project h717 (salt water driven car )
TRANSCRIPT
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PROJECT H717
Name Mr No.1. Dhamale Padmakar 11007864
2. Jha Ashish 110081083. Maniyar Siddharth 110078894. Nandimalla Prashanth 110078405. Natoo Mandar 110078926. Phadke Sumit 11007898
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Developing a car for German market. Engine should be alternative to fuel driven engine. (salt water
driven) Car selling price should be maximum 60000 €. Launching the car in the market.
MISSION
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Project H717
DRIVERS
Cost
Future technology
Emission
N V H
Weight
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PROJECT :-
• In-house development with the view - Acquire design competency.
- To reduce response time for actions.- To have control over cost.- To have optimized investments.
• Production should commence from 01.07.2017.
Major Deliverables
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PRODUCT -:• Technologically contemporary to have product life cycle of 15
Years.• Engine to meet Euro V emission norms.• Weight 200 Kg.• NVH level to be less than 40 dBA • High performance engine ( 95 to 135 HP).• To be compatible with conventional engine.
Major Deliverables
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MANUFACTURING :-
• Manufacturing flexibility & suitable for 8000 units p.a. extendable to
15000 & 20000 p.a. with additional infrastructure.
• Quality defects at vehicle level should not exceed 150 ppm.
• Tact time to be 3.5 min.
Major Deliverables
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HR Develop at least 3 technological / project leaders To synergies Design, Manufacturing, Part development disciplines Develop multi disciplinary personalities through CFT working Development of Workforce through structured selection & training
process Qualitative assessment to make him eligible to work.
Major Deliverables
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Project Scheduling
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Bore : 85 mmStroke : 96 mmEngine Config. : Inline 4 Cyl N-S Swept Volume : 2.2 L-Lead EngineCylinder Pitch : 95 mmBore Length : 168 mmPeak Firing Pressure : 160 Bar ( design )Valve Train Drive : Chain DriveCam Shaft : DOHC 4 Valve
Project H717 Engine
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Rated Speed : 4000 RPMFlyup speed : 4750 RPMPower * : 85 / 103KwTorque * : 270 / 322 N-mWeight ( dry ) : 217 Kg.Cylinder Head : Aluminium FIE- Bosch : CR Gen IIEmission : Euro VIf required variants in 1.8 L / 2.0 L possible.
Project H717 Engine
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TECHNOLOGY
4 Valve
Bed Plate
Variable SwirlVGT
Al alloy Cyl Head
DOHC
Common Rail
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Electrochemical cell with salt water as electrolyte Stepper motor Battery Pump Salt water tank
Project H717 Electricals & Others
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Managing Project Costs Estimating Project Costs Calculating the Total Budget Monitoring Project Expenditure Buying-in Goods and Services Managing Project Suppliers Planning Contract Management Understanding Contract Options Managing Supplier Relationships
Costing
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Costing Analysis
6%10%
3%6%
21%47%
7%
depreciation
administration
logistics
R & D
direct labor
materials
others including advertising
costing's % Cost in Euro
depreciation 6% £ 3000
administration 10% £ 5000
logistics 3% £ 1500
R & D 6% £ 3000
direct labor 21% £ 10500
materials 47% £ 23500others including
advertising 7% £ 3500
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Material cost by making crankcase of aluminium. Electric motor to improve overall efficiency of engine. Logistics cost by establishing vendor base near to manufacturing
facility.
Value addition & Value engineering
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The manufacturing process requires Design considerations, handcrafting & simplification and some High-Tech approach.
In Body shop the “space frame” is handcrafted at 8 work stations Space frame made of Aluminium Managing work force of around 65 working in shifts Subassemblies are welded or glued together.
Manufacturing
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Operating components and interior of the car is completed at 10 work stations
Appointing new skilled work force, new machines At the final station, a lengthy and thorough visual inspection
concludes the Quality audit.
Assembly
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Study of existing assembly line to check suitability for new engine & car
Modifications if required Set up new work stations & accordingly making new SOP for
relevant processes Separate testing cabins for new engine testing
Assembly & Testing
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Human Resource
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10
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30
40
50
60
1 3 5 7 9 11 13 15 17 19 21 23 25 27
AgeExperience
Average age - 35 Years
Avg.. Experience 13 Years
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• Harmony of Experience from the elder team members & innovative thinking of fresh minds.• Cross Functional Team in place from the start of the project.• At the end of the project, the vision is to create t project leaders for
future programs
Human Resource
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Workmen Selection Strategy:
• Qualitative examination & selection.• Training & evaluation• Qualify test to work on line / machine.
• Selection From : > Current strength, focus on attitude/Aptitude. > Diploma holder
• Training during machine trial & acceptance.• Ownership and empowerment for given area.• Empowered to take decision.
Human Resource
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Why German market is favourable ?
Government is planning to get at least one million electric or other environment friendly vehicles on road by 2020 .
Diffusion of AFV’s might rise sharply in two years due to two reasons :-
Consumer Price for diesel and gasoline are rising continuously . Governments Emission Norms are going to be more strict to maintain GHG emission .
Market analysis
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STRENGHTS
Hybrid car Reasonable price Weight Engine performance ( 95 – 135 hp )
WEAKNESSES
Maintaining salt water concentration is challenging . Not zero emission . THREATS
AFV’S amount to 1.4% of overall German vehicles stock . Existing competitors Ampera Smart ED BMW ( I8 , I3) AUDI (A2 CONCEPT)
OPPORTUNITIES
Future technology Potential price reduction Government support
SWOT ANALYSIS
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OBJECTIVE To shift the consumers from traditional cars toHybrid cars .Research Objective To understand dealer’s opinion towards our Hybrid car . To understand and decide suitable sales model ( i.e B2B Or B2C) To understand the ways to tackle already existing competitors . ACTION PLAN B2B sales model . To tap all possible dealers around the country . Bonus on extra sales .
SALES
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