project on vadilal & mother dairy by neeraj

KHANDELWAL COLLEGE OF MANAGEMENT SCIENCE & TECHNOLOGY

PROJECT REPORT

ON

“Comparative Study Beetween Two

Ice-Cream Brands Vadilal

And Mother Dairy

Submitted by: Submitted to:

Neeraj Singh Bisht Mr. Vishal Sharma

B.B.A. IV SEM KCMT,Bareilly

Session: 2009-2010

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PREFACE

This report has been prepared to have a received of what I have done & learned about marketing in Ice-Cream industry.

This report contains a basic introduction of ice-cream industry & marketing management I hope that this report provides sufficient information regarding my work on project.

I would consider my efforts to be fruitful if it proves useful to somebody at latest stages.

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ACKNOWLEDGEMENTS

Any accomplishment requires the effort of many people and this work is not different. I am thankful to my faculty Mr. VISHAL SHARMA for supporting me and guiding me throughout the project. This report would not have been possible without his help.

NEERAJ SINGH BISHT

B.B.A. IV SEM

KCMT, Bareilly

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TABLE OF CONTENTS

1. Introduction

2.Company Profiles

a) VADILAL

b) MOTHER DAIRY

3.Objectives

4. Research Methodology

5. Data Analysis

6. Conclusions

7. Limitations

8. Bibliography

9. Questionnaire

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5


INTRODUCTION

HISTORY OF ICE CREAM

Ice Cream is the most famous delicacy all over the world. People of all ages love ice cream and frequently enjoy it.

Here are some amazing facts about ice cream:

Nero (37-68 A.D.), The Roman Emperor, is said to have eaten a sort of water-ice.

The Chinese claim that they have been making and consuming Ice Cream since ages.

Supposedly, Marco Polo (1254 – 1324) carried the Chinese Ice Cream recipes back with him to Venice.

These were then introduced to the French by Italian chefs retinue of Catherine de¢ Medici when she married Henri II of France.

Royal Ice Cellars were built in Mesopotamia in around 2000 B.C.

These were used to cool wines and foods During the late 1600s, The French King Louis XIV was

known to have feasts with colored water-ice and liqueurs.

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Nicholas Lemery’s Recueil de curiositéz rares et nouvelles de plus admirables effets de la nature, published in 1674, contained the first recipe for flavored ices.

The Quaker colonists who brought their ice cream recipes with them introduced ice cream to the United States.

It is said that Ice Cream was regularly consumed by Ben Franklin, George Washington, and Thomas Jefferson.

During the eighteenth century, the spread of ice pails and cookery books with ice recipes, almost everywhere around the globe, resulted in the delicacy becoming more common.

Robert Green, in 1874, is supposed to have invented the Ice Cream Soda, which took ice cream consumption in America and other parts of the world to great heights.

The twentieth century saw an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.

Italian confectioners made Gelato, their own form of Ice Cream, which became immensely famous due its texture and lightness.

During the St. Louis World’s Fair in 1904, cones were used for the first time to serve Ice Cream.

A chemical research team in Britain came up with the soft ice cream, which had more air in it. It became immensely popular because of its creamy yet light texture. Today, it is popularly known as the ‘Softy’ ice cream.

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In the 1980s, the older, thicker ice creams made a comeback and were referred to as ‘Premium’ Ice Creams.

Basically the ice-cream business comes under FMCG sector. In India, the condition of FMCG sector is very well and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the economy with a total market size of around US$ 18.1 bn.

Ice-Cream segment of FMCG:-

Ice-cream is one of the most important part of FMCG sector. It comes under Food and Beverage segment. The total market value of Ice-cream trade in India is more than Rs.20000 crore. It is increasing day per day. During the year of 2002-02, there was very little demand of Ice-cream in India but as the time passed away, the demand of Ice-cream is also increasing in India. Now a day, there are six national level companies engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is also increases in India.

