project final tata
TRANSCRIPT
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Project Report
On
UNDERSTANDINGTHECONCEPTOFSOCIALENTERPRISES
Submitted in partial fulfillment for the Degree
Of
Bachelor of Business Administration 2008-11
Maharaja Agrasen Institute of Management StudiesAffiliated to Guru Gobind Singh Indraprastha University
PSP Area, Sector-22 Rohini, Delhi-110085
Under the Guidance of: Submitted By:
Mrs.Poonam Chawla Preeti silswal
Faculty, MAIMS 2nd Year
Roll No 0291471808
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Table of CONTENTS
Student declaration..i
Certificate from Guide.ii
Acknowledgementiii
Executive Summary..iv
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MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
ATTENDANCE FOR PROJECT REPORT
Name of the student : Preeti Silswal
Class: BBA (B&I)2nd semester
Roll No. : 0291471808
Name of the Supervisor: Poonam Chawla
S.No. Date Time Progress Report Signature of the student Signature of Supervisor
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10
*Minimum (8out of 10) 80% attendance compulsory.
Coordinator
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STUDENT DECLARATION
This is to certify that I have completed the Project titled (TATA MOTORS
LIMITED) under the guidance of (Poonam Chawla) in partial fulfillment
of the requirement for the award of degree of Bachelor of Business Administration
at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of
Work & I have not submitted it earlier elsewhere.
Name of the Student
Preeti silswal
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CERTIFICATE
This is to certify that the project titled TATA MOTORS LIMITED is an
academic work done by Preeti Silswal submitted in the partial fulfillment of the
requirement for the award of the degree of Bachelor of Business Administration from
Maharaja Agrasen Institute of Management Studies, Delhi, under my guidance &
direction. To the best of my knowledge and belief the data & information presented by
him/her in the project has not been submitted earlier.
Name of the Faculty Guide
Poonam Chawla
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Executive Summary
Chapter-1
Brief introduction about Automobile industry
Chapter-2
Company Profile
Management
Tata Motors(We Drive by your word everyday)
Expansion
Tata Brands
Important Developments
Operations
Present and future challenges
Companys philosophy on Corporate Governance
Environment friendly technologies
Upholding Environment Responsibility
Corporate Social Responsibility
Social Responsibility
Tata Motors Ltd.
Tracing the history of Tata Motors
Motors meets History again
Resent history of Tata Motors(TTM)
Chapter-3
Research Methodology of the study
Chapter-4
Findings and Analysis
Suggestions
Chapter-5
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Conclusion and Limitations
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Chapterisation
Chapter-1
Automobile industry
Chapter-2
Company Profile
Chapter-3
Research Methodology of the study
Chapter-4
Findings and Analysis ,Suggestions
Chapter-5
Conclusion and Limitations
Bibliography
Webliography
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Automobileindustry
Automobile Industry
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Indian automobile industry has grown leaps and bounds since 1898, a time when a car
had touched the Indian streets for the first time. At present it holds a promising tenth
position in the entire world with being # 2 in two wheelers and # 4 in commercial
vehicles. Withstanding a growth rate of 18% per annum and an annual production of
more than 2 million units, it may not be an exaggeration to say that this industry in the
coming years will soon touch a figure of 10 million units per year.
Reasons of Growth
Economic liberalization, increase in per capita income, various tax relief policies, easy
accessibility of finance, launch of new models and exciting discount offers made by
dealers all together have resulted in to a stupendous growth of India automobile industry.
Market Share
Automobile industry of India can be broadly classified under passenger vehicles,
commercial vehicles, three wheelers and two wheelers, with two wheelers having a
maximum market share of more than 75%. Automobile companies of India, Korea,
Europe and Japan have a significant hold on the Indian market share. Tata Motors
produces maximum numbers of mid and large size commercial vehicles, holding more
that 60% of the market share. Motorcycles tops the charts of two wheelers with Hero
Honda being the key player. Bajaj by far is the number one manufacturer of three
wheelers in India.
Passenger vehicle section is majorly ruled by the car manufacturers capturing over 82%
of the total market share. Maruti since long has been the biggest car manufacturer and
holds more that 50% of the entire market.
Global recession has impacted, the Indian automobile industry also and can be seen
clearly in the sales figures of the last financial year. Even then this industry has high
hopes in 2009-2010, as banks have reduced loan interest rates and the major chuck of
automobile customers belong to the middle income group who are becoming
economically stronger with every passing day.
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Company
Profile
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PROFILE
Tata Motors Limited is India's largest automobile company, with consolidated revenues
of Rs.70,938.85 crores (USD 14 billion) in 2008-09. It is the leader in commercialvehicles in each segment, and among the top three in passenger vehicles with winning
products in the compact, midsize car and utility vehicle segments. The company is the
world's fourth largest truck manufacturer, and the world's second largest bus
manufacturer.
The company's 23,000 employees are guided by the vision to be "best in the manner in
which we operate, best in the products we deliver, and best in our value system and
ethics."
Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of
India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954.
The company's manufacturing base in India is spread across Jamshedpur (Jharkhand),
Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad
(Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial
joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both
Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at
Sanand (Gujarat). The company?s dealership, sales, services and spare parts network
comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded
cars in India.
Tata Motors, the first company from India's engineering sector to be listed in the New
York Stock Exchange (September 2004), has also emerged as an international automobile
company. Through subsidiaries and associate companies, Tata Motors has operations inthe UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business
comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired
the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker.
The rechristened Tata Daewoo Commercial Vehicles Company has launched several new
products in the Korean market, while also exporting these products to several
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international markets. Today two-thirds of heavy commercial vehicle exports out of
South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in
Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to
acquire the remaining stake as well. Hispano's presence is being expanded in other
markets. In 2006, it formed a joint venture with the Brazil-based Marcopolo, a global
leader in body-building for buses and coaches to manufacture fully-built buses and
coaches for India and select international markets. In 2006, Tata Motors entered into joint
venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture
and market the company's pickup vehicles in Thailand. The new plant of Tata Motors
(Thailand) has begun production of the Xenon pickup truck, with the Xenon having been
launched in Thailand in 2008.
Tata Motors is also expanding its international footprint, established through exports
since 1961. The company's commercial and passenger vehicles are already being
marketed in several countries in Europe, Africa, the Middle East, South East Asia,
South Asia and South America. It has franchisee/joint venture assembly operations in
Kenya, Bangladesh, Ukraine, Russia and Senegal.
The foundation of the company's growth over the last 50 years is a deep understanding
of economic stimuli and customer needs, and the ability to translate them into customer-
desired offerings through leading edge R&D. With over 2,000 engineers and scientists,
the company's Engineering Research Centre, established in 1966, has enabled
pioneering technologies and products. The company today has R&D centres in Pune,
Jamshedpur, Lucknow, in India, and in South Korea, Spain, and the UK. It was Tata
Motors, which developed the first indigenously developed Light Commercial Vehicle,
India?s first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully
indigenous passenger car. Within two years of launch, Tata Indica became India?s
largest selling car in its segment. In 2005, Tata Motors created a new segment by
launching the Tata Ace, India's first indigenously developed mini-truck.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and
the world have been looking forward to. The Tata Nano has been subsequently
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launched, as planned, in India in March 2009. A development, which signifies a first for
the global automobile industry, the Nano brings the comfort and safety of a car within
the reach of thousands of families. The standard version has been priced at Rs.100,000
(excluding VAT and transportation cost).
