projects without adding the the programme logo. Furthermore, projects should NOT use the 4-colour origami as part of their own branding. Only the relevant colour scheme linked to the topic in which their project is approved should be used.

The EU flag and reference to the European Regional Development Fund must always be used together with the project logo.

Specific project branding guidance and all files mentioned in this document can be

accessed at: http://www.interregeurope.eu/about-us/logo/

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Provided project logo versionsProjects are provided with ten logo version files:

1. Vector: Project Logo in CMYK

2. Vector: Project Logo in Greyscale

3. Vector: Project Logo in Black & white

4. Vector: Project Logo with EU Flag in CMYK

5. Vector: Project Logo with EU Flag in Greyscale

6. Vector: Project Logo with EU Flag in Black & white

7. JPG: Project Logo in Color

8. JPG: Project Logo with EU Flag in Color

9. PNG: Project Logo in Color

10. PNG: Project Logo with EU Flag in Color

In addition, the EU flag with ERDF reference is also available as a separate vector,

jpg and png file, in colour and black & white, to allow for all permutations as

described in the brand guidelines. Please note that vector files are generally

required for printing, and for all professional graphic design work. PNG and JPG

are for electronic use. PNG is recommended for websites.

Download logos at: https://drive.google.com/drive/folders/0B_2u8LvpD_IzQndsY19rUFFzSFk

https://drive.google.com/drive/folders/0B_2u8LvpD_IzQndsY19rUFFzSFk

5

Typefaces

All typefaces must never be distorted in any way.

Montserrat

For project identity the typeface Montserrat has

been chosen as it is visually similar to the Interreg

logo.

Open Sans

The typeface for all other applications from body

text to headlines is Open Sans. It has a neutral, yet

friendly appearance suitable for all applications.

Its broad variety of weights and styles makes it

very versatile. It was optimized for print, web,

and mobile interfaces, and has excellent legibility

characteristics in its letterforms. Both typefaces are

available for free, including web font kits.

The fonts can be downloaded:

Montserrat:

http://www.google.com/fonts/specimen/

Montserrat

http://www.fontsquirrel.com/fonts/montserrat

Open sans:

http://www.google.com/fonts/specimen/

Open+Sans

http://www.fontsquirrel.com/fonts/open-sans

Typeface Logo extensions (programme names, project names)

Montserrat Regular

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %

Typeface Overall communication (body text, headlines, etc.)

Open Sans Bold


Open Sans Semibold


Open Sans Regular


Open Sans Italic


6

MS Office processing typefaces

Arial

Arial has been selected as the primary corporate

typeface of Interreg Europe because of its general

availability and contemporary and unique feel and

look. It should be used as the primary typeface in

all publications and publicity material.

Please note that these fonts must not be condensed,

expanded or digitally manipulated in any way.

Typeface colour

For most uses, typeface colour must be black on

white background.

Arial Bold Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %

Arial Bold Italic Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %

Arial Regular Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %

Arial Italic Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %

7

Basic colour palette

The Interreg Europe colour palette consists of

seven unique colours.

Projects should only use their topic colour as

dominating colour and add other colours - if

needed - from the additional coulour palette.

Colour palette

Greyscale palette



Do not create extra colours.

All graphics should be made from this series of

colours.

Do NOT use a printout of this page as an acurate

guide to the palette colours.

such as Pantone, Cromalin, EFIPrint, etc.

A series of grey completes the colour palette for

secondary uses such as web page footer, text block

backgrounds and black/white uses of the origami.

REFLEXBLUE

LIGHT BLUE

YELLOW Research and

innovation

Low-carboneconomy

PANTONE

2716 U Yellow U PMS 109 U PMS 347 U

C 100 M 80 Y 00 B 00

C 41 M 30 Y 00 B 00

C 00 M 00 Y 100 B 00

C 00 M 24 Y 93 B 00

C 81 M 13 Y 76 B 01

RGB

CMYK

R 00 G 51 B 153

R 159 G 174 B 229

R 255 G 204 B 00

R 253 G 198 B 8

R 21 G 153 B 97

HEX

#003399 #9FAEE5 #FFCC00 #fdc608

Environment and resourceefficiency

PMS 382 U

C 49 M 00 Y 99 B 00

R 152 G 194 B 34

#98c222#159961

SMEcompetitiveness

PMS 3115 U

C 71 M 00Y 19 B 00

R 28 G 184 B 207

#1cb8cf

Greyscale

20% 35% 50% 65%

8

Additional colour palette

If neutral colours are needed, for example to create

an infographic, these additional colours can be

used.