As the demand of Ice-cream is increasing in India but the market of Ice-cream is not as much as it’s share in US and some other foreign countries. According to the survey of

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Motilal Oshwal, in the present time, the per capita consumption of Ice-cream in India is US $0.2 which is US $49 in USA and US $33 in Germany. We can see it in the following table:-

TABLE 1:- PER CAPITA CONSUMPTION OF ICE-CREAM (IN US $):-

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INDIA INDONESIA CHINA BRAZIL GERMANY USA

0.2 1 35.9

33.9

49.4

CONSUMPTION OF ICE-CREAMCONSUMPTION

As given in the above table, the per capita consumption of Ice-cream in India is only US $0.2 which is much smaller than the same in USA, but the main thing is the increasing opportunities for Ice-cream trade.

MAJOR FACTORS:-

1. The broad market of semi urban market.

2. Least no. of competition.

3. Increase in consumption level of people.

4. Favorable climate for ice-cream in India.

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5. GDP growth and growth in per capita income.

We can get all the datas regarding the per capita incoma of India from the following table:-

TABLE 2:- PER CAPITA INCOME OF INDIA SINCE 2000

YEAR 2000

YEAR 2001

YEAR 2002

YEAR 2003

YEAR 2004

YEAR 2005

YEAR 2006

YEAR 2007

YEAR 2008

YEAR 2009

5.43.9 4.5

6.9 7.9 9 9.7 8.9 8.47.1

GDPGDP

As given in the table, the GDP of India is increasing in the last 5 years. It has brought a remarkable change in the spending habits of consumers; it has moved the consumer’s preferences from economic to premium products. In those days, people unhasitantly wants to spend money on good and

quality products. It has been a gain for food and beverage industry. As the result the ice cream industry is also improving and it develops at an increasing rate.

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THE THREE STAGES IN CONSUMPTION PROCESS OF ICE- CREAM

Pre-purchase:- Brand image, Health issues, suitabilityBrand image of the ice cream - The consumer considers the kind of image the brand that he is going to purchase depicts. It has to suit certain status symbol, quality and any other personal brand requirements that the consumer may have. It is important that the brand maintains good will, satisfactory to the consumer

Health Issue to ice creams relating-The modern consumer is highly health conscious and is becoming aware of the rising health issues and its impacts. It is important that the brand satisfies this need of the consumers and ensures health related gains rather than loss. About which we will be discussing further in this report.

Suitability – The product should suit the taste, flavor and ingredients that is in line with the consumer needs and wants.

Purchase:-Price, Environment, ServicePrice of ice cream -Price should be affordable and the product should provide money’s worth in terms of quality, quantity and consumer satisfaction. as kids also form a main

segment of our section a proper care should be given as far as pricing is concerned.

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Environment-The environment should be such that the consumer wants to stay there and spent some quality and quantity time.

Service- The service should be fast so that the customer waiting time should be less and leads to their satisfaction and results in formation of good brand image.

Post-purchase:- Quality, Satisfaction, Store experienceQuality of ice cream – the quality of the ice cream delivered certainly plays a vital role in determining whether the customer will re purchase the brand or not. The quality and taste of ice cream determines the satisfaction level of the customer and hence plays a vital role in determining his approach towards the product.

Satisfaction from ice cream- well satisfaction is a holistic picture the total experience of the customer with the brand considering various factors as mentioned above and then finally arriving at a conclusion saying whether he is satisfied or not from the product.

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COMPANY PROFILE

VADILAL ICE CREAM

Company Profile: Vadilal Industries Limited

2009 Sales: 1,481,600,000

Major Industry: Food & Beverages

Sub Industry: Miscellaneous Food

Country: INDIA

Employees: 500

Quarterly Results (Rs. in Millions)December2009

[3 Quarter]September2009

[2 Quarter]Sales Turnover 26.46 18.26Other Income 0.19 0.24Total Income 26.65 18.50Total Expenditure 23.29 17.95Operating Profit 3.36 0.55Interest -0.01 -0.01Gross Profit 3.37 0.56Depreciation 0.53 0.50Tax 0.00 0.00ReportedPAT 2.84 -8.99Equity Capital 6.93 6.93Extra Ordinary Items 0.00 -9.05Adjusted Profit After Extra Ordinary Item 2.84 0.06

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Book Value 0.00 0.00EPS 4.10 -12.97Dividend 0.00 0.00

