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TRIBHUVAN UNIVERSITY

INSTITUTE OF ENGINEERING

PULCHOWK CAMPUS

DEPARTMENT OF MECHANICAL ENGINEERING

GROUP PROJECT

FINAL REPORT

ON

FISHERY PRODUCT MARKETING SYSTEM USING SMARTPHONE

APPLICATION TECHNOLOGY

Submitted By:

Basanta Adhikari 070MSTIM151

Krishna Gaihre 070MSTIM153

Saban Kumar KC 070MSTIM159

Suresh Prasain 070MSTIM164

Laxman Basnet

Submitted To:

Department of Mechanical Engineering

Central Campus, Pulchowk, Lalitpur

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Table of Contents

1. Introduction……………………………………………………………………………...4

2. Statement Problem and Project Rational……………………………………………….. 5

3. Goal and Objective……………………………………………………………………... 6

4. Literature Review and Field study analysis……………………………………………..8

5. Design Methodology…………………………………………………………………… 9

6. Project Building……………………………………………………………………….. 20

7. Working Flow of Project……………………………………………………………….22

8. Technical Specification, Required Tools and Cost of Project………………………….23

9. Conclusion……………………………………………………………………………...24

References

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1. INTRODUCTION

Nepal is small and one of the least developed countries in the world. Agriculture is a vital

compartment of livelihood and economy of most of the people. It plays substantial role in the

national economic development. Fisheries are one of the integral part of Nepalese agriculture

system that playing substantial role in the prosperity of Nepalese farmers and national economic

growth in terms of income, employment and also contribution of fish products in the food and

nutrition supply of the household (MoA, 2010). However, large numbers of people live in an

absolute poverty and in a mearge livelihood condition. They are deprived of the resources and

their livelihood condition is very poor.

Fish farming is an important component of Nepalese economy in terms of income, employment

and also contribution of fish products in the food and nutrition supply of the household. In the

context of Nepal, a fishery has contribution not only to the household level but also to the

national economy. The contribution of fisheries in the national GDP is estimated to be about

0.94% and 2.67% for AGDP. Not only is the rearing of fish but also the promotion and

commercialization of its product is the need of the time. As we know, more than 77% population

depends upon agriculture (Country Profile Nepal, Directorate of Fisheries Development, Balaju,

A.D. 2011/12). Fisheries play vital role in Nepalese rural economy. Great potential exists in

attaining self-sufficiency in fish production, yet the Kathmandu satisfies only 10% of the total

demand of fisheries products to date. Similarly, only 20% of total fish business of Chitawan and

Pokhara is due to national fish product and among of them, 30% of fish national fish demand is

fulfilled by the Chitawan District only. Rests of the requirements of the fisheries products are

fulfilled by imports from other countries like India. Millions of rupees are annually spent to

import of the fisheries products. It is estimated that Nepal has 1.8 kg per capita fish consumption

which is increased at rate of 30% however; the fish production rate was only 5% in average.

Short of over 25% of per capita demand per year is being met by imports (Import and export

survey report, ABPMDD, B.S 2067/68). Hence, billions of rupees are siphoned out of the

country for importing fish or other fisheries-based products every year. Nepal has potential to be

self-reliant on fish products. If harnessed to its full potential, we could save billions of rupees

going out of the country annually. Therefore, the fisheries master plan has set target of total fish

production will be 95,000 Mt. in A.D. 2017/18 which 80% more than current growth rate

(Import and export survey report, ABPMDD, B.S 2067/68).

These above data show that the economic potential of commercial fisheries production is huge

and we should go on revolutionary way to grasp this strategy and policy. Hence, attention

towards this industry should be eyed upon, which in turn can be the most prolific investment

option for an entrepreneur. Effective marketing system is one of the key components of

commercial aquaculture farming system. Thus, it is necessary to develop the effective and

believable market in the sustainable manner in order to encourage the farmers to the commercial

aquaculture system. In this circumstance, Fish Product Marketing System Using Smartphone

Application Technology is the one of the innovative solution to solve the current problem of the

fish market.

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2. STATEMENT PROBLEM AND PROJECT RATIONAL

The main problem in the current fish marketing system in Nepal is the broker get more price but

original farmer get less price and customer need to pay more amount of money for same products

and in other hand , there is difficult to get fresh fish products at right time and at reasonable

price. These are outstanding challenges in the existing market of fishes in our country.

Therefore, it is needed to develop such system that can communicate direct information and

product from farmer to consumer/retailer without involvement unjustifiable agents or brokers so

that they can sell own product and buy product in reasonable pricing. Also need to develop such

market that ensure the availability of fresh, healthy and hygienic fish product to the customer

with their requirement or order through easy and modern familiar system.