Designed with a family in mind, it has a roomy passenger compartment with generous
leg space and head room. It can comfortably seat four persons. Its mono-volume design
will set a new benchmark among small cars. Its safety performance exceeds regulatory
requirements in India. Its tailpipe emission performance too exceeds regulatory
requirements. In terms of overall pollutants, it has a lower pollution level than two-
wheelers being manufactured in India today. The lean design strategy has helped
minimize weight, which helps maximize performance per unit of energy consumed anddelivers high fuel efficiency. The high fuel efficiency also ensures that the car has low
carbon dioxide emissions, thereby providing the twin benefits of an affordable
transportation solution with a low carbon footprint.
In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile
industry, in keeping with its pioneering tradition, by unveiling its new range of world
standard trucks. In their power, speed, carrying capacity, operating economy and trims,
they will introduce new benchmarks in India and match the best in the world in
performance at a lower life-cycle cost.
In June 2009, the exciting new range of premium luxury vehicles from Jaguar and Land
Rover were introduced for the Indian market. These include the Jaguar XF, XFR and
XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover.
The years to come will see the introduction of several other innovative vehicles, all
rooted in emerging customer needs. Besides product development, R&D is also
focusing on environment-friendly technologies in emissions and alternative fuels.
Through its subsidiaries, the company is engaged in engineering and automotive
solutions, construction equipment manufacturing, automotive vehicle components
manufacturing and supply chain activities, machine tools and factory automation
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solutions, high-precision tooling and plastic and electronic components for automotive
and computer applications, and automotive retailing and service operations.
MANAGEMENT
Board of DirectorsMr. Ratan N Tata (Chairman)
Mr. Ravi Kant
Mr. N A Soonawala
Dr. J J Irani
Mr. R Gopalakrishnan
Mr. Nusli N Wadia
Mr. S M Palia
Dr. R A Mashelkar
Mr. Nasser Munjee
Mr. Subodh BhargavaMr. V K Jairath
Mr. P M Telang
Senior Management
Mr. P M Telang Managing Director - India Operations
Mr. Rajiv Dube President (Passenger Cars)
Mr. C Ramakrishnan Chief Financial Officer
Mr. R Pisharody President (Commercial Vehicles Business Unit)
Mr. S N Ambardekar Head (Manufacturing Operations - CVBU)
Mr. S B Borwankar Head (Jamshedpur - Plant)
Mr. A M Mankad Head (Car Plant)
Mr. B B Parekh Chief (Strategic Sourcing)
Mr. U K Mishra Vice President (ADD and Materials - CVBU)
Mr. S Krishnan Vice President (Commercial - PCBU)
Mr. P Y Gurav Vice President (Corp. Finance - A/c and Taxation)Mr. S J Tambe Vice President (Human Resources)
Mr. A
GajendragadkarVice President (Corp. Finance - Business Planning)
Mr. N Pinge Chief Internal Auditor
Mr. R Bagga Vice President (Legal)
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Mr. M L Bapna Chief Executive Officer (HVAL & HVTL) -
Company Secretary
Mr. H K Sethna
Corporate Communications
Mr. Debasis Ray Head Corporate Communications
TATA MOTORS
We Drive By your World Everyday
Established in 1945, Tata Motors entered into collaboration with Daimler Benz of
Germany in 1954 to manufacture commercial vehicles. The collaboration ended in
1969Tata Motors has since grown from strength to strength. It is the largest company in
theTata group now, with a total income of US$ 3.4 billion in the year 2003-04. More than
3million Tata vehicles ply on Indian roads making Tata a dominant force in the Indian
automobile industry. Tata Motors is Indias only fully integrated automobile
manufacturer with a portfolio that covers trucks, buses, utility vehicles and passengercars. The Company has spread its manufacturing facilities across India by setting up
plants at Jamshedpur, Pune and Lucknow. This is coupled with nation-wide sales, service
and spares parts network.Tata Motors has the unique distinction of giving India its first
and only indigenously built passenger car - the Tata Indica. The Indica launched in 1998
reached the 2,50,000 sales mark within 52 months of launch. Tata Motors Engineering
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Research Centre has over900 scientists and engineers dedicated to product and process
development, technology up gradation and new product introduction. Besides, the
Company works with leading international design and styling houses. Indias most
reliable, dynamic and futuristic automobile manufacturer with more than 130models
spanning a wide range of Commercial Vehicles, Passenger Cars and Multi-Utility
Vehicles, Tata Motors provides the wheels for India's growth.
ValuesThe Tata Group has always sought to be a value-driven organization. These values
continue to direct the group's growth and businesses. The five core Tata values
underpinning the way we do business are:
Integrity - we must conduct our business fairly, with honesty and transparency.
Everything we do must stand the test of public scrutiny. Understanding - we must be caring, show respect, compassion and humanity for our
colleagues and customers around the world and always work for the benefit of India.
Excellence - we must constantly strive to achieve the highest possible standards in our
day-to-day work and in the quality of the goods and services we provide.
Unity - we must work cohesively with our colleagues across the group and with our
customers and partners around the world, building strong relationships based on
tolerance, understanding and mutual cooperation.
Responsibility - we must continue to be responsible, sensitive to the countries,
communities and environments in which we work, always ensuring that what comes from
the people goes back to the people many times over. International Profile Tata Motors is
not only at the forefront of the Indian automobile industry, it is also one of Indias best
known brands in international markets. Today, Tata branded cars, trucks and buses are
seen in most parts of South Asia, Africa, Middle East and Europe. Tata Motors recently
entered into an agreement with MG Rover U.K for manufacture of Rover branded Tata
Indicas in U.K and continental Europe. Tata Motors vehicles meet international norms
like Euro III emission for Passenger cars, Euro II for Light Commercial Vehicles
including pick up vans and European standards for frontal landside safety impact for
passenger cars. It has a series of quality systems in place including ISO accreditation
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from Bureau Veritas Quality International (BVQI).The Companys vehicles are known
for their reliability, durability, safety, comfort and value for money.
Brief HistoryIt has been a long and accelerated journey for Tata Motors, India's leading automobile
manufacturer. Some significant milestones in the company's journey towards excellence
and leadership.
1945:-Tata Engineering and Locomotive Co. Ltd. was established to manufacture
locomotives and other engineering products.
1948:-Steam road roller introduced in collaboration with Marshall Sons (UK).
1954:-Collaboration with Daimler Benz AG, West Germany, for manufacture of medium
commercial vehicles. The first vehicle rolled out within 6 months of the contract.
1959:-Research and Development Centre set up at Jamshedpur1985:-First hydraulic excavator produced with Hitachi collaboration
1993:-Joint venture agreement signed with Cummins Engine Co. Inc. for the manufacture
of high horsepower and emission friendly diesel engines
1994:-1.Launch of Tata Sumo - the multi utility vehicle.
2.Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for
manufacture of Mercedes Benz passenger cars in India.
3.Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing
turbochargers to be used on Cummins engines.
2001:-1. Indica V2 launched - 2nd generation Indica.
2. Launch of the Tata Safari EX
3. Indica V2 becomes India's number one car in its segment.
4.Exits joint venture with Daimler Chrysler.
2002:-1.Unveiling of the Tata Sedan at Auto Expo 2002.
2..Launch of the Tata Indigo.
3.Tata Engineering signed a product agreement with MG Rover of the UK
2003:-1. Launch of the Tata Safari Limited Edition.
2.The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.
3.On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata
Motors Limited.
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2004:-1.Tata Motors unveils new product range at Auto Expo '04.
