project mccp

7/27/2019 Project MCCP

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PROJECT ON MANAGEMENT CONCEPTS AND CONTEMPORARY PRACTISES

ON

Submitted to:


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INDEX

SR NO. TITLE PAGE NO.

1 INTRODUCTION TO

INDUSTRY

2 INTRODUCTION TO

COMPANY :

A)Brief history

B)Organization structure

and design

C)Organization culture (HR

practices, CSR and Ethics

3. Competitive strategy of

companyA)Porter five force analysis

B)Competitive strategy and

its analysis

4

5


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INTRODUCTIN TO INDUSTRY

Accenture is included in Global Fortune 500, which is 500 largest corporations in the

world. The companys history has been more than 60 years in making-from the earliest

days as a pioneer in the new world of information technology in the 1950s.its position

today as a Fortune Global 500 industry leader. This industry has the strength of high

performance business which builds expertise in consulting, technology and outsourcing

to help businesses and governments perform at highest level.

Employees using their industry knowledge, they offer services, expertise and technology

capabilities. They identify new businesses for their clients and develop solutions around

their world.

They help in:

Increase revenues in existing markets. Improve operational performance. Deliver their services more effectively and efficiently.

Accentures definition of high performance is companys long term ability to outperform

across industry and economic cycles and generations of leadership. They aim to help

organizations to attend high performance, and apply solutions to transform themselves.

Accenture is an industry which gives focus on understanding of industry evolution,

business issues and applicable technologies, enabling them to deliver innovative solution

to tailor to each client.


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INTRODUCTION TO COMPANY:

A) Brief HistoryInitially called Andersen Consulting, Accenture was formally established in 1989, when a

group of partners from the consulting division of the various Arthur Andersen firms

around the world formed a new organization which focused on consulting and

technology services. Accenture is one of the worlds leading organizations providing

management consulting, technology and outsourcing services, with approximately

275000 employees. Its offices and operations are in more than 200 cities in 54 countries

by having net revenues of $28.6 billion for year 2013.

Accenture helps organization by assessing how to maximize their profit and works with

them to achieve their vision. It develops in implementing technology to improve clients

productivity and efficiency. By 2000, Accenture had achieved more than a decade of

tremendous growth, with net revenues exceeding US$9.5 Billion and more than 70000,

professionals in 46 countries.

On Jan, 1 2001, the company changed its name to Accenture from Andersen Consulting

as the result of an Arbitrators decision in August 2000 that severed the contractual ties

between Accenture and Andersen worldwide society Co-operative (AWSC).The new

name reinforced Accentures new positioning and reflected the organizations further

growth and broadened set of capabilities.


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B) ORGANISATION STRUCTURE & DESIGN

Accenture is currently structured as matrix, This type of structure helps to prevent silos

forming and enables its to respond quicker to changes in its environment. Accenture

describes how every group and function fits together to ensure that everything is done

that needs to be done for the company to meet its objectives and viability

1) Work specialization

Work specialization as an important organizing thing because it help employees be more

efficient .Here individual employees specialized in doing part of an activity rather than

entire activity. When specialization is carried to extreme, it can lead to problem, stress,

poor quality, reduce performance.

2) Departmentalization

MARKETING DEPARTMENT

They believe that their experienced consulting team, including both legal and

management consultants, coupled with cash flow model will create sufficient demand to

minimize their dependence on advertising for client acquisition. However, starting out

will require strategic efforts to build credibility and name recognition.

After their initial success of operating near capacity they rely primarily on word-of-

mouth and basic internet advertising. They know that entrepreneurs know other

entrepreneurs, and are likely to share these consulting experiences amongst each other.

Also, a financial network of angel investors and banks could create a demand for their

services prior to full commitment for financial investment.


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OPERATIONS DEPARTMENT

The internal flow of information is crucial to lowering costs and promoting

effective operating procedures. They are bringing in house a diverse team of

professionals for this very reason. A unified group of accountants, lawyers,

management consultants, etc., will enable clear understanding of goals and

expectations.

Since the work performed is very dynamic in nature, there is not a single

operating plan that they implement with every client. However, presumably everyone

in their team look over the initial project, and have the work flow through variousstages in the process, while some tasks are handled simultaneously. It is sometimes

critical for their lawyer to look over the plan prior to any major advancement to make

sure that the venture is legally viable.

Other key operating factors include the location where they will establish their

services and the means of acquiring clients in that area and methods of

communicating with the client.

FINANCIAL DEPARTMENT

Accentures financial model is the backbone of their entire business plan. They believe

that the ultimate needs of the start-ups will be targeting are confidence in expected

revenues, and having someone to bear the risks associated with obtaining those revenues.

They have created a model that will enable their firm to meet their clients needs by

absorbing only a manageable amount of risk.

The most effective way to gain the confidence of a potential client and to maintain

attractive cash flows for the firm is to contractually base their revenue stream on the future

cash flows of clients.