Quarterly Results (in %)% Change over September, 2009

Sales Turnover 44.91Other Income -20.83Total Income 44.05Total Expenditure 29.75Operating Profit 510.91Interest 0.00Gross Profit 501.79Depreciation 6.00Tax 0.00ReportedPAT -131.59Equity Capital 0.00Extra Ordinary Items -100.00Adjusted Profit After Extra Ordinary Item 4633.33Book Value 0.00EPS -131.61Dividend 0.00

Today, the name Vadilal conjures images of lip-smacking ice cream in a whole gamut of flavours. Vadilal spells quality, availability, variety and state-of-the-art machinery and equipment. It has, however, been a long journey for the group, which traces its origins way back to 1907, when a certain unassuming gentleman, by the name of Vadilal Gandhi, the great-grand father of Virendra R Gandhi, Rajesh R Gandhi and Devanshu L Gandhi, started a soda fountain. He passed on the business to his son, Ranchod Lal, who ran a one-man show, and, with a hand cranked machine, started a small retail outlet in 1926. Eventually, Ranchod Lal's sons, Ramchandra and Lakshman, inherited the business and they were instrumental in giving a new direction to the company. The duo imparted a new vision to the venture and infused a

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spirit of calculated risk-taking into the company. As a result, by the 1970s, the Vadilal Company had already evolved into a modern corporate entity.

"In 1972-73, the company had 8-10 outlets in Ahmedabad. Gradually, we moved from the city to other parts of Gujarat. By 1985, the company moved towards neighbouring states like Rajasthan and Madhya Pradesh. But the expansion was undertaken very methodically and we spent five to six years in spreading our business and then consolidating it" says Shri Ramchandrabhai Gandhi (Chairman).

Today, VADILAL is not just a brand – it is the ice-cream associated with the Indian summer; it’s the first choice in ice-cream for any child or adult during the scorching Indian summers. VADILAL ice-creams are trusted not only for their rich, creamy flavours, but also for their trusted quality and nutritious food value.

PRODUCT PROFILE

TYPE FLAVOURS

CUP Vanilla

Chocolate Chips

Kaju Draksh

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Butter Scotch

Real Kesar Pista

Rajbhog

Two in One

Kool Gulab

CONE Pineapple Delight Cone

Chocolate Drip Cone

Mango Treat Cone

Chasmeshahi Cone

NOVELTIES

Sajan Sajni R/cut

Matka Kulfi

Quik Sundae

P.k. Badam kulfi R/cut

Slice Cassatta

PARTY PACKS Kesar runch

Shahi Bonanza

Rose Kaju

MOTHER DAIRY ICECREAM

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http://en.wikipedia.org/wiki/File:Mother-Dairy-logo-2006-01-16.jpg


Type : Cooperative

Industry : Dairy

Founded : 1974

Headquarters : Delhi, India

Key people :Sanjay Sinha, CEO, Mother Dairy India Ltd

:Mr. Sunil Bansal CEO Hortilculture SBU

Employees :2500

Website :www.motherdairy.com www.safalindia.com/

Mother Dairy – Delhi was set up in 1974 under the Operation Flood Programme. It is now a wholly owned company of the National Dairy Development Board (NDDB).

Mother Dairy markets & sells dairy products under the Mother Dairy brand (like Liquid Milk, Dahi, Ice creams, Cheese and Butter), Dhara range of edible oils and the Safal range of fresh fruits & vegetables, frozen vegetables and fruit juices at a national level through its sales and distribution networks for marketing food items.

Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives. Similarly, Mother Dairy sources fruits and vegetables from farmers / growers associations. Mother Dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally

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http://www.safalindia.com/

http://www.motherdairy.com/

http://en.wikipedia.org/wiki/Website

http://Employees/

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Delhi

http://en.wikipedia.org/wiki/Dairy

http://en.wikipedia.org/wiki/Industry

http://en.wikipedia.org/wiki/Cooperatives

http://en.wikipedia.org/wiki/Types_of_business_entity


market all Dhara products. It is Mother Dairy’s constant endeavor to

(a) Ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk, milk products and other food products to consumers at competitive prices and;

(b) Uphold institutional structures that empower milk producers and farmers through processes that are equitable.

At Mother Dairy, processing of milk is controlled by process automation whereby state-of-the-art microprocessor technology is adopted to integrate and completely automate all functions of the milk processing areas to ensure high product quality/ reliability and safety. Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified organization. Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Government of India.

Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2.3 million liters of

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milk daily and undertakes its marketing operations through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy.

The company’s derives significant competitive advantage from its unique distribution network of bulk vending booths, retail outlets and mobile units. Mother Dairy ice creams launched in the year 1995 have shown continuous growth over the years and today boasts of approximately 62% market share in Delhi and NCR. Mother Dairy also manufactures and markets a wide range of dairy products that include Butter, Dahi, Ghee, Cheese, UHT Milk, Lassi & Flavored Milk and most of these products are available across the country.

The company markets an array of fresh and frozen fruit and vegetable products under the brand name SAFAL through a chain of 400+ own Fruit and Vegetable shops and more than 20,000 retail outlets in various parts of the country. Fresh produce from the producers is handled at the Company’s modern distribution facility in Delhi with an annual capacity of 200,000 MT. An IQF facility with capacity of around 75 MT per day is also operational in Delhi. A state-of-the-art fruit processing plant of fruit handling capacity of 120 MT per day, a 100 percent EOU, setup in 1996 at Mumbai supplies quality products in the international market. With increasing demand another state-of-the-art fruit processing plant has been set up at Bangalore with fruit handling capacity of around 250 MT per day.

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Mother Dairy has also been marketing the Dhara range of edible oils for the last few years. Today it is a leading brand of edible oils and is available across the country in over 2,00,000 outlets. The brand is currently available in the following variants: Refined Vegetable Oil, Refined Soybean Oil, Refined Sunflower Oil, Refined Rice Bran Oil, Kachi Ghani Mustard Oil and Filtered Groundnut Oil. Mother Dairy has also launched extra virgin Olive Oil under the Daroliva brand.

Mother Dairy has over the last 3 decades, harnessed the power of farmer cooperatives to deliver a range of delicious products and bring a smile on your face. In times to come, Mother Dairy shall strive to remain one of India’s finest food companies.

Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice cream, butter, etc), Dhara (range of edible oils) and Safal (range of fresh fruits and vegetables, frozen vegetables, fruit juices).

Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following products: Mother Dairy markets dairy products like Liquid Milk, Ice Creams, Flavoured Milk, Dahi, Lassi, Mishti Doi, Ghee, White Butter, Table Butter, Cheese, UHT Milk, Dhara range of edible oils and the Safal range of fresh Fruits & Vegetables, Frozen Vegetables and Fruit Juices at a national level, through its sales and distribution networks, for marketing food items. Mother Dairy milk (Bulk Vended Milk) is fortified with vitamin A @2000 IU per litre of milk as a part

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http://en.wikipedia.org/wiki/Edible_oil

http://en.wikipedia.org/wiki/Butter

http://en.wikipedia.org/wiki/Ice_cream

http://en.wikipedia.org/wiki/Curd

http://en.wikipedia.org/wiki/Milk


of social accountability. This program was started with the Mother Dairy, Delhi, since February 1980and there after Mother Dairy is continuing this program on their own as a social responsibility without having any financial assistance from the Government as well as since it is felt that BVM is generally consumed by the middle / lower middle / poor strata of the society. It is also found that the dietary practices adopted by these classes are deficient in Vitamin A. Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives. Mother Dairy sources fruits and vegetables from farmers / growers associations. Mother Dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all Dhara products.

At Mother Dairy, processing of milk is controlled by process automation whereby state-of-the-art microprocessor technology is adopted to integrate and completely automate all functions of the milk processing areas to ensure high product quality/ reliability and safety. Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified organization. Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Government of India.

Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing operations through

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around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy.

The company’s derives significant competitive advantage from its unique distribution network of bulk vending booths, retail outlets and mobile units. Mother Dairy ice creams launched in the year 1995 have shown continuous growth over the years and today boasts of approximately 62% market share in Delhi and NCR. Mother Dairy also manufactures and markets a wide range of dairy products that include Butter, Dahi, Ghee, Cheese, UHT Milk, Lassi & Flavored Milk and most of these products are available across the country.

