Introducing  

Project  Keexs  Feel the impact!

By    Babajide  Ipaye,    Founder  &  CEO  

August  28th  ,  2015    

Introduc)on  to  Nigeria’s  Challenges      My  country  Nigeria  of  170  million  people.  Some  call  us  the  “Giant  of  Africa”  others  call  

us  the  “Giant  disappointment  of  Africa”  due  to  the  many  problems  which  include:  1.   Corrup)on   -­‐  Transparency   InternaSonal  deemed  Nigeria  one  of  the  most  corrupt  

naSons  in  the  world  (33rd    most  corrupt  country  in  2013).  2.   Crime  and  terrorism  -­‐  specifically  Boko  Haram  insurgency    3.   Unemployment-­‐    24%  of  Nigerians  are  unemployed.  Official  Nigerian  staSsScs  say  

38%  of  those  under  24  are  unemployed,  World  Bank  esSmates  closer  to  80%.    4.   Educa)on  and  university  systems  -­‐    Low  budget  allocaSon  to  educaSon  and  very  

low  quality  graduates  with  more  preference  for  foreign  educaSon  by  employers  5.   The   environment   and   healthcare-­‐   Several   oil   spills   per   year   in   Niger   Delta   and  

average  life  expectancy  is  38.3  (WHO  Report)  one  of  the  lowest  in  Africa.  6.   Infrastructure  -­‐  unreliable  power  supply,  poor  roads  and  public  ameniSes  7.   Women  issues  –  Archaic  tradiSons,  women  discriminaSon  and  violence.    8.   Lack  of  Civic  Pride  and  Patrio)sm   in  Nigeria   -­‐  Nigerians   suffers   from  a  deficit  of  

civic  pride  and  collecSve  responsibility.    Preference  to  procure  foreign  goods  9.   Decep)ve  Fraud  -­‐419  crimes:  The  stories  and  experiences  are  endless  worldwide  

What's  the  Possible  Solu)on:  “We   the   ci)zens   need   to   take   more   individual   and   collec)ve   ini)a)ves   towards  correc)ng  some  of  our  social  issues  (Economy  &  society  )  rather  than  siXng  around  complaining  and  wai)ng  for  our  leaders  to  solve  everything–  Jide  Ipaye”    

My  Contribu)on:    Build   a   world   class   footwear   brand   that   will   have   manufacturing   setup   in   Nigeria,  creaSng  economic  empowerment  opportunity  for  thousands  as  well  as  giving  10%  of  all   sales   towards   correcSng   some  of  our   social   challenges  first   in  Nigeria,  Africa  and  then  Globally.    

How  to  Achieve  this:  1.   1st  Sept    to  4th  Dec  2015  -­‐  Crowd  fund  to  raise  the  total  sum  of  $3,000,000  2.   6th  Dec  2015  to  30th  June  2016  –Launch  brand  and  products,  Outsource  iniSal  

manufacturing  to  Europe  &  Asia  and  build  a  strong  local  &  internaSonal  brand    3.   6th  Dec  2015  to  30th  June  2016-­‐  Acquire  world  class  knowledge  and  skills  to  build  

world  class  factory  in  Nigeria    4.   1st    July  2016  –  Setup  world-­‐class  Footwear  Plant  in  Nigeria  and  commence    

1.  Get  Gov.  support  &  concessions  2.  Start  with  simplest  product  line  &  ramp  up  producSon  (  flip  flops,  sandals,  espadrilles,  sneakers)  3.  Sell,  sell,  sell  (  increase  sales  and  10%  contribuSon  to  social  causes)  4.   Latest  1st  Dec  2016  –  Assemble  &  ship  the  world  smartest  Shoe  made  in  Africa!  5.   2017  Export  to  Africa  and  the  rest  of  the  world  

The  Keexs  Project  Impact  Strategy  

Our  social  impact  will  be  delivered  the  i3  way:    1.   Inform:  Keep  telling  the  world  about  the  

social  issues  that  exist  

2.   Inspire:  Tell  stories  of  society  influencers  and  and  inspire  others  about  their  social  concerns  

3.   Invest:  Focus  on  sustainable  &  scalable  projects  –Teach  them  how  to  fish  &  not  give  them  fish!  

Keexs  Project  Visionary  Milestones  

1st  Sept  2015  Pre-­‐Crowd  Fund  Launch  •  Raise  

2million  backers  in  60  days  (ImplemntMarket  &  brand  strat)  