2.Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment
agreement
3.Indigo Advent unveiled at Geneva Motor Show
4.Tata Motors completes acquisition of Daewoo Commercial Vehicle Company
5.Tata Motors lists on the NYSE
Processes Followed In Tata Motors1)Research & Development
Research provides the much-needed inspiration for the birth of new ideas, which in turn
breathes new life into products. World-class automotive research and development are
key factors that contribute to the leadership of the Company. Tata Motors believes
intechnology for tomorrow. Its products stand testimony to this. The annual expenditureon R&D is approximately 1.3% of annual turnover. They have also set up two inhouse
Engineering Research Centres that house India's only Certified Crash TestFacility
1.1) Engineering Research Centre (ERC) :
The Research Centre at Jamshedpur regularly upgrades components and
aggregates.Awell-equipped torture track enables rigorous and exhaustive testing of
modificationsbefore they are used as regular fitments. The Engineering Research Centre
in Pune was setup in 1966 and is among the finest in the country. It has been honored
with two prestigious awards - 'The DSIR National Award for R&D Effort in Industry -
1999' and 'National Award for Successful Commercialisation of Indigenous Technology
by an Industrial Concern - 2000.'
2)Social Obligations
2.1)Green Matters
Tata Motors, a Company that cares about the future.Tata motors products are
environmentally sound in a variety of ways. These include reducing hazardous materials
in vehicle components, developing extended life lubricants, fluids and using ozone-
friendly refrigerants. Tata Motors has been making conscious effort in the
implementation of several environmentally sensitive technologies in manufacturing
processes. The Company uses some of the worlds most advanced equipment for
emission check and control.Tata Motors concern is manifested by a dual approach -
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2.1.1Reduction of environmental pollution
First Indian Company to introduce vehicles with Euro I and Euro II norms well ahead of
the mandated dates
Tata Motors' joint venture with Cummins Engine Company, USA, in 1992, was a
pioneering effort to introduce emission control technology for India
upgraded the performance of its entire range of four and six cylinder engines with the
help of world-renowned engine consultants like Ricardo and AVL
It has manufactured CNG version of buses and followed it up with a Conversion of its
passenger car, the Indica.
2.1.2Restoration of ecological balance .
Effluent treatment facilities in its plants, to avoid release of polluted water into the
ecosystem
Tree plantation programmers involving villagers and Tata Motors employees Their
endeavors towards environment protection are soil and water conservation programmes
and extensive tree plantation drives. Tata Motors is committed to restoring and
preserving environmental balance, by reducing waste and pollutants, conserving
resources and recycling materials.
2.2Community Development
The Company encourages economic independence through self-initiated cottage
industries and contributing to community and social forestry, road construction, rural
health, education, water supply and family planning.
2.3Health & Sanitation
Mobile health service staff provides preventive and curative health services under the
Health For All" programme. They train village health workers in conducting the same.
Safe drinking water facilities are provided to ensure health of the villagers.
2.4 Employment Generation
Tata Motors encourages self-sufficiency with the aim to improving the confidence,
morale and lives of its employees and their dependents. Employees' relatives at Pune
have been encouraged to form various industrial co-operatives engaged in activities such
as re-cycling of scrap wood into crates and furniture, welding, steel scrap baling, battery
cable assembly etc. The Tata Motors Grihini Social Welfare Society caters to employees'
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women dependents'. The women folk make a variety of products, ranging from pickles
and uniforms to electrical cable harnesses etc.
3)H.R Policies
Executive Selection Scheme (ESS)
ESS is a fast track programme for accelerated growth of high potential professionals.
This facilitates their early advancement to challenging and visible assignments through
very systematic procedure. Candidates selected gain a huge lead in terms of promotion
and learning. They are promoted to Manager's level thereby saving almost10 to 13 years
of work time. The successful candidates are relieved from their current jobs and put on
various project based training programmes under the guidance of senior managers in the
Company. If the candidates do not possess management education, they undergo a 4
months MEP at IIM, Ahmedabad. After successful completion of training the candidates
are mandatorily rotated across departments to acquire general management skills. The
ESS is a jewel in Tata Motors overall profile as it provides platform for every employee
of the Company to perform and achieve maximum potential. The HR-Training Division
of Tata Motors has also bagged the prestigious and internationally recognized Golden
Peacock National Training Award in the category of Large Employer
4)Manufacturing process
The company has manufacturing plants in Jamshedpur, Pimri , chinwad (near pune),and
lucknow. Tata has taken many initiatives in manufacturing its vehicles , these can be
summarized into :-
4.1)Benchmarking
Tata motors have employed M/s harbor associates as CONSULTANTS for benchmarking
various automobile manufacturing aspects like level of automation ,quality norms and
standards followed internationally, information sharing with other manufacturers, etc.
4.2)Capacity utilization
Tata motors have undertaken processing of Mercedes Benz cars in their paint shops,
which has led to full capacity utilization of its paint plant and also helped in
benchmarking the facilities and practices to that of Mercedes Benz.
4.3)Load Management
The following load management techniques were employed :-
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Use of under body spary machine.
Starting of chilling plants
Switching off transformers when not in use.
Switching off unwanted cooling towers at press shop.
4.4)Energy Audits
Sr.
No.
Area Auditing
Agency
Measures Implemented for
efficiency
Saving
Achieved
1 Distribution
system
M/s BSES
and M/s
Nelco
Redistribution of LT supply
system and installation of HT
capacitors in view of voltage drop
optimization
Rs.
30/car
2 Pumps, fans
and Blowers
M/s Nelco Installation of VFDs at 25
locations
Rs.
52/car
3 Compressed
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air system
M/s ARS
Engineering
and CPED
Systematic approach to determine
and arrest compressed air
leakages
Rs.
32/car
4 Heating and
cooling
systems
M/s IIPM Re-insulation, Replacement of
worn out glass wool and cladding
Rs.
80/car
5 Water and
distribution
usage
M/s gaytri
Erectors
Leakage arrestance for
underground water piping
Rs.
90/car
6 Lighting Internal Use of latest lamps, luminaries
and gears
Rs.
07/car
5) Information Technology
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In today's digital economy, manufacturing companies need to compete in demanding
global marketplaces. Shrinking product lifecycles are driving companies to deliver
solutions to extended enterprise environments which embrace employees, suppliers,
partners and trusted customers across geographically dispersed locations. As such,
managing such diverse intellectual assets throughout the product lifecycle is as important
as the product itself and the effective collaboration of all participants in the supply chain
terms is the key.
Tata Motors UGS PLM Team centre* implementation would help it to surmount such
business pressures. This solution would allow the company to unify the product lifecycle
and break down the geographical and technical barriers, which might limit the design
efficiency of truly global enterprises such as Tata Motors .The solution utilizes Visual
Area Networking (VAN) technology from Intel-based
SGI platforms. This accelerates product time-to-market cycles by making it possible to
solve larger, more complex design problems in collaborative, geographically distributed
environments. The solution comprises SGI Onyx* 3900 and Intel Itanium 2 based
SGIAltix* 3300 servers deployed across 4 locations. It would run UGS PLM Team
centre, as well as BEA Weblogic*, Apache, Java* and SGI* IRIX* OS based
applications. The key business benefits of this solution to Tata Motors include:
Reduced Product Development Costs by utilizing the collaborative capabilities of the
application and the versatility of Visual Area Networking technology
.Higher Innovation by allowing free flow of information between design team members
.Reduced Time-to-Market for a new product by fully leveraging the extendedsupply
chain
.Improved product quality by making it easier to spot design flaws while working in
collaborative environment In the keenly contested automotive market, these benefits will
help Tata Motors significantly increase both brand equity and financial bottom-line. Tata
Motors is deploying Intel Itanium 2 based SGI*servers to enable enhanced Product
Lifecycle Management (PLM) capabilities and bring the power of networked
visualization to user work stations. Tata Motors Limited (TML) plans to have the largest
integrated information technology application for any auto company in the country, in
two years. Once ready, the project for which TML was working with three outside
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vendors in addition to Tata Technologies, would connect every function of the company
with every other, from board room strategizing to customers' access to dealerships, the
official said. They are working with Tata Technologies (an `end-to-end' engineering and
design firm owned by the Tata group), German company SAP for the ERP ( enterprise
resource planning) part, UGS PLM Solutions for the product life cycle management
part and with Siebel on the CRM (customer resource management) part of the
application. From hiring Free Markets that helped boost its `e procurement' to a fifth of
all purchases last year, to hiring a top notch IBM official to head operations at Tata
Technologies, TMLhas taken various steps in exploiting IT.