In this circumstance, our team feels that farmers are searching sustainable and believable market

in order to get reasonable price of their product and can provide the good product to the

consumers with justifiable price. Therefore, our team has developed the Smartphone Application

Software in Nepalese language that will also use for e-marketing and e-commerce facilities in the

marketing system. It is a concept of agriculture product marketing at the exact price level at the

respective time by the help of smart phone application software. The rate is updated by the

retailer all around the country who gives the rate to the system, which update the database of the

farmer and gives notification. The information is feed to Smartphone application which will be

forwarded to user-farmer and Customer, this idea provides the relationship between Customer to

Customer and Business to Business.

In the current trend, there is small use of ICT market and e-commerce on agriculture sector in

Nepal. When this project get run, the retailer or wholesaler located at major cities update the

current rate of fish on local market and at the farmer section which need to lead by farmer based

organization update own database and gives the current rate of their product, this make farmer to

decide where to send the fish to get the appropriate rate. They will become the facilitator

between the producer and consumers, and should be the correct representative of farmer because

all marketing system will be transparent that can be seen by the farmers on their mobile phones.

For this Agro-sale system payment may be done through Nepalese online payment systems e-

sewa, e-banking methods and other payment gateways. Another function of this system is that

farmer can get information about the different technology and market so that farmer can get

correct knowledge and information, and send their product to the right location with right

pricing. This system notify farmer with the detail of the customer and the product they need with

the specified time, this system is available through different providers sparrow SMS is the same

type of service called Value Added Service(VAS) on the IT industry.

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3. GOAL AND OBJECTIVE

Our major goal is to maximize profit of fish rearing farmers by decreasing Agent Margin and

developing the relationship between Business and Customer(B2C) through the development of

ICT based marketing system particularly Smartphone based software development.

In order to achieve this goal we have made some of the specific objective which are stated

hereunder:

To develop Android Application software that is suitable for Farmer, Dealer and the

Costumer for Agriculture product marketing by utilizing the concept of E-Commerce.

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4. LITERATURE REVIEW AND FIELD STUDY ANALYSIS

ICT for Agriculture (IFA Krishi) is the major Smartphone based ICT approach, which provides

agricultural information on the application of smartphone. However this app only provides

information about the corps, diseases and plantation methodology. After Farmer produce Agro-

product they had to send to market for getting value, marketing is the vacant part in the

application. Our Smartphone based software named “KrishiBazar” could be the best alternative

that provides the platform for farmer and customer to get and market products.

Fish marketing system refers to reception, treatment, distribution and sales of fish, i.e. a whole

series of operations which indeed increase the price of fish but are essential if fresh and high

quality fish food is to reach the homes of millions of consumers all over the country (Lisac,

1997). In Nepal market, Fish traders at all levels from producers to collector and to suppliers and

wholesalers to retailers and vendors have developed and operate through organized marketing

networks. There are two groups of fish traders involved in fish marketing of Nepal such as the

Indian trader and those from Nepal. In general, the Indian fish imported from India comes

directly to Main wholesaler (locating in main city of Nepal) Via Birgunj, Biratnagar and

Bhairahawa. The Indian Supplier directly supplies the fish to the wholesaler in main city of

Nepal. Wholesaler in major cities distribute fish in cities and they sale more than half the total

arrival directly to fish retailers. Most of the wholesaler operating as retailer retailed 25% of the

product directly to restaurants/ hotel operators and consumers. In case Nepalese fish trade

system, all suppliers in Nepal are producer themselves. They supply wholesaler (65%), Vendor

(30%) and directly to the consumer (5%).Vendors who sale fish on bicycle are responsible to

sale 30% quantity fish from Producer. Wholesalers sell 70% quantity of fish to retailers and

remaining directly to the consumer as retailer (Yadav, 2010).

From our 15 days field study and review of Yadav’s study, there were more than 50 farmer

groups in Chitawan District for producing and delivering of fish to markets from last 10 years,

however they have not develop the own fish shop at this time in Chitwan District. As the result,

they are compelling to sell the their fish in the brokers’ or marketers’ low fixing rate even

though market rate of fish (Rs 350 to 400) is very high than their getting fish price rate (Rs 190).

There are several retailer markets in different cities of Nepal particularly (Kathmandu,

Bhktapure, Lalitpure, Pokhara, Narayangat, Tadi, Khairani, Parsa, Madi) for selling their fishes.