The company markets an array of fresh and frozen fruit and vegetable products under the brand name SAFAL through a chain of 400+ own Fruit and Vegetable shops and more than 20,000 retail outlets in various parts of the country. Fresh produce from the producers is handled at the Company’s modern distribution facility in Delhi with an annual capacity of 200,000 MT. An IQF facility with capacity of around 75 MT per day is also operational in Delhi. A state-of-the-art fruit processing plant of fruit handling capacity of 120 MT per day, a 100 percent EOU, setup in 1996 at Mumbai supplies quality products in the international market. With increasing demand another state-of-the-art fruit processing plant has been set up at Bangalore with fruit handling capacity of around 250 MT per day.

TYPE FLAVOURS NAME

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LIC LOLLEEZ

COOL BUDDIES

KULFI

CUPS

SUNDAE MAGIC

BUBBLE GUM

BANANA

SHARARAT

COLA

LEMON

ORANGE

CHULBULI

MANGO-RASPBERRY

CHOCO BITZ

KULFI KESAR

KULFI PISTA

VANILLA

STRABERRY

CHOCOLATE

CHOCO-CHIP

COFFEE EXCESS

JAMAICAN ALMOND FUDGE

SHAHI MEVA MALAI

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FRUIT CLASSICS

BRICKS

STRABERRY CRUSH

MANGO MARVEL

LITCHI SURPRISE

CHOCO FUDGE

BADAM THANDAI

SHAHI NAZRANA

FRUIT-N-NUT

SIMPLY COFFEE

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OBJECTIVES

Basic:

*Comparative study towards Vadilal & Mother Dairy

Other:

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a) To study about Vadilal & Mother Dairy & its Products.

b) To study about consumer preferences in BAREILLY about ice-creams.

c) To study about consumer satisfaction towards VADILAL & MOTHER DAIRY.

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Research Methodology

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Research is a systematic method to gain a new knowledge. The main aim of the research is to find out the hidden truth and has not been discovered yet. Research is thus, the originally contribution to the existing stock of knowledge making for its advancement.

Research methodology refers to the method adopted to collect relevant data and other information, which form the basis of the project report.

The data collected has to be quality oriented, to ensure correct reporting and analysis. Every effort has been made to collect primary data and secondary data from websites.

METHODS OF DATA COLLECTION30


The task of data collection begins after a research problem has been defined and research design is chalked out. While deciding about the method of data collection to be used for the study; the researcher should keep in mind two types of data that is Primary Data and Secondary Data.

PRIMARY DATA:The primary data are those which are collected afresh and for the first time, and thus happens to be original In character. The different methods that are used for collecting primary data are as follows:

Interview Method

Observation Method

Questionnaire Method

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SECONDARY DATA:These are those data which have already been collected by someone else and which have already passed through the statistical process. In this project secondary data are collected from following sources:

Websites Newspapers & Magazines Reports and publications of various associations connected with

business and industry

RESEARCH METHODOLOGY USED:

Sample Size: 50

Data Used: Primary

Sampling Area: Bareilly

Questionnaire Filled By: Consumers Of Ice-Cream

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ANALYSIS & INTERPRETATION

1. Do you buy ice cream?

OPTIONS GIVEN TO RESPONDENTS

NO. OF RESPONDENTS CHOOSING THE OPTION

Yes 49No 01

98%

2%

YesNo

2.How frequently do you purchase ice-cream?

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Everyday 083-4 times a week 23Once a week 07Once a month 03Occassionally 09

16%

46%

14%

6%

18%

Frequency of purchasing ice-cream

Everyday3-4 Times a weekOnce a weekOnce a monthOccassionally

3.What is your favourite brand in ice-cream?

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Vadilal 30Mother Dairy 15Others 5

60%

30%

10%

Favourite Brand

VadilalMother DairyOthers

4.What makes you like that ice-cream?

36




Quality 26Flavours 23Company Image 1Advertisement 0

52%46%

2%

QualityFlavourCompany ImageAdvertisement

5.How much importance does price play in your choice of brand of ice-cream?

37




No Effect 27Little 20High 3

54%40%

6%

Price Affecting Purchasing

No EffectLittlehigh

6.According to you which of these following brand having better delivery system?

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Vadilal 28Mother Dairy 15Others 7

56%30%

14%

Better Delivery Sytem

VadilalMother DairyOthers

7.How do you prefer to have your ice-cream in?