Recent Developments1)Tata Motors drives into Wall Street
Tata Motors is the first Indian engineering company to list on the New York StockExchange (NYSE).The company listed its depository shares on NYSE through the
conversion of its existing international global depository shares (GDSs) into American
Depository Shares (ADSs). Subsequent to the NYSE listing, the GDS listing on the
Luxembourg Stock Exchange would stand suspended. The symbol for the company on
the NYSE will be TTM and Citibank NA is the depository.
2)Tata Motors signs pact with Brilliance China
August 23, 2004
Tata Motors has signed an MoU with Shanghai-based Brilliance China Automotive
Holdings to conduct a feasibility study for launching its cars in China. Tata Motor is keen
to sell its cars in the Chinese market through this agreement with Brilliance China.
3)Tata Motors and TFL Agreement Tata Motors and TFL have recently entered into a
joint marketing arrangement. The two companies had undertaken a joint marketing
initiative to approach the market
under the common brand of Tata Motors Finance. The company intends to expand its
vehicle financing activities to capture the significant potential for the value adds from this
business and support its vehicles. These joint teams oversees the sales and marketing
operations of the two companies, in order to align and integrate product, service offerings
and business operations, and reduce costs and promote operational efficiency by
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rationalizing distribution networks, sharing information technology systems and
mounting joint treasury operations. last year, an increase of 30.3%.
4)BPCL in tie-up with Tata Motors for marketing lubricants
September 23, 2004
Bharat Petroleum Corporation Ltd (BPCL) has entered into a marketing tie-up with
automobile manufacturer Tata Motors for marketing of engine oils as co-branded
lubricants for their commercial vehicles. Tata Motors and BPCL, has also agreed to open
service stations at select outlets of BPCL across the country. BPCL has network of 4,500
retail outlets, retailing petrol and diesel for vehicles.
Both the companies already have an existing agreement of marketing gear oil, axle oil,
transmission fluid, coolant and greases
Issuses.
A)Tata motors foray into the European market Will they be able to
Withstand initial setbacks.
Touted as the high point of Indian manufacturing industry , the deal of tata motors with
city rovers to sell 100,000 Tata-made cars under the brand name - City Rover -over five
years ,seems to be in shambles. Rover launched the car in October 2003 in four versions,
priced at 6,495-8,895. In November, the CAR magazine chose the cheaper Fiat Panda as
the best European car.
It wrote: "The CityRover is not a bad car, it's just the Panda is a generation ahead. Sales
tapered and only 4,606 City Rovers were sold in the first six months while Tata Motors
had exported nearly 7,000 units. The City Rover had teething problems too. Engines in
two cars were seized and gearbox had to be replaced early on, leading to doubts on
quality. The first road tests by car magazines painted a bleak picture on two aspects:
quality and price. Popular magazine What Car? wrote poorly about its plastic panels and
Spartan interiors, comparing it to the cheaper and better-built Hyundai Getz and Skoda
Fabia.Now city rover wants to re-negotiate the deal , but Ratan Tata is in no mood for
another negotiation; he argued that a lower price would spell losses on the deal for Tata
Motors. Though it was a showcase project, Tata is unwilling to relent. So, in April, Rover
has stopped placing orders for cars.
Tatas has two options
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a) To go for reengineering and look into the flaws in its manufacturing process. which
will certainly increase the cost and thus the price.
b) To renegotiate with Rover and lower the prices further
OR is there any other alternative? Please suggest if there is any.
B)Will Gunsan prove to be the turning stone for the Indian
manufacturing industry and Tata Motors?
Till it acquired the Daewoo Plant in Gunsan , Korea, Tata Motors' commercial
vehicles(CV) business was squarely focused on the domestic market; global sales were
just 5 percent of total sales. It had plans to expand the global business to 20 per cent by
2005-06,well before the Daewoo deal was on the radar, but nothing much had come out
of it.Among other things, the Tatas had planned an ambitious entry into China, the
worlds fastest growing CV market. For over a year, Tata Motors had tried hard to break
into that country through possible joint ventures and technology transfers. But none of
these
options succeeded - Tata just did not have relevant products in the fastest-growing
segments of the market. With their expressway system in plan, the Chinese were no
longer interested in low-powered trucks that made up the Tata Motors range; they wanted
more sophisticated trucks. The Indian trucking market is years behind Europe, the US
and even Korea.
So how does a predominantly Indian manufacturer leapfrog to the next level and
catch up with its global peers?
That's exactly what Daewoo brings to the table. Daewoo makes heavy trucks with
payloads of 8 tonnes and above. These are tough machines for developed countries with
good road infrastructure. These machines, powered by engines of 350 and more
horsepower, run at 140 kmph even with loads of 12 tonnes. With the Daewoo trucks, Tata
can now enter not only China and Korea, but also markets like Italy and Spain. So,
instead of being seen as a niche player making small trucks, the Tatas can now enthrall
the big, sophisticated markets with a full product range. Also, the Tata range of 1-tonne
pickups could find a new market in Korea and the rest of the region. Daewoo isnt
present in that segment yet. (One-tonne pickups form the biggest segment of the market
in that country.)At the same time, the Daewoo acquisition will also show whether Indian
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manufacturers can make the transition to a truly international mindset. Most firms still
prefer to 'export and sell' instead of thinking about local manufacture-assembly-and-
selling. Then there are other lessons to be learnt. Delicate labour negotiations and the
issue of trust they raise are just a few of them . Tata Motors can learn a lot from
Daewoo, especially about how to crank up its product development and design skills.
Also, there is a big gap between the productivity levels of Korean and Indian workers.
About600 workers in Korea make trucks that are stronger than what 1,000 workers in
Jamshedpur make. Will Tata Motors have the humility to learn from a company it
bought?
Expansion
The first generation Tata Indica
After years of dominating the commercial vehicle market in India, Tata Motors entered
the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle.
After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based
on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994)
and Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in
1998, the first fully indigenous passenger car of India. Though the car was initially
panned by auto-analysts, the car's excellent fuel economy, powerful engine and
aggressive marketing strategy made it one of the best selling cars in the history of the
Indian automobile industry. A newer version of the car, named Indica V2, was a major
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improvement over the previous version and quickly became a mass-favourite. A badge
engineered version of the car was sold in the United Kingdom as the Rover CityRover.
Tata Motors also successfully exported large quantities of the car to South Africa.The
success of Indica in many ways marked the rise of Tata Motors.
Tata brands
Tata Daewoo Commercial Vehicle
With the success of Tata Indica, Tata Motors aimed to increase its presence worldwide.
In 2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The
reasons behind the acquisition were:
Company's global plans to reduce domestic exposure. The domestic commercial
vehicle market is highly cyclical in nature and prone to fluctuations in the
domestic economy. Tata Motors has a high domestic exposure of ~94% in the
MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since
the domestic commercial vehicle sales of the company are at the mercy of the
structural economic factors, it is increasingly looking at the international markets.
