project execution for paranoids
DESCRIPTION
How to move from idea to execution and not screw it up--a workshop for new grantees of the Knight Foundation Community Information ChallengeTRANSCRIPT
KCIC Bootcamp, Fall 2013 , Susan Mernit, presenter
Project execution For paranoids
Creating your 100 day plan.
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You got the funding ! Now what?
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You make a plan Q: How do you move from concept to execution ?
Answer: Very thoughtfully.
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• Budget • Hiring • Obstacles & Dependencies • Partnerships • Platforms • Requirements • Timeline
All things to think about as you plan
CR, talking to new grantee: “Who do you
want your project to reach?”
Grantee: EVERYONE!
CR: Uh, who does that mean, exactly?
Define your audience
Who are the audiences for your project?—break it down into 3 or 4 segments
Are these new audiences you want to reach?—Or audiences you have?
And what do you know about their online behaviors?
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Who’s your audience? Age
Gender Race
Values Behaviors
Income Jobs
Life stages Technology consumption
Interests All play a role in determining level of
interest
?
Remember that everyone is a group of someones
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Strategic question 1
• Ask: Who are the core audiences my project needs to connect with/?
• Understand: Core characteristics and behaviors of those groups
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Next, plan your team
Basic questions: • What are the roles we need to make this happen? • What are the skills we need? • Who is the project lead? • Who do we have? • Whom do we need to hire? • What are the roles and responsibilities?
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Keep it CLEAR Know who the lead is
Make sure roles are defined—and everyone knows them.
Set goals and milestones where all can see them.
Select project management tools—Google Docs, Basecamp, Asana are some choices
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If you can’t measure it, you haven’t thought it through.
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It’s all about the roadmap
Iterative design
Launching—and then refining
Define product requirements AND project outcomes—
HOW will you get there?
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Example: GrowWNY game as content for young adults focused on green issues
What’s my footprint? Global footprint game was a direct result of wanting to reach younger adults via gamification
See: http://growwny.org/learn-a-live-green-home/whats-my-footprint
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Invest in process in your plan
Think about: Who’s in charge? What are the results you need? Are you measuring the right
things? Who decides in a conflict?
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Check in with your community AKA your audience
Are you solving a problem others would like to solve?Are you working in partnership?
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Measure your work— learn from the data
The best friends you can have:
• Google analytics • Facebook insights • Twitter analytics • Survey Monkey
Check stats daily, weekly, monthly
• Compile & discuss • Use to fine tune
Use to refine approach, focus 17
Work your plan
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Work on your plan through the whole boot camp
Show it to advisors and colleagues
Modify, adjust, tweak
QUESTIONS & DISCUSSIONS
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What’s the biggest risk? What do you know you don’t know?
It’s not a unicorn, okay?
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Resources Boot-‐camp: This week is
hands-‐on Circuit-‐Riders: You have one
—take advantage Further reading: GeJng Things Done: The Art of
Stress-‐Free ProducOvity by David Allen
The One-‐Page Project Manager: Communicate and Manage Any Project With a Single Sheet of Paper by Clark A. Campbell
The DefiniOve Guide to Project Management: The fast track to geJng the job done on Ome and on budget (2nd EdiOon) by SebasOan Nokes
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SUSAN MERNIT
TwiWer: susanmernit Susanmernit.com
Susanmernit.tumblr.com
QuesLons welcomed—hit me up via email.
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