Project Feasibility PresentationProject Feasibility Presentation

Helping People Be Healthy!

Being Overweight Is the Major Cause ofPoor Health in America

Societal ProblemSocietal Problem

It is difficult to stay motivated to maintain a healthy diet and exercise plan

1/3 of adult Americans are overweight

$33 Billion spent annually on weight control programs

2% of people who loose weight keep it off

SolutionSolution

A hand held computer device to make weight management easier and more fun

NuTrimMeNuTrimMe

Survey InformationSurvey Information

Project ProsProject Pros

1. Motivates with audio/visual feedback 2. Uses technology to make data tracking

simplistic3. Uploads to PC charts and reports4. Downloads from PC, USDA databases info

and food menus5. Educates individual on nutrition 6. Tailors diet/exercises to fit individual

Project ConsProject Cons

Cannot force the individual to change lifestyle

Cannot replace primary medical careCannot guarantee success for userCannot provide miracle cure for obesity

FunctionalityFunctionality

Portable and Easy to Carry

FeaturesFeatures

Records personal dataProvides dietary choicesAccess nutritional informationAccess exercise informationTailors towards individual needsUpdates via PCHelps set goals for userMotivates user to keep being healthyUpgradible for the future

ImplementationImplementation

Embedded software records input from userSupplies data to user queriesInitial set up customizes to preferencesInformation updated via PC interfaceGUI easy to use

RisksRisks

Too Expensive?Competition?Legal Liability?Failure to Anticipate Demand?Reliability of Hardware/Software?Unavailability of USDA Database?

Target MarketTarget Market

People who need help organizing dietary information

Individuals concerned with their weight

Personal Trainers & Weight Control Specialists

Hospitals & Managed-Care Organizations

Development Costs:( based on initial 2000 unit of NutrimMe)Personnel:System Analyst (400 hours @ $30/hr) $12,000Database Administrator $55,000 (400 hours @$26/hr) $10,400GUI Designer (200 hours @ $19/hr) $3,800Programmer (200 hours @ $20/hr) $4,000Database Specialist(200 hours @ $18/hr) $3,600Wireless Specialist(200 hours @ $22/hr) $4,400

Expenses:Marketing/Advertising Specialist (400 hours 2 $15/hr) $6,000

New Hardware & Software1 Nutritional software $599SQL Server $4,9991 USDA Nutritional Database( 2000 unit @$17 ) $34,000PDA (2000 unit @ $300) $6,000,000Total Development Costs: $6,089,798

Development CostsDevelopment Costs

Annual CostsAnnual Costs

Annual Operating CostsPersonnel:1 Database Administrator (annually) $55,0003 Data entry personnel ($20,000 *3) $60,00010 Technical Supports ($30,000 * 10) $300,000Expenses:The cost of the insurance (Liability @ $1,000,000/year) $110

Total Projected Annual Costs:$415,110

ResourcesResources

Old Dominion UniversityEE DeptCS Dept

ConclusionConclusion

Weight control is a manageable problem and NuTrimMe makes it easier.