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The company plans to diversify into various markets across the world in both
MHCV as well as LCV segments.
To expand the product portfolio Tata Motors recently introduced the 25MT GVW
Tata Novus from Daewoos (South Korea) (TDCV) platform. Tata plans to
leverage on the strong presence of TDCV in the heavy-tonnage range and
introduce products in India at an appropriate time. This was mainly to cater to the
international market and also to cater to the domestic market where a major
improvement in the Road infrastructure was done through the National Highway
Development Project
Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is
the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors hasjointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and
buses namely, GloBus and StarBus.
Hispano Carrocera
In 2005, sensing the huge opportunity in the fully built bus segment, Tata Motors became
acquired 21% stake in Hispano Carrocera SA,
Aragonese bus manufacturing company giving it controlling rights of the company.
Jaguar Cars and Land Rover
After the acquisition of British JaguarLand Rover(JLR) business, which also includes
the Daimler and Lanchester brand names Tata Motors became a major player in the
international automobile market. On 27 March 2008, Tata Motors reached an agreement
with Ford to purchase their Jaguar and Land Rover operations forUS$2 billion. The salewas completed on 2 June 2008 Tata has gained the rights to the Daimler, Lanchester, and
Rover Company.
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In addition to the brands, Tata Motors has also gained access to 2 design centers and 2
plants in UK. The key acquisition would be of the intellectual property rights related to
the technologies.
Joint ventures
Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo of
Brazil. This joint venture is to manufacture and assemble fully-built buses and coaches
targeted at developing mass rapid transportation systems. The joint venture will absorb
technology and expertise in chassis and aggregates from Tata Motors, and Marcopolo
will provide know-how in processes and systems for bodybuilding and bus body design.
Tata and Marcopolo have launched a low-floor city bus which is widely used by Delhi,
Mumbai and Bangalore Transport Corporations.
Tata Motors also formed a joint venture with Fiat and gained access to Fiats diesel
engine technology. Tata Motors sells Fiat cars in India and is looking to extend its
relationship with Fiat and Iveco to other segments. Fiat's first body-on frame pickup will
have the same styling as Tata Xenon and is to be named Fiat Terra. Tata has also formed
numerous JV's with many small companies in various countries around the world
Important developments
Tata Nano
In January 2008, Tata Motors launched Tata Nano, the least expensive production car in
the world at about Rs. 1,00,000 (US $2,500). The supermini carwas unveiled during the
Auto Expo 2008 exhibition in Pragati Maidan, New Delhi.
Tata has faced controversy over developing the Nano as some environmentalists are
concerned that the launch of such a low-priced car could lead to mass motorization in
India with adverse effects on pollution and global warming. Tata has set up a factory in
Sanand, Gujarat and the first Nanos are to roll out summer 2009.
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Tata Nano Europa has been developed for sale in developed economies and is to hit
markets in 2010 while the normal Nano should hit markets in South Africa, Kenya and
countries in Asia and Africa by late 2009. A battery version is also planned. Nano has put
Tata on the world automobile map
Tata Ace
Tata Ace was India's first mini truck
Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in
May 2005. The mini-truck was a huge success in India with auto-analysts claiming that
Ace had changed the dynamics of the light commercial vehicle (LCV) market in the
country by creating a new market segment termed the small commercial vehicle (SCV)
segment. Ace rapidly emerged as the first choice for transporters and single truck owners
for city and rural transport. By October 2005, LCV sales of Tata Motors had grown by
36.6 percent to 28,537 units due to the rising demand for Ace. The Ace was built with a
load body produced by Autoline Industries. By 2005, Autoline was producing 300 load
bodies per day for Tata Motors. Ace is still one of the number maker for TML, TML sold
the 2,00,000th Ace in August 2008, within 4 years since its introduction.
Tata Ace has also been exported to several European, South American and African
countries. Electric-versions of Tata Ace are sold through Chrysler's Global Electric
Motorcars division.
Compressed air car
Motor Development International of Luxembourg has developed the world's first
prototype of a compressed air car, named OneCAT. In 2007, MDI owner Guy Negre was
reported to have "the backing of Tata".
It has airtanks that can be filled in 4 hours by plugging the car into a standard electrical
plug. In 2008 MDI planned to also design a gas station compressor, which would fill the
tanks in 3 minutes. There are no gasoline costs and no fossil fuel emissions from the
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vehicle when run in town, but "the compressed air driving the pistons can be boosted by a
fuel burner".
OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks it will run
at 100 km/h (62 mph) for 90 kilometres (56 mi) range in urban cycle. It is actually a dual
fuel car but it is more efficient than any present Hybrid cars
Electric vehicles
Tata Motors unveiled the electric versions of passenger carTata Indica and commercial
vehicle Tata Ace. Both run on lithium batteries . The company has indicated that the
electric Indica would be launched locally in India in about 2010, without disclosing the
price. The vehicle would be launched in Norway in 2009.
Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a
50.3% holding in electric vehicle technology firm Miljbil Grenland/Innovasjon of
Norway for US$1.93 M, which specialises in the development of innovative solutions for
electric vehicles, and plans to launch the electric Indica hatchback in Europe next year
Operations
Tata in India
Tata Motors Limited is Indias largest automobile company, with revenues of Rs.
35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in
each segment, and among the top three in passenger vehicles with winning products in
the compact, midsize car and utility vehicle segments. Tata Motors presence indeed cuts
across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads,
since the first rolled out in 1954. The companys manufacturing base in India is spread
across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh),
Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with
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Senegal. Tata has dealorships in 26 countries across 4 continents. Though Tata is present
in many counties it has only managed to create a large consumer base in the Indian
Subcontinent namely India, Bangladesh, Bhutan, Sri Lanka and Nepal and has a growing
consumer base in Italy, Spain and South Afric
COMPANYS PHILOSOPHY ON CORPORATE GOVERNANCE
1.1. As part of the Tata group, the Company's philosophy on Corporate Governance is
founded upon a rich legacy of fair, ethical and transparent governance practices, many of
which were in place even before they were mandated by adopting highest standards of
professionalism, honesty, integrity and ethical behaviour. The Board, being elected by the
shareholders, is their representative and a bridge between them and the executive
management. Since shareholders are residual claimants, the value creation and
sustainability of all the other stakeholders viz. customers, creditors, employees, vendors,
community and the Government (of countries in which the Company operates) are of
paramount significance to the Company and its shareholders. The Board would therefore
have a fiduciary relationship and a corresponding duty to all its stakeholders to ensure
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that their rights are protected. Through the Governance mechanism in the Company, the
Board along with its Committees endeavours to strike the right balance with its various
stakeholders.
1.2. The Corporate Governance philosophy has been further strengthened with the
implementation, a few years ago, by the Company of the Tata Business Excellence
Model, the Tata Code of Conduct applicable to the Company, its subsidiaries, directors
and employees. The Company is in full compliance with the requirements of Corporate
Governance under Clause 49 of the Listing Agreement with the Indian Stock Exchanges
(the Listing Agreement). The Company's Depository Programme being listed on the
New York Stock Exchange, the Company also complies with US regulations as
applicable to Foreign Private Issuers (non-US listed companies) which cast upon the
Board of Directors and the Audit Committee, onerous responsibilities to improve the
Company's operating efficiencies. Risk management and internal control functions have
been geared up to meet the progressive governance standards.
Environment Friendly Technologies
The Company is working with the 'Department of Science & Technology' on the
Expert Panel on 'Recyclability of automotive Systems & Components'. It is
also working with SIAM as a member of task force to study recyclability of
vehicles in India.