OPTIONS GIVEN TO NO. OF RESPONDENTS

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RESPONDENTS CHOOSING THE OPTIONStick 10Cup 16Cone 22Others 2

20%

32%

44%

4%

Sales

StickCupConeOthers

8.To what extent do the advertisements & offers influence your purchase?

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Very Much 21Little Bit 24No Effect 5

42%

48%

10%

Percentage of offer Influencing Purchase

Very MuchLittle BitNo Effect

9.Where do you usually buy your ice-cream?

OPTIONS GIVEN TO NO. OF RESPONDENTS

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RESPONDENTS CHOOSING THE OPTIONSuper Market 2Ice-Cream Parlour 20Ice-Cream cart/Vehicle 19Others 9

4%

40%

38%

18%

Super MarketIce-Cream ParlourIce-Cream cart/VehicleOthers

10.Most of time you aware about new brand/flavour of ice-cream through?

42




Words of Mouth 16Televisions 28Radio 1News Papers 5

32%

56%

2% 10%

Percentage of awareness about new brand/flavour

Words of MouthTelevisionsRadioNews Papers

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CONCLUSIONS 98% of respondents purchase ice-creams. 18% of respondents purchase ice-cream everyday,46% of

respondents were purchase 3-4 days a week, 14% of respondents purchase ice-cream once a week, 6% of respondents purchase ice-cream once a month and 18% of respondents purchase ice-cream occasionally.

60% of respondents choose VADILAL as their favorite brand, 30% of respondents choose MOTHER DAIRY as their favorite brand and rest of them (10%) choose other brands.

52% of respondents choose their ice-cream according to quality, 46% of them choose their ice-cream according to flavor, 2% of them choose their ice-cream according to company image.

In that survey I found that price does not effect their purchasing of ice-cream.

VADILAL is having better delivery system in comparison to MOTHER DAIRY.

MOTHER DAIRY is giving high margin to the retailers in comparison to VADILAL.

According to survey in BAREILLY region, the offers and schemes effect the purchasing very much.

In BAREILLY region the awareness of new brand/flavor come through TELEVISIONS and WORDS OF MOUTH.

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LIMITATIONS

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The study is confined to area only.

There is possibility of sampling errors in the study.

The responses of the consumers may not genuine.

The Questions included in the questionnaire may not be comprehensive.

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BIBLIOGRAPHY

WEBSITES:

www.google.com

www.scribd.com

www.wikipedia.com

www.motherdairy.com

www.vadilal.com

www.economictimes.com

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http://www.economictimes.com/

http://www.vadilal.com/

http://www.motherdairy.com/

http://www.wikipedia.com/

http://www.scribd.com/

http://www.google.com/


QUESTIONNAIRE

Name:

50


Occupation:

Contact No. :

1. Do you buy ice-cream?

a) Yes:

b) No :

2. . How frequently do you purchase ice cream?

a) Everyday: b) 3-4 times a week:

c) Once a week: d) Once a month:

e)Occassionally:

3. What is your favorite brand in ice cream? a)Vadilal: b)Mother Dairy:

c)Others:

4. What makes you like that ice cream? a)Quality: b)Flavours:

c)Company Image: d)Advertisement:

5. How much importance does price play in your choice of brand of ice cream? a)No Effect: b)Little

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c)High:

6.According To you which of these following brands having better delivery system?

a)Vadilal: b)Mother Dairy:

c)Others:

7. How do you prefer to have your ice-cream in?

a)Stick: b)Cup:

c)Cone: d)Others:

8. To what extent do the advertisements and offers influence your purchase? a)Very Much: b)Little Bit: c)No Effect:

9.Where Do you usually buy your ice-cream?

a)Super Markets: b)Ice-Cream Parlour:

c)Ice-Cream Cart/Vehicle: d)Others:

10.Most of time you aware about new brand/flavour of ice-cream through:

a)Words Of Mouth: b)Televisions:

c)Radio: d)News Paper:

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project on vadilal & mother dairy by neeraj

Documents

ice cream consumption

ice cream soda

form of ice cream

soft ice cream

consuming ice cream

softy ice cream

ice recipes

chinese ice cream recipes