•  Keexs  Admin  &  team  ready    

4th  Nov  2015  End  of  Pre-­‐Crowdfund  Launch  

•  Get  2  mill.  backers  in  60  days  (Facebook,  twijer,  linkedin,  Instagram,  Youtube  blogs,Print  ,TV,Radio,  Internet…)  

5th  Nov  2015  Crowdfund  campaign  Launch  •  Run  on  

kickstarter  •  50%  of  

$3m  stretch  goal  in  10  days  

•  70%  in  20  days  

•  100%  in  25  days  

5th  Dec  2015  End  of  Crowdfund  campaign  •  $3m  

stretch  goal  achieved  

•  News  update,  thank  everyone  &  remind  of  launch  

6th  Dec  2015  Official  Keexs  Brand  Launch  •  $100+    

backers  to  ajend/VIP  

•  Sell  online    (keexs  portal/market  places)  

•  Sell  offline  Recruit  Agents/Resellers  

6  Dec  ‘15  –30  Jun  ‘16  Reinforce  Keexs  Brand  •  In  6-­‐8wks  deliver  all  

backers  promises  •  Outsource  manufct.  •  Start  SLEM  Masters  

&  conduct  R&D  •  Prod  Dev.,  Sales  &  

markeSng,  stocking  •  Arrange  LogisScs  

for  Tech  partners  for  factory  setup  &  Nigerian  Gov.  Suprt  

1st  July  2016  Setup  Footwear  Plant  in  Nigeria  •  Get  Gov.  support  

&  concessions  •  Start  with  

simplest  product  line  &  ramp  up  Sell,  sell,  sell  

•  Start  social  change  programs  

•  Latest  1st  Dec  2016  –  Assemble  smart  Shoe  in  Africa!  

1st  of  Sept  2015   1st  of  Dec  2016  

Crowd  funding  Campaign  Reward  Structure  Backer  sums  

Product     Perk  1   Perk  2   Perk  3-­‐General  Reward  

Possible  ProjecSons  

$10   Thank  you  T-­‐shirt!  

Keexs  branded  T-­‐shirt  with  strong  markeSng  message  and  maybe  name  of  buyer  included.  

•  Keexs  Hall  of  Fame  •  Keexs  Community  •  Become  Agent/seller  

100k  backs  x  $10  =  $1m  

$20   Flip-­‐Flops  Limited  EdiSons  

SAME   50,000  backs  x  $20  =$1m  

$50   Sandals,sneakers    &  Espadrilles  

Customer  can  choose  just  one  out  of  the  range  of  products  

SAME   20,000  backs  x  $50  =$1m  

$75   Sneakers   SAME  

$100   Sneakers  (  leather  material)  

Guest  invite  to  product  launch  

SAME   10,000  backs  x  $100=  $1m  

$150   Sneakers  X  2     SAME   SAME  

$250   Sneakers  x  3  +    Flip  Flops    x2  

SAME   SAME  

$500   2  x  All  products   SAME   SAME   2,000  backs  x$500  =  $1m  

$1,000   LifeSme  subscriber  

Can  choose  1  of  each  style  at  launch.  Can  choose  2  shoes  from  all  new  collecSons  for  life  

SAME   SAME  

$5,000   Design  your  own  shoes    

Create  shoe  brand  as  Keexs  subsidiary,  launch  at  party,  work  with  us  to  create  design  

SAME   SAME  

$3  million  Fund  raising  milestone  approach  Funding  Stages  

Amount     Milestone  Accomplished   Timelines  

1   $25,000   Launch  limited  ediSons  and  supply  promises  to  backers  5  products  (  T-­‐shirts,  Flip-­‐Flops,  Sandals,  Espadrilles&  Sneakers)  

Achieved  over  12  months    

2   $75,000   Unlock  almost  15  color  combinaSons  of  exisSng  collecSons  and  adding  more  products  including  mid  tops  and  high  tops  

3   $150,000     Unlock  range  of  Sports  footwear  (  football,  running  ,  walking  e.t.c)  

4   $250,000   Setup  Keexs  Technical  and  InnovaSon  Center  in  partnership  with  SLEM  –    Footwear  Academy,  Footwear  profiling  services,  Footwear  R  &D  for  Nigerian  and  African  market,  3D  scanning,  3D  prinSng  Building  local  skills  prior  to  seung  up  of  factory.  