All manufacturing facilities of the Company are certified to the ISO-14001,
International Standard for Environmental Management Systems. The societal &
environmental aspects of products and operations & their related impacts have
been formally assessed as apart of the installed Environmental Management
System and Environmental Risk Management Process. Various initiatives like
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water management system, rain water harvesting, recycling of treated effluent,
eco friendly solid waste management, energy conservation, wind energy,
recycling of dirty oils & bio-diesel programme are focused on the Company's goal
to preserve the environment.
The Company continues to preserve and develop natural habitat through its tree
plantation and wetland development programmes (also detailed in COP 2006-07)
Initiatives like End-of-Life Vehicle and Recyclability of products, waste management
systems, rain water harvesting initiatives and Tata Motors efforts to preserve the bio-
diversity has been detailed in last years report, COP 2006-07.
Upholding Environment Responsibility
Energy Conservation
Tata Motors Ltd. considers energy conservation critical to the operation of its
manufacturing units. Apart from reducing operational costs, the energy saved amounts to
environment protection by way of avoiding pollution due to power generation processes.
Energy conservation is driven throughout the organization, by way of setting Division-
wise targets and monitoring performance on everyday basis for optimizing energyconsumption.
Company has started several Energy Accounting and Energy Conservation programmes,
some of which are highlighted below:
Introducing Fiber Reinforced Plastic blades for man-coolers.
Installing variable speed drive for flow control and energy saving
Introduction of fuel additives in Furnace Oil to improve the combustion efficiencyof the fuel.
Soft-start energy savers for hydraulic press motors
Sheds designed for efficient natural lighting.
Use of Compact Fluorescent Lamps, sodium vapour lamps to minimize energy
consumption.
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Installing portable compressors for isolated running to save compressed air
Harnessing natural daylight by installing translucent roof sheets in workshops
Use of Liquefied Petroleum Gas in place of Light Diesel Oil and Electricity for
heating, wherever applicable.
Installation of Turbo Ventilators in forge and Foundry to extract fumes which do
not require energy to operate
Representatives of the Company are participating in the following national committees
working for improvement of environment throughout the country:
1. Technical committee for "Air quality monitoring, emission inventory and source
apportionment studies for Indian cities" constituted by Central pollution control
board, Delhi.
2. Group on"Technical evaluation of Automotive Research Association of India
reports on development of emission factors" constituted by Central pollution
control board, Delhi.
3. Technical committee for "Heavy-duty Diesel retrofit demonstration project"
constituted by National environmental engineering research institute, Mumbai.
4. Multi stakeholder committee to "Develop Better environmental sustainability
targets for lead battery manufacturers" constituted by development alternatives,
Delhi in collaboration occupational knowledge international, UK and national
referral center for lead poisoning, India.
5. Steering committee for "Mobile Air conditioning Assessment project" constituted
by The Energy Research Institute (TERI), Delhi.
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CORPORATE SOCIAL RESPONSIBILITY
True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to
Corporate Social Responsibility. It is a signatory to the United Nations Global Compact,
and is engaged in community and social initiatives on labour and environment standards
in compliance with the principles of the Global Compact. In accordance with this, it plays
an active role in community development, serving rural communities adjacent to its
manufacturing locations.
With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.
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SOCIAL RESPONCIBILITY
Green Matters:
Tata Motors, a Company that cares about the future...
True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to
Corporate Social Responsibility. It is a signatory to the United Nations Global Compact,
and is engaged in community and social initiatives on labour and environment standards
in compliance with the principles of the Global Compact. In accordance with this, it
plays an active role in community development, serving rural communities adjacent to
its manufacturing locations.
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Tata Motors believes in technology for tomorrow. Our products stand testimony to this.
Our annual expenditure on R&D is approximately 2% of our turnover. We have also set
up two in-house Engineering Research Centres that house India's only Certified Crash
Test Facility. We ensure that our products are environmentally sound in a variety of
ways. These include reducing hazardous materials in vehicle components, developing
extended life lubricants, fluids and using ozone-friendly refrigerants. Tata Motors has
been making conscious effort in the implementation of several environmentally
sensitive technologies in manufacturing processes. The Company uses some of the
world's most advanced equipment for emission check and control.
Tata Motors concern is manifested by a dual approach -
1) Reduction of environmental pollution and regular pollution control drives2) Restoration of ecological balance.
Our endeavors towards environment protection are soil and water conservation
programmes and extensive tree plantation drives. Tata Motors is committed to restoring
and preserving environmental balance, by reducing waste and pollutants, conserving
resources and recycling materials.
Reducing Pollution:Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution
efforts by introducing cleaner engines. It is the first Indian Company to introduce
vehicles with Euro norms well ahead of the mandated dates. Tata Motors' joint
venture with Cummins Engine Company, USA, in1992, was a pioneering effort to
introduce emission control technology for India. Over the years, Tata Motors has also
made investments in setting up of an advanced emission-testing laboratory.
With the intention of protecting the environment, Tata Motors has upgraded the
performance of its entire range of four and six cylinder engines to meet international
emission standards. This has been accomplished with the help of world-renowned
engine consultants like Ricardo and AVL. These engines are used in Tata Motors
vehicles in the Indian market, as well as in over 70 export markets Tata Motors is
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constantly working towards developing alternative fuel engine technologies. It has
manufactured CNG version of buses and followed it up with a CNG version of its
passenger car, the Indica.
Restoring Ecological Balance:
Tata Motors has set up effluent treatment facilities in its plants, to avoid release of
polluted water into the ecosystem. In Pune, the treated water is conserved in lakes
attracting various species of birds from around the world thus turning the space into a
green belt.
Tree plantation programmes involving villagers and Tata Motors employees, have
turned acres of barren village green. Tata Motors has planted as many as 80,000 trees in
the works and the township and more than 2.4 million trees have been planted in
Jamshedpur region. Over half a million trees have been planted in the Poona region.
Tata Motors has directed all its suppliers to package their products in alternate material
instead of wood.
End of Life Vehicle Treatment and Recycling: India is a recycling society
with many people making value out the recovery of waste materials discarded from
products at the end of their useful life.
However, Europe, and some other export markets, have recognised that they have
become a 'throwaway' society in recent decades, and are now introducing waste
prevention regimes in different industry sectors to collect and recycle valuable resource
rather than it ending up in landfill.
In the Automotive sector, the European End of Life Vehicle (ELV) Directive, points
responsibility for this issue to vehicle manufacturers, and the scrap car recoveryindustry. Similar regulations are being introduced in Japan and Korea.
Naturally, Tata Motors has already met the 'producer responsibility' aspects of the ELV
Directive, such as compliance to Heavy metals and other hazardous substance
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restrictions. Also, material code marking of plastic parts has been introduced to aid
achievement of demanding European recycling targets.
Central to this European regulation is for manufacturers to provide free take-back
networks for environmentally sound treatment of ELVs. Last owner contacts for access to
Tata Motors subscribed take-back schemes can be found in:
www.tatamotors.com/takeback.php
TATA MOTORS LTD.
"Leading the Future"
Tata Motors is India's largest automobile company. It is the largest commercial vehicle
manufacturer in India and 2nd largest passenger car manufacturer. It is the 5th largest
medium and heavy commercial vehicle manufacturer in the world. The popular brands of
the company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.
