Research Question

As I will be engaged in a sustainable development management of several business

parks, I’d like to investigate what are the stakeholders’ feelings about a specific business park.

I want to know if they:

1. Feel concerned or not about it,

2. Think of positive/negative effects on individuals, community, economy

3. Want the business park to grow or not and why,

4. Think its management is sustainable development compatible

5. Have suggestions to improve its management to gain positive effects on individuals,

community, economy (these are the 3 components of sustainable development)

Actually, I think I would have 2 samples: one with the raw questions (as described below),

one preceded by a little read text about sustainable development.

The stakeholders should be categorized into: inhabitant, worker, client/user, company

director, local authorities. Categories are not exclusive. They would be collected within the

survey.

Dimensions

The dimension would be

Economy

o Local

Owner

Companies located on the business park

Public transport

o Regional

Freight transport

Supplier

Distributor

Manufacture

o National

Freight transport

Supplier

Distributor

Manufacture

People

o Individual

Worker

Inhabitant

Client/user

o Community

The municipality

The region

Environment

o Pollution

Air

Water

Soil

o Wastes

I choose the conversational mode.

My five questions + 1:

1. What level of concern do you have about this business park? Deeply concerned,

slightly concerned, not at all concerned, have no opinion

2. How do you estimate the economic impacts of this business park? Highly positively,

positively, neutral, negatively, highly negatively. I think I would not propose ‘Have no

opinion’ option at first. If people ask for it, I will take it into account and ask them to

choose one by “If you absolutely had to choose one, which would be the best?”

3. From a sustainable development point of view, as an individual, what is the most

positive impact of the business park on you?

4. According to you, from a sustainable development point of view, what is the level of

management of this business park? With possible answers: None, Low, Medium, and

High. Have no opinion.

5. What management improvements would you suggest to enhance positive effects of

this business park? With proposed multiple choice answers: Focus on improving

collective transports, Create a day-nursery, Favour apprenticeship contracts with the

high schools of the neighbourhood, Set up a “zero waste” policy. I have to think about

other choices, and offer "Other (please specify):"

6. The sensitive question. Because it is not socially acceptable to be sustainable development averse!

a. A respectful behavior of the sustainable development is threefold: protect the environment, respect the people, and fairly contribute to the economy.

i. In general, would you say that you are more respectful than your friends, less than your friends, or as your friends?

ii. Think about your friends. How would you describe their behavior concerning sustainable development? Highly respectful, Respectful, Neutral, Not respectful.

iii. Now, what about you? Highly respectful, Respectful, Neutral, Not respectful. b. It is well known that some feel very concerned by the sustainable development and

that others not at all.

How do you describe your own behavior considering sustainable development? Highly respectful,

Respectful, Neutral, Not respectful..