They were able to produce marketable only for six months, and for remaining period; most of

selling fish was imported from the India and its quality was very low and unhygienic due to the

treatment of it to slow poisoning (formaldehyde) however Nepalese fish products was very

hygienic and free from any chemical preservative. Different studies show that high consumption

of formaldehyde (Formalin) containing foods (higher than threshold value) causes the toxic

effect on human health (inflammation, edema and other chronic liver and lung diseases) and

even cause the cancer (Yang Bal et.al, 2014).

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Therefore, if farmer can purchase of good transport vehicle and construction of ice plant, they

can send their fresh fish products as per consumer demand and in right time with reasonable cost

with help of our developing Smartphone based software and website because they will work in

both producers and traders level.

Even though, their main competitor will be Indian fish because its price rate is lower than their

fish product since particularly small level of hotels and restaurants are always searching cheap

goods not the quality goods. Hence, they will need to aware the consumers in compelling the

hotels and restaurants to buy our more hygiene products rather than less quality Indian imported

fish through add on information section on our developed software.

Similarly, price of fish may vary due to a variety of factors such as season, location of sales, size

and species of fish and inflow of fish from India (Adhikari, 1993). The fish from India is more

consistent in size and supply, whereas the fish from Nepal is smaller in size and not consistence.

These are some of the factors which determine the fish prices in the market. Naturally, prices of

fish also depend on quality and size, with large fish attracting higher price (Lofvall, 1998). In

same way, Chadi finger sizes fishes were also popular in the market but they cannot supply these

fishes to market due to lack of availability of fish seed. Although, Nepalese fish fetch higher

prices than Indian fish in term of freshness or quality (Lofvall, 1998). The general perception is

that the Indian fish having been packed in ice for several days and the quality is inferior.

Therefore, They need to produce large size fish ranging from 1kg to 5 kg and finger size fishes

(Chhadi) in order to compete with imported Indian fishes, and need to change the train on rearing

fish such as putting large numbers of hatchling to the production pond and start to sell the Chadi

(finger size fish) to the market and remaining selected only 200 gram to 800 gram fish seed are

rearing on the production ponds with feeding of high nutritional pallet feed in order to produce

the large size of fish.

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5. DESIGN METHODOLOGY

Our methodology design was based on the following block diagram. According to this diagram

we had completed to design and developed one Smartphone based application software and

necessary website development that focusing the marketing of live and capture carps species

rearing fishes. Now it is in testing phase, after succession of this software it can be implemented

by the entrepreneur and farmer based marketing organization with adding the effective e-

commerce system.

Figure 1: Block Diagram of Fish Product Marketing System Using Smartphone Application Technology

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6. PROJECT BUILDING

6.1 User Section

i. Apps ICON

This is the application ICON named as “कृषि बजार”seen on the screen of user

Smartphone having android operating system platform.

Figure 2: Apps ICON

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ii. Home Page

The list of agriculture product with photographs and proper name is shown in home page

of this app, the major product’s sections are Fish, Meat, Vegitables, Fruits, pulses and

others. This app is piloted for Fishery product.

Figure 3: Home Page

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iii. Home page Side Menu Bar

In this Menu Bar User can access the desired product more easily. Except product, User

can also access the “Information Section” and “About Us” section where information

about different products and admin section can be seen respectively.

Figure 4: Homepage Side Menu Bar

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iv. Fishery Product Section

This is the major Shopping section. In this section, the list of different kinds of fishery

products are seen on screen after entering on this section. Here, the list of different

Fishery products with their unit rate are listed. User can type the desired unit and press

“Add to Cart”. After adding to cart process the notification will seen on screen as shown

figure 6, then user have to click checkout to go further process.

Figure 5: Fishery Section

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Figure 6. Notification after pressing Add to Cart

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v. Order Details Section

In this section, the items added to cart with quantiry and rate is seen clearly. Then this

apps calculate the total amount that the user have to pay with additional 10%delivery

charge.

Figure 7. Order Detail section

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vi. User’s Information and Payment option Section

In this section, the user has to type his/her information such as Name, Phone No, District,

ward No, Tole, Home No. then after user has to choose payment options such as E-sewa,

Banking option and Cash on Delivery.

Figure 8: User information and Payment option section

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Figure 9: Demo of User information

In this demo version only cash on delivery option is activated. Other services are

optional. When user press cash on delivery icon, the alert message is appeared later on

asking that would you like to proceed the transaction? If yes then the system will take

user on Home page and notify by a notification message “Congratulation!, Your chosen

product will be delivered within 24 hours, Thankyou!”.

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Figure 10: Question to User

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Figure 11: Delivery Status

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6.2 Admin Section

This section is also the section of receiver. This is actually a website whose domain name is

www.krishibazzar.com where user can directly order the product from here also. The major

role of this section is to grab the requests either from the “Krishibazar App” or the

“Website”, process it and delivery the requested fresh products to the user and collect the

fresh product’s amount with predetermined delivery charges. Also grab the feed back from

user and focus on satisfying them continuously.