These colours may also be used on the website,

brochures or other publications.

Light grey, medium grey, light blue should be used with care.

Colour palette

Greyscale palette





colours.







ORANGE DARKORANGE

DARKBLUE

DARK GREY

LIGHTBLUE

PANTONE

PMS 704 UPMS 021 U PMS 281 U PMS Neutral Black U

PMS 649 U

C 00 M 68 Y 99 B 00

C 27 M 85 Y 100 B 26

C 100 M 84 Y 29 B 17

C 68 M 59 Y 56 B 64

C 13 M 7 Y 8 B 00

RGB

CMYK

R 236 G 103 B 7

R 152 G 54 B 21

R 32 G 54 B 104

R 54 G 54 B 54

R 228 G 232 B 233

HEX

#ec6707 #932f0a #213669 #363636

MEDIUMGREY

PMS 657 U

C 8 M 3 Y 4 B 00

R 239 G 243 B 245

#eff3f5#e4e8e9

LIGHTGREY

PMS 656 U

C 6 M 4Y 5 B 00

R 243 G 243 B 243

#f3f3f3

9

Four topics

Interreg Europe competency is presented by

four topics, each having its own icon:

[1] Research and innovation

[2] SME competitiveness

[3] Low-carbon economy

[4] Environment and resource efficiency

They should illustrate the topic as a reference to

the European Commission policy.

All graphics or main headline colours in the

compound of each topic should be made from the

colour of the relevant topics (see colour palette on

page 7).

Icons for reproduction are available from Interreg

Europe. Do not modify nor create other icons.

See Pantone PMS, 4-colour process, RGB and Hexa

colour specifications on page 7.

Download logos at: https://drive.google.com/drive/

folders/0B_2u8LvpD_IzQndsY19rUFFzSFk

[1]

[3]

[2]

[4]

20%

50%

65%

35%

Greyscale

Colour palette

Greyscale palette





colours.







REFLEXBLUE

LIGHT BLUE

YELLOW Research and

innovation

Low-carboneconomy

PANTONE


C 100 M 80 Y 00 B 00

C 41 M 30 Y 00 B 00

C 00 M 00 Y 100 B 00

C 00 M 24 Y 93 B 00

C 81 M 13 Y 76 B 01

RGB

CMYK

R 00 G 51 B 153

R 159 G 174 B 229

R 255 G 204 B 00

R 253 G 198 B 8

R 21 G 153 B 97

HEX

#003399 #9FAEE5 #FFCC00 #fdc608


PMS 382 U

C 49 M 00 Y 99 B 00

R 152 G 194 B 34

#98c222#159961

SMEcompetitiveness

PMS 3115 U

C 71 M 00Y 19 B 00

R 28 G 184 B 207

#1cb8cf

Greyscale

20% 35% 50% 65%

Colour palette

Greyscale palette





colours.







REFLEXBLUE

LIGHT BLUE

YELLOW Research and

innovation

Low-carboneconomy

PANTONE


C 100 M 80 Y 00 B 00

C 41 M 30 Y 00 B 00

C 00 M 00 Y 100 B 00

C 00 M 24 Y 93 B 00

C 81 M 13 Y 76 B 01

RGB

CMYK

R 00 G 51 B 153

R 159 G 174 B 229

R 255 G 204 B 00

R 253 G 198 B 8

R 21 G 153 B 97

HEX

#003399 #9FAEE5 #FFCC00 #fdc608


PMS 382 U

C 49 M 00 Y 99 B 00

R 152 G 194 B 34

#98c222#159961

SMEcompetitiveness

PMS 3115 U

C 71 M 00Y 19 B 00

R 28 G 184 B 207

#1cb8cf

Greyscale

20% 35% 50% 65%

Colour palette

Greyscale palette





colours.