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Organization Design


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Organization culture

HR practices

Customization of HR practices can greatly benefit employees and their organizations.

Accenture believe managing a workforce using a workforce-of-one approach represents

the next major phase of HRs journey as a profession.

This Organization have achieved efficiencies and reduced costs through standardizing.

Now they are using standardized framework in HR practices to employees.

For instance, company has group employees by a wider range of criteria that include

learning styles, values, personality, wellness profiles, mobility, behavioural patterns, and

networking and communication styles. In fact, Accenture segments its employees in part

on their overall well-being. This segmentation can enable bosses to identify people who

might be at risk for defecting or burning outso they can take preventive action.

Company has also offer employees a predefined list of options for custom-configuring

their own work experience. At Capital One and Microsoft, for example, employees get to

choose from a variety of mix-and-match work-setting options based on their individual

needs and changing work tasks.

CORPORATE SOCIAL RESPONSIBILITY

The principles of corporate social responsibility are fundamental to their character and

the way they run their business. With this approach they help charities and non-profit

organizations reach their goals, in the same manner as they help regular clients in

achieving high performance.


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Accenture supports plan in various other projects around the world which are aligned

from skills to succeed to Environmental Stewardship- to make a sustainable difference in

long term vibrancy of people and communities. These efforts have been recognized by

ICT business magazine, who have short listed Accenture in the category Corporate Social

Responsibility ICT organization of 2011.

Competitive strategy of company

Todays dynamic market and technology have called into question the sustainability of

competitive advantage. Under pressure to improve productivity, quality and speed,

mangers have interact tools such as TQM, benchmarking and reengineering

CORE STRATEGY

Mission: To provide exceptional management and legal consulting to start-ups in idea

generation and growth and development phases of business.

Market Scope: Financial service providers are the largest customers for management

consulting. However, trade, manufacturing, technology, and telecommunications are the

major industries with high entrepreneurial activity. In spite of the economic downturn,

there are rapid changes in the technology and trade industry.


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ETHICS

One visible aspect of AccenturesEthics & Compliance program is theirCode of Business Ethics, withwhich all employees must comply. The code emphasizes critical areas particular to our organization andbusiness model, and highlights aspects of conduct that are imperative for all employees.

Accenture rely on people to live their Code and core values every day, in every interaction with each other,their clients and other stakeholders. To further ensure its on-going relevance to their business and people.

Additionally, they help employees improve their decision-making through guidance from leadership.

To support the new version of our Code of Business Ethics, in 2011 they launched a refreshed, dynamicCode of Business Ethics website, which provides access to a vast set of resources, including scenariosdepicting ethical dilemmas, policy information, FAQs for each action statement, training, key terms,subject matter experts, collaboration tools and much more.

The Accenture Portal brings their core values alive through the eyes of Accenture employees.

Client Value Creation"Client Value Creation feels goodwhen they win, we win."

Integritya deputy program manager and communications lead for accounts

Stewardship:In fiscal 2011, Accenture people completed more than 370,000 hours of Ethics & Compliance training,covering a wide range of topics, including personal responsibility, data privacy, information security,competition and ant bribery.
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Porter five force analysis


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PORTERS STRETAGY:

Porters Five Forces shows that Accenture as a consulting firm face several obstacles to

maintain any advantage in the marketplace. Buyer and supplier power is irrelevant for

the type of services they are offering, but new entrants, substitutes, and rivalry are either

high or moderate threats to the firm.

There are very low barriers of entry in this industry, and they anticipate firms

copying successes from one firm to another. They consider substitutes to be only a

moderate threat at this point of their business development because not many firms can

substitute a deferred payment consulting service with a paid service.

Competitive strategy and its analysis

Accenture can help OEMs on their journey to optimize prices by

providing long-term business services and integrating its innovative

approach with the companys pricing processes and legacy systems.

They provide an end-to-end Parts Optimization solution to help

clients achieve high performance in competitive spare parts pricing,increase margins across their product portfolios, and improve brand

image and customer satisfaction. Accenture has a dedicated pool of

pricing experts, as well as proprietary technology, processes and

methodologies, to help clients with: Pricing competitively in the

spare parts life cycle: Developing an industrialized methodology to

determine a spare parts price based on life cycle stage, perceived


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value and market intelligence to help manufacturers reap maximum

profit, and deliver better price consistency and reliability to their

clients. Aligning competitive prices with market expectations:

Focusing on market intelligence analysis to help companies position

themselves well in the market. This approach concentrates on three

key areas: competitor segmentation; technical and market

intelligence for each part and for every country, and market price

analysis. Achieving a strong competitive pricing framework:

Minimizing manufacturers time and effort to help them achieve 3

10 percent incremental gains and tackle large volumes of parts

across their life cycles and many markets. Despite these hurdles,

Accenture believes that many companies can unlock value and

improve margins by taking a more strategic, systematic approach to

competitive spare parts pricing across the entire portfolio of parts.

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