5.   $350,000   Unlock  custom  footwear  products  including  orthoScs  ,  insoles  and  special  needs  footwear  

6   $500,000   Setup  factory  in  Nigerian  and  commence  producSons  ,  Sales  and  10%  social  contribuSon  

7   $1,000,000   ProducSon  of  the  first  smart  shoe  in  Africa  (  for  the  blind,  sports  enthusiast  and  health  conscious  people  )  

8   $3,000,000   Commercial  exportaSon  of  all  Keexs  product  to  Africa  and  the  rest  of  the  world   2017  

Social  Projects  &  PotenSal  Strategic  partnerships  No   Challenges   Poten)al  strategic  

Partners  Possibly  Sustainable  Ini)a)ves    

1   CorrupSon   Whistle  blowing,  Documentaries  &  PosiSve  global  corrupSon  raSng  iniSaSves  

2   Crime  and  Terrorism   TBA  maybe  UNDP   TBA  –  Shoes  for  boko  haram  vicSms  

3   Unemployment  &  Poverty  AlleviaSon  

Leap  Africa,  Fate,  Kiva,  Keexs  Acad.  

Entrepreneurial,  Social  enterprise  trainings,  Micro  lending,  Keexs  Academy  &  Jobs  

4   EducaSon   TBA.  Keex  Footwear  Academy  with  SLEM  

Develop  affordable  online  educaSonal  systems  in  line  with  global  standards  

5   Environment  &  Health   TBA    TBA  

6   Infrastructure                                       Off  grid  sustainable  power  and  water  soluSons  with  employment  opportuniSes  

7   Women  and  Children   TBA   TBA  

8   Lack  of  PatrioSsm   TBA   TBA  

9   DecepSve  Fraud   TBA   TBA  

We  intend  to  focus  on  lean  administraSve  overheads  and  projects  that  are  sustainable  and  can  refund  themselves  awer  iniSal  investments.  We  may  also  start  

with  just  one  or  two  projects  and  scale  up  over  Sme  

Keexs  Business  Launch  Team                    

               

Jide  Ipaye  (Nigerian)  Founder  &  CEO  

A  visionary  and  a  salesman  with  a  heart.  What  an  awesome  

combinaSon!    

Bukky  Adewolu  (Nigerian)  Financial  Controller  

No  penny  unaccounted  for  under  her  watch.  Shrewd  and  analyScal.  

Behold  our  bean  counter!    

Erik-­‐John  Koevoets  (Dutch)  Visuals  Director    

He  evokes  emoSons  and  acSon  with  visuals  and  he  has  been  doing  this  for  30  years.  Can  you  believe  

that!    

Uzo  Okoye  (Nigerian)    Brand  &  Comms  Director  

He’s  got  vast  experience  across  the  markeSng  communicaSons  disciplines.Absolute  genius!    

Eva  Klabalova  (Czech)  Designs  Director  

She  eats  footwear  design  and  ethical  footwear  

producSon  for  breakfast,  lunch  &  dinner!    

TBA  (Nigerian)  Social  Change  Director  A  great  

personality  with  

business  acumen  and  also  a  humanitarian..  how  touching!    

Moyo  Olowo  (Bri)sh)  Interna)onal  Markets  Director  A  sneaker  head  and  a  restless  soul;  He  is  our  uncle  travelling  

Maj!    

Kabaccha  Shoes  on  Kickstarter  

•  Funding  period:  Feb  2nd    -­‐  Mar  14  2015  (40  days)  •  1,571  backers  pledged  $417,856  to  the  project  

Colorful,  comfortable  &  affordable  leather  shoes  hand-­‐crawed  in  Italy  by  

arSsan  shoemakers.  

They  are  Just  Colorful  shoes  with  no  Impact..  We  will  make  Keexs  fun  and  

colorful  …but  we  can  do  a  lot  more!  We  can  raise  the  $3million  dollars  and  create  a  posi)ve  impact  in  Nigeria,  Africa  and  the  Rest  of  the  

world  

Founder’s  Proposed  Recipe  for  Success  •  I  have  been  blessed  with  a  diverse  background;  a  Bsc  graduate  in  Microbiology  from  

the   University   of   Lagos   and   garnered   over   14   years   experience   in   InformaSon  Technology,   ConsulSng,   Strategy   (previous   work   experience   in   mulSnaSonals  Guinness  and  Total)  as  well  as  founding  3  startups:  –  Torque  Technologies    –  Business  Minds  –  And  3CNET    –  Google  me  up  “  Babajide  Ipaye”      