REFLEXBLUE

LIGHT BLUE

YELLOW Research and

innovation

Low-carboneconomy

PANTONE


C 100 M 80 Y 00 B 00

C 41 M 30 Y 00 B 00

C 00 M 00 Y 100 B 00

C 00 M 24 Y 93 B 00

C 81 M 13 Y 76 B 01

RGB

CMYK

R 00 G 51 B 153

R 159 G 174 B 229

R 255 G 204 B 00

R 253 G 198 B 8

R 21 G 153 B 97

HEX

#003399 #9FAEE5 #FFCC00 #fdc608


PMS 382 U

C 49 M 00 Y 99 B 00

R 152 G 194 B 34

#98c222#159961

SMEcompetitiveness

PMS 3115 U

C 71 M 00Y 19 B 00

R 28 G 184 B 207

#1cb8cf

Greyscale

20% 35% 50% 65%

Colour palette

Greyscale palette





colours.







REFLEXBLUE

LIGHT BLUE

YELLOW Research and

innovation

Low-carboneconomy

PANTONE


C 100 M 80 Y 00 B 00

C 41 M 30 Y 00 B 00

C 00 M 00 Y 100 B 00

C 00 M 24 Y 93 B 00

C 81 M 13 Y 76 B 01

RGB

CMYK

R 00 G 51 B 153

R 159 G 174 B 229

R 255 G 204 B 00

R 253 G 198 B 8

R 21 G 153 B 97

HEX

#003399 #9FAEE5 #FFCC00 #fdc608


PMS 382 U

C 49 M 00 Y 99 B 00

R 152 G 194 B 34

#98c222#159961

SMEcompetitiveness

PMS 3115 U

C 71 M 00Y 19 B 00

R 28 G 184 B 207

#1cb8cf

Greyscale

20% 35% 50% 65%





10

Interreg Europe project identities

This is the official and only version of the Interreg Europe project branding.

It is available in electronic formats such as Adobe® Illustrator eps to import directly into your print documents, or PNG for electronic-only versions. No other format is acceptable.

This branding is a key component of the successful

identity of Interreg Europe. It is mandatory

that project partners comply to the follwing

recommendations.

The project acronym stands on maximum 2 lines, 11 characters per line.

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Interreg Europe project branding

Maximum 11 characters per line

Vertical display option

EU emblem + ERDF references

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The project branding

11

Project brand block

Projects funded by Interreg Europe have an identity

in the form of a project brand block in relation with

the topic they belong to.

[1] The related topic colour origami

[2] The Project acronym in Monserrat aligned right

[3] Interreg Europe brand

Project identities are using the topic colours as defined on page 9.

No other project identity is permitted.

All graphics or main headline colours should be

made from the colours of the related topic.

Documents for reproduction are available from

Interreg Europe. All new documents created should

follow these guidelines.

[2] Project acronym in Montserrat font

[3] Interreg Europe brand

[1] The origami in related topic colour

Project acronym should be placed on one or two lines,

11 characters max in each line.

[2]

[3]

[1]

12

Correct logo use on backgrounds

[1] Standard project logo block

[2] Allowed logo use on background (not recommended)

Using the standard logo block on coloured background is possible if there is no alternative. It has to be a very light background.

[3] According to EU regulations the EU flag always needs to have a white border around the rectangle if placed on a coloured background. The width of the white border must be 1/25th of the height of the EU emblem.

[4] In exceptional cases, the negative monochrome logo version may be used on very dark backgrounds.

Ideal logo use: Standard logo on white background

Standard logo on very lightly coloured background – enough contrast necessary

Standard logo on bright photo – enough contrast necessary

[4]

Negative Monochrome logo very dark background




13

Project brand + EU emblem and ERDF references

Construction grid

The project identity is designed

with maximum two lines, 11

characters per line.

Interreg Europe project identity [1] comes complete with the European Union emblem and reference to the European Regional Development Fund [2].

The placement of the EU emblem

[2] is free. For small sizes where the

EU emblem can be placed on the

same line [3], or underneath the

project logo [4].

[5] Sample positionning in case the

project logo stands with logos of

different organisations.


[1]

[2]

[3]

[4]

[5]

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14

Small size versionsIdeally the smallest version of the project identity

should not result in the brand name “Interreg

Europe” being smaller than 20 mm. minimum 20 mm

Use with partners

Along with other organisations related to the ERDF,

in order not to duplicate identical components (EU

emblem, reference to ERDF), partner logos may be placed between the project logo and the EU emblem.

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Black & white versions

For limited use when no colour option is available,

a black & white version is available.

Greyscale version

Project logos have to use the topic’s shade of grey

as defined on page 9.

16

Project poster

Projects are provided with a project poster in PDF format.

