project inspiration
TRANSCRIPT
PROJECT INSPIRATION
Young Lions 2012
IssueA surprising number of decrease on female workers in Indonesia
attending senior positions in the corporate world.
Reason
Indonesian women lack
CONFIDENCE
in them selves to pursue their full potential
Objective
“I am a leader”by giving them support from Women to Women.
Motivate potential female leaders by bringing back the inspiration to believe that
Target Audience
Young talent attending Junior to Middle positions in their career
24-35 years old.
IdeaReal female leaders mentor in a leadership program called
“Project Inspiration”
Media StrategyWe made a ‘ VIP recruitment ad’ and spread our campaign via traditional media to join “Project Inspiration”.
Womens magazines
Business magazines
Online Magazines
Call to Action
We partner with Linkedin to involve you to:
1. Join
2. Involve peers to support you by ‘Recommending’ you as much as possible
3. Send your CV to us
Betti Alisjahbana Karen AgustiawanSri Mulyani
CEO IBM Director of World Bank
President Director Pertamina
President Director Femina Group
Pia Alisjahbana
The 5 most potential women be interviewed by a famous leader described on. One candidate to be mentored with her in the program.
Long term Implementation
The news of program " Project: Inspiration" for can be amplified via review in magazines, headlines in online magazine and social media to inspire other women.
This program can be continuously held for the long run with different leaders.
Thank youNasa Arief & Nurul Ibrahim
Bates Asia
For Young Lions 2012