Quick Facts
Founder Jamshedji TataYear of Establishment 1945
Industry Automotive
Business Group The Tata Group
Listings & its codes BSE - Code: 500570
NSE - Code: TELCO & TATAMOTORS
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NYSE - Code: TTM
Corporate Office Bombay House
24, Homi Mody Street
Mumbai 400 001, India
Tel.: +(91)-(22)-56561676
Works Jamshedpur, Pune, Lucknow and Dharwad
E-mail [email protected]
[email protected] (for international inquiries)
Website www.tatamotors.com
www.tata.com/tata_motors
Segment and Brands
PRODUCTS BRANDS
Passenger
Cars
Indica V2 Tata Indigo CS Indigo Marina
Indigo SX Indica V2 Turbo Indica V2 Xeta
Indigo XL Tata Nano Tata Sumo Grande
Utility
Vehicles
Safari Dicor Sumo Victa Tata IndicruzNew
Trucks All types of Medium & Heavy Commercial Vehicles
BusesStarbus Globus
SFC 407 Turbo
Mini- bus
LP 407 Turbo Mini- bus LP 709 E Turbo BusLPO 1510 CGS
bus (CNG bus)
LP / LPO 1510LP / LPO 1512 TC
Turbo Bus
LP / LPO 1512 TC
Turbo Bus
LPO 1610 TC RE Semi Low
Floor Bharat Stage - II Bus
LPO 1616 TC Luxury
Bharat Stage - II Bus
LP 1109 Bharat
Stage II
Defence Tata 407 (4 x 4) Soft Top
Troop Carrier
Tata 407 / (4 x2) Hard
Top Troop Carrier
Tata LPTA 713
TC (4 x4)
Tata LPT 709 E Hard Top Tata SD 1015 TC (4 Tata LPTA 1615
http://www.tatamotors.com/http://www.tata.com/tata_motorshttp://www.surfindia.com/automobile/tata-indica.html#indicav2http://www.surfindia.com/automobile/tata-indigo-cs.htmlhttp://www.surfindia.com/automobile/tata-indigo-marina.htmlhttp://www.surfindia.com/automobile/tata-indica.html#indicav2-turbohttp://www.surfindia.com/automobile/tata-indica.html#indicav2-xetahttp://www.surfindia.com/automobile/tata-indigo-xl.htmlhttp://www.surfindia.com/automobile/tata-nano.htmlhttp://www.surfindia.com/automobile/tata-sumo-grande.htmlhttp://www.surfindia.com/automobile/tata-safari.htmlhttp://www.surfindia.com/automobile/tata-sumo-victa.htmlhttp://www.surfindia.com/automobile/tata-indicruz.htmlhttp://www.surfindia.com/automobile/tata-indicruz.htmlhttp://www.tatamotors.com/http://www.tata.com/tata_motorshttp://www.surfindia.com/automobile/tata-indica.html#indicav2http://www.surfindia.com/automobile/tata-indigo-cs.htmlhttp://www.surfindia.com/automobile/tata-indigo-marina.htmlhttp://www.surfindia.com/automobile/tata-indica.html#indicav2-turbohttp://www.surfindia.com/automobile/tata-indica.html#indicav2-xetahttp://www.surfindia.com/automobile/tata-indigo-xl.htmlhttp://www.surfindia.com/automobile/tata-nano.htmlhttp://www.surfindia.com/automobile/tata-sumo-grande.htmlhttp://www.surfindia.com/automobile/tata-safari.htmlhttp://www.surfindia.com/automobile/tata-sumo-victa.htmlhttp://www.surfindia.com/automobile/tata-indicruz.html -
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Troop Carrier x4) TC (4 x 4)
Tata LPTA 1621 TC (6 x6)Tata LPTA 1615 TC (4
x2)
Awards & Accolades
2003 Awarded with the 'Golden Peacock Environment Management
Award' in the category of 'large manufacturing by the World
Environment Foundation, New Delhi.'
Won the Jamnalal Bajaj Uchit Vyavahar Puraskar for fair
business practices in the 'manufacturer - large' category,
converred by the Council for Fair Business Practices.
The commercial vehicle business unit was presented with a
commendation certificate for 'Strong commitment to TQM.'
Tata Indigo was voted as the 'most exciting new car' by the
ICICI Bank and Overdrive Awards.2002 The Indian Merchants' Chamber Diamond Jubilee Endowment
Trust Award was presented with the 'Industry and Technology
Award.'
Tata Indica was presented with the 'voice of the customer
award' for the 'best diesel small car' at NFO Automotive India.
Tata Motors, Jamshedpur, was presented with the prestigious
'Prof. Vasant Rao rolling trophy,' instituted by the Indian Value
Engineering Society, in the area of value engineering.
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Sales Performance & Financials at a Glance
Particulars Quarter Ended
September 30,
Six Months ended
September 30,
Year Ended
March 31,
2005 2004 2005 2004 2005
Vehicle Sales (No.) 107066 95576 194558 180494 399566
Vehicle Production (No.) 107853 96552 199848 184343 400941
Net Sales/ Income from
operations 4,781.31 4 ,145.35 8,644.90 7 ,717.44 1 7,419.13
Operating Profit 576.04 5 19.96 1,063.79 9 49.40 2 ,171.09
Profit before
extraordinary/exceptional
items
455.01 428.22 816.02 732.38 1665.75
Profit Before Tax 454.00 427.21 814.00 730.30 1651.90
Profit After Tax 337.87 309.21 610.54 532.57 1236.95
Milestones
1945 1945 Establishment of Tata Engineering and Locomotive Co.
Ltd. to manufacture locomotives and other engineering
products.
1948 1948 Introduced steam road roller in collaboration with
Marshall Sons (UK).
1954 1954 JV with Daimler Benz AG (West Germany) to
manufacture medium commercial vehicles. Within 6 months,
the first vehicle rolled out.
1959 1959 Research and Development Centre set up at Jamshedpur.
1961 1961 In exports, the first truck shipped to Ceylon (now Sri
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Lanka).
1966 Setting up Engineering Research Centre at Pune to give
impetus to the automobile Research and Development.
1971 1971 Introduction of DI engines.
1977 1977 The first commercial vehicle manufactured in Pune.
1983 1983 Commencement of manufacturing Heavy Commercial
Vehicle.
1985 1985 First hydraulic excavator produced with Hitachi
collaboration.
1986 1986 The first light Commercial Vehicle produced, Tata 407,
indigenously designed, followed by Tata 608.
1989
1989 Tatamobile 206 - 3rd LCV model introduced.1991 1991 Tata Sierra launched, TAC 20 crane produced and one
millionth vehicle rolled out.
1992 1992 Tata Estate launched.
1993 1993 JV with Cummins Engine Co. Inc. for manufacturing of
high horsepower and emission friendly diesel engines.
1994 1994 Tata Sumo and LPT 709 launched. JV with M/s Daimler-
Benz/ Mercdes-Benz and Tata Holset Ltd., UK.
1995 1995 Launched Mercedes Benz car E220.
1997 100,000th Tata Sumo rolled out.
1998 Tata Safari and Indica launched. 2 millionth vehicle rolled out.
2000 First consignment of 160 Indicas shipped to Malta. Launch of
Indica with Euro II engine, CNG buses and 1109 vehicle -
Intermediate commercial vehicle.
2001 100,000th Indica wheeled out. Launch of CNG Indica. Exits
JV with Daimler Chrysler.
2002 2,00,000th Indica and 5,00,000th passenger vehicle rolled out.
Tata Engineering signed product agreement with MG Rover of
the UK.
2003 Tata Engineering becomes Tata Motors Limited. 3 millionth
vehicle produced. First CityRover rolled out.
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2004 Tata Motors and Daewoo Commercial Vehicle Co. Ltd. signed
investment agreement and Tata Daewoo Commercial Vehicle
Co. Ltd. (TDCV) launched NOVAS, the heavy duty truck in
Korea. Listed on NYSE.