The poster must be printed and displayed in A3 size minimum.

Key components of the poster:

Project logo and topic colors

Short description text with a visual

Project website address

Project partners

Project budget

Project duration

EU emblem and reference to the European

Regional Development Fund

An interregional cooperation project forimproving low-carbon economy policies.

Project Partners

Film London (UK)Flanders Audiovisual Fund (BE)

Municipal Company of Initiatives and Activities of Málaga S.A. - Promálaga (ES)Ile-de-France Film Commission (FR)

Rzeszow Regional Development Agency (PL)Bucharest-Ilfov Regional Development Agency (RO)

Municipality of Ystad (SE)Regional Development Agency Senec – Pezinok (SK)

Greenshoot (UK)

1.70 M Jan 2017

Low-carboneconomy

ERDF Dec 2021

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Green Screen works across eight EU regions to reduce the carbon footprint of the film and TV

industries, which are a successful driver for growth across the European creative

industries economy.

www.interregeurope.eu/greenscreen

An interregional cooperation project forimproving natural and cultural heritage policies.

Project Partners

Province of Fryslân (NL)Samsø Energy Academy (DK)

Avila County Council (ES)Island Government of La Palma (ES)

Hajdú-Bihar County Government (HU)Basilicata Region (IT)

Matera-Basilicata 2019 Foundation (IT)Nature Park Our (LU)

BSC, Business support centre Ltd., Kranj (SI)

1.62 M Jan 2017

Environment &resource efficiency

ERDF Dec 2021

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2217

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Night Light enables and stimulates regional authorities to improve

their regional policies for the prevention of light pollution,

preservation of dark skies and sustainable exploitation

of dark sky places.

www.interregeurope.eu/nightlight

An interregional cooperation project forimproving SME competitiveness policies.

Project Partners

General Directorate for Social Economy and Self-Employed Persons - Regional Government of Castile and León (ES)NGOD Cives Mundi (ES)

Social Impact (DE)Lapland University of Applied Sciences (FI)

Ministry of Labour, Social Affairs and Family of the Slovak Republic (SK)Not-for-profit organization EPIC (SK)

0.83 M Jan 2017

SMEcompetitiveness

ERDF Jun 2021

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SOCENT SPAs improves the effectiveness of regional policies

in sparsely populated areas to actively support social economy and

social entrepreneurs as a driver to regional competitiveness

and inclusive growth.

www.interregeurope.eu/socentspas

17

Hexagon

The hexagonal shape is part of the visual

identity. It may be used for various

graphic puroposes (see sample graphics

on page 18).

Icons

Usage of icons is encouraged. Icons

should be simple and have a clear and

easily understandable meaning.

A similar style shall be kept if new icons

are created.

€ 12.4 M

ERDF

18

All topics are represented

Research and innovation

= 46%of all Growth and Jobs Programmes in the EU

Each Growth and Jobs Programme addressed by 8 projects on average

Improving policies in Europe

144 Growth and Jobs

Programmes

1000 Partners

work on

317 Policy

Instruments

30 Countries130

Projects

22 European Territorial

Cooperation

151 Other policy

instruments

101

95

67

56

SME competitiveness

Low carbon economy

Environment and resource efficiency

Average % of Growth and Jobs Programmes worked on per country

55

Growth and Jobs

Programmes

Growth and Jobs Share %

Other policy

instruments

European Territorial

Cooperation

Improving policies in EuropeZoom-in on countries

635 1 4

36 16 1 7

501 1 4

100 1 1 6

33 1 1 5

292 0 9

4717 3 4

3812 1 6

00 0 2

501 1 2

804 1 9425 1 5

5512 1 8

57 4 1 2

672 0 4

4121 3 12

501 0 1

55 12 1 8

-- 1 8

331 0 1

-- 0 1

64 7 0 13

50 9 0 1

57 4 1 2 43 3 1 6

50 1 1 5

1001 0 8

100 1 0 2

100 1 0 4

38 3 0 8

Infographic samples

19

Powerpoint template

Overhead presentations are part of the identity of

Interreg Europe. Correctly using this template will

convey a consistent image of the project as part of

the programme.

Download the powerpoint template at: https://

drive.google.com/drive/folders/0B_2u8LvpD_

IzVEpVVXJlV0JreTA

https://drive.google.com/drive/folders/0B_2u8LvpD_IzVEpVVXJlV0JreTA