•  Ajended   Sneaker   design   course   at   SLEM   insStute   in   Waalwijk,Holland.   The   only  insStute   in   the   world   for   Footwear   innovaSon   that   has   pioneered   3D   footwear  prinSng  as  well  as  included  sensors  in  Shoes  that  can  talk  to  you  and  your  phone  

•  Shot  a  3-­‐minute  video  pitch  whilst  in  Amsterdam,  being  edited  &  ready  in  1  week.  •  Business  incorporaSon  internaSonal  &  Nigeria  with  World-­‐class  business  launch  team.    •  Designed  footwear  collecSon  and  securing  outsourced  manufacturing  engagement  •  Enrolled   for   9   month   masters   in   footwear   innovaSon   program   at   SLEM   starSng   in  

November   2015   to   learn:   Footwear   Manufacturing   technologies,   Footwear   Design,  Footwear  forecasSng  and  Footwear  Business  modeling  

•  Engaged  the  Services  of   the  Best  crowdfunding  consultant  based   internaSonally  and  has  led  several  previously  successful  projects.  

•  We   will   also   be   partnering   with   NGOs,   Media,   Private   sector,   Government   and   as  many  people  as  possible  that  believe  and  are  willing  to  support  this  iniSaSve.  

Roadshow  to  10  University  Campuses  in  Nigeria!    

I  will  embark  on  a  road  show  to  10  University  campuses  to  speak  with  at  least  1,000  

students  in  each  university  and  

get  their  support  for  this  project  by  telling  their  friends  to  join  the  social  media  groups  as  well  as  making  pledges  towards  the  project.  

Jide  shares  vision  at  SLEM  Footwear  innova)on  ins)tute  in  Waalwijk,  Holland  10th  Aug,  2015  (  L-­‐R)  Jide  Ipaye-­‐project  visionary,  Nicoline  Van  Enter-­‐  Professor  at  SLEM  and  course  mates  

•  First  of  this  kind  of  project  in  Africa!  Global  exposure  on  this  project  as  we  will  reinforce  with  all  forms  of  Media  (Radio,  TV,  Print  &  online)  and  speaking  events  (online  and  offline).    

•  Periodic  free  offers/samples  on  new  collecSons  as  well  as  contribuSons  to  Product  Dev.  

•  RecogniSon  in  the  Keexs  Hall  of  fame  as  a  backer  of  this  project    •  Exclusive  Keexs  Community  membership  with  opportunity  to  play  at  

least  1  of  3  roles:  –  Ambassadors:  Partner  with  us  to  drive  a  social  cause  you  believe  in    –  Agents:  Exclusive  reseller  of  our  products  and  make  great  margins  –  Designers:  Partner  with  us  to  design  new  footwear  and  innovaSve  soluSons.  

•  Share   with   us   your   current   skills   and   we   compare   to   our   project  needs..volunteer  work  is  preferable.    

•  There  may  be  job  opportuni)es  awer  successful  project  launch  

•  Join  facebook  Page  and  invite  other  friends.  We  need  2  million  fans  within  60  days  i.e  1st  sept  to  30th  October  

•  Back  the  crowdfunding  project  with  at  least  $50  .  We  launch  30days  crowdfunding  campaign  from  5th  of  November  to  5th  of  December  on  www.kickstarter.com    .    

•  Engage  Social  media  and  fans  to  to  pledge  $30  at  least!  By  paying  a  minimum  average  of  $30  to  pre-­‐order  products  or  get  rewards.  i.e  if  5%  of  the  total  fan  base  contribute  $30  each  we  can  raise  $3,000,000  (  i.e  2million  x  5%  =  100,000  x  $30)  

•  Similar  project  called  Kabaccha  shoes  on  kickstater  achieved  about  $400,000  this  year  (please  Google  “kabaccha  shoes  kickstarter”)  

•  Upon  achieving  our  $3m  goal  we  will  enter  the  Guinness  book  of  records  as  the  highest  funded  shoe  project  as  well  as  first  African  made  smart  shoe.  

   

“Con$nuous  effort  -­‐not  strength  or  intelligence  -­‐is  the  key  to  unlocking  our  poten$al”-­‐  Winston  Churchill  

                           

Join  “Project  Keex”  page  on  Facebook  :  hnps://www.facebook.com/pages/Project-­‐Keexs/997513430311681