Figure 12: Snapshots of Website- www.krishibazzar.com

Figure 13: Cpanel section of website for Admin Developer

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7. WORKING FLOW OF THE PROJECT 7.1 Client Side Flowchart of System

Figure 14: Client Side Flowchart

Home Page of

“कृषि बजार”

Fishery Product Section

Add to Cart

Order Details Section

User’s Information and Payment

option Section

Continue

Shopping?

Checkout

Want to

Continue order

process?

Shopping?

Home Page of “कृषि बजार” with

Delivery Status

YES

NO

YES

NO

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7.2 Admin Side Flowchart for Delivery the Product

Figure 15: Admin Side Flowchart

Cpanel of

www.krishibazzar.com

List of Client and

Order Details

Confirmed

?

Deliver the requested order to right

Client and Collect the Amount and

Feedback

YES

NO

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8. TECHNICAL SPECIFICATION, REQUIRED TOOLS AND

COST OF THE PROJECT

8.1 Technical Specification:

SN Title Specification

1 Smartphone Application Platform Android operating System 4.1

2 Programming Language Android Java, PHP

3 Database MySQL

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Table 1: Technical Specification of the Project

8.2 Required Tools

SN Tools Remarks

1 Android Smart Phone Version 4.2

2 Internet 3G,Wifi Above 512KBPS

3 Website Admin and Facilitation room with Technicians 24/7 facilitation, controlling

4 Marketing team with vehicle facility For Delivery the product

Table 2: Required Tools for the Project

8.3 Cost of the Project

SN Task Cost(NRS) Remarks

1 Application Development 15000/- Framework, Core Coding, Hosting

2 Websites Development 5000/- Domain, Space, Design &

Development

3 Other 5000/- Management cost, Meeting,

communication cost

4 Total 25000/-

Table 3: Cost of the Project

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9. CONCLUSION

The main problem in the current fish marketing system in Nepal is the broker get more price

but original farmer get less price and customer need to pay more amount of money for same

products and in other hand , there is difficult to get fresh fish products at right time and at

reasonable price. These are outstanding challenges in the existing market of fishes in our

country. Therefore, it is needed to develop such system that can communicate direct

information and product from farmer to consumer/retailer without involvement unjustifiable

agents or brokers so that they can sell own product and buy product in reasonable pricing.

Also need to develop such market that ensure the availability of fresh, healthy and hygienic

fish product to the customer with their requirement or order through easy and modern

familiar system.

Effective marketing system is one of the key components of commercial aquaculture farming

system. Thus, it is necessary to develop the effective and believable market in the sustainable

manner in order to encourage the farmers to the commercial aquaculture system. In this

circumstance, Fish Product Marketing System Using Smartphone Application Technology is

the one of the innovative solution to solve the current problem of the fish market.

23

REFERENCES:

Acharaya, S.S and N.l. Agrawal. 1999. Agriculture Marketing in India. 3rd ed. Oxford

and IBP Publishing co.Pvt Ltd, New Delhi.pp. 25-148

Adhikari, R 1993. Report on Fish Marketing and Consumption Survey in Nepal. Second

Aquaculture Project. NEP/85/034,HMG Nepal.Ppl 13-40

Biswas K.P 1996. A text book of fish and fisheries & technology. Narendra publishing

house,1417,Kishan Dutt Street, Maiwara, Delhi- 110 0006. India. p.578

Colman, D. and T, Young, 1995, Principal of Agricultural Economics: Marketing and

Price in less development countries. Cambridge University Press, Great Britain,

pp. 323-340.

Harper W.Byod,Jr. Ralph Westfall & Stanley F. Stansch, (2004), "Marketing Research"

Virender Kumar Arya for A.I.T.B.B. Publishers & Distributors, J-5/6, Krishan

Nagar, Delhi – 110 051

Jha J. 1999. "Cost of Janakpur fish in Different seasons in Kathmandu" Econominc

Journal of Nepal.

Joshi, G.R. and H.B. Tiwari.1999. Present fish marketing system and potentially for

Improvement. In: Swar, D.B., Pradhan, G.B.N. & bisgard, J. (Eds.) 1999.

Lofvall, L.W. 1998 Fish marketing in Kathmandu Valley. Report prepared for his

Majesty's Government of Nepal by the Food and Agriculture Organization of The

United Nations, FAO, Kathmandu, Nepal.

Panta, Prem Raj (1998); "Field Work Assignment and Report Writing" 1st edition,

Kamthmandu Buddha Academic Enterprises Pvt. Ltd.