2005 5,00,000th passenger vehicle rolls out. Launch of Starbus and
Globus (buses and coaches), Tata Ace (Indi's first mini truck)
and Tata Novus, in India as well as in Korea by TDCV. New
factory at Jamshedpur inaugurated for Novus.
Company Flashback
Tata Motors Limited is the largest automobile company in India with revenues touching
to Rs. 20,483 crores (USD 4.7 billion) in the financial year 2004-05. It leads the market
in commercial vehicles in each segment and is the second largest in the passenger
vehicles segment. Globally, Tata Motors stands fifth in the medium and heavy
commercial vehicle manufacturer category.
Established just in 1945, the company's presence cuts across the length and breadth of the
country. More than 3 million its-manufactured-vehicles ply on the Indian roads since the
first one rolled out in 1954. This company is the first from the country's engineering
sector to be listed in the New York Stock Exchange (Sep. 2004) and has also emerged as
a global automotive company.
Through its subsidiaries, Tata Motors has engaged in providing engineering and
automotive solutions. With the pace of new product development, the company has
launched Tata Ace, in the year 2005, India's first indigenously developed mini-truck.
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Tata Motor's 22,000 employees are guided with the vision, "best in the manner in which
we operate, best in the products we deliver, and best in our value system and ethics."
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ResearchMethodology
of the studyPurpose of the Study
The purpose of my study is to gain knowledge aboutTATA MOTORS LIMITED. Toincrease my knowledge as I am doing this project work.
Objective of the Study
My objective is to know about the TATA MOTORS LIMITED company. How it
operate, its history ,Present and future challenges, Companys philosophy on ,Corporate
Governance, Environment friendly technologies &Social Responsibility.
Research Methodology
The methodology is an integral primary part of the project work. Every project has been
undertaken in and definite manner, which forms the validity of the report. The project
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undertaken by me is also based on a definite method, which is usually found in most of
the research projects.
Secondary Data: -The data has been collected from the secondary source. The data
collected from this source are the past records and it is used to analyses.
The secondary sources from which the data has been collected are:
Historical data from Internet
Articles from newspapers
Magazines
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Findings &Analysis
Present and future challenges
The popular myththat Tata Motors have some distinct advantages in comparison to other
multi-national competitors especially a cost advantage as labor costs are not true as Tata
Motors has 8-9 percent of sales as compared similar percent for most multinational
companies[citation needed ]
http://wiki.answers.com/Q/How_much_does_labor_cost_to_build_a_new_car. Also
employee productivity in Tata Motors is less than 1/3rd (in $million sales / employee)
than Toyota.[citation needed] Another advantage in the increasing demand in its own backyard,
India due to infrastructure developments and rising GDP. India remains one of the few
developing auto markets where domestic brands have managed to keep a large presence,
Tata and fellow compatriots account for more than 60% of the passenger vehicle sales
and 95% of commercial vehicle sales. There are also favorable Government polices and
regulations in place in order to help boost the auto industry. However, Tata has not been
http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://wiki.answers.com/Q/How_much_does_labor_cost_to_build_a_new_carhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://wiki.answers.com/Q/How_much_does_labor_cost_to_build_a_new_carhttp://en.wikipedia.org/wiki/Wikipedia:Citation_needed -
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able to capitalize on its global presence. Tata relies heavily on its sales in India and has
not yet managed to create a foothold in international markets even though it has a number
of well reputed subsidiaries. However, Tata Nano may boost its international presence, at
least in developing economies.
Though it has an advantage in India, thanks to low costs and government policies it soon
faces stiff competition from it multinational competitors all eyeing for a share in the ever
growing Indian auto sector. Earlier, a policy required majority-owned subsidiaries of
foreign car firms to invest at least US$50 million in equity if they wished to set up
manufacturing projects in India and mere car assembling operations were not welcomed.
An Indian cabinet panel has since announced a new automobile policy that sets fresh
investment guidelines for foreign firms wishing to manufacture vehicles in the country.Investments in making auto parts by a foreign vehicle maker will also be considered a
part of the minimum foreign investment made by it in an auto-making subsidiary in India.
The move is aimed at helping India emerge as a hub for global manufacturing and
sourcing for auto parts. The policies adopted by Government will increase competition in
domestic market, motivate many foreign commercial vehicle manufactures to set up
shops in India, whom will make India as a production hub and export to nearest market.
Thus Tata Motors will have to face tough competition in near future, which might affect
its growth negatively.
Currently, the presence of Suzuki through its subsidiary, Maruti Suzuki in the Indian
market may also be alarming. Maruti has aggressively launched family cars to undermine
the Tata models. Tata has continued to be strong in the MUV and SUV sector due to lack
of competition and correct pricing. However, Tata now faces stiff competition from
fellow compatriot Mahindra as well as multinational brand like Toyota and Chevrolet. In
addition, the growing presence of fellow Indian competitors, Mahindra and Force Motors
not only in the Indian but also in the Global market may effect Tata's sales. Mahindra and
Force have formed joint ventures with Renault and MAN respectively. Mahindra has also
formed a 51:49 JV called Mahindra Navistar with ITEC, USA (parent Navistar
International), to manufacture commercial vehicles and to bolster its position in the CV
business Ashok Leyland, which is the second largest commercial manufacturer in India
http://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/MAN_SEhttp://en.wikipedia.org/wiki/Mahindra_Navistarhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/MAN_SEhttp://en.wikipedia.org/wiki/Mahindra_Navistarhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Navistar_International -
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has remained Tata's biggest competitor in the Indian heavy commercial vehicle market
and with its aquistion of Czech Republic-based Avia it may manage to increase its
presence in neighbouring markets such as Sri Lanka, Nepal where Tata Motors has a
monopoly. To counter the growth of these various companies Tata has come up with
revised or new models like Indica Vista, Indigo Vista, Xenon, Tata World Truck and a
aggressive marketing polic
Tracing the history of Tata Motors
FROM Rail to Road the Story of Tata Motors. The Tata Group has unveiled anexhibition in Pune showcasing the history of the company. Sixty years ago on June 1,
1945, Tata Sons Ltd purchased from the Government of India, the `Tatanagar Shops'
unofficially called the Singhbhum Shops of the East Indian Railway. The purpose was to
manufacture steam locomotive boilers and later complete locomotives and other
engineering products. Tata Sons decided to set up the project as a new company and
called it Tata Locomotive and Engineering Company Ltd, which then became Telco. The
roadmap was laid out clearly by the Chairman, J. R. D. Tata (1945-1973), and Sumand
Moolgaokar, Chairman (1973-1988), who sensing the boom in the automobile industry
set up the second factory in Pune. The rest is history. The company is celebrating its
diamond jubilee celebrations this year as also the 100th birth anniversary of Moolgaokar,
better known as the Architect of Tata Motors. Leading the company for more than four
decades, he built the company into an organisation capable of competing with the world's
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best - in terms of people, process and technology. "Expect the best, ask for it, pursue it
relentlessly and you will get it'' is what he advocated. So for Puneites and for those who
are not very familiar with the history of Tata, the Tata Central Archives is now
showcasing the entire history of Tata, from its inception to its present status. On
exhibition are thousands of documents, letters, maps, charts, photographs and
memorabilia, press clippings, audio/video recordings of the history of the Tatas.
`Small car will be out in 3 years'
MR Ravi Kant, Managing Director, Tata Motors Ltd, who inaugurated the exhibition,
said the `small car' from the Tata stable would be brought out within three years and
currently the review is being done in Pune.
"Every two weeks the review is being conducted and we would be able to present to the
consumers a vehicle which will be revolutionary in more sense than one." He said this
has not been attempted anywhere else in the world and if there is one company in the
world that can do this, it is Tata.Tata
Motors Meets History Again
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